Rejected by Dragons' Den 3 Times. Now in 1,300 Stores.
An ice cream brand put freezers in the produce aisle, next to the bananas, and sales jumped 200% in six weeks.
How does a local startup out-merchandise global brands, survive three Dragons' Den rejections, and land 1,300 stores?
Yazeed Yasin co-founded NanaShake with his wife Tamara after their son's asthma ruled out dairy and every alternative on shelf made things worse.
In this episode:
the pivot from a COVID-closed Toronto scoop shop to national CPG distribution,
the four product iterations behind Nanopops 4.0
why they deliberately avoided the pint category for six years,
the merchandising…
The skinny
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