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157 | Building In Sustainability And Changing The Fashion Business Model With Cally Russell
In episode 157 of The Resilient Retail Game Plan, I speak to Cally Russell, CEO and Co-founder of waste-free clothing brand ‘This Is Unfolded’, supporting children’s education and paying garment workers better wages.
Cally inarguably posits that fast fashion and current retail models are killing the planet - but that they also create a bland customer experience. To change a global business model that is fundamentally flawed, Cally believes we need to create brands and production processes that are driven by communities and in collaboration with their customers, which is exactly what he’s…
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