Latest / Hurdle with Emily Abbate / 238. Fritz Lanman, CEO of Mindbody

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238. Fritz Lanman, CEO of Mindbody · Hurdle with Emily Abbate

• 0:00
  Speaker 1: I think trying to avoid those negative reinforcement loops and
• 0:02
  Speaker 1: to understand that you're going to fall off the wagon.
• 0:04
  Speaker 1: That's okay to show up and just show up to
• 0:06
  Speaker 1: your workout, even if you don't get the best workout,
• 0:09
  Speaker 1: and just show up and start pushing that snowball back
• 0:11
  Speaker 1: down the hill and get that positive reinforcement of going again.
• 0:28
  Speaker 2: What is shaken Evliabadi? Here?
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  Speaker 3: You are listening to episode two hundred and thirty eight
• 0:34
  Speaker 3: of Hurdle, a wellness focused podcast.
• 0:36
  Speaker 2: Reconnect with everyone.
• 0:37
  Speaker 3: From your favorite athletes to top experts and industry CEOs
• 0:41
  Speaker 3: about their highest highs, toughest moments, and everything in between.
• 0:45
  Speaker 3: We all go through hurdles in life, and my goal
• 0:48
  Speaker 3: through these discussions is to empower you to better navigate
• 0:50
  Speaker 3: yours and move with intention so that you can stride
• 0:54
  Speaker 3: towards your own big potential and of course have some
• 0:57
  Speaker 3: fun along the way. For today's episode, I am chatting
• 1:02
  Speaker 3: with Fritz Landman. He is the CEO of mind Body,
• 1:07
  Speaker 3: and you probably use mind Body more often than you know,
• 1:11
  Speaker 3: and you may not even realize it. Mind Body is
• 1:15
  Speaker 3: a cloud based software that provides online scheduling and other
• 1:19
  Speaker 3: business management software for the wellness services industry, so more
• 1:23
  Speaker 3: often than not, if you're booking a class, that class
• 1:28
  Speaker 3: uses mind Body to make that happen. Fritz and I
• 1:31
  Speaker 3: were introduced last year at the mind Body Bold conference
• 1:35
  Speaker 3: when I had the opportunity to sit down on stage
• 1:37
  Speaker 3: with the one and only Ashley Graham, and I was
• 1:41
  Speaker 3: so captivated by his story and knew that I wanted
• 1:46
  Speaker 3: to get him on the podcast.
• 1:48
  Speaker 2: He is a super savvy guy. Never in a.
• 1:51
  Speaker 3: Million years when he was young thinking that he would
• 1:54
  Speaker 3: be working at the intersection of tech and wellness, but
• 1:58
  Speaker 3: here we are. So with that said, Fritz comes to
• 2:02
  Speaker 3: this position at mind Body after heading up class Pass.
• 2:06
  Speaker 3: Mind Body actually acquired class Pass back in twenty twenty one,
• 2:11
  Speaker 3: and in today's episode, Fritz talks to me all about
• 2:14
  Speaker 3: the journey that got him here, including a difficult shoulder
• 2:18
  Speaker 3: injury which actually was the catalyst for his relationship with
• 2:23
  Speaker 3: wellness today. Fritz has a lot of really great advice
• 2:27
  Speaker 3: in today's episode. This one kind of reminds me of
• 2:30
  Speaker 3: the chat I had with Ali Already, the CEO and
• 2:33
  Speaker 3: founder of Tonal. As an entrepreneur myself, I can tell
• 2:38
  Speaker 3: you that this man has got business advice life advice.
• 2:42
  Speaker 2: That you are not going to want to miss out on.
• 2:44
  Speaker 3: Plus, it was so so interesting to hear him talk
• 2:47
  Speaker 3: about navigating the business during the pandemic.
• 2:52
  Speaker 2: Make sure, if.
• 2:52
  Speaker 3: You're not yet doing so, you're following Hurdle over on
• 2:55
  Speaker 3: social It's at Hurdle Podcast. I myself am over at
• 2:58
  Speaker 3: Emily a body and a shout out to Lauren, a
• 3:02
  Speaker 3: hurdler that was in town from Memphis visiting that I
• 3:05
  Speaker 3: ran into last night.
• 3:07
  Speaker 2: You made my day.
• 3:08
  Speaker 3: So if you ever around and you see me and
• 3:11
  Speaker 3: I see you, come say hi. It's so fun for
• 3:15
  Speaker 3: me to meet any and all of you in person.
• 3:18
  Speaker 3: Last little bit of housekeeping here. I am always always
• 3:21
  Speaker 3: always looking for your listener questions. I need them to
• 3:26
  Speaker 3: make the goodness that is five Minute Friday, an episode
• 3:29
  Speaker 3: that I'm told week after week is one of your
• 3:31
  Speaker 3: favorites and I want to keep it in the rotation.
