Latest / The SmallBizChat with Melinda Emerson / Hit it & Quit It with Kendra Lee, Geoffrey Klein, and Precious L. Williams

Transcript

Hit it & Quit It with Kendra Lee, Geoffrey Klein, and Precious L. Williams · The SmallBizChat with Melinda Emerson

• 0:00
  3, 2, 1, 0, ignition.
• 0:06
  Lift off.
• 0:09
  Ending small business failure.
• 0:11
  Welcome to the small biz chat podcast with the number 1 small business spurt, Melinda Emerson.
• 0:18
  Melinda's goal is to end small business failure, and she'll give you the information
• 0:23
  you need succeed and live the life you dream of.
• 0:26
  Now here's your host, the small Biz chat lady herself, Melinda Emerson.
• 0:32
  Now what I wanna do is bring back our other 2 guests.
• 0:37
  I wanna bring back miss Kendra Lee from the KLA Group and author Jeffrey Klein of the new book,
• 0:44
  The Content Beast.
• 0:45
  And so what we're gonna do now is a quick panel that I like to call hit it and quit it.
• 0:50
  And the reason why is because I'm gonna ask all of you the same question.
• 0:54
  You only have 30 seconds to answer, and you cannot copy someone else's answer.
• 0:59
  If someone steals your answer, you gotta come with something else.
• 1:02
  Alright.
• 1:03
  Thanks fast on your feet.
• 1:05
  So Kendra, since you have been on ice the longest, I'm gonna come to you first, then you
• 1:10
  Jeffrey, and then you precious.
• 1:12
  So my very first question is, what is your favorite podcast?
• 1:18
  What is your favorite podcast?
• 1:22
  Actually, it is, Dave Ramsey's, podcast on, and I don't even remember what it's called, but I'm
• 1:30
  saving money.
• 1:33
  Okay.
• 1:33
  I thought you were gonna say his entree leadership, podcast, but you listen to his
• 1:38
  traditional his his original pocket.
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  Traditional one.
• 1:41
  Yes.
• 1:41
  Okay.
• 1:42
  Alright.
• 1:42
  I'll take that, Jeffrey.
• 1:43
  What is your favorite pie again?
• 1:46
  There's so many good ones, but I'll go with the 1, NPR is how I built this with Guy Ross.
• 1:52
  I like that one too.
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  I listen to that as well.
• 1:55
  I love it.
• 1:55
  Alright, Precious.
• 1:56
  What is your favorite podcast?
• 1:58
  Trucrom.
• 2:00
  Oh.
• 2:01
  Listen, all we do is with business all the time.
• 2:03
  I need something Listen, some of the little girl watched A and E.
• 2:06
  And, baby, when I tell you Bill Curtis was on it, so I'm all about the true crime and let my
• 2:11
  brain just just chill.
• 2:12
  And listen to the latest crime.
• 2:14
  I love it.
• 2:15
  I love it.
• 2:16
  Alright.
• 2:16
  So next question, this was gonna come to you, Jeffrey First, then you precious, then you
• 2:20
  Kendra.
• 2:21
  What is your favorite business app?
• 2:23
  Favorite business app.
• 2:29
  Asama, which is a project management tool that helps me keep my team doing what they need to
• 2:35
  do, and it's a a great way to have everything in one place.
• 2:39
  There are other ones, but Asana for me is is the one I choose.
• 2:42
  Good stuff.
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  Good stuff.
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  Precious.
• 2:44
  What's your favorite business at?
• 2:46
  Man, I feel so boring, but Google calendar.
• 2:50
  I said, no, that's real.
• 2:52
  That's real.
• 2:52
  I I I have an app that works with Google Calendar called Mixmax is actually my favorite
• 2:57
  one.
• 2:58
  And Kendra, what is your favorite business app?
• 3:02
  Mine is HubSpot so that I can manage all of the different prospects and the email campaigns.
• 3:12
  It manages my email for me.
• 3:14
  I it all the emails go in, and I don't have to worry about sorting through my inbox.
• 3:21
  Love it.
• 3:21
  Love it.
• 3:22
  Love it.
• 3:22
  Alright.
• 3:22
  Now here's my third question.
• 3:24
  Precious.
• 3:25
  Your first this time, then you Kendra, then Jeffrey.
• 3:28
  What is your favorite old school marketing tip?
• 3:35
  Meet people in real life.
• 3:38
  Get on that stage live.
• 3:41
  Meet them in real life.
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  It makes the biggest difference.
• 3:43
  I can't text you and get you on I'm a meet you in real life.
• 3:46
  It makes a difference.
• 3:48
  You become human and real, and he won't.
• 3:51
  Yes.
• 3:51
  Yes.
• 3:51
  Yes.
• 3:52
  Alright.
• 3:54
  Kendra, you, what is your favorite old school marketing tip?
• 3:57
  Be consistent and follow-up.
• 4:00
  It's all about the consistency.
• 4:02
  They may not be ready right now, but the more consistent that you are.
• 4:05
  And if you're following up with them, and when they are ready, you'll be there.
• 4:09
  Yes.
• 4:09
  Your fortune is in the follow-up.
• 4:11
  That is absolutely true.
• 4:13
  And, Jeffrey, what is your favorite old school marketing tip?
• 4:16
  Don't be afraid to ask.
