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#787: Tray.ai's Stephen Stouffer on AI adoption and why marketers should care about the integration layer
Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience?
Agility requires more than just a fast-moving marketing team. It requires the foundational ability to connect disparate systems and data sources, allowing new technologies like AI to be implemented and scaled, not just piloted.
Today, we're going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy…
The skinny
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