Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Artificial Scarcity Drives Purchase Urgency
In this episode of Marketing Psychology with Fexingo, Lucas and Luna explore the scarcity effect—why limited availability makes products more desirable. Using Supreme's weekly drops as a case study, they break down the psychological mechanisms: fear of missing out, perceived exclusivity, and the endowment effect. They also examine how e-commerce sites use fake scarcity cues like countdown timers and 'low stock' warnings, referencing a 2023 Journal of Marketing study showing a 42% conversion lift from limited-time offers. The hosts distinguish between genuine scarcity (e.g…
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