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The Healthtech Marketing Show: Building a Brand in Healthcare’s Most Competitive AI Market
Building a Brand in Healthcare’s Most Competitive AI Market On this episode host Adam Turinas discusses with friend and healthtech marketing leader, Lea Chatham, what it takes to create and build a strong brand. They discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. They start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you’re not consistently showing up with credibility in those channels…
The skinny
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