Latest / Mini Scroll / MINI SCROLL: Clinton Kane responds to Brooke Schofield accusations + VidCon 2024 Gen Z insights

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MINI SCROLL: Clinton Kane responds to Brooke Schofield accusations + VidCon 2024 Gen Z insights · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space.
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  Every Monday through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Happy July 1st, everyone. This is so wild.
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  Holy shit. I am so ready for July.
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  I'm so ready for a new month. I am so ready to say goodbye to
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  June. You guys know June was a really
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  horrible month for me, so I am so ready to move on.
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  But I hope you guys had a good weekend.
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  I had a pretty good weekend. I worked a little bit on
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  Saturday. I'm really going to try and find
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  like a good balance because I've had to be working full, I would
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  say like 6 to even seven days a week, like full days, like 10-12
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  hour days for the last few months.
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  So I'm really hoping that in the next coming weeks I can like
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  figure out a better routine for myself and have more downtime.
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  But I had a good Saturday night. Sean and I went to IKEA and
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  we're starting to like get the wheels turning on how we're
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  going to renovate our apartment. So we bought a place last year
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  and it needs so much work, like so much work.
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  We need to do all three bathrooms and the kitchen and we
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  need to double glaze the windows and things like that.
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  So anyways, it got me excited for that.
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  And then we, we just like ended up buying some stuff at IKEA to
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  start making our house feel a little bit more homey.
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  We kind of got in the trap of like, OK, well, since we need to
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  renovate, let's not buy any new furniture.
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  Let's not like set it up nicely when we first moved in because
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  we were like, whatever, we're going to end up, you know,
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  renovating and finding the style that we want and having to get
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  new stuff that suits that style eventually anyways.
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  But it's probably going to be at least another six months until
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  we start renovating. So we decided to bite the bullet
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  and be like, we need to set this place up a little bit more like
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  cozy and you know, just like make it feel a bit more like
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  ourselves. So anyways, we started doing
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  that on the weekend and it made me feel very good.
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  It made me feel but hopeful. It gave me something like a
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  project to focus on that was not work related, which was nice
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  because I haven't had that ever since I started Centennial.
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  Now I'm joking, but like definitely not in the last
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  probably like 12 months. So that was good.
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  But yes, anyways, let's just get straight into the stories.
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  So I have like 3:00-ish stories, like 2 1/2 stories for you guys.
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  So the first story, of course, Clinton Kane has responded to
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  Brooke Schofield's 15 part TikTok series.
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  Also, I am sorry, I think I called her Brooke Schofield.
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  I go back and forth every time I talk about her.
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  I call her something different. It has been confirmed it is
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  Brooke Schofield. In APR piece for Rolling Stone,
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  a Rep for Clinton Kane responded to Brooke Schofield's
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  accusations. So in case you missed it, last
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  week Clinton posted a TikTok to promote his new album in which
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  he called his ex-girlfriend Brooke out for yapping about
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  their relationship that ended two years ago.
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  Brooke has a podcast, as we know, with her best friend
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  Hannah Mojo, and she occasionally tells the story of
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  her relationship with Clinton because it was just so bizarre.
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  So she's talked about it on canceled their podcast.
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  She's talked about it in other interviews like this was
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  definitely not the first time that she has addressed her
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  relationship with him. Brooke saw this TikTok that
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  Clinton posted and was basically like, oh, you want to call me
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  out for yapping? I'll give you yapping.
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  And she posted this video series exposing him essentially as a
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  liar. So she said that his public
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  narrative that his whole family died.
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  He said that his mother, brother and father all died within the
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  same year. That's been something he has
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  been openly public about on different interviews and talked
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  about how his music is like related or inspired by those
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  events. She said that that was a lie,
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  that his father was dead but the rest of his family was alive.
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  She found his mom on Facebook. She was very much alive.
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  And she also said that he is faking being Australian, that
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  he's actually from Brunei, but he puts on this fake Australian
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  accent in the public eye, although like, not always.
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  Like sometimes he sounds American and sometimes he kind
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  of sounds Australian. It's actually really hard to do
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  an Australian accent. So yeah, his Australian accent
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  is obviously not very good. And I'm sure any actual
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  Australian people would be watching that being like this
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  person is not Australian. But anyway, she said he is not
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  from Australia. He claims that he's from Perth,
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  that he grew up in Perth, but like he's not.
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  So in the Rolling Stone piece, like I said, a Rep for him
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  addressed all of this. So it says, quote, Clinton Kane
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  and Brooks Schofield had a brief 3 month relationship over two
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  years ago, reads a statement sent to Rolling Stone.
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  Brooks recent comments regarding Clinton are untrue.
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  The Rep says that the quote UN quote mother he referred to in
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  the interview with Sang, as in Zack Sang.
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  So the Zack Sang show, he talked about his mother that died was
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  actually quote, a very special mother like figure in his
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  teenage years who sadly passed, not his biological mother as was
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  assumed. And then the statement
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  continues, quote. Clinton regrets the way this
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  devastating news was communicated at the time.
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  Clinton genuinely felt that he had lost an irreplaceable mother
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  figure. Clinton was and largely is
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  estranged from his immediate family.
