Ratings vs Review Text, Can G Ad automation replace agencies?, Will Musk torpedo Twitter ads?
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It is generally assumed that the ratings aspect of reviews is what drives conversions and thus they are typically emphasized. However it would appear that in many cases that the content of the “top 3” most visible reviews actually influence purchase decisions more than the star ratings. In a clever study design these researchers were able to disentangle the relative importance of ratings versus the text in the top 3 reviews.
Google announced upgrades to their Performance Max product and that it will provide a one-click upgrade (and replacement) path for both previous Smart…
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