Latest / Answer Engine Optimization (AEO): The AI Search Podcast
Your Brand Name in ChatGPT Is Slightly Wrong — The AI Instructions Page Fix
AEO Engine's episode "Your Brand Name in ChatGPT Is Slightly Wrong — The AI Instructions Page Fix" examines whether brands need an AI instructions page to control how ChatGPT, Google AI Overviews, and Perplexity describe their names and products.
Key takeaways:
An AI instructions page is a dedicated URL telling ChatGPT, Perplexity, and Google AI Overviews how to describe a brand.
The tactic went viral via an SEO post on x.com, but cited evidence remains thin.
Google AI Overviews increasingly replace traditional blue-link SEO clicks in 2026.
LLMs like ChatGPT and Claude can misstate brand…
The skinny
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