Mastering Marketing Strategies
In this powerful episode, Rashad Bilal and Troy Millings sit down with the incredible Ericka Pittman to delve into the world of marketing strategy. As a former Chief Marketing Officer (CMO) and an expert in the field, Ericka provides invaluable insights into the role of a CMO, the different types of media impressions, the shift from traditional to digital marketing, and the efficacy of organic versus paid marketing.
The discussion opens with a breakdown of the multifaceted role of a CMO, where Ericka emphasizes the leadership and oversight involved in crafting a brand's internal and external…
The skinny
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