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How to Start a Cult — And Why It Works
What is the difference between finding a community and being recruited into one? In How To Start A Cult, Jody Raynsford argues that the strongest brands do not simply create loyal customers. They create belonging.Drawing on his experience building the running community around Bad Boy Running, Raynsford breaks that process into a set of deliberately provocative “commandments”: create a message people can rally around, identify an enemy, develop a shared language, reward participation, elevate true believers and give members visible ways to demonstrate that they belong.This episode explores why…
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