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How Howard Schultz Built Starbucks Third Place Philosophy
This episode of The CEO Diary dives into Howard Schultz's singular bet that turned Starbucks from a coffee bean roaster into a global third-place empire. Lucas and Luna trace the 1984 Milan epiphany, the controversial decision to bring your own cup, and the $5 million bet on the Frappuccino. They examine how Schultz's insistence on health insurance for part-time workers — a policy that cost Starbucks $300 million a year by 2025 — created a retention moat competitors couldn't copy. The conversation also covers the 2008 return and the closure of 7,100 US stores for retraining, a…
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