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How Lego Built a Turnaround from the Brick Up
In 2003, Lego was hours from bankruptcy. By 2005, new CEO Jørgen Vig Knudstorp had cut the product line by 70%, sold off theme parks, and refocused on the core brick. By 2015, Lego was the world's largest toy company. This episode traces how a family-owned Danish company with a 70-year-old product survived near-collapse by rediscovering its own identity. Lucas and Luna unpack the specific numbers: 13,000 unique parts in 2003 reduced to 7,000, the $800 million debt load, and the data-driven playbook that turned a beloved but bloated brand into a disciplined innovation machine. Plus, how…
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