Latest / First and 16 Podcast - Big 12 College Football and College Basketball
Big 12 Brand Values REVEALED: BYU Surges, Texas Tech Rises & Colorado's Deion Effect
The Athletic recently released its latest valuation rankings for all Power 4 football programs, and the results could have major implications for the future of the Big 12. In this episode of First & 16, Adam Gibby breaks down why Utah, Texas Tech, BYU, and TCU sit atop the conference rankings, what BYU's massive rise says about the future of the Cougars, and why Colorado continues to benefit from the Deion Sanders effect. Adam also examines concerning trends for Kansas State, discusses why Cincinnati and Houston rank near the bottom nationally, and explores what these valuations could mean…
The skinny
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