Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 70-30 Rule That Balances Video Content
Lucas and Luna break down the 70-30 video content rule: 70% value-driven content versus 30% promotional. Using examples from Duolingo's TikTok strategy and a small B2B SaaS case, they explain why brands that over-promote lose retention and how to structure a content calendar that builds trust first. They share a concrete framework for auditing your last ten videos and rebalancing your mix. Plus, a brief moment on listener support that keeps the show ad-free.
#VideoMarketing #ContentStrategy #70-30Rule #Duolingo #B2BMarketing #ShortFormVideo #TikTokStrategy #MarketingPsychology…
The skinny
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