Latest / The New Physician: Today’s Difficult Problem
Your Biggest Customer Demands 20% Off. Do You Give In?
Your biggest customer accounts for 40% of your revenue. They demand a 20% price cut and give you 10 days to decide.
Agree, and you could lose 80% of the profit generated by that customer. Refuse, and you could lose $12 million in annual sales.
What would you do?
Sonny Saggar, Professional Problem Solver, explains how he would handle this executive dilemma: establish the real economics, negotiate concessions in exchange for meaningful commitments, prepare for losing the account, and make a financially defensible decision before the deadline.
The lesson: Revenue isn't worth protecting at any…
The skinny
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