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The $1.39 Fish Taco That Feeds North County
In a world where breathing costs $25.99 a month on an auto-pay plan, El Pueblo is still selling a fish taco for $1.39. Not a sad, shrunken, "what did you expect for a buck" taco, either. A real one: fresh tortillas, hand-chopped cabbage, crema, a lime on every single one. It all started when owner Jack Ballo bought a gas station in Cardiff, looked at the repair shop, and decided the world needed fewer oil changes and more tacos. His family told him he was crazy. Sixteen years and five locations later, North County would like to thank him for ignoring them.
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