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Why Does ChatGPT Sound Different Now? Model Updates Explained and How to Protect Your Brand Voice

You spent weeks getting your AI tool to write marketing content that sounds like your brand. You found the right prompts, corrected it over and over, and it finally clicked. Then one day you ask for the same thing and what comes back sounds like a stranger wrote it.

Amanda and Rachel break down why that happens and why jumping to a new tool usually makes it worse. Every AI app runs on a model, and the companies behind them swap those models out constantly. Features get renamed and moved. Plan tiers change what you can even access. If the only place your brand voice lives is in the feedback…

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