EP 58 - How Fibbler Reached $1M ARR with Adam Holmgren @ Fibbler
Most B2B attribution tools are built for enterprise buyers with large budgets, long sales cycles, and a dedicated ops team to hold it all together. The result is a market where smaller and mid-market SaaS companies running serious LinkedIn programs have had to either overpay, underinvest, or work around tools that were never designed for them.
Adam Holmgren is the co-founder of Fibbler, an attribution tool for marketing teams. Rather than going after the same enterprise buyers as the incumbents, Adam and his team made a deliberate bet on product-led growth and transactional pricing in a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.