Behind the Scenes with THEMART and Mannington Commercial

Design Nerds Anonymous · Nov 10, 2022 · 30m

In this episode, ThinkLab holds a roundtable discussion with Byron Morton, VP and co-head of leasing for THEMART in Chicago, and Amanda Darley, VP of marketing for Mannington Commercial. Both bring their perspectives on how brands, events, and even buildings can be leveraged to create and customize experiences — and why creating these experiences matters more than ever for our industry as we move into 2023. In this episode: [0:23] Amanda references a new blog post about ThinkLab’s Five Buyer Personas. You can read it in full here. [6:28] Amanda explains Mannington Commercial’s Samplify…