The Five Steps to Building a Successful RTD Brand
On this special episode, Joanna speaks with Alisa Marie Beyer, CEO of Spa Girl Cocktails, about her experience acquiring and rebuilding the premium vodka ready-to-drink brand, connecting with her consumers, and all the valuable lessons she’s learned along the way. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.
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The skinny
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