Latest / The Strength In Numbers Podcast
EP 75: Blake Burnard | Adults Don’t Buy X’s and O’s
Blake Burnard, founder of Grindhaus Gym in Bakersfield, California, joins the show to break down how he grew Grindhaus from a 400 square foot garage into a 6,500 square foot facility serving both athletes and adults.
We dive into why his adult program stalled out as a large group model, the decision to shut it down completely for a year, and what he learned in that time off about what adults are actually buying. Blake breaks down the handful of things they truly care about, none of which have anything to do with X’s and O’s, and how addressing those turned the adult program into the flagship…
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