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399. Beyond the Funnel: Mastering Budget, Media, and Message w/ Eric M. Elliott
Most PI firms are stuck in the past, hoping their traditional funnel still works. But throwing money at TV and billboards won’t fix a broken foundation.
In this episode, the founder & CEO of VIP Marketing and Craft Creative, Eric M. Elliott, breaks down what actually drives market dominance: budget, media, and message.
Eric explains why agencies don’t close cases—intake does. Why Meta ads are the fastest way to pressure-test your messaging. And why firms asking their communities for withdrawals without making deposits lose long-term market share.
You'll learn:
What most firms get wrong about…
The skinny
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