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Insights from Ken Benson, Belgian Radio Trends, and World Radio Day 2026 · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
• 0:04
  I'm Marguerite Clark, and in today's episode, we'll cover some fascinating topics: "Good to
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  Great Lesson #2: Making Magic Between Songs," "Digital Radio Audience Equals FM in South of
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  Belgium," and "Radiospeaker Celebrates Successful 2026 World Radio Day." Let's dive
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  right in.
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  Ken Benson's "Good to Great Lesson #2" emphasizes the importance of what happens
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  between songs on the radio.
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  Music programming is vital, but it's the moments of personality, storytelling, and humor
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  that set a station apart.
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  These small, memorable interactions foster listener loyalty and shape a station's
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  identity.
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  While playlists can be copied, the magic between songs is unique and irreplaceable.
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  For the first time, digital radio listening in the south of Belgium has equaled that of FM,
• 1:01
  according to a survey by maRadio.be and Ipsos.
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  Digital platforms now hold a 79% reach, while FM stands at 67%.
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  Within digital listening, D.A.B.
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  plus leads at 20.5%, followed by internet streaming at 19.5%, and television at 10.1%.
• 1:22
  Local content remains vital, with 80% of listeners valuing station credibility and
• 1:27
  musical diversity.
• 1:28
  Radiospeaker's 2026 World Radio Day event in Milan was a resounding success, drawing 4,000
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  in-person participants and generating 200,000 interactions on social media.
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  The event celebrated the radio industry and connected professionals across Italy.
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  It featured over 70 leading guests from Italian radio stations and offered more than nine hours
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  of uninterrupted audio and video livestreaming.
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  Coverage appeared in around 200 media outlets.
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  Radiospeaker expressed gratitude to sponsors, speakers, and attendees for their support.
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  That's a wrap for today's episode of the RedTech Daily Podcast, powered by artificial
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  intelligence.
• 2:14
  I'm Marguerite Clark.
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  Remember, you can read the full articles on our website at redtech.pro.
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  Thanks for tuning in, and we'll catch you in the next episode.