Latest / The Copywriting Podcast
$100M Creative Strategy: The Anatomy Of Winning Ads
Get the resources here:
https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing
Join my private email newsletter:
https://list.copywriting.org
In Part 2 of this $100M Creative Strategy masterclass with Johnny Kam, we dive deeper into how to actually build concepts that win: from targeting, to symptom-stacking, to breaking down universal ad structures that have generated millions in spend.
You’ll discover…
The fastest way to get your first winning ad
How stacking symptoms in your hook can multiply your reach
How to split your creative budget between…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.