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How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works · Private Equity Data Guy

• 0:00
  I
• 0:00
  realized
• 0:00
  that
• 0:01
  something
• 0:01
  that's
• 0:01
  missing
• 0:01
  within
• 0:02
  LinkedIn
• 0:03
  connections
• 0:03
  is
• 0:04
  people
• 0:04
  don't
• 0:05
  necessarily
• 0:05
  know
• 0:06
  how
• 0:06
  to
• 0:06
  connect
• 0:07
  with
• 0:07
  each
• 0:07
  other.
• 0:08
  The
• 0:08
  power
• 0:08
  of
• 0:09
  social
• 0:09
  media,
• 0:10
  even
• 0:11
  YouTube
• 0:11
  content,
• 0:12
  as
• 0:12
  we're
• 0:12
  like
• 0:13
  as
• 0:13
  maybe
• 0:14
  the
• 0:14
  audience
• 0:14
  is
• 0:15
  watching
• 0:15
  today,
• 0:16
  is
• 0:17
  that
• 0:17
  people
• 0:18
  get
• 0:18
  to
• 0:18
  know
• 0:19
  how
• 0:19
  you
• 0:19
  think
• 0:20
  the
• 0:20
  browser
• 0:21
  that
• 0:21
  intimately
• 0:22
  knows
• 0:22
  you.
• 0:23
  And
• 0:23
  there's
• 0:24
  some
• 0:24
  comments
• 0:24
  in
• 0:25
  there
• 0:25
  like,
• 0:25
  I
• 0:25
  don't
• 0:26
  want
• 0:26
  my
• 0:26
  browser
• 0:26
  to
• 0:27
  know
• 0:27
  me
• 0:28
  right.
• 0:29
  You're
• 0:29
  listening
• 0:29
  to
• 0:30
  the
• 0:30
  Transformed
• 0:30
  with
• 0:31
  Data
• 0:31
  podcast
• 0:31
  with
• 0:32
  Graham
• 0:32
  Crawford,
• 0:33
  CEO
• 0:33
  of
• 0:34
  Crawford
• 0:34
  McMillan.
• 0:35
  Graham
• 0:35
  is
• 0:35
  here
• 0:35
  to
• 0:35
  share
• 0:36
  something
• 0:36
  he's
• 0:36
  genuinely
• 0:37
  passionate
• 0:37
  about.
• 0:37
  He's
• 0:38
  going
• 0:38
  to
• 0:38
  show
• 0:38
  you
• 0:38
  how
• 0:39
  data
• 0:39
  can
• 0:39
  completely
• 0:40
  change
• 0:40
  the
• 0:40
  outcome
• 0:41
  for
• 0:41
  both
• 0:41
  people
• 0:41
  and
• 0:42
  businesses.
• 0:42
  In
• 0:42
  each
• 0:43
  episode,
• 0:43
  he
• 0:43
  sits
• 0:44
  down
• 0:44
  with
• 0:44
  real
• 0:44
  people
• 0:44
  who've
• 0:45
  done
• 0:45
  incredible
• 0:45
  things
• 0:46
  with
• 0:46
  data.
• 0:46
  But
• 0:46
  don't
• 0:47
  worry,
• 0:47
  these
• 0:48
  aren't
• 0:48
  your
• 0:48
  typical
• 0:48
  dry
• 0:49
  case
• 0:49
  studies.
• 0:50
  Graham
• 0:50
  and
• 0:50
  his
• 0:50
  guests
• 0:51
  bring
• 0:51
  you
• 0:51
  stories
• 0:52
  about
• 0:52
  leaders
• 0:52
  and
• 0:52
  innovators
• 0:53
  who
• 0:53
  saw
• 0:53
  something
• 0:54
  in
• 0:54
  their
• 0:54
  data
• 0:54
  that
• 0:54
  sparked
• 0:55
  a
• 0:55
  brand
• 0:55
  new
• 0:55
  reality.
• 0:57
  These
• 0:57
  are
• 0:57
  changes
• 0:57
  that
• 0:57
  tore
• 0:58
  through
• 0:58
  entire
• 0:58
  industries,
• 0:59
  upended
• 1:00
  company
• 1:00
  cultures,
• 1:01
  and
• 1:01
  sometimes
• 1:02
  even
• 1:02
  changed
• 1:03
  lives.
• 1:03
  So
• 1:03
  whether
• 1:04
  you're
• 1:04
  a
• 1:04
  data
• 1:04
  enthusiast
• 1:05
  or
• 1:05
  just
• 1:06
  curious
• 1:06
  about
• 1:06
  how
• 1:07
  to
• 1:07
  find
• 1:07
  the
• 1:07
  truth
• 1:08
  in
• 1:08
  your
• 1:08
  data,
• 1:08
  join
• 1:09
  Graham
• 1:09
  as
• 1:09
  he
• 1:10
  discovers
• 1:10
  how
• 1:10
  data
• 1:11
  becomes
• 1:11
  more
• 1:11
  than
• 1:12
  just
• 1:12
  numbers.
• 1:13
  It
• 1:13
  becomes
• 1:13
  the
• 1:14
  spark
• 1:14
  that
• 1:14
  ignites
• 1:15
  real,
• 1:15
  meaningful
• 1:16
  change.
• 1:17
  Let's
• 1:17
  get
• 1:17
  started.
• 1:18
  Thanks
• 1:18
  for
• 1:18
  listening.
• 1:19
  Most
• 1:19
  marketers
• 1:20
  are
• 1:20
  optimizing
• 1:20
  for
• 1:21
  the
• 1:21
  wrong
• 1:21
  thing.
• 1:22
  Open
• 1:22
  rates,
• 1:22
  click
• 1:23
  through
• 1:23
  rates,
• 1:23
  impressions.
• 1:24
  We've
• 1:24
  built
• 1:25
  a
• 1:25
  system
• 1:25
  that
• 1:25
  rewards
• 1:25
  metrics
• 1:26
  over
• 1:26
  meaning.
• 1:26
  But
• 1:27
  what
• 1:27
  if
• 1:27
  the
• 1:27
  numbers
• 1:27
  we
• 1:27
  brag
• 1:28
  about
• 1:28
  are
• 1:28
  actively
• 1:28
  eroding
• 1:29
  the
• 1:29
  trust
• 1:29
  that
• 1:30
  we're
• 1:30
  actually
• 1:30
  trying
• 1:30
  to
• 1:30
  build?
• 1:30
  Lauren
• 1:31
  Gibson
• 1:31
  thinks
• 1:31
  there's
• 1:32
  a
• 1:32
  better
• 1:32
  way.
• 1:32
  As
• 1:33
  the
• 1:33
  founder
• 1:33
  of
• 1:33
  Letter
• 1:33
  Launched
• 1:34
  and.
• 1:34
  The
• 1:34
  strategist
• 1:35
  behind
• 1:35
  the
• 1:35
  wildly
• 1:35
  popular
• 1:36
  Connections
• 1:36
  newsletter,
• 1:37
  Lauren
• 1:38
  has
• 1:38
  helped
• 1:38
  generate
• 1:38
  over
• 1:39
  41,000
• 1:40
  leads
• 1:41
  by
• 1:41
  scaling
• 1:41
  real
• 1:42
  relationship
• 1:42
  moments.
• 1:43
  She's
• 1:43
  part
• 1:43
  data
• 1:44
  queen,
• 1:44
  part
• 1:44
  relationship
• 1:45
  hacker,
• 1:45
  and
• 1:46
  her
• 1:46
  work
• 1:46
  flips
• 1:46
  the
• 1:47
  script
• 1:47
  on
• 1:47
  what
• 1:47
  data
• 1:47
  driven
• 1:48
  marketing
• 1:48
  should
• 1:48
  actually
• 1:49
  look
• 1:49
  like.
• 1:50
  In
• 1:50
  this
• 1:50
  episode,
• 1:50
  we're
• 1:51
  going
• 1:51
  to
• 1:51
  dig
• 1:51
  into
• 1:51
  how
• 1:51
  to
• 1:51
  scale
• 1:52
  intimacy
• 1:52
  without
• 1:52
  losing
• 1:53
  the
• 1:53
  intimacy,
• 1:54
  why
• 1:54
  AI
• 1:55
  is
• 1:55
  better
• 1:55
  as
• 1:55
  a
• 1:56
  wingman
• 1:56
  than
• 1:56
  the
• 1:56
  replacement,
• 1:57
  and
• 1:57
  why
• 1:57
  your
• 1:57
  metrics
• 1:58
  aren't
• 1:58
  telling
• 1:58
  you
• 1:59
  but
• 1:59
  should.
• 2:00
  So
• 2:00
  let's
• 2:00
  dive
• 2:00
  in.
• 2:01
  Here's
• 2:01
  Lauren.
• 2:02
  Lauren,
• 2:02
  thanks
• 2:02
  so
• 2:03
  much
• 2:03
  for
• 2:03
  coming
• 2:03
  on.
• 2:03
  Great
• 2:04
  to
• 2:04
  be
• 2:04
  here,
• 2:04
  Graham.
• 2:05
  We
• 2:05
  were
• 2:05
  just
• 2:05
  talking
• 2:06
  before
• 2:06
  about
• 2:08
  when
• 2:08
  we
• 2:08
  first
• 2:08
  met,
• 2:08
  and
• 2:09
  it
• 2:09
  was
• 2:09
  actually
• 2:09
  through
• 2:09
  one
• 2:09
  of
• 2:10
  your
• 2:10
  Connections
• 2:11
  initiative
• 2:11
  where
• 2:12
  you
• 2:12
  were
• 2:12
  connecting
• 2:12
  different
• 2:12
  people
• 2:13
  involved
• 2:13
  in
• 2:14
  different
• 2:14
  industries.
• 2:14
  And
• 2:14
  I
• 2:15
  remember
• 2:15
  what
• 2:15
  a
• 2:15
  great
• 2:15
  conversation
• 2:16
  that
• 2:16
  was
• 2:17
  right
• 2:17
  back
• 2:17
  at
• 2:17
  the
• 2:17
  beginning
• 2:17
  of
• 2:18
  us
• 2:18
  getting
• 2:19
  to
• 2:19
  know
• 2:19
  each
• 2:19
  other.
• 2:19
  Yes,
• 2:20
  we
• 2:20
  were
• 2:20
  in
• 2:21
  a
• 2:21
  similar
• 2:21
  community
• 2:22
  and
• 2:22
  I
• 2:23
  was
• 2:23
  interested
• 2:23
  in
• 2:24
  building
• 2:24
  a
• 2:24
  community
• 2:24
  online
• 2:25
  and
• 2:26
  I
• 2:26
  realized
• 2:26
  that
• 2:27
  something
• 2:27
  that's
• 2:27
  missing
• 2:27
  within
• 2:28
  LinkedIn
• 2:29
  connections
• 2:29
  is
• 2:30
  people
• 2:30
  don't
• 2:31
  necessarily
• 2:31
  know
• 2:32
  how
• 2:32
  to
• 2:32
  connect
• 2:33
  with
• 2:33
  each
• 2:33
  other.
• 2:34
  Like
• 2:34
  duh,
• 2:34
  it's,
• 2:35
  it's
• 2:35
  easy
• 2:35
  to
• 2:36
  connect
• 2:36
  with
• 2:36
  people.
• 2:37
  But
• 2:37
  I
• 2:38
  realized
• 2:38
  after
• 2:39
  being
• 2:39
  told
• 2:39
  that
• 2:40
  I'm
• 2:40
  very
• 2:40
  good
• 2:40
  at
• 2:40
  connecting
• 2:41
  with
• 2:41
  people
• 2:41
  that
• 2:41
  there
• 2:42
  are
• 2:42
  a
• 2:42
  few
• 2:43
  frameworks
• 2:43
  and
• 2:43
  tactics
• 2:44
  that
• 2:44
  I
• 2:44
  use
• 2:45
  that
• 2:45
  I
• 2:45
  wanted
• 2:45
  to
• 2:46
  instill
• 2:46
  in
• 2:47
  others.
• 2:47
  Because
• 2:47
  when
• 2:48
  you're
• 2:48
  networking,
• 2:49
  you're
• 2:49
  not
• 2:49
  just
• 2:49
  talking
• 2:50
  about
• 2:50
  yourself
• 2:50
  and
• 2:51
  you're
• 2:51
  not
• 2:51
  just
• 2:52
  asking
• 2:52
  the
• 2:53
  other
• 2:53
  person
• 2:53
  questions.
• 2:54
  You
• 2:54
  are
• 2:54
  having
• 2:55
  a
• 2:55
  back
• 2:55
  and
• 2:55
  forth
• 2:56
  conversation.
• 2:57
  So
• 2:57
  there
• 2:57
  are
• 2:57
  some
• 2:57
  aspects
• 2:58
  of
• 2:58
  networking
• 2:59
  that
• 3:00
  we
• 3:00
  have
• 3:01
  lost,
• 3:02
  just
• 3:02
  as
• 3:02
  we've
• 3:03
  lost
• 3:03
  in
• 3:03
  the
• 3:04
  grand
• 3:05
  scheme
• 3:05
  of,
• 3:06
  of
• 3:06
  education,
• 3:07
  where
• 3:07
  we
• 3:07
  don't
• 3:08
  study
• 3:08
  as
• 3:09
  certain
• 3:10
  aspects
• 3:11
  of
• 3:11
  life.
• 3:11
  I
• 3:12
  don't
• 3:12
  know
• 3:12
  about
• 3:12
  you,
• 3:12
  but
• 3:12
  I
• 3:12
  never
• 3:13
  studied
• 3:13
  home
• 3:13
  economics,
• 3:14
  for
• 3:14
  example.
• 3:15
  You
• 3:15
  know,
• 3:15
  we
• 3:15
  don't
• 3:16
  study
• 3:16
  these
• 3:16
  things.
• 3:17
  I'm
• 3:17
  still
• 3:17
  bad
• 3:17
  at
• 3:17
  it.
• 3:19
  Yeah,
• 3:19
  how
• 3:19
  to
• 3:19
  cook,
• 3:20
  how
• 3:20
  to,
• 3:20
  I
• 3:20
  don't
• 3:21
  know,
• 3:21
  wash
• 3:21
  some
• 3:21
  clothes.
• 3:22
  So
• 3:22
  I
• 3:22
  do
• 3:23
  believe
• 3:23
  that
• 3:24
  there
• 3:24
  are.
• 3:24
  Some
• 3:24
  things
• 3:25
  that
• 3:25
  have
• 3:25
  been
• 3:25
  educated
• 3:26
  out
• 3:27
  and
• 3:28
  we
• 3:28
  only
• 3:29
  can
• 3:29
  acquire
• 3:29
  this
• 3:30
  knowledge
• 3:30
  through
• 3:30
  social
• 3:31
  skills
• 3:32
  and
• 3:32
  connecting
• 3:33
  with
• 3:33
  people
• 3:33
  who
• 3:33
  do
• 3:34
  have
• 3:34
  this
• 3:34
  knowledge
• 3:35
  or
• 3:35
  reading
• 3:36
  self
• 3:36
  help
• 3:36
  as
• 3:37
  they
• 3:37
  may
• 3:37
  call
• 3:37
  it,
• 3:37
  books.
• 3:38
  But
• 3:38
  I
• 3:38
  wanted
• 3:38
  to
• 3:39
  instill
• 3:39
  some
• 3:40
  of
• 3:40
  this
• 3:40
  knowledge
• 3:41
  and
• 3:41
  these
• 3:42
  tactics
• 3:42
  and
• 3:42
  frameworks
• 3:43
  inside
• 3:44
  a
• 3:44
  group
• 3:44
  collective.
• 3:45
  So
• 3:45
  I'm
• 3:45
  so
• 3:45
  glad
• 3:45
  that
• 3:45
  you
• 3:46
  got
• 3:46
  to
• 3:46
  join
• 3:46
  actually.
• 3:47
  Like
• 3:47
  you
• 3:47
  caught
• 3:47
  me
• 3:47
  in
• 3:47
  a
• 3:48
  period
• 3:48
  where
• 3:48
  I'd
• 3:48
  done
• 3:48
  a
• 3:48
  lot
• 3:49
  of
• 3:49
  self
• 3:49
  reflection
• 3:50
  and
• 3:50
  building
• 3:50
  of
• 3:51
  self
• 3:51
  awareness
• 3:51
  and
• 3:51
  self
• 3:52
  improvement
• 3:52
  and
• 3:53
  done
• 3:53
  all
• 3:53
  the
• 3:53
  reading
• 3:53
  and
• 3:54
  listened
• 3:54
  to
• 3:54
  all
• 3:54
  the,
• 3:54
  all
• 3:54
  the,
• 3:55
  the
• 3:55
  podcasts.
• 3:56
  It
• 3:56
  was
• 3:56
  such
• 3:56
  a
• 3:57
  refreshing
• 3:57
  change
• 3:57
  for
• 3:57
  me
• 3:57
  to
• 3:57
  be
• 3:58
  able
• 3:58
  to
• 3:58
  like
• 3:58
  have
• 3:59
  real
• 3:59
  kind
• 4:00
  of
• 4:00
  honest
• 4:00
  conversations
• 4:01
  with,
• 4:01
  with
• 4:02
  other
• 4:02
  human
• 4:02
  beings
• 4:03
  that
• 4:03
  were
• 4:03
  authentic
• 4:04
  and
• 4:04
  that
• 4:04
  were
• 4:05
  vulnerable.
• 4:06
  And
• 4:06
  it
• 4:06
  sounds,
• 4:07
  you
• 4:07
  know,
• 4:07
  like
• 4:07
  a
• 4:07
  normal
• 4:08
  thing,
• 4:08
  but
• 4:08
  I
• 4:08
  think
• 4:08
  more
• 4:09
  and
• 4:09
  more
• 4:10
  there
• 4:10
  is
• 4:10
  a
• 4:10
  premium
• 4:10
  on
• 4:11
  this
• 4:11
  type
• 4:11
  of
• 4:11
  interaction,
• 4:12
  especially
• 4:12
  online
• 4:12
  and
• 4:13
  especially
• 4:13
  on
• 4:13
  LinkedIn
• 4:14
  that's
• 4:15
  full
• 4:15
  of
• 4:15
  AI
• 4:15
  generated
• 4:16
  content,
• 4:16
  AI
• 4:17
  generated
• 4:18
  comments
• 4:19
  DM
• 4:19
  inbox.
• 4:20
  I'm
• 4:20
  sure
• 4:20
  yours
• 4:21
  is
• 4:21
  as
• 4:21
  full
• 4:21
  as
• 4:21
  mine
• 4:21
  is
• 4:22
  of
• 4:22
  like
• 4:23
  we'll
• 4:23
  get
• 4:24
  you
• 4:24
  800
• 4:24
  leads
• 4:25
  in
• 4:25
  three
• 4:25
  seconds
• 4:26
  for
• 4:26
  $1
• 4:26
  each
• 4:27
  and
• 4:27
  all
• 4:27
  of
• 4:27
  that
• 4:28
  stuff.
• 4:28
  So
• 4:28
  actually
• 4:29
  authenticity
• 4:30
  and
• 4:30
  real
• 4:30
  human
• 4:30
  connection
• 4:31
  is
• 4:31
  even
• 4:31
  more
• 4:32
  of
• 4:32
  a
• 4:32
  premium,
• 4:32
  I
• 4:32
  think
• 4:33
  than
• 4:33
  it
• 4:34
  used
• 4:34
  to
• 4:34
  be.
• 4:34
  And
• 4:34
  you
• 4:35
  supply
• 4:35
  that
• 4:35
  for
• 4:35
  a
• 4:35
  lot
• 4:35
  of
• 4:35
  people.
• 4:36
  Right?
• 4:36
  So
• 4:37
  I
• 4:38
  am
• 4:38
  seeing
• 4:39
  certain
• 4:40
  data
• 4:40
  that's
• 4:40
  actually
• 4:41
  being
• 4:41
  created
• 4:42
  at
• 4:43
  this
• 4:43
  stage
• 4:43
  that
• 4:44
  we
• 4:44
  have
• 4:44
  not
• 4:44
  had
• 4:45
  data
• 4:46
  for
• 4:47
  before.
• 4:47
  So
• 4:48
  for
• 4:48
  example,
• 4:48
  McKinsey
• 4:49
  actually
• 4:49
  did
• 4:49
  an
• 4:49
  analysis
• 4:50
  in
• 4:50
  2024
• 4:51
  so
• 4:51
  just
• 4:52
  last
• 4:52
  year
• 4:53
  where
• 4:53
  they
• 4:53
  found
• 4:53
  that
• 4:53
  only
• 4:54
  22%
• 4:54
  of
• 4:55
  brands
• 4:55
  measure
• 4:55
  trust
• 4:56
  at
• 4:56
  a
• 4:56
  board
• 4:57
  level,
• 4:57
  yet
• 4:58
  those
• 4:58
  that
• 4:58
  do
• 4:59
  actually
• 4:59
  achieve
• 5:00
  three
• 5:00
  times
• 5:01
  stronger
• 5:01
  profits
• 5:02
  than
• 5:02
  engagement
• 5:03
  focused
• 5:04
  competitors.
• 5:05
  So
• 5:06
  this
• 5:06
  is
• 5:06
  one
• 5:07
  point
• 5:07
  of
• 5:07
  Analysis
• 5:08
  that
• 5:08
  I
• 5:09
  have
• 5:09
  started
• 5:09
  to
• 5:10
  lean
• 5:10
  into.
• 5:10
  And
• 5:11
  it's
• 5:11
  funny
• 5:11
  that
• 5:12
  that
• 5:12
  research
• 5:13
  came
• 5:13
  out
• 5:13
  around
• 5:13
  the
• 5:14
  time
• 5:14
  that
• 5:14
  I
• 5:14
  launched
• 5:15
  my
• 5:15
  Connections
• 5:16
  newsletter
• 5:16
  and
• 5:16
  the
• 5:17
  online
• 5:18
  networking
• 5:18
  events,
• 5:19
  because
• 5:20
  I
• 5:20
  am
• 5:20
  seeing
• 5:20
  this
• 5:21
  shift,
• 5:21
  especially
• 5:21
  in
• 5:22
  the
• 5:22
  age
• 5:22
  of
• 5:22
  AI,
• 5:23
  where
• 5:23
  outcome
• 5:24
  driven
• 5:26
  results
• 5:27
  are
• 5:27
  not
• 5:28
  everything
• 5:28
  that
• 5:29
  we
• 5:29
  need
• 5:29
  anymore.
• 5:29
  And
• 5:30
  it's
• 5:30
  not
• 5:30
  what
• 5:31
  differentiates
• 5:32
  a
• 5:32
  person.