• 3:33
  Speaker 3: So if you have a listener question, feel free to
• 3:36
  Speaker 3: leave me a voice message by clicking the link in
• 3:39
  Speaker 3: the show notes. If for some reason that page gives
• 3:41
  Speaker 3: you a problem, I've heard of that before, you can
• 3:44
  Speaker 3: always email me a voice note as well. The place
• 3:48
  Speaker 3: to send that is over at Hello at Hurdle dot us.
• 3:52
  Speaker 2: And with that, let's get to it. Let's get to hurdling. Today.
• 4:07
  Speaker 3: I am sitting down with Fritz Lanman. He is the
• 4:11
  Speaker 3: CEO of Mind Body. How you doing today?
• 4:14
  Speaker 1: I'm great? How are you?
• 4:15
  Speaker 2: I'm great.
• 4:16
  Speaker 3: It's good to see you from across the country. Whereas
• 4:20
  Speaker 3: the last time I spoke with you, we were in
• 4:22
  Speaker 3: the same place in La at a very big.
• 4:25
  Speaker 2: Moment for both of us, the Mind Body Bold Conference.
• 4:28
  Speaker 1: Indeed, yeah, it was a lot warmer than where I
• 4:31
  Speaker 1: am right now here in Montana.
• 4:33
  Speaker 3: In Montana, I'm living vicariously through you because it makes
• 4:36
  Speaker 3: me feel like you're close to Yellowstone.
• 4:39
  Speaker 1: You know the TV show Yellowstone. Do you watch that?
• 4:41
  Speaker 2: Of course I do. I watch it every Sunday, so
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  Speaker 2: Beth the character's office.
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  Speaker 1: And I heard law firm is in my office building
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  Speaker 1: here in Missoula, and it's filmed just thirty miles south,
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  Speaker 1: right over those mountains right here.
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  Speaker 2: Oh my god, Oh what a dream, What a dream.
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  Speaker 3: I definitely want to get to a place where we
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  Speaker 3: can talk about how you ended up running Mind Body
• 5:02
  Speaker 3: from Montana.
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  Speaker 2: But I don't want to jump ahead just yet.
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  Speaker 3: I mean, I'm excited, though, to get to know a
• 5:07
  Speaker 3: little bit about you, because not only have you had
• 5:09
  Speaker 3: such a crazy career thus far as both an entrepreneur
• 5:13
  Speaker 3: are now at the front of such a major company,
• 5:16
  Speaker 3: but you also have a really interesting personal story. So
• 5:20
  Speaker 3: talk to us a little bit to get us started.
• 5:23
  Speaker 3: Did you ever think that you would be the CEO
• 5:25
  Speaker 3: of a company like mind Body.
• 5:27
  Speaker 1: You know, I've always been a tech geek, and so
• 5:30
  Speaker 1: I always thought I would end up in the tech industry.
• 5:33
  Speaker 1: I went to work for Microsoft out of right out
• 5:35
  Speaker 1: of college as an undergrad, but I never imagined I
• 5:39
  Speaker 1: could work at the intersection of wowness and technology like wellness.
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  Speaker 1: Tech wasn't a thing that really existed when I graduated
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  Speaker 1: from college. It was sort of the peak of the
• 5:48
  Speaker 1: dot com era. So it's sort of has all happened
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  Speaker 1: fortuitously that I've been, you know, spending the last seven
• 5:54
  Speaker 1: or eight years in this particular subvertical of technology subvertical.
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  Speaker 3: So now that you're in this vertical, I asked you
• 6:03
  Speaker 3: if you ever envisioned being the CEO of a company
• 6:05
  Speaker 3: like mind Body, But did you ever imagine yourself working
• 6:08
  Speaker 3: in wellness? What has your relationship with wellness looked like
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  Speaker 3: from a young age.
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  Speaker 1: So definitely never anticipated being a CEO of a wellness company,
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  Speaker 1: but you know, would have liked to have thought that
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  Speaker 1: being a CEO of a tech company was a likely outcome.
• 6:23
  Speaker 1: But that doesn't mean I wasn't into wellness. I was.
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  Speaker 1: I was an athlete. I was the captain of high
• 6:28
  Speaker 1: school basketball team and a pretty crappy high school football
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  Speaker 1: player and very mediocre golfer. I had kind of always
• 6:38
  Speaker 1: played sports growing up. I'm the most of five boys,
• 6:41
  Speaker 1: and you know, sports always an important part of my life.
