Latest / Inside Startup Investing with Chris Lustrino
Building a DTC Hardware Giant From Cold Water
In this episode of Inside Startup Investing, Chris Lustrino speaks with Ryan Duey, co-founder and co-CEO of Plunge, the cold therapy and sauna brand that has quietly scaled to $80M+ in annual sales with minimal outside funding.
Ryan breaks down how a garage-built idea during COVID turned into a high-growth wellness hardware business with over 40,000 customers, including a fast-growing B2B channel. Founders will appreciate his transparency about scaling manufacturing, solving shipping nightmares, and building technical moats through operational execution. If you’re in DTC, hardware, health &…
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