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Why Everyone’s Flying to Korea for Procedures — The Truth Behind the Trend

Why does beauty look different in Miami than in the Midwest? Why is Korea the global leader in skincare, injectables, and advanced esthetic innovation? And are some beauty preferences universal—wired into the brain—regardless of where you’re born?

In this week’s episode of Beauty & The Brain, Dr. Chris Croley, NP Jerry Drinkard, and NP Allie Ballew unpack how culture, environment, and neuroscience influence global beauty ideals.

Inside this episode, the hosts explore:

The rise of Korean esthetics, glass-skin standards, and advanced injectables

How the U.S. regions (Miami, Midwest, California)…

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