S4 Ep42: Harnessing High-Fidelity Data for B2B Growth with Paula Chiocchi, Founder & CEO of Outward Media
This week on Tech Can’t Save Us, host Paul David is joined by Paula Chiocchi, Founder & CEO of Outward Media, a B2B data and digital marketing company that helps firms turn data into revenue. Over 27 years, Paula has built one of the world’s largest SMB databases and driven hundreds of millions in revenue for Fortune 500 clients, including more than 300 million for a single client in one year, through high-quality contact data and multi-channel marketing solutions.
They discuss how B2B marketing has shifted from breadth and depth toward pinpoint accuracy, and why the true measure of data is…
The skinny
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