From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear
In this episode of Adspeak by ADWEEK, host Will Lee speaks with Sharon Price John, President and CEO of Build-A-Bear Workshop, about engineering one of retail’s most unlikely turnarounds. Recorded live at BrandWeek, the conversation explores how Build-A-Bear reinvented its business model, leveraged nostalgia and emotional connection, and reshaped investor storytelling to fuel a 2000% stock surge. Sharon shares lessons on distinguishing brand problems from business problems, balancing data with creativity, and expanding into multi-generational audiences while opening new stores as competitors…
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