Latest / Financial Survival Network / From Likes to Leads: The Impact of Paid Ads on Social Media Platforms - Alex Thoric #6100

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From Likes to Leads: The Impact of Paid Ads on Social Media Platforms - Alex Thoric #6100 · Financial Survival Network

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  So if we talk about the paid advertisement on LinkedIn, it is more expensive
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  than the rest because you can very much PI can choose who you can target.
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  You can literally target president and CEOs of those specific companies. Let's say
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  you choose companies that have one hundred, two hundred and two five hundred employees.
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  There are CEOs, they've been in that position for a couple of years.
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  Because you get access to super specific targeting, you do pay higher prids.
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  You're listening to Carrie Let'sa's Financial Survival Network where you get valuable information you
• 0:37
  just can't find anywhere else to thrive in today's trying times. You need the
• 0:42
  Financial Survival Network now more than ever. Go to Financial Survivalnetwork dot com and
• 0:49
  get your free newsletter and gift. Financial Survival Network now more than ever.
• 0:59
  And welcome you are listening to and watching the Financial Survival Network. I'm your
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  host, Carrie Let's Hey, So what does it take to do it?
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  Say? Successful digital campaign? How do you make money off your website?
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  No matter what's your traffic, no matter no matter what it's about. We've
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  got an expert now with us, Alex Thrick. Alex, Hey, how
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  do we do it? And first, welcome to the show, of course,
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  But is there a shortcut for doing a successful digital marketing campaign? Well,
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  first of all, thanks for having me on the show. There is
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  a shortcut. The fastest way is to run paid ads, whether it's their
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  Facebook the meta, which is Facebook, Instagram, WhatsApp, all those platforms.
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  The second art is Google on YouTube. You could also use TikTok.
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  Of course, it events on your audience and it also depends on on your
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  offer and where your audience is spending their time on. So, for example,
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  you mostly work with the B to B audience, but you want to
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  get B to B clients, you should definitely be on LinkedIn because eighty percent
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  of B to B sales are common from LinkedIn. But LinkedIn's expensive, isn't
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  it compared to Yeah, so if we talk about the paid advertisement on LinkedIn,
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  it is more expensive than the rest because you can very much p You
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  can choose who you can target. You can literally target president and CEOs all
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  those specific companies. Let's say you choose that companies that have one hundred to
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  two hundred to five hundred employees, there are CEOs. They've been in that
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  position for a couple of years because you can you get access to super specific
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  targeting, you do pay higher prides. So it really depends on where where
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  your audience spending their time. Okay, So the question is you're going to
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  pay more, is is it worth it? And if your audience is there,
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  the answer is yes, because that's probably the best place to reach them.
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  Right, Oh yeah one, all right? Uh so what if you're
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  just trying to get traffic to your website, you sell stuff there, where
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  would you want to it? Where would you want to market that? So
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  if you sell stuff on the website most of the times so far, what
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  I've seen myself, what we've been doing, Facebook and Instagram works amazing.
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  Well, they never we always had a good experience with them. TikTok could
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  be in a good platform these days, Like specifically these days, TikTok is
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  becoming more of a pay to play platform, just like Facebook, Instagram,
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  Google and YouTube. Because I guess I can I can say back in the
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  day, so let's say two years ago, three years ago, TikTok was
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  still pushing content organically and you could get a lot of traffic organic by creating
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  content on the platform, so people will go to your website. Okay,
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  Uh, so we like TikTok, that's an up and comer. And what
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  about with all the government stuff Congress devoted to ban them, you think it's
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  a bunch of noise and honest So with that, what I've seen in the
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  market, a lot of people are pushing their subscribers that they have on their
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  followers that they have on TikTok, They're pushing them to Instagram now Instagram and
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  YouTube, and that's that's one of the strategies that I've seen people and influncers
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  and businesses doing. Or they grow a big following on TikTok and they redirect
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  all those people to YouTube because it's free traffic. But on YouTube you get
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  to build your community, you get to people, get to have seamer content
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  interesting, so it's kind of an indirect way to build your YouTube channel.
