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India’s Music Streaming Boom | Music News
India’s paid music streaming market is set to double by 2028, hitting 28-30 million subscribers—up from 14 million today—despite 96% of smartphone users listening daily. Only 38% pay, far below the 86% who pay for video streaming, as free platforms like YouTube dominate discovery. Industry leaders urge a shift toward paid subscriptions to support artists and preserve cultural heritage, targeting “fence-sitters” who’d pay for reliability and ad-free, high-quality audio. With innovation, awareness, and bundled offerings, the goal is to turn India into a top-five global music market. Listen in…
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