Latest / Spokes & Strategy: Marketing the Bicycle
EP 26: Building Premium Bike Tools in the USA with Jason Quade
When the people who design a tool also make it, the feedback loop is twenty feet long.
In this episode of Spokes & Strategy, Brandon Morphew talks with Jason Quade, founder and owner of Abbey Bike Tools in Bend, Oregon. Jason describes his job as owner, welder, designer, and floor sweeper. He and Brandon talk about what it takes to make tools in the US, how customer requests turn into products, and what a smoother repair department looks like from a toolmaker’s point of view.
What You’ll Learn
Why Jason believes a brand that makes its own products gets faster feedback, carries less inventory…
The skinny
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