• 5:33
  Because
• 5:34
  I
• 5:34
  think
• 5:34
  you
• 5:34
  and
• 5:34
  I
• 5:35
  both
• 5:35
  know
• 5:35
  at
• 5:35
  this
• 5:35
  stage
• 5:36
  I
• 5:36
  don't
• 5:36
  have
• 5:37
  to
• 5:37
  know
• 5:37
  how
• 5:38
  to
• 5:39
  maybe
• 5:40
  produce
• 5:41
  a
• 5:41
  podcast,
• 5:43
  but
• 5:43
  I
• 5:43
  can
• 5:44
  do
• 5:44
  a
• 5:45
  ChatGPT
• 5:46
  4.5
• 5:47
  research
• 5:48
  analysis
• 5:48
  plus
• 5:49
  a
• 5:49
  Claude
• 5:50
  Opus.
• 5:51
  4,
• 5:53
  combine
• 5:53
  them
• 5:53
  using
• 5:54
  Gemini
• 5:55
  Pro's
• 5:55
  giant
• 5:56
  context
• 5:56
  window.
• 5:57
  And
• 5:57
  I
• 5:58
  have
• 5:58
  a
• 5:58
  playbook.
• 5:59
  Whether
• 6:00
  I'm
• 6:00
  actually
• 6:00
  going
• 6:00
  to
• 6:00
  do
• 6:00
  it,
• 6:01
  that
• 6:01
  is
• 6:02
  maybe
• 6:02
  where
• 6:02
  I
• 6:02
  would
• 6:02
  hire
• 6:03
  someone.
• 6:04
  But
• 6:04
  the
• 6:04
  point
• 6:05
  is
• 6:05
  that
• 6:05
  the
• 6:06
  outcome
• 6:06
  of
• 6:06
  maybe
• 6:07
  producing
• 6:07
  a
• 6:07
  playbook
• 6:08
  or
• 6:09
  just
• 6:09
  creating
• 6:10
  one
• 6:10
  LinkedIn
• 6:11
  post
• 6:11
  that
• 6:11
  is
• 6:11
  becoming
• 6:12
  so
• 6:12
  much
• 6:12
  easier.
• 6:13
  And
• 6:14
  so
• 6:15
  where
• 6:15
  people
• 6:15
  come
• 6:16
  into
• 6:16
  this
• 6:16
  is
• 6:17
  when
• 6:17
  you
• 6:17
  can
• 6:18
  have
• 6:18
  almost
• 6:18
  anyone
• 6:19
  in
• 6:19
  the
• 6:19
  world
• 6:20
  produce
• 6:21
  any
• 6:21
  piece
• 6:22
  of
• 6:22
  outcome
• 6:23
  that
• 6:23
  you
• 6:23
  want
• 6:24
  that
• 6:24
  is
• 6:24
  like
• 6:25
  lower
• 6:25
  effort
• 6:26
  because
• 6:27
  of
• 6:27
  AI.
• 6:28
  That
• 6:28
  is
• 6:28
  when
• 6:29
  you
• 6:29
  choose
• 6:29
  the
• 6:30
  person
• 6:30
  that
• 6:31
  you
• 6:31
  most
• 6:32
  vibe
• 6:32
  with.
• 6:33
  I
• 6:33
  mean,
• 6:33
  we're
• 6:34
  seeing
• 6:34
  this
• 6:34
  term
• 6:34
  vibe
• 6:35
  marketing,
• 6:36
  vibe
• 6:36
  coding
• 6:37
  pop
• 6:37
  up
• 6:37
  because
• 6:38
  I
• 6:38
  think
• 6:38
  we
• 6:39
  are
• 6:39
  now
• 6:39
  operating
• 6:40
  in
• 6:40
  this
• 6:41
  very
• 6:41
  elusive
• 6:42
  space
• 6:43
  of
• 6:44
  vibes.
• 6:44
  And
• 6:45
  what
• 6:45
  this
• 6:45
  means,
• 6:45
  I
• 6:46
  believe,
• 6:46
  is
• 6:46
  that
• 6:47
  we
• 6:47
  are
• 6:47
  trusting
• 6:47
  each
• 6:48
  other
• 6:48
  on
• 6:48
  a
• 6:48
  more
• 6:48
  human
• 6:49
  level
• 6:49
  where
• 6:50
  we
• 6:50
  are
• 6:51
  making
• 6:52
  connections
• 6:52
  and,
• 6:53
  or
• 6:53
  wanting
• 6:53
  to
• 6:54
  do
• 6:54
  deals
• 6:54
  and
• 6:54
  business
• 6:55
  with
• 6:55
  people
• 6:56
  that
• 6:56
  we
• 6:56
  have
• 6:56
  more
• 6:57
  connections
• 6:57
  with.
• 6:58
  And
• 6:58
  I
• 6:58
  do
• 6:58
  believe,
• 6:59
  I
• 6:59
  will
• 6:59
  say
• 6:59
  that
• 7:00
  this
• 7:00
  has
• 7:01
  always
• 7:01
  been
• 7:01
  the
• 7:01
  basis
• 7:02
  of
• 7:02
  business.
• 7:04
  Great
• 7:04
  business,
• 7:05
  self
• 7:05
  help
• 7:05
  writers.
• 7:06
  You
• 7:06
  know,
• 7:08
  any
• 7:08
  research
• 7:08
  that
• 7:09
  you
• 7:09
  may
• 7:09
  look
• 7:09
  into
• 7:10
  for
• 7:10
  like
• 7:10
  the
• 7:10
  Rockefellers,
• 7:11
  for
• 7:11
  example,
• 7:12
  you
• 7:13
  see
• 7:13
  that
• 7:14
  they
• 7:14
  follow
• 7:14
  the
• 7:15
  structures.
• 7:16
  So
• 7:16
  I'm
• 7:16
  a
• 7:16
  big
• 7:16
  fan
• 7:17
  of
• 7:17
  Andrew
• 7:18
  Carnegie
• 7:19
  and
• 7:21
  one
• 7:21
  of
• 7:21
  his
• 7:21
  books
• 7:21
  was
• 7:22
  one
• 7:22
  of
• 7:22
  the
• 7:22
  first
• 7:22
  ones
• 7:22
  my
• 7:23
  dad
• 7:23
  really
• 7:23
  made
• 7:24
  me
• 7:24
  read.
• 7:25
  Like
• 7:25
  how
• 7:26
  to
• 7:26
  Win
• 7:26
  Friends
• 7:26
  and
• 7:26
  Influence
• 7:27
  People.
• 7:27
  Yeah,
• 7:28
  the
• 7:28
  classic.
• 7:28
  Definitely,
• 7:29
  definitely.
• 7:29
  And
• 7:30
  I
• 7:30
  think
• 7:30
  that
• 7:30
  is
• 7:30
  becoming
• 7:31
  even
• 7:31
  more
• 7:31
  important
• 7:32
  now.
• 7:33
  Yeah,
• 7:33
  people
• 7:33
  are
• 7:33
  vibe
• 7:34
  connecting
• 7:34
  almost
• 7:34
  right.
• 7:35
  Or
• 7:35
  maybe
• 7:36
  they
• 7:36
  always
• 7:36
  have
• 7:36
  been.
• 7:37
  I
• 7:38
  want
• 7:38
  to
• 7:38
  go
• 7:38
  back
• 7:38
  to
• 7:39
  where
• 7:39
  you
• 7:39
  started
• 7:39
  that
• 7:40
  and
• 7:40
  you
• 7:40
  talked
• 7:40
  about
• 7:40
  brands
• 7:40
  that
• 7:40
  are
• 7:41
  measuring
• 7:41
  trust.
• 7:41
  It's
• 7:41
  not
• 7:42
  something
• 7:42
  I've
• 7:42
  ever
• 7:42
  measured.
• 7:42
  So
• 7:43
  how
• 7:43
  would
• 7:43
  you
• 7:43
  go
• 7:43
  about
• 7:43
  measuring
• 7:44
  measuring
• 7:45
  trust?
• 7:45
  Are
• 7:45
  we
• 7:46
  surveying
• 7:46
  people
• 7:46
  and
• 7:47
  saying
• 7:47
  like
• 7:47
  how
• 7:47
  much
• 7:48
  do
• 7:48
  you
• 7:48
  trust
• 7:48
  this
• 7:48
  brand?
• 7:48
  And
• 7:49
  asking
• 7:49
  directly
• 7:49
  or
• 7:49
  are
• 7:50
  there
• 7:50
  other
• 7:50
  ways
• 7:51
  or
• 7:51
  metrics
• 7:51
  that
• 7:51
  you
• 7:51
  might
• 7:52
  look
• 7:52
  at
• 7:52
  measuring
• 7:53
  trust?
• 7:53
  Those
• 7:53
  brands
• 7:54
  that
• 7:54
  are
• 7:54
  doing
• 7:54
  it,
• 7:54
  do
• 7:54
  you
• 7:54
  know
• 7:55
  how
• 7:55
  they're
• 7:55
  going
• 7:55
  about
• 7:56
  it?
• 7:56
  So
• 7:57
  it
• 7:57
  can
• 7:58
  be
• 7:59
  difficult
• 8:00
  because
• 8:01
  there
• 8:01
  are
• 8:02
  going
• 8:02
  to
• 8:02
  be
• 8:02
  a
• 8:02
  lot
• 8:03
  more
• 8:03
  data
• 8:03
  points
• 8:04
  that
• 8:04
  may
• 8:04
  not
• 8:05
  necessarily
• 8:05
  exist
• 8:06
  within
• 8:06
  a
• 8:06
  typical
• 8:07
  CRM.
• 8:08
  Right.
• 8:09
  But
• 8:09
  I
• 8:09
  think
• 8:09
  with
• 8:10
  the
• 8:10
  advent
• 8:11
  of
• 8:11
  the,
• 8:12
  and
• 8:12
  the
• 8:12
  proliferation
• 8:12
  of
• 8:13
  AI
• 8:13
  and
• 8:14
  maybe
• 8:14
  the
• 8:14
  speed
• 8:14
  of
• 8:15
  quantum
• 8:15
  computing,
• 8:16
  we
• 8:16
  can
• 8:17
  find
• 8:17
  more
• 8:17
  data
• 8:18
  points
• 8:18
  that
• 8:18
  exist
• 8:19
  within
• 8:19
  this.
• 8:20
  So
• 8:20
  a
• 8:21
  couple
• 8:21
  points
• 8:21
  that
• 8:21
  I
• 8:21
  may
• 8:22
  point
• 8:23
  to
• 8:23
  for
• 8:24
  off
• 8:25
  the
• 8:25
  top
• 8:25
  of
• 8:25
  my
• 8:25
  head
• 8:25
  for
• 8:26
  like,
• 8:26
  what
• 8:26
  would
• 8:27
  make
• 8:27
  someone
• 8:27
  trust
• 8:28
  someone
• 8:28
  is
• 8:29
  analyzing
• 8:30
  the
• 8:31
  like
• 8:31
  positive
• 8:32
  or
• 8:33
  negative
• 8:34
  LinkedIn
• 8:35
  posts
• 8:35
  or
• 8:35
  Twitter
• 8:36
  posts
• 8:36
  that
• 8:36
  exist.
• 8:37
  What
• 8:38
  is
• 8:38
  the
• 8:38
  positive
• 8:39
  and
• 8:40
  the
• 8:41
  negative
• 8:41
  analyses?
• 8:42
  These
• 8:43
  sorts
• 8:43
  of
• 8:43
  analytics
• 8:45
  sometimes
• 8:45
  exist
• 8:46
  within
• 8:47
  company
• 8:47
  surveys.
• 8:48
  But
• 8:49
  the
• 8:49
  reason
• 8:49
  why
• 8:49
  I
• 8:49
  mention
• 8:50
  AI
• 8:50
  and
• 8:51
  quantum
• 8:51
  computing
• 8:51
  is
• 8:52
  because
• 8:52
  like
• 8:52
  to
• 8:53
  analyze
• 8:53
  the
• 8:54
  entire
• 8:54
  Internet
• 8:55
  takes
• 8:56
  a
• 8:56
  lot
• 8:56
  more
• 8:57
  information
• 8:58
  and
• 8:58
  context,
• 8:59
  of
• 8:59
  course.
• 9:00
  Yeah.
• 9:01
  So
• 9:01
  I
• 9:01
  think
• 9:01
  that
• 9:01
  is
• 9:02
  becoming
• 9:02
  more
• 9:03
  possible
• 9:04
  to
• 9:04
  analyze
• 9:06
  this
• 9:06
  information,
• 9:07
  such
• 9:07
  as
• 9:09
  how
• 9:09
  long
• 9:09
  is
• 9:09
  someone
• 9:12
  on
• 9:12
  a
• 9:13
  company's
• 9:15
  video?
• 9:16
  So
• 9:16
  videos
• 9:16
  are
• 9:16
  very
• 9:16
  popular
• 9:17
  today.
• 9:17
  So
• 9:18
  what
• 9:18
  is
• 9:18
  the
• 9:19
  average
• 9:19
  percentage
• 9:20
  of
• 9:20
  time
• 9:20
  that
• 9:20
  someone
• 9:21
  is
• 9:21
  watching
• 9:21
  Netflix's
• 9:22
  for
• 9:22
  example,
• 9:23
  videos
• 9:24
  versus
• 9:25
  versus
• 9:26
  another
• 9:26
  video
• 9:27
  streaming
• 9:27
  service?
• 9:28
  And
• 9:29
  so
• 9:29
  that
• 9:30
  would
• 9:30
  be
• 9:30
  related
• 9:31
  to
• 9:32
  the
• 9:32
  social
• 9:32
  media
• 9:33
  side
• 9:33
  of
• 9:33
  how
• 9:34
  they're
• 9:34
  connecting
• 9:34
  with
• 9:35
  their
• 9:35
  audience.
• 9:35
  But
• 9:36
  LinkedIn,
• 9:36
  they
• 9:37
  may
• 9:37
  have
• 9:37
  a
• 9:38
  positive
• 9:39
  negative
• 9:40
  review
• 9:40
  analysis
• 9:41
  of
• 9:42
  what
• 9:42
  people
• 9:43
  are
• 9:43
  saying
• 9:43
  for
• 9:43
  Amazon
• 9:44
  prime
• 9:45
  versus
• 9:46
  versus
• 9:46
  Netflix.
• 9:47
  So
• 9:48
  I
• 9:48
  think
• 9:48
  that
• 9:49
  these
• 9:50
  data
• 9:50
  points
• 9:51
  are
• 9:51
  being
• 9:52
  created
• 9:52
  right
• 9:53
  now
• 9:53
  and
• 9:54
  there's
• 9:54
  definitely
• 9:54
  a
• 9:55
  lot
• 9:55
  of
• 9:55
  results,
• 9:56
  especially
• 9:56
  even
• 9:57
  within
• 9:57
  the,
• 9:58
  I
• 9:58
  will
• 9:59
  say
• 9:59
  the
• 9:59
  generational
• 9:59
  space.
• 10:00
  So
• 10:00
  I'm
• 10:01
  a
• 10:01
  baby
• 10:01
  millennial,
• 10:01
  by
• 10:01
  the
• 10:02
  way.
• 10:02
  So
• 10:02
  I
• 10:02
  like,
• 10:03
  I
• 10:03
  apparently
• 10:04
  go
• 10:04
  back
• 10:04
  and
• 10:04
  forth.
• 10:05
  Yeah,
• 10:06
  I'm
• 10:06
  not
• 10:06
  going
• 10:06
  to
• 10:06
  ask
• 10:07
  the
• 10:07
  lady
• 10:07
  our
• 10:07
  age,
• 10:07
  but
• 10:07
  I
• 10:08
  think
• 10:08
  the
• 10:09
  top
• 10:09
  end
• 10:09
  of
• 10:09
  Gen
• 10:09
  Z
• 10:10
  is
• 10:10
  what,
• 10:11
  early
• 10:11
  mid-20s
• 10:12
  now,
• 10:12
  I
• 10:12
  guess.
• 10:12
  Yes,
• 10:13
  definitely.
• 10:13
  Yeah,
• 10:13
  I
• 10:13
  think
• 10:13
  like
• 10:14
  27,
• 10:15
  28,
• 10:16
  29
• 10:17
  apparently
• 10:17
  I'm
• 10:17
  like
• 10:18
  the
• 10:18
  last
• 10:18
  year.
• 10:19
  But
• 10:19
  like
• 10:20
  Gen
• 10:20
  Z
• 10:21
  cares
• 10:21
  a
• 10:22
  lot
• 10:22
  about
• 10:22
  the
• 10:23
  trust
• 10:23
  of
• 10:24
  the,
• 10:25
  of
• 10:25
  the
• 10:25
  brand
• 10:26
  where
• 10:26
  whereas
• 10:27
  they
• 10:27
  like
• 10:28
  to
• 10:28
  joke.
• 10:28
  For
• 10:28
  example,
• 10:29
  with
• 10:29
  millennials
• 10:29
  as
• 10:29
  I
• 10:30
  am,
• 10:30
  that
• 10:30
  we
• 10:30
  pretended
• 10:31
  to
• 10:31
  care
• 10:31
  and
• 10:32
  then
• 10:32
  we
• 10:32
  conformed,
• 10:34
  Gen
• 10:34
  Z
• 10:34
  actually
• 10:35
  seems
• 10:35
  to
• 10:35
  care
• 10:36
  and
• 10:36
  is
• 10:37
  voting
• 10:37
  with
• 10:37
  their
• 10:37
  money.
• 10:38
  So
• 10:38
  to
• 10:38
  say.
• 10:39
  I
• 10:39
  actually
• 10:39
  was
• 10:39
  looking
• 10:40
  at
• 10:40
  a
• 10:40
  fascinating
• 10:41
  piece
• 10:41
  of
• 10:41
  research
• 10:41
  this
• 10:41
  morning
• 10:42
  from
• 10:42
  Pew
• 10:42
  Research
• 10:43
  that
• 10:44
  it
• 10:44
  almost
• 10:45
  seemed
• 10:46
  counterintuitive
• 10:47
  at
• 10:47
  first,
• 10:48
  but
• 10:48
  Gen
• 10:49
  Z
• 10:49
  and
• 10:49
  Gen
• 10:49
  Alpha,
• 10:50
  including
• 10:50
  them
• 10:51
  in
• 10:51
  the
• 10:51
  mix
• 10:51
  as
• 10:51
  well,
• 10:51
  because
• 10:51
  some
• 10:52
  Gen
• 10:52
  Alpha
• 10:52
  are
• 10:52
  aging
• 10:52
  into
• 10:53
  the
• 10:53
  workforce,
• 10:54
  I
• 10:54
  think
• 10:54
  in
• 10:55
  the
• 10:55
  next
• 10:55
  few
• 10:55
  years
• 10:55
  are
• 10:56
  simultaneously
• 10:57
  the
• 10:57
  most
• 10:58
  knowledgeable
• 10:58
  about
• 10:59
  cybersecurity
• 11:00
  and
• 11:00
  the
• 11:00
  most
• 11:00
  willing
• 11:01
  to
• 11:01
  give
• 11:01
  the
• 11:01
  data
• 11:01
  away.
• 11:01
  But
• 11:02
  it's
• 11:02
  that
• 11:02
  combination,
• 11:02
  right?
• 11:03
  The
• 11:03
  willingness
• 11:04
  to
• 11:04
  give
• 11:04
  the
• 11:04
  data
• 11:04
  away
• 11:05
  is
• 11:05
  in
• 11:05
  an
• 11:05
  expectation
• 11:06
  that
• 11:06
  personalization
• 11:07
  and
• 11:07
  value
• 11:07
  will
• 11:08
  come
• 11:08
  back
• 11:08
  in
• 11:09
  the
• 11:09
  other
• 11:09
  direction.
• 11:09
  And
• 11:09
  as
• 11:10
  soon
• 11:10
  as
• 11:10
  that
• 11:10
  stops,
• 11:10
  then
• 11:11
  you're
• 11:11
  not
• 11:11
  getting
• 11:11
  my
• 11:11
  data
• 11:11
  anymore.
• 11:12
  So
• 11:12
  I
• 11:13
  think
• 11:13
  Gen
• 11:13
  Z
• 11:15
  in
• 11:15
  general
• 11:15
  is
• 11:16
  much
• 11:17
  sharper
• 11:17
  on
• 11:18
  setting
• 11:18
  up
• 11:18
  the
• 11:18
  data
• 11:19
  sharing
• 11:19
  settings
• 11:20
  on
• 11:20
  an
• 11:20
  application
• 11:21
  by
• 11:21
  application
• 11:21
  basis
• 11:22
  or
• 11:22
  managing,
• 11:23
  you
• 11:23
  know,
• 11:23
  automatic
• 11:24
  updates
• 11:24
  on
• 11:24
  apps
• 11:24
  on
• 11:24
  their
• 11:25
  phones
• 11:25
  and
• 11:25
  understanding
• 11:27
  all
• 11:27
  the
• 11:27
  things
• 11:27
  and
• 11:28
  whatever
• 11:29
  that
• 11:29
  goes
• 11:29
  along
• 11:29
  with
• 11:29
  it
• 11:29
  is
• 11:30
  a
• 11:30
  truly
• 11:30
  interesting
• 11:30
  one.
• 11:31
  Yeah,
• 11:31
  there
• 11:31
  is
• 11:32
  this
• 11:32
  new
• 11:33
  browser,
• 11:33
  you
• 11:33
  know,
• 11:34
  dia,
• 11:34
  have
• 11:35
  you
• 11:35
  heard
• 11:35
  of
• 11:35
  it?
• 11:35
  No,
• 11:36
  I'm
• 11:36
  two
• 11:37
  generations
• 11:37
  away
• 11:37
  from
• 11:38
  knowing
• 11:38
  about
• 11:38
  cybersecurity,
• 11:39
  I
• 11:39
  guess.
• 11:39
  So
• 11:39
  like
• 11:40
  educate.
• 11:41
  Tell
• 11:41
  me
• 11:41
  about
• 11:41
  dia.
• 11:41
  Yeah,
• 11:42
  maybe
• 11:42
  you've
• 11:42
  heard
• 11:42
  of
• 11:42
  ARK
• 11:43
  browser?
• 11:43
  Ark,
• 11:44
  I've
• 11:44
  heard
• 11:44
  about,
• 11:44
  yeah.
• 11:45
  So
• 11:45
  the
• 11:46
  creators
• 11:46
  of
• 11:46
  Ark
• 11:47
  called
• 11:47
  the
• 11:47
  browser
• 11:48
  company,
• 11:48
  they
• 11:49
  recently
• 11:49
  released
• 11:50
  this
• 11:50
  browser
• 11:51
  called
• 11:51
  dia.
