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Creativity as a Muscle: Building Teams That Can Actually Innovate | Vanya Boardman

Almost every company says it wants innovation - but innovation requires people to try things that might not work, ideas that challenge the normal process, and leaders willing to give people room to experiment. Vanya Boardman is co-founder of PlayInnové and co-author of The Innovation Imperative. She spent nearly a decade in business operations and leadership at the company behind the Jitterbug phone, where she watched creativity and play become an intentional part of how people worked - and later drew on contrasting, far less flexible environments to help shape PlayInnové.

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