Petworking at WVC 2025: Freshpet - Educating Veterinarians on Fresh Pet Food
In this interview from WVC 2025, Peter Kenseth speaks with Bud Hanson from Freshpet about their approach to veterinary education. As the pioneer in refrigerated fresh pet food, Freshpet focuses on helping veterinarians understand that their products are fully cooked, not raw, addressing safety concerns around Avian flu and other pathogens.
Bud explains that Freshpet is now fed in approximately 13 million households, meaning roughly 1 in 5 canine patients that veterinarians see are already eating their products. The company emphasizes the nutritional benefits of their gently cooked approach…
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