• 11:53
  Only
• 11:53
  ARC
• 11:53
  users
• 11:54
  can
• 11:54
  actually
• 11:55
  access
• 11:55
  it
• 11:55
  right
• 11:55
  now.
• 11:56
  But
• 11:56
  the
• 11:58
  branding
• 11:58
  of
• 11:59
  this
• 11:59
  is
• 12:00
  the
• 12:00
  browser
• 12:01
  that
• 12:01
  intimately
• 12:02
  knows
• 12:02
  you.
• 12:03
  And
• 12:03
  there's
• 12:04
  some
• 12:04
  comments
• 12:04
  in
• 12:05
  there
• 12:05
  like
• 12:05
  I
• 12:05
  don't
• 12:06
  want
• 12:06
  my
• 12:06
  browser
• 12:06
  to
• 12:07
  know
• 12:07
  me.
• 12:08
  Right.
• 12:12
  And
• 12:12
  I
• 12:13
  prefer
• 12:13
  ARC
• 12:13
  browser
• 12:14
  personally.
• 12:15
  But
• 12:15
  I
• 12:16
  actually
• 12:16
  recently
• 12:16
  downloaded
• 12:17
  Perplexity
• 12:18
  Comet
• 12:19
  which
• 12:19
  is
• 12:20
  almost
• 12:20
  very
• 12:20
  similar
• 12:21
  to
• 12:22
  dia.
• 12:22
  But
• 12:23
  it
• 12:23
  actually
• 12:23
  can
• 12:23
  perform
• 12:24
  tasks
• 12:24
  for
• 12:24
  you
• 12:24
  because
• 12:25
  it's
• 12:25
  a
• 12:25
  more
• 12:25
  agentic
• 12:27
  model.
• 12:28
  I'm
• 12:28
  really
• 12:28
  interested
• 12:29
  to
• 12:29
  see
• 12:29
  where
• 12:30
  this
• 12:30
  information
• 12:31
  goes,
• 12:31
  but
• 12:32
  I
• 12:33
  think
• 12:33
  the
• 12:34
  overall
• 12:35
  analysis
• 12:35
  of
• 12:36
  where
• 12:36
  people
• 12:37
  are
• 12:37
  voting
• 12:38
  like
• 12:39
  their
• 12:40
  downloads
• 12:41
  and
• 12:41
  their
• 12:41
  money.
• 12:42
  I
• 12:43
  don't
• 12:43
  think
• 12:44
  people
• 12:44
  care
• 12:45
  as
• 12:45
  much
• 12:45
  about
• 12:45
  data
• 12:46
  privacy
• 12:46
  as
• 12:47
  they
• 12:48
  maybe
• 12:48
  want
• 12:49
  to
• 12:49
  say
• 12:49
  because
• 12:50
  you're
• 12:51
  being
• 12:51
  Spartan
• 12:51
  all
• 12:51
  the
• 12:51
  time.
• 12:52
  But
• 12:53
  going
• 12:53
  back
• 12:53
  to
• 12:53
  where
• 12:53
  we
• 12:53
  started,
• 12:53
  trust
• 12:54
  is
• 12:54
  critical,
• 12:54
  right?
• 12:54
  As
• 12:54
  soon
• 12:55
  as
• 12:55
  the
• 12:55
  trust
• 12:55
  is
• 12:55
  gone,
• 12:56
  then
• 12:56
  people
• 12:56
  do
• 12:56
  start
• 12:56
  caring
• 12:57
  a
• 12:57
  lot
• 12:57
  more
• 12:57
  about
• 12:58
  data
• 12:58
  privacy.
• 12:58
  And
• 12:59
  you
• 13:00
  spoke
• 13:00
  about
• 13:00
  what
• 13:00
  a
• 13:00
  complex
• 13:01
  thing
• 13:02
  to
• 13:02
  measure
• 13:03
  the
• 13:03
  trust
• 13:04
  is
• 13:05
  and
• 13:05
  that's
• 13:05
  true
• 13:05
  of
• 13:06
  all
• 13:06
  the
• 13:06
  best
• 13:06
  metrics,
• 13:06
  right?
• 13:07
  It's
• 13:07
  often
• 13:07
  the,
• 13:08
  and
• 13:08
  I
• 13:08
  see
• 13:08
  this
• 13:08
  in
• 13:09
  clients
• 13:09
  that
• 13:09
  I
• 13:09
  work
• 13:09
  with,
• 13:10
  often
• 13:10
  the
• 13:10
  best
• 13:10
  metric
• 13:11
  for
• 13:11
  measuring
• 13:12
  the
• 13:12
  progress
• 13:12
  of
• 13:12
  a
• 13:13
  business
• 13:13
  in
• 13:13
  alignment
• 13:13
  with
• 13:13
  whatever
• 13:14
  that
• 13:14
  business's
• 13:14
  strategy
• 13:15
  is
• 13:15
  is
• 13:15
  not
• 13:16
  the
• 13:16
  easiest
• 13:16
  to
• 13:16
  measure.
• 13:17
  It's
• 13:17
  difficult.
• 13:18
  Maybe
• 13:18
  it's
• 13:18
  a
• 13:18
  compound
• 13:19
  metric.
• 13:19
  Maybe
• 13:19
  you
• 13:19
  need
• 13:19
  to
• 13:20
  take
• 13:20
  a
• 13:20
  couple
• 13:20
  of
• 13:20
  different
• 13:20
  things
• 13:21
  in
• 13:21
  consideration,
• 13:21
  the
• 13:21
  same
• 13:22
  as
• 13:22
  you
• 13:22
  do
• 13:22
  with
• 13:22
  trust.
• 13:23
  But
• 13:24
  the
• 13:24
  trap
• 13:24
  that
• 13:24
  people
• 13:25
  fall
• 13:25
  into,
• 13:25
  including
• 13:25
  presumably
• 13:26
  the
• 13:26
  2/3
• 13:27
  of
• 13:27
  businesses
• 13:27
  that
• 13:27
  choose
• 13:27
  not
• 13:27
  to
• 13:28
  measure
• 13:28
  trust
• 13:28
  because
• 13:28
  it's
• 13:29
  difficult
• 13:29
  is
• 13:29
  they
• 13:29
  use
• 13:30
  something
• 13:30
  else
• 13:30
  as
• 13:30
  a
• 13:30
  measure.
• 13:31
  And
• 13:32
  people
• 13:32
  always
• 13:32
  tend
• 13:33
  towards
• 13:33
  like
• 13:33
  what's
• 13:33
  the
• 13:33
  easiest
• 13:34
  thing,
• 13:34
  right?
• 13:34
  And
• 13:34
  that's
• 13:34
  when
• 13:35
  you
• 13:35
  end
• 13:35
  up
• 13:35
  back
• 13:35
  in
• 13:35
  views.
• 13:36
  Right?
• 13:37
  Views
• 13:37
  and
• 13:38
  views
• 13:38
  and
• 13:40
  click
• 13:40
  through
• 13:40
  rate.
• 13:41
  And
• 13:41
  I
• 13:41
  always,
• 13:43
  I'm
• 13:43
  never
• 13:43
  afraid
• 13:43
  to
• 13:44
  use
• 13:44
  the
• 13:44
  self
• 13:44
  deprecating
• 13:45
  example.
• 13:45
  When
• 13:45
  I
• 13:46
  spent
• 13:46
  a
• 13:46
  small
• 13:46
  chunk
• 13:47
  of
• 13:47
  money
• 13:47
  on
• 13:47
  LinkedIn
• 13:48
  ads,
• 13:48
  I
• 13:49
  got,
• 13:49
  I
• 13:50
  got
• 13:50
  a
• 13:50
  great
• 13:50
  CTR.
• 13:51
  I
• 13:51
  got
• 13:51
  nearly
• 13:51
  4%
• 13:52
  CTR.
• 13:52
  So
• 13:52
  like
• 13:53
  kudos.
• 13:53
  I
• 13:53
  was
• 13:53
  like,
• 13:53
  wow,
• 13:54
  what
• 13:54
  great
• 13:54
  marketing
• 13:54
  copy.
• 13:55
  300
• 13:55
  visitors
• 13:56
  to
• 13:56
  my
• 13:56
  website.
• 13:56
  Nice.
• 13:57
  Not,
• 13:57
  not
• 13:58
  one
• 13:58
  of
• 13:58
  them
• 13:58
  fill
• 13:58
  the
• 13:58
  contact
• 13:58
  form,
• 13:59
  right?
• 13:59
  So
• 14:00
  it's
• 14:00
  all
• 14:00
  for
• 14:00
  nothing.
• 14:01
  All
• 14:01
  views,
• 14:01
  all
• 14:02
  for
• 14:02
  nothing
• 14:02
  and
• 14:02
  you're
• 14:03
  paying
• 14:04
  for
• 14:04
  it.
• 14:04
  Yeah,
• 14:05
  yeah.
• 14:05
  You
• 14:06
  don't
• 14:06
  get
• 14:06
  a
• 14:06
  refund
• 14:06
  either.
• 14:07
  That's
• 14:07
  funny
• 14:07
  because
• 14:07
  you
• 14:08
  just
• 14:08
  got
• 14:08
  the
• 14:08
  clicks.
• 14:09
  Yeah,
• 14:10
  absolutely.
• 14:11
  Absolutely
• 14:11
  not.
• 14:14
  That
• 14:14
  is
• 14:14
  a
• 14:14
  funny
• 14:15
  one.
• 14:15
  So
• 14:16
  out
• 14:16
  of
• 14:16
  the,
• 14:16
  out
• 14:17
  of
• 14:17
  the
• 14:17
  connections
• 14:17
  and
• 14:17
  the
• 14:18
  trust,
• 14:18
  as
• 14:18
  a
• 14:19
  business
• 14:19
  builder
• 14:20
  yourself
• 14:20
  and
• 14:20
  a
• 14:21
  connector
• 14:21
  yourself,
• 14:22
  what's
• 14:22
  the
• 14:22
  coolest
• 14:23
  story
• 14:23
  you've
• 14:23
  got
• 14:23
  about
• 14:24
  trust
• 14:24
  either
• 14:24
  with
• 14:25
  a
• 14:25
  brand
• 14:25
  or
• 14:25
  an
• 14:25
  individual?
• 14:26
  Have
• 14:26
  you
• 14:26
  had
• 14:26
  an
• 14:27
  unlikely
• 14:27
  partnership
• 14:28
  or
• 14:28
  worked
• 14:28
  with
• 14:29
  an
• 14:29
  unlikely
• 14:29
  piece
• 14:29
  of
• 14:29
  software
• 14:30
  as
• 14:30
  a
• 14:30
  result
• 14:31
  of
• 14:31
  trust?
• 14:34
  My
• 14:34
  business
• 14:35
  today
• 14:36
  is
• 14:36
  mostly
• 14:37
  built
• 14:38
  on
• 14:38
  referrals
• 14:39
  and
• 14:40
  trust.
• 14:41
  I
• 14:41
  think
• 14:41
  especially
• 14:42
  when,
• 14:43
  if
• 14:44
  we
• 14:44
  look
• 14:44
  at
• 14:44
  the
• 14:44
  age
• 14:44
  that
• 14:45
  we're
• 14:45
  in,
• 14:45
  in
• 14:45
  this
• 14:45
  age
• 14:45
  of
• 14:46
  AI,
• 14:47
  what
• 14:48
  is
• 14:48
  going
• 14:48
  to
• 14:48
  differentiate
• 14:49
  people
• 14:50
  is
• 14:51
  whether
• 14:51
  they
• 14:51
  trust
• 14:52
  you.
• 14:53
  Because
• 14:55
  in
• 14:55
  this
• 14:56
  age
• 14:56
  where
• 14:57
  as
• 14:57
  I
• 14:57
  was
• 14:57
  mentioning,
• 14:57
  AI
• 14:58
  can
• 14:58
  copy
• 15:00
  pretty
• 15:00
  much
• 15:01
  any
• 15:02
  kind
• 15:02
  of
• 15:02
  output
• 15:03
  and
• 15:04
  the
• 15:04
  only
• 15:05
  thing
• 15:05
  that
• 15:06
  will
• 15:06
  be
• 15:06
  uncopyable
• 15:07
  in
• 15:08
  this
• 15:08
  new
• 15:08
  age,
• 15:09
  Gary
• 15:09
  Vee
• 15:10
  actually
• 15:10
  says
• 15:10
  this
• 15:10
  is
• 15:11
  you.
• 15:13
  You
• 15:14
  are
• 15:16
  licensed
• 15:16
  to
• 15:17
  yourself.
• 15:18
  So
• 15:18
  if
• 15:18
  anyone
• 15:19
  tries
• 15:19
  to
• 15:19
  copy
• 15:19
  your
• 15:20
  likeness
• 15:20
  or
• 15:21
  your
• 15:21
  yourself,
• 15:23
  they
• 15:24
  you
• 15:24
  can
• 15:24
  obviously
• 15:25
  try
• 15:25
  to
• 15:26
  sue
• 15:26
  them.
• 15:27
  So.
• 15:29
  So
• 15:30
  back
• 15:30
  to
• 15:30
  your
• 15:30
  question
• 15:31
  though.
• 15:32
  I
• 15:32
  see
• 15:33
  a
• 15:33
  lot
• 15:33
  of
• 15:33
  things
• 15:34
  come
• 15:34
  from
• 15:34
  referrals
• 15:35
  and
• 15:36
  I'm
• 15:36
  actually
• 15:36
  been
• 15:36
  working
• 15:37
  on
• 15:37
  cold
• 15:37
  outreach
• 15:39
  and
• 15:39
  what
• 15:40
  has
• 15:40
  worked
• 15:40
  really
• 15:40
  well
• 15:41
  for
• 15:41
  me
• 15:41
  has
• 15:41
  actually
• 15:42
  been
• 15:43
  when
• 15:43
  I
• 15:43
  am
• 15:43
  recording
• 15:44
  a
• 15:44
  loom
• 15:44
  video.
• 15:45
  And
• 15:45
  so
• 15:47
  I'm
• 15:47
  trying
• 15:47
  to
• 15:48
  build
• 15:48
  a
• 15:48
  system
• 15:49
  that
• 15:49
  is
• 15:49
  more
• 15:50
  like
• 15:50
  trust
• 15:50
  at
• 15:51
  scale
• 15:51
  so
• 15:52
  that
• 15:52
  I
• 15:52
  can
• 15:52
  maybe
• 15:53
  even
• 15:53
  create
• 15:53
  an
• 15:54
  AI
• 15:54
  avatar
• 15:55
  to,
• 15:56
  to
• 15:56
  follow
• 15:57
  this
• 15:58
  sort
• 15:58
  of
• 15:58
  script
• 15:58
  but
• 15:59
  personalized
• 16:00
  to
• 16:00
  the
• 16:00
  company.
• 16:03
  Because
• 16:04
  there,
• 16:04
  there
• 16:04
  is
• 16:05
  data
• 16:05
  really
• 16:06
  that
• 16:06
  shows
• 16:06
  that
• 16:07
  like
• 16:07
  scaling
• 16:07
  this
• 16:08
  personalization
• 16:10
  actually
• 16:10
  reduces
• 16:11
  costs
• 16:11
  in
• 16:11
  the
• 16:12
  end
• 16:12
  because
• 16:12
  if
• 16:13
  things
• 16:13
  are
• 16:14
  hyper,
• 16:14
  hyper
• 16:15
  personalized
• 16:15
  people
• 16:16
  really
• 16:16
  feel
• 16:16
  like
• 16:16
  you're
• 16:17
  speaking
• 16:17
  to
• 16:17
  them
• 16:19
  so
• 16:19
  they're
• 16:19
  more
• 16:20
  likely
• 16:20
  to
• 16:20
  buy.
• 16:22
  And
• 16:22
  so
• 16:22
  that's
• 16:22
  why
• 16:23
  some
• 16:23
  of
• 16:23
  these
• 16:23
  gurus
• 16:24
  say
• 16:24
  niche
• 16:25
  down,
• 16:25
  niche
• 16:25
  down.
• 16:25
  Discover
• 16:26
  the
• 16:27
  pain
• 16:27
  points.
• 16:27
  Know
• 16:29
  the
• 16:29
  whole
• 16:30
  life
• 16:30
  story
• 16:31
  of
• 16:32
  your
• 16:32
  person's
• 16:33
  niche
• 16:33
  because
• 16:35
  every
• 16:35
  single
• 16:36
  point
• 16:36
  related
• 16:36
  to
• 16:37
  your
• 16:37
  ideal
• 16:37
  customer.
• 16:41
  When
• 16:41
  we
• 16:41
  find
• 16:42
  and
• 16:42
  when
• 16:42
  we
• 16:43
  connect
• 16:43
  with
• 16:43
  information
• 16:44
  like
• 16:44
  for
• 16:45
  example
• 16:45
  with
• 16:46
  something
• 16:47
  like
• 16:47
  astrology.
• 16:49
  So
• 16:49
  astrology
• 16:49
  is
• 16:50
  not
• 16:50
  something
• 16:50
  that's
• 16:51
  really
• 16:51
  like
• 16:52
  in
• 16:52
  matter
• 16:52
  of
• 16:52
  fact
• 16:53
  science
• 16:53
  based.
• 16:54
  But
• 16:54
  you
• 16:54
  will
• 16:54
  find
• 16:55
  people
• 16:55
  will
• 16:56
  come
• 16:56
  to
• 16:56
  astrology
• 16:57
  and
• 16:57
  they'll
• 16:58
  pick
• 16:58
  out
• 16:58
  little
• 16:59
  points
• 16:59
  that
• 16:59
  match
• 17:00
  them
• 17:00
  and
• 17:00
  say
• 17:00
  yep,
• 17:01
  I'm
• 17:02
  a
• 17:02
  Taurus
• 17:02
  rising.
• 17:03
  Right.
• 17:03
  You
• 17:04
  know,
• 17:04
  are
• 17:04
  you.
• 17:04
  What's
• 17:05
  your
• 17:05
  sign,
• 17:05
  Lauren?
• 17:05
  Oh,
• 17:06
  I'm
• 17:06
  an
• 17:06
  Aquarius.
• 17:07
  Oh,
• 17:07
  me
• 17:08
  too.
• 17:08
  Wow.
• 17:09
  Yeah,
• 17:09
  nice.
• 17:09
  That's
• 17:10
  like
• 17:10
  the
• 17:10
  sign
• 17:10
  of
• 17:11
  the
• 17:11
  sciences
• 17:12
  or
• 17:12
  whatever.
• 17:14
  Oh,
• 17:14
  there
• 17:14
  you
• 17:14
  go.
• 17:14
  Well,
• 17:14
  we
• 17:14
  shouldn't,
• 17:15
  I'm
• 17:15
  not,
• 17:15
  I'm
• 17:15
  not
• 17:16
  going
• 17:16
  to
• 17:16
  give
• 17:16
  away
• 17:16
  our
• 17:16
  pii
• 17:17
  but
• 17:17
  maybe
• 17:18
  we've
• 17:18
  got
• 17:18
  a
• 17:18
  virtual
• 17:18
  joint
• 17:19
  birthday
• 17:19
  party
• 17:19
  in
• 17:19
  our
• 17:20
  future.
• 17:20
  I
• 17:20
  know,
• 17:20
  right?
• 17:22
  That's
• 17:22
  funny.
• 17:23
  But
• 17:23
  yeah,
• 17:23
  we,
• 17:24
  you
• 17:24
  Know,
• 17:25
  that
• 17:25
  must.
• 17:25
  Be
• 17:25
  why
• 17:25
  we
• 17:26
  get
• 17:26
  on
• 17:26
  so
• 17:26
  well.
• 17:26
  Yeah,
• 17:27
  right.
• 17:27
  See,
• 17:27
  we
• 17:27
  made
• 17:27
  that
• 17:28
  connection.
• 17:28
  There's
• 17:29
  no
• 17:29
  other
• 17:29
  explanation.
• 17:31
  That's
• 17:31
  what
• 17:31
  we
• 17:32
  humans
• 17:32
  do.
• 17:32
  Like
• 17:32
  we
• 17:33
  are
• 17:34
  natural
• 17:35
  connection
• 17:35
  machines.
• 17:36
  And
• 17:36
  so
• 17:37
  I
• 17:37
  lean
• 17:37
  into
• 17:38
  that
• 17:38
  in
• 17:38
  my
• 17:38
  brand
• 17:39
  with
• 17:39
  within
• 17:40
  the
• 17:40
  newsletter
• 17:40
  connections,
• 17:41
  which
• 17:41
  isn't
• 17:42
  just
• 17:42
  about
• 17:42
  connecting
• 17:43
  people,
• 17:43
  which
• 17:43
  is
• 17:43
  the
• 17:44
  networking
• 17:44
  event.
• 17:44
  It's
• 17:45
  also
• 17:45
  about
• 17:45
  connecting
• 17:46
  ideas
• 17:47
  and
• 17:47
  connecting
• 17:47
  ideas
• 17:48
  to
• 17:48
  people.
• 17:49
  Because
• 17:49
  when
• 17:49
  we
• 17:50
  can
• 17:50
  make
• 17:50
  these
• 17:51
  connections,
• 17:52
  then
• 17:54
  we
• 17:54
  can
• 17:54
  likely
• 17:55
  even
• 17:55
  increase
• 17:56
  our
• 17:56
  revenue,
• 17:57
  if
• 17:57
  that
• 17:57
  is
• 17:57
  a
• 17:58
  metric
• 17:58
  that
• 17:58
  is
• 17:59
  preferred
• 18:00
  by
• 18:00
  some
• 18:01
  people.
• 18:04
  Or
• 18:05
  we
• 18:05
  can
• 18:07
  increase
• 18:07
  our
• 18:07
  partnerships
• 18:08
  or
• 18:11
  maybe
• 18:11
  even
• 18:11
  our
• 18:12
  free
• 18:12
  time,
• 18:13
  let's
• 18:13
  say
• 18:13
  even
• 18:14
  our
• 18:14
  free
• 18:14
  time.
• 18:14
  And
• 18:14
  I
• 18:15
  mentioned
• 18:15
  that
• 18:15
  because
• 18:15
  if
• 18:16
  we
• 18:16
  know
• 18:16
  the
• 18:16
  right
• 18:17
  people
• 18:17
  who
• 18:18
  we
• 18:18
  can
• 18:18
  hire,
• 18:19
  let's
• 18:19
  say,
• 18:20
  then
• 18:20
  we
• 18:21
  can
• 18:21
  maybe
• 18:21
  free
• 18:22
  up
• 18:22
  our
• 18:22
  time
• 18:22
  so
• 18:22
  that
• 18:23
  we
• 18:23
  don't
• 18:23
  have
• 18:23
  to
• 18:24
  be
• 18:25
  worried
• 18:25
  about
• 18:25
  who
• 18:25
  we're
• 18:26
  hiring.