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  OK. And then about him being
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  Australian. Kane's Rep says he lived in
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  Australia quote for a time as a child and quote considers
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  Australia to be home. He has never been disingenuous
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  about this. The statement reads OK and then
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  the article ends by quote. The public rehashing of these
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  details is only an attempt to bring attention and focus on
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  Brooks podcast at the expense of tearing down another former
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  boyfriend, a tactic she's become known for, reads the statement.
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  In the years since this relationship took place, Clinton
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  has moved forward and remains focused and committed on putting
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  out new music. OK, so then Brooke, the next day
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  was like, no, we're not doing this.
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  So she responded to the article in her own TikTok series.
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  So she posted two videos. The first one.
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  This part is like one of my favorite elements of the story,
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  which is like the random side quest he decided to go on when
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  people started finding things out where he made-up an
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  imaginary new woman who was a mother figure to him, who was
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  actually the one who had died. OK Clinton genuinely felt like
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  he had lost an irreplaceable mother figure.
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  OK, this might hold up for the Zack Sang interview, but I was
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  his girlfriend, OK? I was getting stories from like,
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  the time he was born to the present, OK, With names, all
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  right? Which is how I looked his little
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  mom up to begin with, OK, It was one mom, all right?
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  It's the same mom I heard about every single day.
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  And that is the one he killed off.
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  And that is the one who is chilling in Brunei.
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  And then the second video she posted, she addressed the
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  comment that she was doing all of this just for podcast
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  listens. If they had done any research at
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  all, they would know that the canceled podcast listeners have
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  known this lore all along. OK, I brought this to my TikTok
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  audience for one reason and one reason only.
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  OK? It is because that man called me
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  a yapper. Canceled amasses more listeners
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  in one singular week than Clinton Kane has in an entire
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  year. I'm sorry.
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  So yes, obviously we are Team Brooke.
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  The fact that they're trying to cover up Clinton's lies with
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  more lies is so wild. This is such a bizarre PR
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  tactic. I think it shows that it's quite
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  possible he doesn't actually have APR team helping him with
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  this. Brooks said that in one of her
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  videos. She was like, I don't think he
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  had. Oh, she didn't sorry, she didn't
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  say. I don't think he has APR team.
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  She said something along the lines of the fact that like
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  she's unclear if it's Clinton or if it's APR team.
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  And then somebody had commented on one of the video saying
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  something about his PR team and she was like, with what money?
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  Like with what money is he paying this publicist?
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  So she seems to think that it's probably just him pretending to
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  have a publicist or pretending to have a representative and
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  it's actually him communicating this stuff because it's a pretty
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  wild tactic. I think anyone who works in
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  media or PR would tell you in this situation, there was enough
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  Gray area and it was confusing enough that if they had just let
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  Brooke post this series and Clinton had just not addressed
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  it. I mean, he had just like Brooke
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  has been talking about this for years on her podcast, like we
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  said, like he's never addressed it before.
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  Obviously, the series got a lot of attention, but he could have
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  just ignored it the way that he's maintained ignoring it for
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  the last however many years. And I think it would have gone
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  over better. I think people would have just
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  like kind of not forgotten about it because definitely he's his
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  reputation's a bit tarnished, but I think it would have gone
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  away. But this, them basically
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  doubling down with more lies that are so obviously lies is
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  actually just painting this as completely untrue.
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  Whereas before, like his mother, his immediate family, like
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  people hadn't come out and said like, he's not Australian, I'm
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  his mom. I don't know why he's pretending
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  that we're dead. You know, because he didn't have
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  anyone in his life coming out and saying that consistently.
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  Like, I know she talked about a comment she saw on a video from
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  the Zack Sang show where someone's like, I grew up with
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  this person, he's not from Australia.
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  And I saw his mom last week. I know she said she saw that
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  comment. But besides from that, like he
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  doesn't have any of the people that he's claiming that are
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  dead. Like, they're not coming forward
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  and saying we're not dead. So there was always this Gray
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  area there where, like, his story could have been true.
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  Now it's just so obvious that he's just been completely lying
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  about so much this whole time. It's such a wild strategy.
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  I cannot believe that they did this.
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  Anyways, that's the latest on that.
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  I don't think we will ever hear about this again.
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  I think Clinton and his camp will never want to discuss this
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  again. And I think Brooke is kind of
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  like, I don't want this severe and like tacky territory, so I
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  think she's going to let it go too.
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  Anyways, and the next story that I have for you guys is I wanted
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  to give you some interesting insights that came out of Vidcon
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  2024 this weekend. So obviously, Vidcon is not
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  anywhere close to as relevant as it used to be probably 10, even
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  five years ago. It's definitely lost some
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  relevance when it came back, I believe it was after it was shut
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  down for COVID for a year or two, TikTok was the main
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  sponsor. I think that was it.
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  I think that's how that went down.
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  But TikTok was the title sponsor for like a year or two there.
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  Usually it's always YouTube and it was YouTube again this year
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  because when TikTok was the title sponsor, I don't know if
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  you guys remember, but there all that drama because they
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  obviously set up, set up, what did I say like that set up all
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  of these meet and greets for, you know, creators or whatever.
