Latest / The Dentalpreneur Podcast w/ Dr. Mark Costes
2265: The Power of Storytelling in Practice Growth Pt. 2
On today's Part 2 episode, Joshua Scott sits down with Dr. Mark Costes, and the focus turns to the power of attention in modern marketing. They reflect on the early strategies of Ryan Holiday and the ethical implications of manipulating media—then apply those insights directly to the dental world. Josh explains why attention, not just leads or new patients, is the true top of the marketing funnel, and how practices can shift their thinking from conversions to community impact.
The conversation also explores the pitfalls of cheap attention (like $399 crowns), and the importance of designing…
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