• 18:27
  So
• 18:27
  I
• 18:28
  think
• 18:28
  trust
• 18:30
  can
• 18:31
  touch
• 18:31
  a
• 18:31
  lot
• 18:32
  of
• 18:32
  different
• 18:32
  points
• 18:33
  of
• 18:34
  a
• 18:34
  business
• 18:34
  and
• 18:37
  I
• 18:37
  think
• 18:37
  that's
• 18:37
  really
• 18:37
  valuable.
• 18:38
  Yeah,
• 18:38
  I'd
• 18:39
  like
• 18:39
  to
• 18:39
  increase
• 18:39
  all
• 18:39
  of
• 18:39
  those
• 18:39
  things
• 18:41
  for
• 18:42
  sure.
• 18:43
  Absolutely.
• 18:44
  And
• 18:47
  when
• 18:47
  you're
• 18:47
  trying
• 18:47
  to
• 18:47
  get
• 18:47
  people
• 18:49
  to
• 18:49
  join
• 18:49
  connections
• 18:53
  or
• 18:53
  the
• 18:53
  newsletter
• 18:54
  service
• 18:54
  that
• 18:55
  you're
• 18:55
  doing,
• 18:56
  what
• 18:56
  are
• 18:56
  some
• 18:56
  of
• 18:56
  the
• 18:56
  best
• 18:57
  ways.
• 18:57
  You
• 18:57
  spoke
• 18:58
  about
• 18:58
  loom
• 18:58
  videos,
• 18:58
  by
• 18:58
  the
• 18:58
  way,
• 18:59
  and
• 18:59
  I
• 18:59
  think
• 18:59
  I've
• 18:59
  read
• 18:59
  somewhere
• 19:00
  you
• 19:00
  get
• 19:00
  4x
• 19:01
  open
• 19:01
  rate
• 19:02
  if
• 19:02
  you
• 19:02
  record
• 19:03
  a
• 19:03
  quick.
• 19:03
  Not
• 19:03
  even
• 19:04
  a
• 19:04
  loom,
• 19:04
  but
• 19:04
  if
• 19:04
  you
• 19:04
  like
• 19:05
  almost.
• 19:05
  If
• 19:06
  you're.
• 19:06
  Rather
• 19:07
  than
• 19:07
  send
• 19:08
  100
• 19:08
  called
• 19:09
  DMS
• 19:09
  on
• 19:09
  LinkedIn.
• 19:10
  Actually
• 19:10
  if
• 19:10
  you
• 19:10
  just
• 19:10
  send
• 19:11
  10
• 19:11
  where
• 19:12
  you
• 19:12
  like
• 19:12
  just
• 19:12
  hold
• 19:13
  your
• 19:13
  phone
• 19:13
  up
• 19:13
  to
• 19:13
  your
• 19:13
  face
• 19:13
  like
• 19:14
  you
• 19:14
  could
• 19:14
  be
• 19:14
  walking
• 19:14
  to
• 19:14
  the
• 19:14
  park
• 19:15
  or
• 19:15
  walking
• 19:16
  the
• 19:16
  dog
• 19:16
  or
• 19:16
  whatever
• 19:16
  it
• 19:16
  might
• 19:17
  be
• 19:18
  or
• 19:18
  you
• 19:18
  know,
• 19:19
  walking
• 19:19
  to,
• 19:19
  from
• 19:19
  the
• 19:19
  garage
• 19:20
  to
• 19:20
  the
• 19:20
  shopping
• 19:20
  mall
• 19:20
  even
• 19:21
  like
• 19:22
  because
• 19:22
  it's
• 19:22
  authentic
• 19:23
  and
• 19:23
  because
• 19:23
  it's
• 19:23
  real
• 19:23
  and
• 19:23
  because
• 19:24
  it's
• 19:24
  personalized.
• 19:24
  Yeah.
• 19:25
  The
• 19:25
  open
• 19:25
  rate
• 19:25
  can
• 19:25
  be,
• 19:26
  you
• 19:26
  know,
• 19:26
  up
• 19:26
  to
• 19:26
  6x
• 19:27
  just
• 19:27
  because
• 19:27
  people
• 19:28
  feel
• 19:28
  this
• 19:28
  message
• 19:29
  is
• 19:29
  for
• 19:29
  me.
• 19:30
  And
• 19:30
  back
• 19:31
  to
• 19:31
  the
• 19:31
  point
• 19:31
  you
• 19:31
  were
• 19:31
  making
• 19:31
  about
• 19:32
  niche,
• 19:32
  niche,
• 19:32
  niche
• 19:32
  and
• 19:33
  niche.
• 19:33
  Again,
• 19:34
  like
• 19:34
  you
• 19:35
  get
• 19:35
  to
• 19:35
  the
• 19:35
  point
• 19:35
  where,
• 19:37
  you
• 19:37
  know,
• 19:37
  you
• 19:37
  can
• 19:37
  be.
• 19:38
  You're
• 19:38
  trying
• 19:38
  to
• 19:38
  become
• 19:38
  a
• 19:39
  category
• 19:39
  of
• 19:39
  one.
• 19:39
  Like
• 19:40
  there's
• 19:40
  no
• 19:40
  other
• 19:40
  business
• 19:41
  that
• 19:41
  can
• 19:41
  offer
• 19:41
  a
• 19:41
  service
• 19:42
  this
• 19:42
  targeted
• 19:43
  for,
• 19:43
  for,
• 19:44
  for,
• 19:44
  for
• 19:44
  my
• 19:44
  needs.
• 19:45
  Some
• 19:45
  interesting
• 19:46
  ways
• 19:46
  to
• 19:46
  replicate
• 19:46
  that
• 19:46
  is
• 19:46
  scale
• 19:47
  though,
• 19:47
  for.
• 19:47
  I
• 19:47
  mean
• 19:47
  I've
• 19:47
  seen
• 19:48
  companies
• 19:49
  that
• 19:49
  claim
• 19:49
  to
• 19:50
  be
• 19:50
  the,
• 19:51
  oh,
• 19:51
  I
• 19:51
  don't
• 19:51
  know,
• 19:52
  the
• 19:53
  CRM
• 19:53
  for
• 19:54
  lawyers.
• 19:54
  Right.
• 19:55
  And
• 19:55
  they
• 19:55
  go
• 19:55
  around
• 19:55
  selling
• 19:56
  directly
• 19:57
  to
• 19:57
  lawyers,
• 19:57
  but
• 19:57
  little
• 19:58
  to
• 19:58
  those
• 19:58
  lawyers
• 19:58
  know
• 19:58
  that
• 19:59
  there's
• 19:59
  a
• 19:59
  sister
• 20:00
  landing
• 20:01
  page
• 20:01
  for
• 20:02
  people
• 20:02
  with
• 20:02
  window
• 20:02
  cleaning
• 20:03
  businesses
• 20:03
  and
• 20:03
  a
• 20:03
  sister
• 20:04
  landing
• 20:04
  page
• 20:04
  for
• 20:04
  people
• 20:05
  with
• 20:05
  garden
• 20:05
  business,
• 20:05
  garden
• 20:06
  lawn
• 20:06
  care
• 20:06
  businesses
• 20:06
  or
• 20:07
  whatever
• 20:07
  else.
• 20:08
  Copies
• 20:08
  tweaked
• 20:08
  a
• 20:08
  Little.
• 20:09
  Yeah,
• 20:10
  it's
• 20:10
  something
• 20:10
  that
• 20:11
  back
• 20:11
  to
• 20:11
  the
• 20:11
  wonderful
• 20:12
  world
• 20:12
  of
• 20:13
  AI
• 20:13
  is
• 20:13
  a
• 20:13
  lot
• 20:14
  easier,
• 20:15
  a
• 20:15
  lot
• 20:15
  easier
• 20:16
  to
• 20:16
  do
• 20:16
  now.
• 20:17
  But
• 20:17
  the,
• 20:19
  you
• 20:19
  know,
• 20:19
  basing
• 20:19
  everything
• 20:19
  on
• 20:20
  actions
• 20:20
  I
• 20:20
  think
• 20:20
  is
• 20:20
  key.
• 20:20
  Right.
• 20:21
  Ideas
• 20:22
  always
• 20:22
  used
• 20:22
  to
• 20:22
  be
• 20:22
  cheap
• 20:22
  compared
• 20:23
  to
• 20:23
  execution,
• 20:24
  but
• 20:24
  that's
• 20:24
  again
• 20:25
  in
• 20:25
  the
• 20:25
  post
• 20:26
  AI
• 20:26
  world.
• 20:26
  That's
• 20:26
  even
• 20:26
  more
• 20:27
  like
• 20:27
  ideas
• 20:27
  are
• 20:28
  ten
• 20:28
  a
• 20:29
  penny.
• 20:29
  Like
• 20:29
  they're,
• 20:29
  they're
• 20:30
  everywhere
• 20:30
  but
• 20:31
  who's
• 20:31
  actually
• 20:31
  going
• 20:31
  to
• 20:32
  take
• 20:32
  an
• 20:32
  idea
• 20:32
  and
• 20:32
  execute
• 20:33
  on
• 20:33
  it?
• 20:33
  And
• 20:34
  that
• 20:34
  action
• 20:34
  is
• 20:36
  how
• 20:37
  I
• 20:37
  think
• 20:37
  you
• 20:37
  build
• 20:37
  trust.
• 20:37
  Like
• 20:38
  people
• 20:38
  have
• 20:38
  seen
• 20:38
  you
• 20:39
  and
• 20:39
  see
• 20:39
  hard
• 20:40
  evidence
• 20:40
  that
• 20:40
  you've
• 20:40
  been
• 20:41
  through
• 20:41
  the,
• 20:42
  you've
• 20:42
  been
• 20:42
  through
• 20:42
  the
• 20:42
  hurdles
• 20:43
  and
• 20:43
  done
• 20:43
  something.
• 20:43
  You
• 20:44
  had
• 20:44
  this
• 20:44
  question
• 20:45
  earlier
• 20:46
  about
• 20:46
  how
• 20:48
  where
• 20:48
  have
• 20:48
  I
• 20:49
  seen
• 20:49
  trust
• 20:50
  impact
• 20:51
  my
• 20:51
  business?
• 20:52
  And
• 20:52
  I
• 20:52
  was
• 20:52
  just
• 20:52
  remembering,
• 20:53
  I
• 20:53
  was
• 20:54
  just
• 20:54
  reminded
• 20:54
  that
• 20:55
  just
• 20:56
  last
• 20:56
  week
• 20:57
  I
• 20:57
  had
• 20:57
  someone
• 20:58
  put
• 21:00
  some
• 21:00
  time
• 21:00
  on
• 21:01
  my
• 21:01
  letter
• 21:01
  launched
• 21:02
  strategy
• 21:02
  calendar
• 21:03
  which
• 21:03
  means
• 21:04
  that
• 21:04
  they
• 21:04
  visited
• 21:05
  my
• 21:05
  website
• 21:05
  and
• 21:06
  then
• 21:06
  they
• 21:06
  booked
• 21:06
  time
• 21:07
  which
• 21:07
  means
• 21:08
  they
• 21:08
  saw
• 21:08
  my
• 21:09
  service
• 21:10
  and
• 21:10
  I
• 21:10
  got
• 21:10
  on
• 21:10
  the
• 21:10
  call
• 21:12
  really
• 21:12
  surprised
• 21:13
  because
• 21:13
  I
• 21:13
  actually
• 21:13
  had
• 21:14
  sent
• 21:14
  them
• 21:14
  a
• 21:14
  proposal
• 21:15
  for
• 21:15
  something
• 21:16
  a
• 21:16
  little
• 21:16
  bit
• 21:16
  different
• 21:17
  a
• 21:17
  year
• 21:17
  ago
• 21:18
  to
• 21:18
  work
• 21:18
  with
• 21:19
  them
• 21:19
  and
• 21:20
  they
• 21:20
  never
• 21:20
  followed
• 21:21
  up
• 21:21
  really
• 21:21
  with
• 21:22
  that.
• 21:22
  I
• 21:23
  but
• 21:23
  I
• 21:23
  continue
• 21:23
  to
• 21:24
  keep
• 21:24
  the
• 21:25
  relationship
• 21:25
  intact
• 21:26
  by
• 21:27
  being
• 21:27
  cordial
• 21:28
  and
• 21:28
  following
• 21:29
  up
• 21:29
  with
• 21:29
  them
• 21:30
  in
• 21:30
  an
• 21:31
  indirect
• 21:31
  way
• 21:32
  by
• 21:33
  commenting
• 21:33
  on
• 21:33
  their
• 21:33
  LinkedIn
• 21:34
  posts.
• 21:36
  So
• 21:36
  a
• 21:37
  year
• 21:37
  later
• 21:38
  after
• 21:38
  I've
• 21:38
  now
• 21:38
  developed
• 21:39
  this
• 21:40
  newsletter
• 21:41
  strategy
• 21:41
  business
• 21:41
  and
• 21:42
  it's
• 21:42
  also
• 21:42
  expanding
• 21:43
  into
• 21:44
  LinkedIn
• 21:45
  content
• 21:45
  as
• 21:45
  well.
• 21:46
  Stay
• 21:46
  tuned.
• 21:48
  This
• 21:49
  person
• 21:49
  came
• 21:50
  to
• 21:50
  me
• 21:50
  and
• 21:50
  said.
• 21:51
  Know
• 21:51
  I
• 21:51
  read
• 21:51
  one
• 21:52
  of
• 21:52
  your
• 21:52
  posts
• 21:52
  about,
• 21:53
  about
• 21:53
  newsletters
• 21:54
  and
• 21:54
  you
• 21:54
  know,
• 21:55
  actually
• 21:55
  we're
• 21:55
  exploring
• 21:56
  that
• 21:56
  specific
• 21:57
  thing
• 21:57
  and
• 21:58
  they
• 21:58
  already
• 21:58
  knew
• 21:58
  me,
• 21:59
  they
• 22:00
  were
• 22:00
  open
• 22:00
  to
• 22:00
  working
• 22:01
  with
• 22:01
  me
• 22:01
  a
• 22:01
  year
• 22:01
  ago
• 22:03
  and
• 22:03
  I,
• 22:04
  and
• 22:04
  I,
• 22:05
  it
• 22:05
  wasn't
• 22:05
  the
• 22:06
  right
• 22:06
  time
• 22:06
  actually.
• 22:07
  So
• 22:07
  I'm
• 22:07
  grateful
• 22:08
  that
• 22:08
  that
• 22:08
  didn't
• 22:08
  work
• 22:09
  out
• 22:09
  because
• 22:09
  I'm,
• 22:09
  because
• 22:10
  I
• 22:10
  really
• 22:10
  see
• 22:11
  a
• 22:11
  lot
• 22:11
  of
• 22:11
  value
• 22:11
  in
• 22:11
  newsletters
• 22:12
  and
• 22:12
  we
• 22:13
  can
• 22:13
  get
• 22:13
  into
• 22:13
  that
• 22:13
  because
• 22:14
  I
• 22:14
  have
• 22:14
  some
• 22:14
  data
• 22:14
  about
• 22:15
  that
• 22:15
  too.
• 22:16
  But
• 22:16
  this
• 22:16
  is
• 22:16
  really
• 22:16
  a
• 22:17
  point
• 22:18
  about.
• 22:18
  How
• 22:20
  connections
• 22:20
  and
• 22:20
  relationship
• 22:21
  building,
• 22:21
  it
• 22:21
  just
• 22:21
  doesn't
• 22:22
  go
• 22:22
  away.
• 22:22
  And
• 22:23
  So
• 22:23
  I
• 22:23
  love
• 22:24
  LinkedIn
• 22:25
  because
• 22:26
  it
• 22:26
  is
• 22:26
  a
• 22:26
  text
• 22:27
  based
• 22:27
  platform
• 22:29
  versus
• 22:29
  images
• 22:30
  like,
• 22:31
  like
• 22:31
  Instagram
• 22:32
  or
• 22:33
  more
• 22:33
  like
• 22:34
  memes
• 22:34
  and
• 22:34
  like
• 22:34
  very
• 22:35
  quick
• 22:35
  slots
• 22:36
  like
• 22:36
  X
• 22:37
  or
• 22:37
  Twitter.
• 22:38
  Also
• 22:39
  just
• 22:39
  a
• 22:39
  side
• 22:40
  note,
• 22:40
  I
• 22:41
  used
• 22:41
  to
• 22:41
  be
• 22:41
  very
• 22:41
  involved
• 22:42
  in
• 22:42
  web3
• 22:43
  and
• 22:43
  crypto
• 22:44
  so
• 22:44
  I
• 22:45
  have
• 22:45
  an
• 22:45
  NFT
• 22:46
  as
• 22:46
  a
• 22:46
  profile
• 22:47
  picture
• 22:47
  on
• 22:47
  X
• 22:48
  and
• 22:48
  I
• 22:48
  have
• 22:49
  a
• 22:49
  very
• 22:49
  different
• 22:49
  personality
• 22:50
  on
• 22:50
  there.
• 22:50
  So
• 22:50
  I
• 22:51
  just
• 22:51
  keep
• 22:51
  it
• 22:51
  to
• 22:51
  that.
• 22:52
  And
• 22:52
  then
• 22:52
  on
• 22:52
  my
• 22:53
  LinkedIn
• 22:53
  is
• 22:53
  really
• 22:54
  more
• 22:54
  my
• 22:55
  professional
• 22:55
  side
• 22:56
  but
• 22:56
  I've
• 22:56
  always.
• 22:56
  Been
• 22:57
  known
• 22:58
  from
• 22:58
  close
• 22:59
  friends
• 22:59
  and,
• 23:00
  and
• 23:00
  even
• 23:01
  colleagues
• 23:02
  that
• 23:02
  I
• 23:02
  am
• 23:03
  a
• 23:03
  writer
• 23:04
  and
• 23:04
  so
• 23:05
  I,
• 23:05
  I,
• 23:06
  I
• 23:06
  wanted
• 23:06
  to
• 23:06
  lean
• 23:06
  into
• 23:07
  that
• 23:07
  using
• 23:08
  LinkedIn
• 23:09
  because
• 23:10
  so
• 23:10
  if,
• 23:11
  if
• 23:11
  there,
• 23:11
  if
• 23:11
  there
• 23:11
  is
• 23:12
  anyone
• 23:12
  listening
• 23:13
  to
• 23:13
  this
• 23:13
  and
• 23:14
  they,
• 23:14
  and
• 23:15
  they're
• 23:15
  interested
• 23:15
  in
• 23:16
  creating
• 23:17
  some
• 23:18
  content
• 23:18
  on
• 23:18
  LinkedIn,
• 23:19
  or
• 23:19
  even
• 23:19
  maybe
• 23:19
  if
• 23:20
  they're
• 23:20
  trying
• 23:20
  to
• 23:20
  land
• 23:20
  clients
• 23:22
  or
• 23:22
  maybe
• 23:22
  even
• 23:23
  land
• 23:23
  a
• 23:23
  job.
• 23:25
  Writing
• 23:25
  on
• 23:26
  LinkedIn
• 23:26
  has
• 23:26
  been
• 23:27
  very
• 23:27
  helpful
• 23:28
  to
• 23:28
  me
• 23:28
  because
• 23:29
  it
• 23:29
  is
• 23:29
  an
• 23:30
  open
• 23:30
  platform
• 23:31
  of
• 23:32
  it.
• 23:33
  It's
• 23:33
  just,
• 23:34
  it's
• 23:35
  the
• 23:35
  top
• 23:35
  of
• 23:35
  the
• 23:35
  funnel
• 23:36
  as
• 23:36
  they
• 23:36
  say.
• 23:37
  So
• 23:38
  and
• 23:38
  with
• 23:38
  LinkedIn,
• 23:39
  because
• 23:39
  it's
• 23:40
  mostly
• 23:40
  text
• 23:40
  based
• 23:41
  posts,
• 23:42
  some
• 23:42
  people
• 23:42
  are
• 23:42
  leaning
• 23:43
  into
• 23:43
  of
• 23:43
  course
• 23:44
  video.
• 23:44
  So
• 23:44
  that
• 23:44
  can
• 23:45
  work
• 23:45
  too.
• 23:45
  CEOs
• 23:46
  if
• 23:46
  you're
• 23:47
  still
• 23:47
  making
• 23:47
  big
• 23:47
  decisions
• 23:48
  on
• 23:49
  outdated
• 23:49
  dashboard,
• 23:50
  conflicting
• 23:50
  numbers
• 23:51
  and
• 23:51
  manual
• 23:51
  reports,
• 23:52
  then
• 23:52
  you're
• 23:52
  not
• 23:52
  leading
• 23:53
  with
• 23:53
  confidence.
• 23:53
  You're
• 23:54
  not
• 23:54
  alone.
• 23:54
  Most
• 23:54
  5
• 23:55
  million
• 23:55
  plus
• 23:55
  businesses
• 23:56
  have
• 23:56
  this
• 23:57
  exact
• 23:57
  struggle
• 23:58
  and
• 23:58
  your
• 23:58
  tech
• 23:58
  stack
• 23:59
  and
• 23:59
  platforms
• 24:00
  feel
• 24:00
  like
• 24:00
  they're
• 24:00
  duct
• 24:01
  taped
• 24:01
  together
• 24:01
  worse
• 24:02
  every
• 24:02
  week
• 24:02
  that
• 24:03
  goes
• 24:03
  by,
• 24:03
  you're
• 24:03
  still
• 24:04
  flying
• 24:04
  blind.
• 24:05
  And
• 24:05
  if
• 24:05
  AI
• 24:05
  is
• 24:05
  part
• 24:05
  of
• 24:06
  your
• 24:06
  roadmap,
• 24:06
  well,
• 24:07
  you
• 24:07
  can
• 24:07
  forget
• 24:07
  about
• 24:08
  it.
• 24:08
  Because
• 24:08
  clean
• 24:08
  connected
• 24:09
  data
• 24:09
  is
• 24:10
  step
• 24:10
  one.
• 24:10
  So
• 24:10
  you're
• 24:11
  still
• 24:11
  in
• 24:11
  the
• 24:11
  starting
• 24:11
  box
• 24:12
  while
• 24:12
  others
• 24:12
  are
• 24:12
  running
• 24:13
  ahead
• 24:13
  of
• 24:13
  you.