• 4:21
  You know, we we need help or we want something or whatever it is, and we don't just simply ask
• 4:27
  for what we want.
• 4:29
  I agree with you.
• 4:30
  I agree with you.
• 4:31
  Alright.
• 4:31
  Last question, Kendra, your first, then you, Jeffrey, then you precious.
• 4:36
  What is the best business book you have ever read?
• 4:41
  I'm going with the one that's really making a difference for me right now, and it's called
• 4:47
  fix this next by Mike Michaelitz,
• 4:52
  Hi, Michael.
• 4:53
  Yes.
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  He's my father's classmate.
• 4:55
  I've known him for forever.
• 4:56
  Yeah.
• 4:56
  It's a great book.
• 5:00
  I thought for sure I knew exactly what we needed to focus on to grow our business to the
• 5:05
  next level.
• 5:06
  I went through it, and it's like, oh my gosh.
• 5:08
  I have to make a complete shift, believe it or not, in our messaging.
• 5:13
  Oh, interesting.
• 5:14
  Oh, who would have thought?
• 5:16
  It's what we do.
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  But as I read it, it's like, I'm saying the exact wrong thing for our audience, precious.
• 5:27
  Yeah.
• 5:27
  No kidding.
• 5:28
  No kidding.
• 5:28
  Alright, Jeffrey.
• 5:29
  Best business book you ever read.
• 5:31
  If I say it really quickly, can I include 3?
• 5:34
  I could say one.
• 5:36
  So
• 5:39
  I got, you know, this is the book that I always wish I had written.
• 5:42
  So I'll go on that one, which is Story Brand by Donald Miller.
• 5:46
  Yeah.
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  It just speaks to what I believe
• 5:48
  Yeah.
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  Is the way we businesses need to approach their communication.
• 5:52
  Mhmm.
• 5:52
  I 100% agree with you and Precious.
• 5:55
  What is your favorite business book?
• 5:57
  The ultimate sales machine.
• 6:00
  And for some reason, I can't forget to get it off this name, but the ultimate sales were
• 6:03
  changed.
• 6:04
  What?
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  I John, what is it I know and he's been on my show.
• 6:09
  I know who wrote that.
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  I'm telling you that book was a game changer.
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  I know who I know
• 6:13
  who wrote that book, and I and I've got it here on the show, but I can't think of who wrote
• 6:17
  Alright.
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  But that's a good book, though.
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  It's a great book.
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  And I will share the book that I'm loving on right now because I change mine all the time,
• 6:24
  but 10x is easier than 2x by Dan Sullivan is a book that has changed my life, and it has
• 6:33
  changed my business I love it.
• 6:34
  I can't wait to have him on the show.
• 6:37
  That book is amazing.
• 6:39
  Absolutely amazing.
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  And, basically, he says, And if you're not doing impossible things, you're not really
• 6:45
  operating in your purpose for your business.
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  It it it is an info.
• 6:49
  It it is an incredible book.
• 6:51
  An incredible book.
• 6:52
  I I can't say enough about it, but thank you all so much for being my guest, Kendra Lee,
• 6:58
  author of and revenue generator, the klagroup.com, Jeffrey Klein.
• 7:04
  Please be sure to grab a copy of his brand new book, the content beast, and the killer pitch
• 7:10
  master.
• 7:11
  Precious way of check out her website pitperfectgroup.com.
• 7:16
  And I got 5 books too.
• 7:19
  She got lots of resources on her website.
• 7:21
  Go to her website, and thank you all for joining me on this episode of the small
• 7:25
  business chat podcast.
• 7:27
  And I will leave you all with this.
• 7:29
  You never lose in business, either you win or you learn.
• 7:33
  God bless everybody.
• 7:36
  Hey there, side hustlers and future business moguls.
• 7:39
  Are you ready to up level your game?
• 7:42
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• 7:46
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• 7:50
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• 7:56
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• 7:56
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• 8:02
  boot camp.
• 8:03
  Get in the fun.
• 8:04
  Let's hustle.
• 8:12
  Thanks for listening to the small biz chat podcast with Melinda Emerson.
• 8:17
  Subscribe to this podcast wherever you listen to podcasts and join us next Wednesday for more
• 8:22
  fantastic information and interviews.
• 8:25
  You can find more sources and small business success strategies by visiting Melinda's
• 8:29
  website succeed as your own boss.com.
• 8:33
  Thanks again for listening, and we'll see you next week.