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Malawi’s PR Battle for True Story | Malawi News

Malawi’s global image is constantly shaped by a single story—often negative—and PR professionals are on the front lines fighting to shift that narrative. With social media amplifying every hiccup, they must go beyond press releases to actively tell the full story: one of warm hospitality, world-class athletes, stunning natural beauty, and rich cultural flavors like chambo and Mzuzu Coffee. The challenge? Overcoming persistent stereotypes and infrastructure myths that drown out our achievements. It’s time for proactive storytelling—using real people, simple messaging, and digital engagement—to…

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