• 24:13
  That's
• 24:14
  why
• 24:14
  we
• 24:14
  created
• 24:14
  the
• 24:15
  free
• 24:15
  5
• 24:15
  minute
• 24:16
  data
• 24:16
  maturity
• 24:16
  Assessment.
• 24:17
  It's
• 24:17
  fast,
• 24:18
  it's
• 24:18
  free,
• 24:19
  and
• 24:19
  it
• 24:19
  shows
• 24:19
  you
• 24:19
  where
• 24:19
  your
• 24:20
  business
• 24:20
  stands
• 24:20
  and
• 24:21
  what's
• 24:21
  holding
• 24:21
  you
• 24:21
  back.
• 24:22
  You'll
• 24:22
  walk
• 24:22
  away
• 24:22
  with
• 24:23
  a
• 24:23
  clear
• 24:23
  score,
• 24:23
  a
• 24:24
  snapshot
• 24:24
  of
• 24:24
  your
• 24:24
  current
• 24:25
  systems,
• 24:25
  and
• 24:26
  insight
• 24:26
  into
• 24:26
  what
• 24:26
  it'll
• 24:27
  take
• 24:27
  to
• 24:27
  build
• 24:28
  a
• 24:28
  data
• 24:28
  infrastructure
• 24:29
  to
• 24:29
  support
• 24:29
  your
• 24:29
  ambition.
• 24:30
  It's
• 24:30
  the
• 24:30
  same
• 24:30
  approach
• 24:31
  I've
• 24:31
  used
• 24:31
  inside
• 24:31
  global
• 24:32
  firms
• 24:32
  like
• 24:32
  Capital
• 24:33
  One,
• 24:33
  IBM
• 24:34
  and
• 24:34
  Accenture,
• 24:35
  and
• 24:35
  now
• 24:35
  it's
• 24:35
  adapted
• 24:36
  for
• 24:36
  fast
• 24:36
  scaling
• 24:37
  businesses
• 24:37
  like
• 24:37
  yours.
• 24:38
  We've
• 24:38
  helped
• 24:39
  executive
• 24:39
  teams
• 24:39
  gain
• 24:40
  clarity,
• 24:41
  reduce
• 24:41
  friction,
• 24:41
  and
• 24:42
  make
• 24:42
  better
• 24:42
  decisions
• 24:43
  with
• 24:43
  the
• 24:43
  data
• 24:43
  they
• 24:44
  already
• 24:44
  have.
• 24:44
  No
• 24:45
  giant
• 24:45
  software
• 24:45
  overhaul,
• 24:46
  no
• 24:46
  disruption
• 24:46
  to
• 24:47
  your
• 24:47
  team,
• 24:47
  no
• 24:48
  data
• 24:48
  science
• 24:48
  degree
• 24:49
  required.
• 24:49
  Also,
• 24:50
  no
• 24:51
  magic
• 24:51
  wand
• 24:51
  apps
• 24:52
  that
• 24:52
  are
• 24:52
  too
• 24:52
  good
• 24:53
  to
• 24:53
  be
• 24:53
  true
• 24:53
  and
• 24:54
  sell
• 24:54
  a
• 24:54
  dream
• 24:54
  that
• 24:54
  is
• 24:55
  effectively
• 24:55
  only
• 24:55
  papering
• 24:56
  over
• 24:56
  the
• 24:56
  cracks
• 24:57
  of
• 24:57
  structural
• 24:58
  data
• 24:58
  issues.
• 24:58
  This
• 24:59
  is
• 24:59
  about
• 24:59
  giving
• 24:59
  CEOs
• 25:00
  real
• 25:00
  visibility
• 25:01
  and
• 25:01
  helping
• 25:02
  you
• 25:02
  lead
• 25:02
  with
• 25:02
  facts,
• 25:03
  not
• 25:03
  friction.
• 25:04
  So
• 25:04
  if
• 25:04
  you're
• 25:04
  ready
• 25:04
  to
• 25:04
  stop
• 25:05
  guessing
• 25:05
  and
• 25:05
  start
• 25:06
  leading
• 25:06
  with
• 25:06
  real
• 25:06
  data
• 25:07
  clarity,
• 25:08
  take
• 25:08
  our
• 25:08
  free
• 25:08
  assessment.
• 25:09
  It
• 25:09
  only
• 25:09
  takes
• 25:10
  five
• 25:10
  minutes.
• 25:10
  You'll
• 25:11
  get
• 25:11
  immediate
• 25:11
  insight
• 25:11
  on
• 25:12
  your
• 25:12
  current
• 25:12
  maturity
• 25:13
  and
• 25:13
  just
• 25:13
  what's
• 25:13
  possible
• 25:14
  next.
• 25:14
  Click
• 25:14
  below
• 25:15
  to
• 25:15
  get
• 25:15
  started.
• 25:16
  You've
• 25:16
  scaled
• 25:16
  your
• 25:16
  sales,
• 25:17
  your
• 25:17
  operations,
• 25:18
  your
• 25:18
  sales
• 25:19
  team.
• 25:19
  Now
• 25:20
  it's
• 25:20
  time
• 25:20
  to
• 25:20
  scale
• 25:20
  your
• 25:21
  data.
• 25:21
  I've
• 25:21
  led
• 25:21
  data
• 25:22
  transformations
• 25:22
  for
• 25:22
  some
• 25:23
  of
• 25:23
  the
• 25:23
  world's
• 25:23
  most
• 25:23
  complex
• 25:24
  companies
• 25:24
  and
• 25:25
  Now
• 25:25
  I
• 25:25
  help
• 25:26
  CEOs
• 25:26
  and
• 25:26
  leadership
• 25:27
  teams
• 25:27
  just
• 25:27
  like
• 25:27
  yours
• 25:28
  turn
• 25:28
  data
• 25:29
  into
• 25:29
  a
• 25:29
  real
• 25:29
  advantage.
• 25:30
  Let's
• 25:31
  get
• 25:31
  started.
• 25:32
  I
• 25:32
  mean,
• 25:32
  LinkedIn
• 25:32
  seems
• 25:33
  to
• 25:33
  be
• 25:33
  pushing
• 25:33
  that
• 25:33
  really
• 25:33
  hard.
• 25:35
  Although
• 25:35
  the
• 25:35
  only
• 25:36
  videos
• 25:36
  I
• 25:36
  really
• 25:36
  see
• 25:37
  are
• 25:37
  the
• 25:37
  marketing
• 25:38
  people
• 25:38
  from
• 25:38
  LinkedIn
• 25:39
  saying,
• 25:39
  oh,
• 25:40
  video
• 25:40
  is
• 25:41
  the
• 25:41
  new
• 25:41
  way
• 25:41
  to
• 25:41
  go
• 25:41
  on
• 25:41
  LinkedIn.
• 25:42
  I'm
• 25:42
  like,
• 25:42
  but
• 25:43
  there's
• 25:43
  no
• 25:43
  space
• 25:43
  for
• 25:43
  all
• 25:44
  our
• 25:44
  videos
• 25:44
  because
• 25:44
  all
• 25:44
  you're
• 25:45
  showing
• 25:45
  me
• 25:45
  is
• 25:45
  yours.
• 25:45
  I
• 25:45
  only
• 25:45
  see
• 25:46
  that
• 25:46
  or
• 25:46
  the
• 25:46
  people
• 25:47
  or
• 25:47
  the
• 25:47
  video
• 25:48
  people
• 25:48
  who
• 25:49
  are
• 25:49
  pushing
• 25:49
  like,
• 25:50
  hey,
• 25:50
  I'll
• 25:50
  help
• 25:51
  you
• 25:51
  do
• 25:51
  your
• 25:51
  videos,
• 25:52
  you
• 25:52
  know.
• 25:52
  Yeah,
• 25:53
  but
• 25:54
  what
• 25:54
  I
• 25:55
  like
• 25:55
  about
• 25:55
  LinkedIn.
• 25:56
  And
• 25:57
  the
• 25:57
  power
• 25:57
  of
• 25:58
  social
• 25:58
  media,
• 26:00
  even
• 26:00
  YouTube
• 26:00
  content,
• 26:01
  as
• 26:01
  we're
• 26:01
  like,
• 26:02
  as
• 26:02
  maybe
• 26:02
  the
• 26:03
  audience
• 26:03
  is
• 26:04
  watching
• 26:04
  today,
• 26:05
  is
• 26:06
  that
• 26:06
  people
• 26:07
  get
• 26:07
  to
• 26:07
  know
• 26:08
  how
• 26:08
  you
• 26:08
  think.
• 26:09
  And
• 26:09
  so
• 26:10
  how
• 26:10
  you
• 26:10
  think
• 26:11
  is
• 26:11
  going
• 26:11
  to
• 26:11
  be
• 26:12
  the
• 26:12
  angle
• 26:12
  that
• 26:12
  you
• 26:13
  provide
• 26:14
  for
• 26:14
  the
• 26:14
  outcome
• 26:15
  that
• 26:15
  the
• 26:15
  client
• 26:16
  wants
• 26:16
  to
• 26:16
  achieve.
• 26:17
  And
• 26:17
  so
• 26:17
  what
• 26:17
  that
• 26:17
  means
• 26:18
  is
• 26:18
  the
• 26:19
  outcome
• 26:19
  that
• 26:19
  I
• 26:20
  actually,
• 26:20
  that
• 26:20
  I
• 26:21
  actually
• 26:21
  give.
• 26:21
  Let's
• 26:22
  say
• 26:22
  I
• 26:22
  write
• 26:23
  one
• 26:23
  newsletter
• 26:23
  for
• 26:24
  a
• 26:24
  client.
• 26:25
  It's
• 26:25
  going
• 26:25
  to
• 26:25
  be
• 26:26
  based
• 26:27
  on
• 26:27
  the
• 26:27
  angle
• 26:28
  and
• 26:28
  the
• 26:28
  experience
• 26:29
  that
• 26:29
  I
• 26:29
  have
• 26:30
  as
• 26:30
  a
• 26:30
  human
• 26:31
  being
• 26:31
  who
• 26:32
  has
• 26:32
  traveled
• 26:32
  to
• 26:32
  44
• 26:33
  countries,
• 26:34
  who
• 26:34
  has
• 26:35
  an
• 26:35
  MBA.
• 26:36
  Nice.
• 26:36
  44.
• 26:38
  And,
• 26:39
  and
• 26:40
  so
• 26:40
  every,
• 26:41
  every
• 26:41
  piece
• 26:41
  of,
• 26:42
  every
• 26:43
  piece
• 26:43
  of
• 26:43
  content
• 26:44
  will,
• 26:44
  will
• 26:45
  show
• 26:45
  my
• 26:45
  thought
• 26:45
  process
• 26:46
  there,
• 26:46
  and
• 26:46
  it
• 26:47
  will
• 26:48
  connect
• 26:48
  with
• 26:48
  people
• 26:48
  in
• 26:49
  a
• 26:49
  way
• 26:49
  that
• 26:49
  will
• 26:49
  be
• 26:49
  reminded
• 26:50
  of
• 26:51
  why
• 26:51
  they
• 26:51
  would
• 26:51
  want
• 26:51
  to
• 26:52
  not
• 26:52
  just
• 26:52
  create
• 26:53
  a
• 26:53
  newsletter,
• 26:53
  but
• 26:54
  create
• 26:54
  a
• 26:54
  newsletter
• 26:55
  with
• 26:55
  someone
• 26:55
  who
• 26:56
  has
• 26:56
  these
• 26:56
  angles
• 26:57
  or
• 26:57
  these
• 26:57
  aspects
• 26:58
  to
• 26:58
  them.
• 26:59
  I
• 26:59
  mean,
• 26:59
  even
• 26:59
  just
• 26:59
  looking
• 26:59
  at
• 27:00
  your
• 27:00
  44
• 27:00
  countries,
• 27:01
  what's
• 27:01
  your
• 27:01
  favorite
• 27:01
  one,
• 27:02
  by
• 27:02
  the
• 27:02
  way,
• 27:02
  excluding
• 27:03
  your
• 27:03
  home
• 27:03
  country?
• 27:04
  Home,
• 27:04
  that
• 27:04
  one.
• 27:04
  Well,
• 27:05
  I
• 27:05
  actually
• 27:05
  recently
• 27:06
  visited
• 27:06
  El
• 27:07
  Salvador
• 27:08
  and
• 27:09
  I.
• 27:09
  So
• 27:10
  when
• 27:10
  I,
• 27:10
  when
• 27:10
  I
• 27:11
  analyze
• 27:11
  a
• 27:12
  country,
• 27:12
  I
• 27:12
  analyze
• 27:13
  based
• 27:13
  on
• 27:13
  kind
• 27:13
  of
• 27:14
  the
• 27:14
  culture,
• 27:14
  but
• 27:15
  also
• 27:15
  the
• 27:15
  history.
• 27:16
  And
• 27:17
  central
• 27:17
  South
• 27:18
  America
• 27:18
  has
• 27:18
  some
• 27:19
  interesting
• 27:19
  recent
• 27:20
  history.
• 27:20
  Of
• 27:20
  course,
• 27:21
  El
• 27:21
  Salvador,
• 27:22
  for
• 27:22
  example,
• 27:23
  is
• 27:23
  the
• 27:23
  bitcoin
• 27:24
  capital.
• 27:26
  So
• 27:26
  I
• 27:26
  got
• 27:27
  to
• 27:27
  visit
• 27:27
  Bitcoin
• 27:28
  beach,
• 27:28
  where,
• 27:29
  yes,
• 27:29
  you
• 27:29
  can
• 27:30
  pay
• 27:30
  for
• 27:30
  things
• 27:31
  in
• 27:31
  Bitcoin.
• 27:33
  And
• 27:33
  then
• 27:33
  I,
• 27:34
  I
• 27:34
  got
• 27:34
  to
• 27:34
  see
• 27:35
  this
• 27:35
  really
• 27:36
  newly
• 27:36
  developed
• 27:37
  country
• 27:38
  because
• 27:38
  the
• 27:38
  president,
• 27:41
  Nahib
• 27:42
  or
• 27:42
  something,
• 27:43
  he
• 27:43
  is
• 27:43
  investing
• 27:44
  a
• 27:44
  lot
• 27:44
  into
• 27:44
  the
• 27:45
  country.
• 27:46
  And
• 27:46
  five
• 27:46
  years
• 27:46
  ago,
• 27:47
  it
• 27:47
  was
• 27:47
  the
• 27:47
  murder
• 27:47
  capital
• 27:48
  of
• 27:48
  the
• 27:48
  world.
• 27:50
  So
• 27:50
  I
• 27:51
  think
• 27:51
  it's
• 27:51
  very
• 27:51
  interesting
• 27:52
  to
• 27:53
  go
• 27:53
  visit
• 27:53
  some
• 27:53
  of
• 27:54
  these
• 27:54
  countries
• 27:54
  during
• 27:55
  times
• 27:55
  of
• 27:56
  transformation.
• 27:59
  And
• 27:59
  back
• 27:59
  to
• 27:59
  your
• 27:59
  point,
• 28:00
  right.
• 28:00
  Even
• 28:00
  just
• 28:01
  hearing
• 28:01
  how
• 28:01
  you
• 28:01
  talk
• 28:01
  about
• 28:01
  El
• 28:02
  Salvador
• 28:02
  and
• 28:02
  knowing
• 28:02
  that
• 28:03
  you
• 28:03
  travel
• 28:03
  and
• 28:04
  vibe
• 28:04
  traveling.
• 28:04
  Right.
• 28:05
  I
• 28:05
  always
• 28:05
  love
• 28:06
  to
• 28:06
  get
• 28:06
  the
• 28:07
  vibes
• 28:07
  of
• 28:08
  a
• 28:08
  country
• 28:08
  that
• 28:08
  gives
• 28:09
  a
• 28:09
  window
• 28:09
  into
• 28:09
  how
• 28:10
  you
• 28:10
  think.
• 28:10
  Right.
• 28:11
  And
• 28:11
  as
• 28:12
  a
• 28:12
  potential
• 28:13
  newsletter
• 28:14
  or
• 28:14
  content
• 28:14
  partner,
• 28:15
  realizing
• 28:16
  that,
• 28:16
  you
• 28:16
  know,
• 28:17
  as
• 28:17
  part
• 28:17
  of
• 28:17
  her
• 28:17
  life
• 28:18
  outside
• 28:18
  of
• 28:18
  work,
• 28:19
  Lauren
• 28:19
  travels
• 28:20
  around
• 28:20
  different
• 28:20
  countries
• 28:21
  seeking
• 28:22
  out
• 28:22
  a
• 28:22
  different
• 28:22
  perspective,
• 28:23
  looking
• 28:23
  for
• 28:23
  different
• 28:23
  angles
• 28:24
  on
• 28:24
  things,
• 28:24
  trying
• 28:24
  to
• 28:25
  understand
• 28:25
  different
• 28:25
  ways
• 28:26
  of
• 28:26
  doing
• 28:26
  things.
• 28:26
  Like,
• 28:26
  that's,
• 28:27
  that's,
• 28:28
  that's
• 28:28
  a
• 28:28
  trust
• 28:28
  Build.
• 28:29
  Right.
• 28:29
  In
• 28:29
  terms
• 28:29
  of.
• 28:30
  Yeah,
• 28:30
  I
• 28:30
  will
• 28:30
  say
• 28:31
  thank
• 28:31
  you
• 28:31
  for
• 28:32
  saying
• 28:32
  that,
• 28:32
  Graham,
• 28:33
  because
• 28:33
  one
• 28:33
  of
• 28:33
  my
• 28:34
  early
• 28:34
  clients
• 28:34
  said
• 28:36
  that
• 28:36
  is
• 28:36
  why
• 28:36
  they
• 28:36
  wanted
• 28:37
  to
• 28:37
  work
• 28:37
  with
• 28:37
  me.
• 28:38
  Because
• 28:38
  they
• 28:38
  saw
• 28:39
  that
• 28:39
  I
• 28:39
  had
• 28:39
  traveled
• 28:39
  to
• 28:39
  so
• 28:40
  many
• 28:40
  countries
• 28:40
  and
• 28:41
  they
• 28:41
  realized,
• 28:42
  oh,
• 28:42
  she's
• 28:42
  very
• 28:42
  open
• 28:43
  minded.
• 28:44
  So
• 28:45
  I
• 28:45
  completely
• 28:45
  agree
• 28:46
  with
• 28:46
  you.
• 28:47
  So
• 28:47
  let
• 28:48
  me
• 28:48
  ask
• 28:48
  you
• 28:48
  then,
• 28:48
  like,
• 28:48
  which
• 28:49
  Lauren
• 28:49
  went
• 28:49
  to
• 28:49
  El
• 28:49
  Salvador?
• 28:50
  Was
• 28:50
  a
• 28:50
  professional
• 28:50
  LinkedIn
• 28:51
  writing
• 28:51
  Lauren,
• 28:51
  or
• 28:52
  was
• 28:52
  it
• 28:52
  web
• 28:52
  three
• 28:53
  graffiti
• 28:53
  at
• 28:53
  the
• 28:54
  weekends?
• 28:54
  NFT
• 28:55
  Lauren?
• 28:55
  I
• 28:55
  have
• 28:56
  only
• 28:56
  done
• 28:56
  graffiti
• 28:57
  one
• 28:57
  time.
• 28:59
  Oh,
• 29:00
  wow,
• 29:00
  what
• 29:00
  a
• 29:00
  lucky
• 29:00
  guess.
• 29:01
  That
• 29:01
  was.
• 29:02
  That
• 29:03
  was
• 29:03
  a
• 29:03
  different
• 29:03
  Lauren.
• 29:03
  That
• 29:04
  was
• 29:04
  college
• 29:04
  Lauren
• 29:05
  when
• 29:05
  it
• 29:05
  was,
• 29:05
  you
• 29:05
  know,
• 29:06
  it
• 29:06
  was
• 29:06
  like
• 29:06
  fun
• 29:06
  times.
• 29:07
  Is
• 29:08
  the
• 29:08
  graffiti
• 29:08
  still
• 29:08
  there,
• 29:09
  do
• 29:09
  you
• 29:09
  know?
• 29:09
  Yeah,
• 29:10
  in
• 29:10
  my
• 29:10
  head,
• 29:11
  you
• 29:11
  know,
• 29:12
  maybe,
• 29:12
  but.
• 29:13
  Okay,
• 29:13
  take
• 29:13
  the
• 29:14
  fifth.
• 29:14
  Let's
• 29:14
  move
• 29:14
  on.
• 29:14
  Yeah,
• 29:15
  I
• 29:16
  think
• 29:16
  that.
• 29:18
  When
• 29:19
  we
• 29:19
  do
• 29:19
  travel,
• 29:21
  this
• 29:21
  is
• 29:22
  a
• 29:22
  bit
• 29:22
  separate
• 29:23
  than
• 29:24
  this
• 29:24
  whole
• 29:24
  conversation,
• 29:26
  but
• 29:26
  perhaps
• 29:27
  related
• 29:27
  because
• 29:28
  when
• 29:28
  we
• 29:28
  do
• 29:28
  travel,
• 29:29
  we
• 29:29
  do
• 29:29
  open
• 29:29
  our
• 29:30
  minds
• 29:30
  to
• 29:31
  different
• 29:31
  ways
• 29:31
  of
• 29:32
  living
• 29:32
  and
• 29:32
  being.
• 29:34
  And
• 29:35
  so
• 29:35
  I
• 29:35
  do
• 29:35
  think
• 29:36
  that
• 29:36
  we
• 29:36
  bring
• 29:37
  all
• 29:37
  of
• 29:38
  our
• 29:38
  baggage,
• 29:38
  you
• 29:39
  know,
• 29:39
  relationships,
• 29:40
  our
• 29:40
  work
• 29:41
  life,
• 29:44
  thoughts
• 29:45
  that
• 29:45
  we're
• 29:45
  having,
• 29:46
  we're
• 29:46
  bringing
• 29:46
  that
• 29:47
  to
• 29:47
  the
• 29:47
  travel.
• 29:48
  So
• 29:49
  when
• 29:49
  we
• 29:49
  come
• 29:49
  out
• 29:50
  of
• 29:50
  travel,
• 29:51
  we
• 29:52
  usually
• 29:53
  those
• 29:53
  aspects
• 29:54
  that
• 29:54
  we
• 29:54
  were
• 29:54
  working
• 29:55
  on
• 29:55
  have
• 29:56
  been
• 29:56
  developed
• 29:57
  in
• 29:57
  a
• 29:57
  way
• 29:57
  because
• 29:58
  we
• 29:59
  have
• 29:59
  been
• 29:59
  exposed
• 30:00
  to
• 30:00
  a
• 30:00
  new
• 30:00
  environment
• 30:01
  which
• 30:01
  is
• 30:02
  creating
• 30:02
  more
• 30:03
  connections
• 30:03
  in
• 30:03
  our
• 30:04
  brain
• 30:04
  that
• 30:06
  I
• 30:06
  think.
