Obviously Awesome by April Dunford - Book Summary

“The Diamond on the Beach: Why Great Products Get Ignored”

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Title: Obviously Awesome

Author: April Dunford

Category: Focus, Habits & Productivity, Business Strategy, Sales, Branding & Marketing, Startups & Entrepreneurship

Why do genuinely great products get ignored? Sam opens with that question, and April Dunford's answer is almost never the product itself.

Sophie and Sam walk through the diamond-on-the-beach image that anchors the book, then the…

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