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Why the Bottle Had to Be Standardized First: Packaging World
A country that recycles about 30% of its glass isn’t going to hit a 90% bottle return rate this decade. So what does a reuse system that works in the meantime actually look like?
Senior Editor Anne Marie Mohan sits down with Adam Rack, co-founder and COO of Revino, on building a refillable wine bottle system in Oregon and expanding it into California with a CalRecycle grant. He explains why standardizing the bottle had to come before everything else, the three return pipelines the company runs, what the glass industry hasn’t said out loud about the limits of lightweighting, and why treating…
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