• 30:06
  Are.
• 30:09
  Really
• 30:09
  minuscule
• 30:10
  and
• 30:12
  hard
• 30:12
  to
• 30:13
  pinpoint.
• 30:13
  But
• 30:14
  I
• 30:14
  think
• 30:14
  in
• 30:14
  the
• 30:14
  coming
• 30:15
  years,
• 30:15
  with
• 30:15
  neuralink
• 30:16
  and
• 30:17
  some
• 30:17
  of
• 30:17
  these
• 30:17
  aspects
• 30:18
  of
• 30:19
  technological
• 30:20
  advancements
• 30:20
  with
• 30:20
  the
• 30:21
  human
• 30:21
  brain,
• 30:21
  we'll
• 30:22
  be
• 30:22
  able
• 30:22
  to
• 30:22
  see
• 30:23
  the
• 30:23
  impact
• 30:25
  of
• 30:26
  something
• 30:26
  like
• 30:26
  travel.
• 30:27
  But
• 30:27
  at
• 30:28
  this
• 30:28
  stage,
• 30:28
  of
• 30:28
  course,
• 30:28
  I'm.
• 30:29
  Not
• 30:29
  going
• 30:30
  to
• 30:30
  travel
• 30:30
  and
• 30:30
  wearing
• 30:31
  some
• 30:32
  crazy
• 30:33
  neural
• 30:33
  link
• 30:33
  and
• 30:34
  seeing
• 30:35
  how
• 30:35
  the
• 30:36
  connections
• 30:36
  change,
• 30:36
  change
• 30:37
  in
• 30:37
  my
• 30:37
  brain.
• 30:40
  I
• 30:40
  really
• 30:40
  am.
• 30:41
  And
• 30:41
  you
• 30:42
  know,
• 30:42
  you
• 30:42
  say
• 30:42
  it's
• 30:42
  not
• 30:42
  necessarily
• 30:43
  connected.
• 30:43
  I
• 30:43
  think
• 30:43
  it
• 30:44
  absolutely
• 30:44
  is.
• 30:44
  Like
• 30:44
  it's,
• 30:45
  it's
• 30:45
  all
• 30:45
  about
• 30:46
  for
• 30:46
  me,
• 30:46
  data
• 30:47
  points.
• 30:47
  I
• 30:47
  can
• 30:47
  turn
• 30:47
  anything
• 30:47
  into
• 30:48
  a
• 30:48
  data
• 30:48
  conversation,
• 30:48
  you
• 30:49
  know.
• 30:49
  But
• 30:50
  I
• 30:50
  moved
• 30:50
  to
• 30:50
  this
• 30:51
  country
• 30:51
  ten
• 30:51
  and
• 30:51
  a
• 30:52
  half
• 30:52
  years
• 30:52
  ago
• 30:52
  now,
• 30:53
  assuming
• 30:54
  it
• 30:54
  was
• 30:55
  going
• 30:55
  to
• 30:55
  be
• 30:55
  pretty
• 30:55
  similar
• 30:56
  to
• 30:56
  the
• 30:56
  UK
• 30:56
  where
• 30:56
  I'd
• 30:57
  lived.
• 30:58
  And
• 30:59
  it
• 30:59
  caught
• 30:59
  me
• 30:59
  out
• 30:59
  time
• 31:00
  and
• 31:00
  time
• 31:00
  again
• 31:01
  to
• 31:01
  the
• 31:02
  point
• 31:02
  that
• 31:02
  I
• 31:02
  even
• 31:02
  wrote
• 31:02
  a
• 31:02
  book
• 31:02
  about
• 31:02
  it.
• 31:03
  Somewhere
• 31:03
  around
• 31:03
  here.
• 31:05
  Yeah.
• 31:05
  Oh,
• 31:05
  here
• 31:05
  we
• 31:05
  are.
• 31:06
  Oh,
• 31:06
  I
• 31:06
  love
• 31:06
  that.
• 31:08
  The
• 31:08
  Red,
• 31:09
  White
• 31:09
  and
• 31:09
  Blueprints.
• 31:10
  A
• 31:10
  guide
• 31:10
  to
• 31:11
  the
• 31:11
  USA
• 31:11
  for
• 31:11
  UK
• 31:12
  immigrants.
• 31:12
  Available
• 31:12
  on
• 31:12
  Amazon.
• 31:13
  I
• 31:13
  love
• 31:14
  that
• 31:14
  name.
• 31:17
  Yeah,
• 31:17
  I
• 31:17
  know.
• 31:18
  It's
• 31:18
  a
• 31:18
  good
• 31:18
  one.
• 31:19
  An
• 31:19
  early
• 31:20
  version
• 31:20
  of
• 31:20
  GPT
• 31:20
  may
• 31:21
  have
• 31:21
  helped
• 31:21
  me
• 31:21
  come
• 31:21
  up
• 31:21
  with
• 31:22
  a
• 31:22
  name,
• 31:23
  but
• 31:24
  I
• 31:25
  was
• 31:25
  learning
• 31:25
  to
• 31:25
  write,
• 31:26
  so
• 31:26
  I
• 31:26
  knew
• 31:26
  I
• 31:27
  was
• 31:27
  planning
• 31:27
  on
• 31:27
  starting
• 31:27
  a
• 31:28
  company
• 31:28
  at
• 31:28
  some
• 31:28
  point
• 31:28
  in
• 31:28
  my
• 31:29
  future.
• 31:29
  And
• 31:29
  one
• 31:29
  of
• 31:29
  the
• 31:29
  skills
• 31:30
  that
• 31:30
  I
• 31:30
  didn't
• 31:30
  have
• 31:30
  in
• 31:30
  corporate
• 31:30
  America
• 31:31
  that
• 31:31
  I
• 31:31
  needed
• 31:31
  to
• 31:31
  develop
• 31:31
  was
• 31:32
  being
• 31:32
  able
• 31:32
  to
• 31:33
  write
• 31:33
  online
• 31:33
  effectively
• 31:34
  in
• 31:34
  a
• 31:34
  way
• 31:34
  that
• 31:34
  builds
• 31:34
  trust
• 31:35
  and
• 31:35
  connection.
• 31:36
  Exactly
• 31:36
  what
• 31:37
  you
• 31:37
  do.
• 31:37
  Right.
• 31:37
  It's
• 31:38
  a
• 31:38
  critical
• 31:38
  skill
• 31:39
  and
• 31:39
  a
• 31:39
  critical
• 31:39
  thing
• 31:39
  more
• 31:40
  and
• 31:40
  more
• 31:40
  for
• 31:41
  businesses.
• 31:42
  And
• 31:42
  I
• 31:43
  would
• 31:43
  write
• 31:43
  a
• 31:43
  short
• 31:43
  essay
• 31:44
  every
• 31:44
  day.
• 31:44
  And
• 31:44
  before
• 31:45
  six
• 31:45
  months
• 31:45
  later
• 31:46
  I
• 31:46
  was
• 31:46
  like,
• 31:46
  oh,
• 31:46
  I
• 31:46
  have
• 31:47
  100,000
• 31:47
  words
• 31:47
  here,
• 31:48
  maybe
• 31:49
  I
• 31:49
  should
• 31:49
  do
• 31:49
  something
• 31:49
  with
• 31:50
  this.
• 31:50
  And
• 31:51
  that
• 31:51
  turned
• 31:51
  into
• 31:51
  that.
• 31:51
  What's
• 31:52
  something
• 31:52
  that
• 31:53
  you
• 31:53
  wrote
• 31:54
  in
• 31:54
  there?
• 31:54
  What's
• 31:55
  a
• 31:55
  lesson
• 31:55
  you
• 31:55
  learned?
• 31:56
  So
• 31:56
  many
• 31:56
  that
• 31:57
  I
• 31:57
  got
• 31:57
  caught
• 31:57
  out
• 31:58
  on.
• 31:58
  The
• 31:59
  biggest
• 31:59
  one
• 31:59
  that
• 31:59
  always
• 31:59
  sticks
• 31:59
  with
• 32:00
  me
• 32:00
  is
• 32:00
  the
• 32:00
  sense
• 32:00
  of
• 32:01
  humor,
• 32:01
  the
• 32:01
  difference
• 32:02
  in
• 32:03
  sense
• 32:03
  of
• 32:03
  humor.
• 32:04
  And
• 32:04
  I
• 32:05
  was
• 32:05
  transplanted
• 32:05
  working
• 32:06
  at
• 32:06
  the
• 32:06
  same
• 32:06
  company.
• 32:07
  So
• 32:07
  you
• 32:07
  expect
• 32:08
  the
• 32:08
  culture
• 32:08
  to
• 32:08
  be
• 32:08
  the
• 32:08
  same?
• 32:09
  No,
• 32:10
  totally
• 32:10
  not.
• 32:10
  And
• 32:10
  like
• 32:11
  a
• 32:11
  big.
• 32:11
  One
• 32:12
  of
• 32:12
  the
• 32:12
  biggest
• 32:12
  differences
• 32:12
  between
• 32:13
  British
• 32:13
  and
• 32:13
  American
• 32:13
  humor
• 32:14
  is
• 32:15
  self
• 32:15
  deprecation.
• 32:16
  And
• 32:19
  there's
• 32:19
  a
• 32:19
  guy
• 32:19
  called
• 32:19
  Stephen
• 32:20
  Fry,
• 32:20
  who
• 32:22
  Americans
• 32:22
  know
• 32:22
  from
• 32:22
  Harry
• 32:23
  Potter,
• 32:23
  who
• 32:25
  said
• 32:25
  this
• 32:26
  so
• 32:26
  beautifully
• 32:26
  that
• 32:27
  if
• 32:27
  you
• 32:27
  look
• 32:27
  through
• 32:27
  all
• 32:27
  of
• 32:28
  the
• 32:28
  great
• 32:28
  British
• 32:28
  comedy
• 32:29
  like
• 32:29
  the,
• 32:30
  the
• 32:31
  main
• 32:31
  protagonist
• 32:33
  is
• 32:33
  a,
• 32:33
  is
• 32:33
  a
• 32:33
  bumbling
• 32:34
  fool
• 32:34
  who's
• 32:34
  aspiring
• 32:35
  above
• 32:36
  their
• 32:36
  station,
• 32:37
  but
• 32:37
  knows
• 32:37
  deep
• 32:38
  down
• 32:38
  that
• 32:38
  they're
• 32:38
  not
• 32:38
  good
• 32:38
  enough
• 32:39
  and
• 32:40
  that
• 32:40
  they
• 32:40
  will
• 32:40
  never
• 32:40
  get
• 32:41
  there.
• 32:41
  And
• 32:41
  that's
• 32:41
  like
• 32:41
  at
• 32:42
  the
• 32:42
  core
• 32:42
  of
• 32:43
  British
• 32:43
  humor.
• 32:43
  And
• 32:44
  there's
• 32:44
  a
• 32:45
  whole
• 32:45
  host
• 32:45
  of
• 32:45
  British
• 32:46
  shows
• 32:46
  that
• 32:46
  you
• 32:46
  wouldn't
• 32:46
  know
• 32:46
  that
• 32:47
  I
• 32:47
  could
• 32:47
  name.
• 32:47
  Well,
• 32:48
  that's
• 32:48
  true.
• 32:49
  Conversely,
• 32:49
  if
• 32:50
  you
• 32:50
  look
• 32:50
  at
• 32:50
  American
• 32:50
  shows
• 32:51
  in
• 32:51
  the
• 32:51
  use
• 32:51
  Seinfeld
• 32:52
  as
• 32:52
  an
• 32:52
  example
• 32:52
  of
• 32:52
  this.
• 32:52
  And
• 32:53
  in
• 32:53
  fact
• 32:53
  the
• 32:53
  Office
• 32:53
  is
• 32:53
  a
• 32:53
  great
• 32:54
  example
• 32:54
  of
• 32:54
  this
• 32:54
  because
• 32:56
  two
• 32:56
  parallel
• 32:56
  universes
• 32:57
  running
• 32:58
  here.
• 32:59
  And
• 33:00
  Michael
• 33:00
  Scott's
• 33:00
  not
• 33:00
  a
• 33:01
  great
• 33:01
  boss,
• 33:02
  but
• 33:03
  he
• 33:03
  really
• 33:03
  thinks
• 33:04
  that
• 33:04
  he
• 33:04
  is.
• 33:05
  Whereas
• 33:05
  if
• 33:05
  you
• 33:05
  look
• 33:05
  at
• 33:06
  Ricky
• 33:06
  Gervais's
• 33:06
  character
• 33:07
  across
• 33:07
  in
• 33:07
  the
• 33:07
  Office,
• 33:09
  he
• 33:09
  is
• 33:10
  torn
• 33:10
  apart
• 33:11
  from
• 33:11
  the
• 33:11
  inside
• 33:11
  because
• 33:12
  he
• 33:12
  wants
• 33:12
  to
• 33:12
  believe
• 33:12
  he's
• 33:13
  a
• 33:13
  good
• 33:13
  boss,
• 33:13
  but
• 33:13
  deep
• 33:13
  down
• 33:13
  he
• 33:14
  knows
• 33:14
  that
• 33:14
  he
• 33:14
  isn't.
• 33:15
  Deep
• 33:15
  down
• 33:15
  he
• 33:16
  knows
• 33:16
  he's
• 33:16
  shit.
• 33:17
  And
• 33:18
  the.
• 33:19
  So
• 33:19
  the
• 33:20
  result
• 33:20
  of
• 33:20
  that
• 33:20
  is,
• 33:21
  you
• 33:21
  know,
• 33:22
  British
• 33:22
  humor
• 33:22
  is
• 33:22
  typically
• 33:23
  very
• 33:23
  much
• 33:23
  more
• 33:24
  self
• 33:24
  deprecating
• 33:24
  than
• 33:25
  American
• 33:25
  humor.
• 33:25
  It's
• 33:25
  not
• 33:25
  the
• 33:26
  done
• 33:26
  thing
• 33:26
  to
• 33:26
  self
• 33:26
  deprecate.
• 33:27
  So
• 33:27
  I
• 33:28
  come
• 33:28
  into
• 33:29
  team
• 33:29
  meetings
• 33:30
  and
• 33:30
  I'd
• 33:30
  say
• 33:30
  something
• 33:31
  like
• 33:31
  self
• 33:32
  deprecating.
• 33:33
  People
• 33:33
  look
• 33:34
  like
• 33:34
  sarcasm
• 33:35
  is
• 33:35
  another
• 33:35
  thing,
• 33:35
  doesn't
• 33:36
  translate.
• 33:36
  So
• 33:36
  I'd
• 33:36
  say
• 33:37
  something
• 33:37
  that's
• 33:37
  both
• 33:37
  sarcastic
• 33:38
  and
• 33:38
  self
• 33:38
  deprecating
• 33:39
  and
• 33:39
  people
• 33:39
  would
• 33:39
  not
• 33:39
  want
• 33:39
  to
• 33:40
  know
• 33:40
  what
• 33:40
  to
• 33:40
  do
• 33:40
  with
• 33:40
  it.
• 33:40
  I
• 33:41
  know.
• 33:42
  So,
• 33:43
  you
• 33:43
  know,
• 33:43
  I,
• 33:44
  I
• 33:44
  prescribe
• 33:44
  in
• 33:44
  there
• 33:45
  for
• 33:45
  UK
• 33:45
  immigrants
• 33:45
  to
• 33:46
  watch
• 33:47
  a
• 33:47
  bunch
• 33:47
  of
• 33:47
  Seinfeld
• 33:48
  episodes.
• 33:48
  I
• 33:48
  recommend
• 33:49
  a
• 33:49
  few
• 33:49
  that
• 33:49
  get
• 33:49
  referenced
• 33:50
  all
• 33:50
  the
• 33:50
  time.
• 33:51
  You
• 33:51
  know,
• 33:51
  to
• 33:52
  watch
• 33:52
  a
• 33:52
  bunch
• 33:53
  of
• 33:53
  SNL
• 33:53
  to
• 33:55
  office
• 33:55
  space
• 33:55
  was
• 33:55
  the
• 33:56
  other
• 33:56
  one
• 33:56
  for,
• 33:56
  for,
• 33:56
  for
• 33:57
  anyone
• 33:57
  trying
• 33:57
  to
• 33:58
  do
• 33:58
  what,
• 33:58
  just
• 33:58
  to
• 33:58
  educate
• 33:59
  yourself
• 33:59
  about,
• 34:00
  about
• 34:00
  how
• 34:00
  different
• 34:00
  it
• 34:01
  is.
• 34:02
  But
• 34:02
  you
• 34:02
  collect,
• 34:03
  you
• 34:03
  collect
• 34:03
  data
• 34:04
  points
• 34:04
  and
• 34:04
  the
• 34:04
  critical
• 34:05
  thing,
• 34:05
  and
• 34:05
  this
• 34:05
  is
• 34:05
  true
• 34:05
  for
• 34:05
  both
• 34:06
  travel
• 34:06
  as
• 34:06
  well
• 34:06
  as
• 34:06
  moving
• 34:06
  in
• 34:07
  different.
• 34:07
  Obviously
• 34:07
  moving
• 34:07
  countries
• 34:08
  is
• 34:08
  a,
• 34:08
  is
• 34:09
  a
• 34:09
  larger
• 34:10
  dose
• 34:10
  of
• 34:10
  the
• 34:10
  same
• 34:10
  thing,
• 34:11
  but
• 34:11
  it
• 34:11
  shakes
• 34:12
  you
• 34:12
  out
• 34:12
  of
• 34:12
  the,
• 34:13
  oh,
• 34:13
  there's
• 34:13
  only
• 34:14
  one
• 34:14
  way
• 34:14
  to
• 34:14
  do
• 34:14
  this
• 34:14
  thing,
• 34:15
  right?
• 34:16
  Even
• 34:16
  you
• 34:16
  go
• 34:16
  to
• 34:16
  a
• 34:17
  country
• 34:17
  and
• 34:17
  the,
• 34:17
  the
• 34:18
  pedestrian
• 34:18
  crossings
• 34:19
  on
• 34:19
  the
• 34:19
  road
• 34:19
  are
• 34:19
  different,
• 34:20
  right?
• 34:20
  And
• 34:21
  it
• 34:21
  shakes
• 34:21
  you
• 34:21
  out
• 34:21
  of
• 34:21
  this
• 34:22
  belief
• 34:22
  that
• 34:22
  there's
• 34:23
  only
• 34:23
  one
• 34:23
  right
• 34:23
  way
• 34:23
  to
• 34:23
  do
• 34:24
  something
• 34:24
  and
• 34:24
  that
• 34:25
  there's
• 34:25
  only
• 34:25
  one
• 34:26
  way
• 34:26
  to
• 34:27
  best
• 34:27
  outcome
• 34:27
  in
• 34:27
  something.
• 34:28
  And
• 34:28
  I
• 34:28
  think
• 34:28
  that's
• 34:28
  such
• 34:28
  a
• 34:29
  valuable
• 34:29
  business
• 34:29
  skill
• 34:29
  and
• 34:30
  such
• 34:30
  a
• 34:30
  valuable
• 34:30
  connection
• 34:31
  skill
• 34:31
  as
• 34:31
  well,
• 34:31
  because
• 34:31
  you
• 34:32
  approach
• 34:32
  things
• 34:32
  with
• 34:32
  much
• 34:33
  more
• 34:34
  of
• 34:34
  an
• 34:34
  open
• 34:35
  mind,
• 34:36
  right.
• 34:36
  And
• 34:36
  a
• 34:36
  willingness
• 34:37
  to,
• 34:38
  to
• 34:38
  learn
• 34:38
  and
• 34:38
  to
• 34:39
  adjust
• 34:39
  your,
• 34:41
  your
• 34:41
  river
• 34:41
  of
• 34:42
  thinking.
• 34:42
  And
• 34:42
  create,
• 34:43
  create
• 34:43
  more
• 34:44
  connections
• 34:44
  in
• 34:45
  your
• 34:45
  brain
• 34:45
  which
• 34:46
  can
• 34:46
  actually
• 34:47
  help
• 34:47
  you
• 34:47
  live
• 34:48
  longer.
• 34:49
  Oh,
• 34:49
  tell
• 34:49
  me
• 34:49
  about
• 34:50
  that.
• 34:50
  That's
• 34:50
  a
• 34:50
  data
• 34:50
  point
• 34:50
  I'm
• 34:51
  more
• 34:51
  in
• 34:51
  for.
• 34:51
  Like,
• 34:52
  like
• 34:54
  add
• 34:54
  some
• 34:54
  ears
• 34:55
  onto
• 34:55
  my
• 34:55
  life,
• 34:55
  please.
• 34:55
  Go
• 34:56
  ahead.
• 34:56
  Like
• 34:56
  how,
• 34:56
  how.
• 34:58
  Tell
• 34:58
  me,
• 34:58
  tell
• 34:58
  me
• 34:58
  the
• 34:59
  secret.
• 34:59
  I
• 34:59
  think
• 34:59
  there's
• 35:00
  a
• 35:00
  study
• 35:00
  that
• 35:01
  I.
• 35:01
  Didn'T
• 35:01
  bring
• 35:02
  to
• 35:02
  this
• 35:03
  conversation,
• 35:04
  but
• 35:05
  that's
• 35:05
  fine.
• 35:05
  We've
• 35:05
  established
• 35:05
  trust
• 35:07
  whether
• 35:07
  you
• 35:07
  caught
• 35:07
  cita
• 35:08
  or
• 35:08
  not.
• 35:08
  Yeah,
• 35:08
  there
• 35:08
  you
• 35:08
  go.
• 35:09
  But
• 35:11
  new
• 35:11
  connections
• 35:12
  in
• 35:12
  your
• 35:12
  brain,
• 35:13
  such
• 35:13
  as
• 35:13
  learning
• 35:14
  a
• 35:14
  language
• 35:14
  when
• 35:14
  you're
• 35:15
  older,
• 35:15
  that's
• 35:15
  a
• 35:16
  data
• 35:16
  point
• 35:16
  that's
• 35:16
  actually
• 35:17
  been
• 35:17
  studied
• 35:17
  is
• 35:18
  learning
• 35:18
  languages
• 35:19
  while
• 35:19
  you're
• 35:20
  older
• 35:20
  helps
• 35:21
  keep
• 35:21
  your
• 35:21
  brain
• 35:22
  more
• 35:23
  active.
