326 - Why Making Sales Doesn't Always Mean Making Money

Become Your Own Boss: Tips for Starting and Growing Your Own Small Business · Oct 23, 2026 · 26m

What if your business is making more sales than ever, but you're actually keeping less money?

In this episode of the Become Your Own Boss Podcast, Monica Allen continues her What I Wish I Knew Before Starting My Business series with a lesson every entrepreneur needs to hear: revenue doesn't equal profit.

Drawing from over 20 years of business ownership, Monica shares why pricing too low, overlooking expenses, and competing on price can quietly drain your profits. Through real-world examples from Zeus' Closet, she challenges entrepreneurs to rethink what it truly means to run a successful…