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  It is, yeah, pretty much because honestly, like in case with TikTok,
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  people's attention to spend is like less than goldfish. It used to be
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  six seven seconds, then went down to five. Now it's at about three
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  seconds, and especial it's like a cetc fly pretty much. Yeah, but
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  that so you can actually use the use TikTok to drive your traffic on your
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  other channels and works for Instagram Facebook as well. Yeah, Facebook reels work
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  really well, so some of them could literally go virald because Facebook is pushing
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  reels because they want people to use as a platform. In case with Instagram,
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  it is more you do have more competition because it's an older platform compared
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  to the rest. Facebook is the oldest one if you compare them all,
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  but in terms of the engagement, the Instagram is one of the Uh it's
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  like, uh, let's say, TikTok is like I'm like one o one,
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  Instagram is I don't go sure, I put it at four one or
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  a five to one, and it's it's it's at the last level. So
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  it's interesting like Facebook now is for like old people, right, That's what
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  people have been saying for years now. I don't know, honestly, we've
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  been targeting people from like twenty years old as the youngest twenty actually a team,
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  yeah, eighteen to twenty all the way up to sixty five plus and
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  it's been working well. But most of the times, yes, if you
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  do have an older and when I say it older, honestly, it's like
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  thirty plus if your audience are thirty plus. Facebook works on into the world
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  and for the for the rest, Instagram will take your Instagram. Instagram is
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  definitely younger, but you know, like you're hitting an older audience, but
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  the older people have the money, right, Yeah, that's it. So
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  so I've heard, you know, I know people have had enormously successful seven
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  figure campaigns on Facebook. So I guess, like, when you get a
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  new client, what do you do? How do you evaluate and figure out
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  what platforms to approach? So in the beginning of the first step is we
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  figure out whose is their deal client? Well, do you want to target?
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  It is a male female, both the age, gender, location,
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  and then based on the interests depending on what we can target as well,
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  because Facebook did remove quite a lot of different interests and targeting options. But
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  at the same time, their AI is super smart too, because you can
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  pretty much run a campaign. I don't know if you've run a campaign before,
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  but you can run a campaign targeting a broad audience. Maybe choose let's
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  say the age on the age allocation, but for the rest the interest,
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  the gender, you can leave it as it is and Facebook will do its
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  job and we'll target the audience that are most likely to do whatever you want
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  them to do. It could be downloading something, optening into one of your
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  maybe web or that you have, or buying something on your website. Interesting.
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  Interesting, when just out of curiosity, what's the best most successful campaign
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  you ever conducted? The most successful one is a campaign that we run for
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  a gym. So we've launched that actually during like in twenty twenty twenty one.
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  It was during COVID times, so that Jim they didn't want to stop
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  advertising or marketing. It was one of I guess, I guess I can
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  say the only gym that didn't stop doing it. And when things get we
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  got back to normal with that campaign, we kept on going and they were
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  able to open their second location. Okay, interesting, all right, So
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  question is how do we connect with you? How do we find you on
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  the internet, and how do we hire you. You can find me on
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  any every and any platform at alex THORIG T H O, R I C.
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  You can also check out our website, Building income, OnDemand dot com
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  where we basically help you build out client acquisition systems and systems to bring you
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  customers, whether it's traffic bringing to your website or maybe the services that you
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  provide. All right, very good. Well, hey, we appreciate you
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  coming on Alex. If you've got a question for Alex or myself, shoot
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  me an email kl at Carrie Leuts dot com. You'll find a link to
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  Alex's site in the show. That's this interview on Financial Survival Network dot com.
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  While you're there, please sign up for our free newsletter Alex. Very
• 9:58
  interesting, Thanks for coming up, Thanks a lot, Thanks for listening to
• 10:03
  Carrie Letz's Financial Survival Network, your solution to today's trying times. For the
• 10:09
  latest, go to Financial Survivalnetwork dot com. Financial Survival Network now more than ever,