• 35:23
  And
• 35:24
  so
• 35:24
  then
• 35:25
  when
• 35:25
  your
• 35:25
  brain
• 35:26
  is
• 35:26
  more
• 35:26
  active,
• 35:26
  maybe
• 35:27
  you
• 35:27
  yourself
• 35:28
  are
• 35:28
  more
• 35:28
  active
• 35:29
  reading,
• 35:31
  digesting
• 35:32
  more
• 35:32
  information
• 35:33
  and
• 35:33
  just
• 35:34
  enjoying
• 35:34
  life
• 35:35
  more
• 35:36
  because
• 35:38
  maybe,
• 35:39
  sad
• 35:39
  to.
• 35:39
  Say,
• 35:39
  but
• 35:40
  you
• 35:40
  know,
• 35:40
  the
• 35:40
  people
• 35:41
  who.
• 35:42
  May
• 35:42
  end
• 35:43
  up
• 35:43
  being
• 35:43
  older
• 35:44
  and
• 35:44
  you
• 35:44
  know,
• 35:45
  they
• 35:45
  are
• 35:46
  tired
• 35:47
  of
• 35:47
  life,
• 35:48
  they,
• 35:50
  they
• 35:50
  end
• 35:51
  up
• 35:51
  passing.
• 35:52
  And
• 35:53
  I,
• 35:53
  and
• 35:53
  I,
• 35:53
  I
• 35:54
  believe
• 35:54
  some
• 35:55
  correlation
• 35:55
  of
• 35:55
  this
• 35:55
  is
• 35:56
  because
• 35:56
  there
• 35:56
  is
• 35:57
  no
• 35:57
  data,
• 35:57
  new
• 35:57
  data
• 35:58
  points
• 35:58
  that
• 35:58
  they
• 35:59
  want
• 36:00
  to
• 36:00
  absorb
• 36:01
  in
• 36:01
  their
• 36:01
  life,
• 36:03
  maybe.
• 36:04
  That'S
• 36:04
  controversial
• 36:05
  to
• 36:05
  say.
• 36:05
  I
• 36:06
  think
• 36:06
  of
• 36:06
  a
• 36:06
  couple
• 36:07
  examples.
• 36:07
  One,
• 36:07
  you
• 36:08
  often
• 36:08
  hear
• 36:08
  of
• 36:08
  people
• 36:09
  dying
• 36:09
  of
• 36:09
  a
• 36:09
  broken
• 36:09
  heart,
• 36:10
  so
• 36:10
  to
• 36:10
  speak,
• 36:10
  right?
• 36:11
  So
• 36:11
  when
• 36:11
  they've,
• 36:11
  you
• 36:12
  know,
• 36:12
  a
• 36:12
  life
• 36:12
  partner
• 36:12
  that
• 36:13
  they've
• 36:13
  been
• 36:13
  with
• 36:13
  for
• 36:13
  many
• 36:13
  decades
• 36:14
  passes
• 36:14
  away
• 36:14
  and
• 36:15
  suddenly
• 36:15
  it's
• 36:15
  like,
• 36:15
  okay,
• 36:16
  well
• 36:16
  I'm
• 36:17
  what's
• 36:18
  left.
• 36:19
  And
• 36:19
  even
• 36:19
  more
• 36:20
  recently,
• 36:20
  like
• 36:20
  the,
• 36:21
  the,
• 36:21
  the
• 36:21
  epic
• 36:22
  final
• 36:22
  concert
• 36:22
  that
• 36:22
  Ozzy
• 36:23
  Osbourne
• 36:23
  put
• 36:23
  on
• 36:25
  over
• 36:25
  in
• 36:25
  the
• 36:25
  UK
• 36:26
  and
• 36:27
  you
• 36:28
  know,
• 36:28
  it's,
• 36:29
  it's
• 36:29
  done
• 36:30
  a
• 36:30
  lot
• 36:30
  of
• 36:30
  things
• 36:30
  in
• 36:30
  me
• 36:30
  that,
• 36:31
  and
• 36:32
  including
• 36:32
  like
• 36:32
  a
• 36:33
  wish
• 36:33
  of
• 36:33
  like,
• 36:34
  you
• 36:34
  know,
• 36:34
  what
• 36:35
  if,
• 36:35
  if
• 36:35
  you
• 36:36
  were
• 36:36
  to
• 36:36
  pick
• 36:36
  a
• 36:36
  way
• 36:36
  to
• 36:36
  go
• 36:37
  like
• 36:37
  celebrating
• 36:38
  the
• 36:38
  pinnacle
• 36:39
  of
• 36:39
  all
• 36:39
  your
• 36:39
  achievements,
• 36:40
  having
• 36:40
  spent
• 36:41
  a
• 36:41
  lifetime
• 36:41
  doing
• 36:41
  something
• 36:42
  that
• 36:42
  you
• 36:42
  love
• 36:42
  doing
• 36:44
  in,
• 36:44
  in
• 36:44
  your
• 36:45
  hometown
• 36:45
  in
• 36:46
  front
• 36:46
  of
• 36:46
  all
• 36:46
  your
• 36:46
  fans.
• 36:48
  Like
• 36:48
  one
• 36:49
  isn't
• 36:49
  what
• 36:49
  a
• 36:49
  great
• 36:50
  way
• 36:50
  to,
• 36:50
  to
• 36:50
  spend
• 36:50
  a
• 36:50
  career
• 36:51
  and
• 36:51
  celebrate
• 36:51
  a
• 36:51
  career.
• 36:52
  But,
• 36:52
  but
• 36:52
  two,
• 36:53
  there
• 36:53
  was
• 36:53
  something
• 36:53
  inside
• 36:53
  me
• 36:54
  that
• 36:54
  was
• 36:54
  like,
• 36:54
  well,
• 36:54
  maybe
• 36:55
  I
• 36:55
  know
• 36:55
  he
• 36:55
  was
• 36:55
  ill
• 36:56
  and
• 36:56
  he
• 36:56
  was
• 36:56
  suffering.
• 36:57
  Maybe
• 36:57
  it
• 36:57
  was
• 36:58
  like,
• 36:58
  okay,
• 36:58
  well
• 36:58
  now
• 36:58
  this
• 36:58
  concert
• 36:59
  is
• 36:59
  done.
• 36:59
  This
• 36:59
  epic
• 37:00
  concert
• 37:00
  is
• 37:00
  in
• 37:00
  the
• 37:00
  books.
• 37:01
  There's
• 37:01
  nothing
• 37:01
  left.
• 37:01
  There's
• 37:01
  nothing
• 37:02
  left
• 37:02
  to
• 37:02
  do
• 37:02
  now.
• 37:02
  It
• 37:02
  is
• 37:03
  a
• 37:03
  fascinating
• 37:03
  one
• 37:03
  and
• 37:04
  I
• 37:04
  think
• 37:04
  the,
• 37:04
  the,
• 37:05
  the,
• 37:05
  the
• 37:06
  brain,
• 37:06
  the
• 37:07
  brain
• 37:07
  body
• 37:07
  connection
• 37:07
  or
• 37:08
  the,
• 37:08
  the
• 37:08
  link
• 37:08
  between
• 37:08
  mental
• 37:09
  health
• 37:09
  and
• 37:09
  physical
• 37:09
  health
• 37:10
  is.
• 37:11
  Is.
• 37:11
  Is
• 37:11
  always
• 37:12
  one
• 37:12
  that,
• 37:13
  that
• 37:13
  has
• 37:13
  fascinated
• 37:13
  me
• 37:14
  because
• 37:14
  as
• 37:14
  humans,
• 37:14
  like
• 37:14
  we
• 37:15
  accept,
• 37:15
  right?
• 37:16
  We'll
• 37:16
  read
• 37:16
  it.
• 37:17
  We
• 37:17
  will
• 37:17
  readily
• 37:17
  accept.
• 37:18
  And
• 37:19
  I
• 37:19
  think
• 37:19
  there's
• 37:19
  numerous
• 37:20
  studies
• 37:20
  around
• 37:20
  this
• 37:20
  as
• 37:21
  well.
• 37:21
  I
• 37:21
  don't
• 37:21
  know,
• 37:21
  people
• 37:22
  can
• 37:22
  go
• 37:22
  watch
• 37:22
  Uberman.
• 37:23
  That's
• 37:23
  what
• 37:23
  I
• 37:23
  was
• 37:23
  thinking
• 37:23
  if
• 37:24
  they
• 37:24
  want.
• 37:24
  I
• 37:24
  was
• 37:24
  really
• 37:25
  into
• 37:25
  them
• 37:25
  a
• 37:25
  couple
• 37:25
  years
• 37:26
  ago.
• 37:27
  You
• 37:27
  know,
• 37:28
  the.
• 37:29
  We
• 37:30
  accept
• 37:30
  that
• 37:30
  if
• 37:30
  you're
• 37:30
  stressed
• 37:31
  out
• 37:31
  then
• 37:32
  you
• 37:32
  get
• 37:32
  negative
• 37:33
  physical
• 37:33
  symptoms.
• 37:33
  Right?
• 37:34
  So
• 37:34
  if
• 37:34
  your
• 37:34
  mental
• 37:34
  health
• 37:34
  is
• 37:34
  bad,
• 37:35
  then
• 37:35
  your
• 37:35
  physical
• 37:35
  health
• 37:35
  will
• 37:35
  be
• 37:36
  bad.
• 37:37
  Shouldn't
• 37:37
  it
• 37:37
  then
• 37:37
  logically
• 37:38
  follow
• 37:38
  that
• 37:38
  the
• 37:38
  reverse
• 37:39
  is
• 37:39
  true
• 37:39
  and
• 37:39
  we're
• 37:39
  getting
• 37:39
  more
• 37:40
  woo
• 37:40
  woo.
• 37:40
  Dr.
• 37:41
  Joe
• 37:41
  Dispenza
• 37:41
  Land
• 37:42
  here,
• 37:42
  which
• 37:42
  you
• 37:43
  know,
• 37:43
  I
• 37:44
  like
• 37:44
  to
• 37:44
  flirt
• 37:44
  with
• 37:45
  sometimes
• 37:46
  as
• 37:47
  a
• 37:47
  logical
• 37:48
  data
• 37:48
  point.
• 37:49
  Wouldn't
• 37:49
  it
• 37:49
  make
• 37:49
  sense
• 37:49
  that
• 37:50
  if
• 37:50
  you
• 37:50
  have
• 37:50
  really
• 37:50
  positive
• 37:50
  mental
• 37:51
  health
• 37:51
  that
• 37:51
  that
• 37:51
  could
• 37:51
  have
• 37:52
  positive
• 37:53
  and
• 37:53
  even
• 37:53
  curative
• 37:55
  impacts
• 37:55
  on
• 37:55
  your
• 37:56
  physical
• 37:56
  body?
• 37:56
  Wouldn't
• 37:57
  that.
• 37:57
  It's
• 37:57
  just
• 37:58
  the
• 37:58
  opposite
• 37:58
  of
• 37:58
  something
• 37:58
  that
• 37:59
  we
• 37:59
  accept
• 37:59
  so
• 37:59
  readily.
• 38:00
  But
• 38:00
  yeah,
• 38:00
  it
• 38:00
  seems
• 38:01
  a
• 38:01
  harder
• 38:01
  leak
• 38:01
  to.
• 38:02
  To
• 38:02
  aspire.
• 38:03
  That
• 38:03
  does
• 38:04
  seem
• 38:04
  like
• 38:04
  a
• 38:05
  harder
• 38:05
  leap.
• 38:06
  But
• 38:06
  I
• 38:06
  will
• 38:07
  say
• 38:07
  that
• 38:08
  I
• 38:08
  firsthand
• 38:09
  experienced
• 38:10
  that.
• 38:11
  This
• 38:11
  is
• 38:12
  just
• 38:12
  a
• 38:12
  personal
• 38:13
  note,
• 38:13
  but
• 38:13
  I
• 38:14
  really
• 38:14
  did
• 38:14
  suffer
• 38:15
  from
• 38:16
  10
• 38:16
  years
• 38:16
  of
• 38:16
  depression
• 38:18
  due
• 38:19
  to.
• 38:19
  Is
• 38:20
  what
• 38:20
  I
• 38:20
  say.
• 38:20
  My
• 38:21
  parents
• 38:21
  divorce
• 38:23
  where
• 38:23
  I'm
• 38:23
  an
• 38:23
  only
• 38:23
  child
• 38:24
  and
• 38:25
  I
• 38:25
  had.
• 38:26
  I
• 38:26
  don't
• 38:27
  remember
• 38:27
  actually
• 38:28
  before
• 38:29
  my
• 38:29
  parents
• 38:29
  divorce.
• 38:30
  So
• 38:32
  13.
• 38:32
  So
• 38:32
  you
• 38:33
  know,
• 38:33
  going
• 38:33
  through
• 38:33
  puberty.
• 38:36
  So
• 38:36
  as
• 38:37
  someone
• 38:37
  with
• 38:37
  a
• 38:37
  13
• 38:37
  year
• 38:37
  old,
• 38:38
  I
• 38:38
  know
• 38:38
  what
• 38:38
  a
• 38:38
  difficult.
• 38:39
  In
• 38:39
  my
• 38:39
  house
• 38:39
  right
• 38:39
  now.
• 38:40
  I
• 38:40
  know
• 38:40
  what
• 38:40
  a
• 38:40
  difficult
• 38:40
  emotional
• 38:41
  time
• 38:41
  that
• 38:41
  is.
• 38:42
  I'm
• 38:42
  sorry
• 38:42
  to
• 38:42
  hear
• 38:43
  that.
• 38:45
  In
• 38:45
  isolation.
• 38:46
  Right?
• 38:46
  You
• 38:47
  know,
• 38:47
  as
• 38:47
  a
• 38:47
  13
• 38:47
  year
• 38:48
  old.
• 38:48
  So
• 38:48
  then
• 38:48
  to
• 38:48
  have
• 38:48
  this
• 38:48
  on
• 38:49
  top.
• 38:49
  I
• 38:49
  can
• 38:49
  only
• 38:49
  imagine,
• 38:50
  you
• 38:50
  know,
• 38:50
  as
• 38:50
  a
• 38:51
  13
• 38:51
  year
• 38:51
  old
• 38:51
  you
• 38:51
  don't
• 38:52
  know
• 38:52
  like
• 38:52
  what
• 38:52
  comes.
• 38:53
  Like,
• 38:54
  like
• 38:54
  if
• 38:54
  this
• 38:55
  is
• 38:55
  the
• 38:55
  reason
• 38:55
  or
• 38:55
  this
• 38:56
  is
• 38:56
  the
• 38:56
  reason
• 38:56
  or
• 38:57
  maybe
• 38:57
  you're
• 38:57
  creating
• 38:58
  it
• 38:58
  because
• 38:58
  you're
• 38:59
  just
• 38:59
  upset.
• 39:00
  I
• 39:01
  think
• 39:01
  eventually
• 39:01
  that's
• 39:02
  what
• 39:02
  I.
• 39:03
  That's
• 39:03
  the
• 39:03
  story
• 39:03
  that
• 39:04
  I
• 39:04
  told
• 39:04
  Myself
• 39:05
  that,
• 39:06
  you
• 39:07
  know,
• 39:07
  I
• 39:07
  cannot
• 39:08
  change.
• 39:09
  And
• 39:09
  this
• 39:09
  is
• 39:09
  just
• 39:09
  a
• 39:10
  core
• 39:10
  lesson
• 39:10
  that
• 39:11
  I've
• 39:11
  learned
• 39:11
  in
• 39:12
  my
• 39:12
  life
• 39:12
  is
• 39:12
  that
• 39:12
  I,
• 39:13
  I
• 39:13
  cannot
• 39:13
  change
• 39:15
  like
• 39:15
  people.
• 39:16
  This,
• 39:17
  this
• 39:17
  is
• 39:17
  also
• 39:18
  probably
• 39:18
  why
• 39:18
  I
• 39:19
  care
• 39:19
  a
• 39:19
  lot
• 39:19
  about
• 39:20
  connections
• 39:20
  and
• 39:20
  relationships
• 39:21
  because
• 39:22
  I
• 39:22
  had
• 39:22
  a
• 39:22
  lot
• 39:22
  of
• 39:24
  emotional
• 39:25
  trauma
• 39:26
  and.
• 39:27
  Yeah,
• 39:27
  and
• 39:28
  I've
• 39:29
  written
• 39:29
  a
• 39:29
  lot
• 39:29
  in
• 39:30
  my
• 39:30
  journals
• 39:31
  just
• 39:31
  about
• 39:32
  my
• 39:32
  feelings
• 39:33
  towards
• 39:33
  relationships.
• 39:34
  And
• 39:34
  me
• 39:35
  as
• 39:36
  someone
• 39:36
  who
• 39:37
  I
• 39:37
  consider
• 39:37
  myself
• 39:38
  a
• 39:38
  logical
• 39:38
  and
• 39:38
  irrational
• 39:39
  human
• 39:39
  being,
• 39:40
  even,
• 39:40
  especially
• 39:41
  as
• 39:41
  a
• 39:41
  woman,
• 39:42
  I
• 39:42
  try
• 39:42
  to
• 39:43
  make
• 39:43
  logical
• 39:43
  connections
• 39:45
  about
• 39:45
  why
• 39:45
  things
• 39:45
  happen.
• 39:46
  And
• 39:47
  some
• 39:47
  things
• 39:47
  just
• 39:48
  aren't
• 39:49
  logical.
• 39:50
  And
• 39:50
  we
• 39:50
  need
• 39:50
  to
• 39:52
  bring
• 39:52
  in
• 39:54
  ethos.
• 39:55
  Not
• 39:55
  just
• 39:55
  logos,
• 39:56
  in
• 39:57
  this,
• 39:57
  in
• 39:57
  this,
• 39:58
  in
• 39:59
  this
• 39:59
  space.
• 39:59
  So
• 40:01
  the
• 40:02
  end
• 40:02
  result
• 40:02
  of
• 40:02
  this
• 40:02
  is
• 40:03
  that
• 40:04
  I
• 40:04
  had
• 40:04
  never
• 40:05
  heard
• 40:05
  of
• 40:05
  some
• 40:05
  of
• 40:05
  these
• 40:06
  woo
• 40:07
  woo
• 40:08
  things
• 40:08
  like
• 40:09
  kind
• 40:09
  of
• 40:10
  changing
• 40:10
  your
• 40:10
  brain
• 40:11
  until
• 40:12
  I
• 40:13
  actually
• 40:13
  got
• 40:13
  to
• 40:13
  the
• 40:14
  lowest
• 40:14
  stage
• 40:14
  of
• 40:14
  my
• 40:15
  life
• 40:15
  where
• 40:16
  I
• 40:17
  finally
• 40:17
  stopped
• 40:17
  being
• 40:18
  depressed
• 40:18
  and
• 40:18
  I
• 40:18
  actually
• 40:19
  started
• 40:19
  being
• 40:19
  angry.
• 40:21
  So
• 40:21
  I've
• 40:21
  now
• 40:22
  looked
• 40:22
  into
• 40:22
  things
• 40:23
  like
• 40:24
  Maslow's
• 40:24
  hierarchy
• 40:25
  of
• 40:25
  needs
• 40:26
  and
• 40:26
  how
• 40:27
  people
• 40:27
  get
• 40:28
  out
• 40:28
  of
• 40:28
  depression.
• 40:29
  And
• 40:29
  actually
• 40:30
  what
• 40:31
  is
• 40:32
  so
• 40:32
  the
• 40:32
  opposite
• 40:33
  of
• 40:34
  happiness
• 40:35
  is
• 40:35
  not
• 40:37
  like
• 40:37
  anger.
• 40:38
  The
• 40:38
  opposite
• 40:39
  of
• 40:39
  happiness
• 40:39
  is
• 40:39
  just
• 40:40
  indifference,
• 40:40
  which
• 40:41
  is
• 40:41
  depression.
• 40:42
  Right?
• 40:42
  Yeah.
• 40:42
  So
• 40:43
  how
• 40:43
  do
• 40:43
  we
• 40:43
  get
• 40:43
  closer
• 40:44
  to
• 40:44
  happiness?
• 40:45
  We
• 40:45
  actually
• 40:45
  have
• 40:46
  to
• 40:46
  get
• 40:46
  closer
• 40:46
  to
• 40:47
  like
• 40:48
  passion
• 40:48
  and
• 40:48
  joy.
• 40:50
  Anger
• 40:50
  is
• 40:50
  a
• 40:51
  form
• 40:51
  of
• 40:51
  that
• 40:51
  because
• 40:52
  you're
• 40:52
  feeling
• 40:53
  something.
• 40:54
  So
• 40:54
  I
• 40:54
  got
• 40:55
  fed
• 40:55
  up
• 40:55
  with,
• 40:56
  really,
• 40:57
  I
• 40:57
  got
• 40:57
  fed
• 40:57
  up
• 40:58
  with
• 40:58
  life.
• 40:58
  And
• 40:58
  it's
• 40:59
  because
• 40:59
  I
• 40:59
  lived
• 40:59
  in
• 41:00
  North
• 41:00
  Africa,
• 41:01
  it
• 41:02
  just
• 41:02
  pulled
• 41:02
  something
• 41:03
  out
• 41:03
  of
• 41:03
  me.
• 41:04
  I
• 41:04
  had
• 41:04
  never
• 41:04
  experienced
• 41:06
  as
• 41:07
  overt
• 41:07
  sexism
• 41:08
  as
• 41:08
  I
• 41:08
  experienced
• 41:09
  living
• 41:10
  and
• 41:11
  teaching
• 41:11
  for
• 41:11
  a
• 41:11
  year
• 41:12
  in
• 41:12
  Tunisia
• 41:13
  and
• 41:13
  Egypt.
• 41:14
  And
• 41:15
  I'm
• 41:15
  grateful
• 41:15
  for
• 41:15
  it
• 41:17
  because
• 41:17
  it
• 41:17
  helped
• 41:18
  me,
• 41:18
  like,
• 41:19
  really
• 41:20
  know
• 41:21
  who
• 41:21
  I
• 41:21
  am.
• 41:21
  And
• 41:22
  so
• 41:22
  when
• 41:22
  I
• 41:22
  came
• 41:22
  back
• 41:22
  to
• 41:22
  the
• 41:23
  United
• 41:23
  States,
• 41:24
  I
• 41:24
  was
• 41:25
  grateful
• 41:25
  to
• 41:25
  be
• 41:26
  able
• 41:26
  to
• 41:26
  just
• 41:26
  walk
• 41:26
  on
• 41:27
  the
• 41:27
  street
• 41:28
  with
• 41:28
  people
• 41:28
  not
• 41:29
  cat
• 41:29
  calling
• 41:29
  me
• 41:31
  and,
• 41:32
  you
• 41:32
  know,
• 41:32
  and
• 41:33
  just
• 41:33
  wearing
• 41:33
  a
• 41:34
  T
• 41:34
  shirt
• 41:34
  and
• 41:35
  shorts.