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  And it really highlighted the difference between a Youtubers
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  audience and a Tik Tokers audience and the engagement
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  there because there was all these Tik Tokers that had
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  hundreds of thousands of followers who set up meet and
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  greets. Some of them had over a million
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  followers and their lines for their meet and greets were
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  completely empty. Like nobody went to see them and
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  they were talking about this on TikTok.
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  And this really highlighted to the industry, if you were paying
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  attention, how impactful a YouTube subscriber is versus a
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  TikTok follow or just how cheap a TikTok follow can be because
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  they are cheap in comparison to other followers in a lot of
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  ways. And so yes, I think that was
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  like a big wake up call for the industry.
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  And the event actually ended up going with YouTube again as the
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  title sponsor after I think it was a bit derailed with TikTok
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  as the title sponsor. So this year was YouTube again.
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  And these are some insights that I got from Casey Lewis's sub
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  stack after school. So like I said, YouTube was the
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  title sponsor. And at one of the conferences or
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  panels, I guess of the weekend, YouTube handed out their trends
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  report. Well, I don't think they
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  physically did. I think it was like on your
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  phone. But you know, they gave out like
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  a preview of their trends report that they publish every once in
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  a while. So these are some interesting
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  stats. 75% of Gen. Z respondents self identify as
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  content creators, which is up by 25% since YouTube last published
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  its trend reports. So that's really interesting.
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  I mean, we've talked about it before, but like TikTok is so
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  toxic. And the problem is that, and I
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  believe that a lot of this is related to TikTok, but you know,
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  the problem is that, you know, you can post on Instagram and
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  you're just like, yeah, like I just I'm a user.
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  Like I post on Instagram and I use Instagram for my personal
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  life. But if you're posting on TikTok,
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  you're more likely to identify as a creator.
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  If you're creating video content, you're more likely to
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  identify as a creator. And the thing with Gen.
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  Z is like, you can't just not have TikTok.
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  Like everybody has TikTok. It's it's like an Instagram,
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  right? It's it is just kind of the
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  status quo of that generation that you have TikTok and you
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  probably post Tik Toks every once in a while.
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  I think it's more common for older generations like
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  millennials, Gen. X to have TikTok and scroll
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  TikTok, but to never post. I think that this stat is
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  indicative of the fact that to engage with social media for
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  youth generations, even as part of that generation yourself,
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  just as a regular person, you have to be creating content
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  quote UN quote. Like you have to be creating
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  video content in a lot of ways to actually be engaging with
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  your peers. Whereas that's just never been
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  the case before. Another stat is that 80% of fans
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  use YouTube to consume the thing that they are fan of at least
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  weekly. I mean, we talk about this all
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  the time on this podcast. Like YouTube is so powerful.
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  It is still right up there with the number one platforms that
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  Gen. Z is obsessed with.
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  There's such a misconception that Gen.
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  Z has a short attention span. That's just not the truth.
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  Like if they are interested in a topic, they will watch a video
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  essay. There's a reason why commentary
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  creators, drama channels, video essays are so popular and have
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  been so popular for years. It's because Gen.
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  Z is becoming the number one consumer of online content.
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  And I'm not surprised at all that Gen.
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  Z is obsessed with YouTube because we knew that you and I
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  knew this us on the podcast, We knew this.
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  And then the last stat that I wanted to share is that 47% of
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  Gen. Z are part of a fandom that no
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  one they know personally is also a part of.
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  I relate to that so hard. I was part of the Trisha Paytas
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  fandom. I didn't know a single person
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  that even really knew who she was until like just a few years
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  ago. And you know, I was, I was ride
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  or die for her before it was cool to be OK.
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  And I don't know if that's a good or a bad thing because she
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  has been highly problematic. And I'm very aware of that now
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  at Vidcon. TikTok didn't have much of A
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  presence this year. Apparently neither did Snap or
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  Pinterest. But Casey Lewis did say that
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  TikTok at the activations that they did have were quote pushing
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  longer videos a lot, which is super interesting.
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  And I mean, it's unsurprising, right?
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  They've been launching those features or like the longer
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  video features or whatever over the past like year or two.
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  So it's kind of no surprise, but I thought it was interesting to
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  hear that TikTok, Snap and Pinterest didn't have very big
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  presences at Vidcon. I think it does show that the
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  relevance and the interest in Vidcon is waning.
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  I'm not sure where they should go.
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  Vidcon really started out as like a consumer event and then
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  over the years it has shifted more towards the middle.
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  I wouldn't say it's a total industry event or a total
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  consumer event anymore. It's definitely a mix and I
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  think sometimes that can work, but I don't know if it's working
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  for Vidcon. I think they would probably do
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  better if they just like leaned all the way in to industry.
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  Anyways, guys, that is it for Mini Scroll today.
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  Thank you so much for listening. Please remember to rate review
• 15:45
  and subscribe. It means so much.
• 15:46
  It helps me grow. It helps me keep going.
• 15:49
  I will talk to you guys tomorrow.
• 15:52
  All right, bye.