Latest / The World Knowledge / Creating a Brand Mission That Inspires People

Transcript

Creating a Brand Mission That Inspires People · The World Knowledge

• 0:00
  Speaker 1: Well, good afternoon, listeners. Thank you for coming on Lament
• 0:03
  Speaker 1: of Hope podcast. It's kind of crazy that we're already
• 0:06
  Speaker 1: in April and just, yeah, already so many interviews done
• 0:11
  Speaker 1: and just seeing, getting to hear so many different stories.
• 0:15
  Speaker 1: And recently we've been kind of talking to a lot
• 0:18
  Speaker 1: of different like survivalists and then talking to a dispatcher.
• 0:23
  Speaker 1: He was thinking of, yeah, he was thinking about it
• 0:25
  Speaker 1: all again.
• 0:26
  Speaker 2: Yes, exactly. And, uh, So this friend for me.
• 0:33
  Speaker 3: Was like a, I don't know, signal or something like that,
• 0:38
  Speaker 3: that I can't do, I can't repeat him.
• 0:45
  Speaker 4: I have to learn about his gesture.
• 0:51
  Speaker 2: Of his thinking, of his everything what he did.
• 0:56
  Speaker 1: Hmm. So you saw the consequence almost for him of
• 1:04
  Speaker 1: being so deep into the suffering. You were like, okay,
• 1:07
  Speaker 1: I can't go there because that's not safe. How do
• 1:17
  Speaker 1: you put a boundary on it then for what you
• 1:19
  Speaker 1: take pictures of? Is there something or a subject matter
• 1:25
  Speaker 1: that you just say, you know, I can't take a
• 1:28
  Speaker 1: picture of? Or I can't go to this location and
• 1:31
  Speaker 1: do that because it would be too heavy for me.
• 1:36
  Speaker 2: Or do you find that.
• 1:38
  Speaker 1: I don't have.
• 1:41
  Speaker 2: Something like that, like you said. But I have more
• 1:48
  Speaker 2: practical view, I think. I mean, what I mean.
• 1:58
  Speaker 3: Uh, for example, uh, after seven October, October, two years ago,
• 2:07
  Speaker 3: not two years, three years ago for now, it was like,
• 2:11
  Speaker 3: I tried many times to get access to Palestine, but
• 2:15
  Speaker 3: I didn't get.
• 2:17
  Speaker 2: And, um, so for me, there is no like where
• 2:23
  Speaker 2: you have this suffering. I have to go there. And
• 2:26
  Speaker 2: they wanted to go there.
• 2:28
  Speaker 3: Because, for example, there.
• 2:32
  Speaker 2: Is not many stories from that region or from that war.
• 2:41
  Speaker 2: But I didn't get this.
• 2:43
  Speaker 3: Access to get to Palestine. And, for example, for now,
• 2:49
  Speaker 3: I think that what is really dangerous is dangerous to
• 2:55
  Speaker 3: go to that part, to go where Israel is going
• 3:01
  Speaker 3: to take a part of the war.
• 3:05
  Speaker 4: Because we are killing the journalists. I mean, for now,
• 3:09
  Speaker 4: the journalism is not this journalist like five years ago
• 3:17
  Speaker 4: or ten years ago.
• 3:18
  Speaker 3: Yeah.
• 3:19
  Speaker 2: You could be telling the point of the sniper and
• 3:26
  Speaker 2: they are killing all the people from the press.
• 3:31
  Speaker 3: Yeah.