• 41:35
  Right.
• 41:35
  So
• 41:37
  I
• 41:37
  realized
• 41:38
  that
• 41:38
  there
• 41:38
  was
• 41:39
  a
• 41:39
  lot
• 41:39
  of
• 41:39
  gratitude
• 41:40
  to
• 41:40
  be
• 41:40
  had
• 41:41
  to
• 41:41
  live
• 41:41
  in
• 41:41
  the
• 41:41
  United
• 41:41
  States.
• 41:43
  And
• 41:44
  I
• 41:45
  had
• 41:45
  started
• 41:46
  to
• 41:47
  learn
• 41:47
  some
• 41:48
  of
• 41:48
  these
• 41:48
  concepts
• 41:48
  just
• 41:49
  by
• 41:49
  effect
• 41:49
  of
• 41:50
  just
• 41:50
  meditating.
• 41:51
  And
• 41:52
  so
• 41:52
  I
• 41:52
  really
• 41:52
  leaned
• 41:53
  into
• 41:53
  that.
• 41:53
  Where
• 41:53
  it
• 41:53
  never
• 41:54
  worked
• 41:54
  for
• 41:54
  me
• 41:54
  before,
• 41:55
  I
• 41:55
  would
• 41:55
  always
• 41:56
  fall
• 41:56
  out
• 41:56
  of
• 41:56
  it.
• 41:58
  But
• 41:58
  I
• 41:58
  learned
• 41:59
  some
• 41:59
  effects
• 41:59
  of
• 41:59
  meditating
• 42:00
  and
• 42:00
  visualizing
• 42:01
  the
• 42:02
  ideal
• 42:02
  that
• 42:02
  you
• 42:02
  would
• 42:03
  want.
• 42:04
  And
• 42:04
  that
• 42:05
  effect
• 42:05
  made
• 42:06
  my
• 42:06
  mood
• 42:07
  rise
• 42:08
  so
• 42:08
  that
• 42:09
  I
• 42:09
  actually
• 42:09
  had
• 42:10
  the
• 42:10
  energy
• 42:10
  to
• 42:11
  go
• 42:11
  work
• 42:12
  out,
• 42:12
  which
• 42:12
  I
• 42:12
  had
• 42:12
  never
• 42:13
  done.
• 42:14
  I
• 42:14
  had
• 42:14
  lost
• 42:14
  30
• 42:15
  pounds,
• 42:16
  like
• 42:16
  running
• 42:16
  and
• 42:17
  doing
• 42:17
  yoga,
• 42:17
  and
• 42:18
  I
• 42:18
  had
• 42:18
  never
• 42:18
  worked
• 42:19
  out.
• 42:19
  I
• 42:20
  had
• 42:20
  the
• 42:20
  identity
• 42:21
  of,
• 42:21
  I
• 42:21
  don't
• 42:22
  want
• 42:22
  to
• 42:22
  work
• 42:22
  out,
• 42:22
  I
• 42:22
  want
• 42:22
  to
• 42:22
  eat
• 42:23
  cookies.
• 42:24
  So
• 42:25
  I
• 42:25
  changed
• 42:26
  my
• 42:26
  identity
• 42:28
  and
• 42:29
  I
• 42:29
  created
• 42:30
  this
• 42:30
  new
• 42:30
  path
• 42:31
  for
• 42:31
  me.
• 42:31
  So
• 42:32
  I
• 42:32
  think
• 42:32
  there
• 42:32
  is
• 42:33
  some
• 42:33
  correlation
• 42:36
  to
• 42:36
  your
• 42:37
  physical
• 42:37
  body
• 42:38
  and
• 42:38
  to
• 42:38
  your
• 42:38
  mental
• 42:39
  health
• 42:39
  and
• 42:39
  vice
• 42:40
  versa.
• 42:40
  Because
• 42:41
  my
• 42:41
  mental
• 42:42
  state
• 42:42
  of
• 42:43
  me
• 42:43
  saying
• 42:43
  that
• 42:44
  I
• 42:44
  can
• 42:44
  do
• 42:44
  this,
• 42:45
  I
• 42:45
  can
• 42:45
  run,
• 42:45
  I
• 42:46
  can
• 42:47
  run
• 42:47
  longer
• 42:48
  than
• 42:48
  two
• 42:48
  minutes
• 42:50
  by
• 42:50
  me
• 42:50
  forcing
• 42:51
  myself
• 42:51
  to
• 42:51
  do
• 42:51
  those
• 42:52
  physical
• 42:52
  activities
• 42:52
  helped
• 42:53
  increase
• 42:53
  my
• 42:54
  endorphins
• 42:54
  and
• 42:55
  my
• 42:55
  dopamine
• 42:55
  so
• 42:56
  that
• 42:57
  it
• 42:58
  contributed
• 42:58
  to
• 42:59
  the
• 43:00
  mental
• 43:00
  health
• 43:01
  rise
• 43:01
  that
• 43:01
  I
• 43:02
  achieved.
• 43:03
  Yeah.
• 43:04
  And
• 43:04
  then
• 43:04
  that
• 43:04
  rises
• 43:04
  in
• 43:05
  tandem
• 43:05
  with
• 43:06
  the
• 43:06
  physical.
• 43:07
  I
• 43:07
  deeply
• 43:07
  appreciate
• 43:08
  you
• 43:08
  sharing
• 43:08
  something
• 43:09
  so
• 43:10
  personal
• 43:10
  in
• 43:10
  the
• 43:10
  interest
• 43:11
  of
• 43:11
  the
• 43:11
  greater
• 43:12
  good.
• 43:12
  And
• 43:12
  I'm
• 43:12
  sure
• 43:12
  there
• 43:12
  are
• 43:13
  at
• 43:13
  least
• 43:13
  a
• 43:13
  couple
• 43:13
  people
• 43:14
  listening
• 43:14
  that
• 43:15
  will
• 43:15
  really
• 43:15
  benefit
• 43:16
  from,
• 43:18
  from
• 43:18
  that.
• 43:18
  And
• 43:18
  you
• 43:18
  know,
• 43:19
  I
• 43:19
  should
• 43:19
  compliment
• 43:19
  you
• 43:19
  as
• 43:20
  well
• 43:20
  as
• 43:20
  for
• 43:20
  your
• 43:20
  vulnerability
• 43:21
  and
• 43:21
  authenticity
• 43:23
  for
• 43:23
  a
• 43:23
  self
• 43:24
  proclaimed
• 43:25
  younger
• 43:25
  millennial
• 43:26
  slash
• 43:26
  elder
• 43:26
  Gen
• 43:26
  Z.
• 43:27
  Like
• 43:27
  the
• 43:28
  amount
• 43:28
  of
• 43:29
  wisdom
• 43:29
  and
• 43:29
  self
• 43:30
  awareness
• 43:30
  and
• 43:30
  maturity
• 43:31
  you
• 43:31
  have
• 43:31
  is
• 43:31
  way
• 43:32
  beyond
• 43:32
  anything
• 43:32
  I
• 43:32
  had
• 43:33
  when,
• 43:33
  when
• 43:34
  I
• 43:34
  was
• 43:34
  at
• 43:34
  your
• 43:35
  stage
• 43:35
  of
• 43:36
  life.
• 43:36
  So
• 43:36
  I
• 43:36
  have
• 43:36
  a
• 43:36
  whole
• 43:36
  bunch
• 43:37
  of
• 43:37
  admiration
• 43:37
  for
• 43:37
  you
• 43:37
  for,
• 43:39
  for
• 43:40
  a
• 43:40
  lot
• 43:40
  of
• 43:40
  reasons.
• 43:41
  Thank
• 43:41
  you
• 43:41
  Graham.
• 43:41
  I
• 43:42
  appreciate,
• 43:42
  you
• 43:42
  know,
• 43:44
  you
• 43:44
  having
• 43:44
  me
• 43:44
  on
• 43:44
  the
• 43:45
  pod
• 43:45
  and
• 43:45
  taking
• 43:46
  also
• 43:47
  a
• 43:47
  data
• 43:48
  approach
• 43:48
  to
• 43:49
  some
• 43:49
  of
• 43:49
  these
• 43:49
  topics
• 43:50
  because,
• 43:51
  because
• 43:52
  I
• 43:53
  don't,
• 43:53
  I
• 43:54
  want
• 43:54
  people
• 43:54
  to
• 43:55
  understand
• 43:55
  that
• 43:55
  connections
• 43:56
  and
• 43:56
  relationships
• 43:58
  there,
• 43:58
  there
• 43:58
  are
• 43:59
  like
• 43:59
  tangible
• 44:00
  aspects
• 44:01
  to,
• 44:01
  to
• 44:01
  this.
• 44:02
  So
• 44:02
  I
• 44:02
  like
• 44:03
  being
• 44:03
  able
• 44:03
  to
• 44:03
  bring
• 44:03
  in
• 44:04
  some
• 44:04
  of
• 44:04
  these
• 44:05
  vulnerable
• 44:06
  mentions
• 44:06
  so
• 44:06
  that
• 44:07
  I
• 44:07
  can
• 44:07
  bring
• 44:08
  in
• 44:08
  some
• 44:08
  of.
• 44:09
  The,
• 44:10
  the
• 44:11
  logos,
• 44:12
  the
• 44:12
  logical
• 44:13
  aspects
• 44:14
  of.
• 44:14
  The
• 44:14
  data
• 44:14
  points
• 44:16
  to
• 44:16
  help
• 44:16
  people
• 44:17
  see
• 44:17
  that
• 44:17
  there
• 44:18
  maybe
• 44:18
  are
• 44:19
  actual
• 44:20
  tactics
• 44:21
  and
• 44:22
  ways
• 44:22
  that
• 44:22
  we
• 44:22
  can
• 44:23
  improve
• 44:23
  our
• 44:24
  lives
• 44:24
  as
• 44:24
  human
• 44:24
  beings
• 44:25
  while
• 44:25
  also
• 44:26
  maybe
• 44:27
  landing
• 44:27
  a
• 44:27
  deal
• 44:28
  and
• 44:28
  making
• 44:28
  more
• 44:28
  money.
• 44:30
  Yeah,
• 44:30
  exactly.
• 44:33
  All
• 44:33
  things
• 44:34
  can
• 44:34
  exist
• 44:34
  in
• 44:35
  the
• 44:35
  same
• 44:35
  way
• 44:37
  and
• 44:37
  you
• 44:37
  know,
• 44:38
  just
• 44:38
  to,
• 44:38
  just
• 44:39
  to
• 44:41
  not
• 44:41
  a
• 44:41
  similar
• 44:41
  situation.
• 44:42
  I'm
• 44:42
  not
• 44:42
  trying
• 44:42
  to
• 44:43
  suggest
• 44:44
  equivalent
• 44:44
  equivalence
• 44:45
  here
• 44:45
  by
• 44:46
  any
• 44:46
  means
• 44:46
  but
• 44:47
  you
• 44:47
  know,
• 44:47
  same
• 44:48
  similar
• 44:48
  journey
• 44:49
  that
• 44:49
  I
• 44:49
  went
• 44:49
  through
• 44:49
  actually
• 44:49
  just
• 44:50
  recently.
• 44:50
  Like
• 44:50
  I'd
• 44:50
  always
• 44:51
  struggled
• 44:51
  with
• 44:51
  working
• 44:51
  out
• 44:51
  and
• 44:52
  getting
• 44:52
  to
• 44:52
  the
• 44:52
  gym
• 44:52
  and
• 44:53
  making
• 44:54
  myself
• 44:54
  go
• 44:56
  and
• 44:56
  actually
• 44:56
  it
• 44:57
  was
• 44:57
  never
• 44:57
  a
• 44:57
  problem
• 44:57
  of,
• 44:58
  of,
• 44:59
  of
• 44:59
  being
• 45:00
  able
• 45:00
  to
• 45:00
  do
• 45:00
  it
• 45:02
  actually
• 45:02
  turned
• 45:02
  out
• 45:02
  when
• 45:03
  I
• 45:03
  addressed
• 45:03
  my
• 45:03
  mental
• 45:03
  health
• 45:04
  issues
• 45:04
  and
• 45:04
  sort
• 45:04
  of
• 45:04
  took
• 45:05
  a
• 45:05
  break
• 45:05
  from
• 45:05
  the
• 45:05
  world
• 45:05
  of
• 45:06
  corporate,
• 45:06
  started
• 45:06
  building
• 45:07
  my
• 45:07
  own
• 45:07
  thing,
• 45:08
  worked
• 45:09
  on
• 45:09
  the
• 45:09
  self
• 45:09
  awareness,
• 45:09
  did
• 45:10
  the
• 45:10
  meditation,
• 45:10
  listened
• 45:11
  to
• 45:11
  the
• 45:11
  podcasts,
• 45:11
  read
• 45:12
  some
• 45:12
  books.
• 45:12
  The
• 45:12
  previous
• 45:13
  me
• 45:13
  would
• 45:13
  have
• 45:13
  said
• 45:13
  oh
• 45:13
  this
• 45:13
  is
• 45:14
  woo
• 45:14
  woo
• 45:14
  and
• 45:14
  not
• 45:14
  interesting
• 45:15
  and
• 45:16
  actually
• 45:16
  fixed
• 45:16
  my
• 45:17
  mental
• 45:17
  health.
• 45:17
  But
• 45:17
  actually
• 45:18
  the
• 45:18
  barrier
• 45:18
  for
• 45:18
  me
• 45:18
  to
• 45:18
  overcome
• 45:19
  was
• 45:20
  and
• 45:20
  now
• 45:21
  I
• 45:21
  go
• 45:21
  to
• 45:21
  the
• 45:21
  gym
• 45:21
  three
• 45:21
  times
• 45:21
  a
• 45:22
  week
• 45:22
  and
• 45:22
  I
• 45:22
  love
• 45:23
  running
• 45:23
  and
• 45:23
  try
• 45:23
  and
• 45:23
  get
• 45:24
  all
• 45:24
  my
• 45:24
  times
• 45:24
  done
• 45:24
  and
• 45:25
  whatever
• 45:25
  else.
• 45:25
  And
• 45:25
  it's
• 45:26
  the
• 45:26
  transition
• 45:26
  for
• 45:27
  me
• 45:27
  was,
• 45:28
  and
• 45:28
  this
• 45:29
  is
• 45:29
  the
• 45:29
  simplest
• 45:30
  way
• 45:30
  of
• 45:30
  saying
• 45:30
  it,
• 45:31
  but
• 45:31
  I
• 45:32
  began
• 45:32
  to
• 45:32
  believe
• 45:32
  that
• 45:33
  I
• 45:33
  was
• 45:33
  worth
• 45:33
  it
• 45:33
  or
• 45:34
  that
• 45:34
  I
• 45:34
  was
• 45:34
  worth
• 45:34
  the
• 45:35
  effort.
• 45:35
  And
• 45:35
  I
• 45:35
  think
• 45:35
  that
• 45:36
  was
• 45:36
  that
• 45:36
  that
• 45:36
  was
• 45:37
  the
• 45:37
  threshold.
• 45:40
  Thank
• 45:41
  you
• 45:41
  so
• 45:41
  much
• 45:41
  for
• 45:41
  sharing
• 45:41
  Graham
• 45:42
  on
• 45:43
  that
• 45:43
  journey.
• 45:44
  So
• 45:46
  yeah,
• 45:46
  connections,
• 45:47
  wonderful
• 45:47
  thing.
• 45:48
  Heal
• 45:48
  your
• 45:48
  brain,
• 45:48
  heal
• 45:48
  your
• 45:49
  body,
• 45:49
  connected,
• 45:50
  heal
• 45:50
  everything.
• 45:51
  And
• 45:52
  you
• 45:52
  know,
• 45:52
  if
• 45:53
  you
• 45:53
  want
• 45:53
  to
• 45:53
  connect,
• 45:53
  then
• 45:54
  Lauren
• 45:54
  is
• 45:54
  the
• 45:54
  person
• 45:55
  to
• 45:56
  do
• 45:56
  it
• 45:56
  for
• 45:56
  you.
• 45:56
  So
• 45:57
  we
• 45:57
  talked
• 45:57
  about
• 45:59
  letter
• 45:59
  launched,
• 46:00
  we
• 46:00
  talked
• 46:00
  about
• 46:00
  connections.
• 46:01
  Where
• 46:01
  can
• 46:01
  people
• 46:02
  Obviously
• 46:03
  Lauren
• 46:03
  on
• 46:03
  LinkedIn
• 46:04
  is
• 46:04
  easy
• 46:05
  enough
• 46:05
  to
• 46:05
  find,
• 46:05
  but
• 46:05
  where
• 46:06
  can
• 46:06
  people
• 46:06
  go
• 46:07
  if
• 46:07
  they
• 46:08
  want
• 46:08
  to
• 46:08
  connect
• 46:08
  with
• 46:08
  your
• 46:09
  services
• 46:10
  and
• 46:10
  or
• 46:10
  your
• 46:10
  newsletter
• 46:11
  to
• 46:11
  read
• 46:11
  more
• 46:11
  and
• 46:12
  pull
• 46:12
  many
• 46:12
  more
• 46:12
  many
• 46:13
  of
• 46:13
  the
• 46:13
  more
• 46:13
  wonderful
• 46:13
  more
• 46:14
  threads
• 46:14
  that
• 46:14
  you've
• 46:14
  got
• 46:14
  to
• 46:14
  pull
• 46:15
  on
• 46:15
  these
• 46:15
  things.
• 46:15
  Yes,
• 46:16
  I'd
• 46:16
  love
• 46:16
  for
• 46:17
  people
• 46:17
  to
• 46:17
  connect
• 46:17
  with
• 46:18
  me
• 46:18
  on
• 46:18
  LinkedIn.
• 46:20
  Send
• 46:20
  a
• 46:20
  personalized
• 46:21
  DM
• 46:22
  that's
• 46:22
  always
• 46:22
  great
• 46:23
  for
• 46:23
  connecting
• 46:23
  with
• 46:24
  people
• 46:25
  with
• 46:25
  a
• 46:25
  video.
• 46:26
  With
• 46:26
  the
• 46:26
  loom
• 46:26
  video
• 46:26
  attached
• 46:28
  that's
• 46:29
  not
• 46:29
  made
• 46:29
  by
• 46:29
  AI.
• 46:30
  Yeah,
• 46:30
  I
• 46:30
  can
• 46:30
  tell.
• 46:31
  Although
• 46:32
  they
• 46:32
  are
• 46:32
  getting
• 46:32
  pretty
• 46:32
  good.
• 46:34
  But
• 46:34
  yes,
• 46:35
  please
• 46:35
  do
• 46:35
  that
• 46:36
  or
• 46:36
  or
• 46:36
  even
• 46:36
  scroll
• 46:37
  down.
• 46:38
  I
• 46:38
  have
• 46:38
  a
• 46:38
  link
• 46:38
  to
• 46:38
  my
• 46:39
  newsletter
• 46:39
  and
• 46:39
  you
• 46:40
  can,
• 46:41
  you
• 46:41
  can
• 46:41
  subscribe
• 46:42
  to
• 46:42
  that
• 46:43
  there.
• 46:43
  Absolutely.
• 46:44
  And
• 46:44
  I'll
• 46:44
  I'll
• 46:44
  send
• 46:44
  the
• 46:45
  link
• 46:45
  out
• 46:45
  for
• 46:46
  for
• 46:46
  folks
• 46:47
  as
• 46:47
  well.
• 46:48
  Lauren,
• 46:49
  I
• 46:50
  whoever
• 46:50
  led
• 46:50
  our
• 46:51
  query
• 46:51
  and
• 46:51
  passed
• 46:51
  together
• 46:52
  over
• 46:52
  the
• 46:53
  past
• 46:53
  couple
• 46:53
  of
• 46:53
  years,
• 46:55
  I'm
• 46:55
  thankful
• 46:55
  for
• 46:55
  it
• 46:56
  and
• 46:56
  thankful
• 46:56
  for
• 46:56
  this
• 46:57
  conversation
• 46:57
  today.
• 46:58
  I
• 46:59
  greatly
• 46:59
  appreciate
• 47:00
  you
• 47:00
  coming
• 47:00
  on
• 47:00
  and
• 47:01
  I'm
• 47:01
  sure
• 47:01
  we
• 47:01
  will
• 47:02
  continue
• 47:02
  to
• 47:03
  grow.
• 47:03
  Until
• 47:03
  next
• 47:04
  time
• 47:04
  you
• 47:05
  grow
• 47:05
  your
• 47:06
  podcast.
• 47:06
  I'm
• 47:06
  so
• 47:07
  excited
• 47:07
  to
• 47:07
  be
• 47:07
  one
• 47:07
  of
• 47:08
  the
• 47:08
  first.
• 47:08
  Thank
• 47:08
  you.
• 47:09
  Absolutely.
• 47:09
  Take
• 47:10
  care.
• 47:10
  Thanks
• 47:10
  for
• 47:11
  tuning
• 47:11
  in
• 47:11
  to
• 47:11
  Transformed
• 47:12
  with
• 47:12
  Data.
• 47:13
  If
• 47:13
  today's
• 47:13
  conversation
• 47:14
  gave
• 47:14
  you
• 47:14
  even
• 47:15
  one
• 47:15
  insight,
• 47:15
  one
• 47:16
  aha
• 47:16
  moment,
• 47:16
  or
• 47:17
  one
• 47:17
  new
• 47:17
  idea
• 47:17
  to
• 47:18
  take
• 47:18
  action
• 47:18
  on,
• 47:19
  do
• 47:19
  me
• 47:19
  a
• 47:19
  favor,
• 47:20
  subscribe,
• 47:21
  leave
• 47:21
  a
• 47:21
  review
• 47:21
  and
• 47:21
  share
• 47:22
  this
• 47:22
  with
• 47:22
  someone
• 47:22
  who's
• 47:23
  ready
• 47:23
  to
• 47:23
  level
• 47:23
  up.
• 47:24
  Until
• 47:24
  next
• 47:24
  time,
• 47:25
  keep
• 47:25
  asking
• 47:25
  the
• 47:26
  right
• 47:26
  questions,
• 47:27
  keep
• 47:27
  challenging
• 47:27
  the
• 47:27
  status
• 47:28
  quo,
• 47:28
  and
• 47:29
  keep
• 47:29
  transforming
• 47:30
  with
• 47:30
  Data.