• 6:44
  Speaker 1: Suffered a catastrophic shoulder dislocation my freshman year of college
• 6:48
  Speaker 1: at Yale. But I never was like hardcore about working out.
• 6:51
  Speaker 1: Always into wellness, mostly through the lens of athletics. Kind
• 6:55
  Speaker 1: of got my career going out of college. Was pretty
• 6:57
  Speaker 1: hardcore about that, worked really long hours and slowly and
• 7:01
  Speaker 1: sort of without knowing it, fell dramatically out of shape,
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  Speaker 1: perhaps have a rational amount of self esteem or something
• 7:08
  Speaker 1: that I didn't notice it, but you know, and I
• 7:10
  Speaker 1: would kind of come and go and have periods of
• 7:12
  Speaker 1: peak motivation and not and go to the gym. But
• 7:14
  Speaker 1: the gym for me was always a bit more of
• 7:16
  Speaker 1: like a job, like was part of our training for
• 7:19
  Speaker 1: sports was Hey, you got to get in the weight room,
• 7:21
  Speaker 1: or running was punishment. And it wasn't until I actually
• 7:25
  Speaker 1: started working with class Pass, you know, which is sort
• 7:28
  Speaker 1: of incubated and led the Seed round four and was
• 7:31
  Speaker 1: coaching the founders on that I had ever really tried
• 7:33
  Speaker 1: studio fitness, and it really ignited something in me because
• 7:38
  Speaker 1: to me, it felt like the intersection of sort of
• 7:40
  Speaker 1: working out in sports, having that camaraderie, that that sort
• 7:43
  Speaker 1: of coopetition that instructor feedback and accountability the challenges of
• 7:48
  Speaker 1: the different techniques. You know. It really worked for me.
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  Speaker 1: So I went from being you know, accidentally kind of
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  Speaker 1: terribly out of shape with dangerously high cholesterol rates, you know,
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  Speaker 1: in my early thirties, to you know, taking dramatic changes
• 8:04
  Speaker 1: to my lifestyle and wellness in conjunction was starting to
• 8:07
  Speaker 1: run class Pass that I've mostly stuck with for the last.
• 8:11
  Speaker 2: Seven or eight years mostly.
• 8:13
  Speaker 3: Yeah, when you say catastrophic shoulder injury, give us some
• 8:16
  Speaker 3: more info on that.
• 8:19
  Speaker 1: Yeah, if you're a Bruce Willis fan and saw him
• 8:22
  Speaker 1: dislocate his shoulder and leave the weapon and reset it,
• 8:26
  Speaker 1: that happened to me in a basketball game like a six'
• 8:29
  Speaker 1: ten guy. JUMPED i dove for a. Ball my arm
• 8:32
  Speaker 1: was outstretched on a basketball court grabbing the, ball and
• 8:35
  Speaker 1: somebody who was six y ten and probably weigh two
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  Speaker 1: hundred and sixty pounds dove for, it landed on my
• 8:41
  Speaker 1: outstretched arm and it fully dislocated out of the. Socket
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  Speaker 1: and it was such a bad. DISLOCATION i couldn't reset,
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  Speaker 1: it nor could a trainer who was. There SO i
• 8:49
  Speaker 1: had to go to the er and it took like
• 8:52
  Speaker 1: an hour and got morphined up and, they you, know
• 8:55
  Speaker 1: took a doctor and three nurses to yank me back
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  Speaker 1: and forth and reset. It and, unfortunately that becomes an
• 9:03
  Speaker 1: injury that recurs because you've loosened up the. Sockets and
• 9:06
  Speaker 1: so it happened a few other times in various training.
• 9:10
  Speaker 1: SITUATIONS i got a surgery on. IT i was exploring
• 9:13
  Speaker 1: going to the military out of college and got a
• 9:16
  Speaker 1: surgery on it BECAUSE i was disqualified to do. That
• 9:19
  Speaker 1: and then a year, later by then my career is taking,
• 9:21
  Speaker 1: off and the surgery worked for about ten, years and
• 9:24
  Speaker 1: THEN i redislocated it again playing, basketball and most recently
• 9:28
  Speaker 1: did it actually at a CrossFit. Gym but NOW i
• 9:30
  Speaker 1: can actually reset it most of the, time and it
• 9:32
  Speaker 1: looks kind of badass IF i dislocated and reset.
• 9:35
  Speaker 2: It even if it looks kind of bad.
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  Speaker 3: Ass you, KNOW i got in a bike accident not
• 9:40
  Speaker 3: long ago and it's.
• 9:41
  Speaker 2: Healing but you're making, me you are making me.
• 9:45
  Speaker 1: Nervous, YEAH i mean. Injuries you, Know i've, learned and
• 9:49
  Speaker 1: it's not just because Now i'm in my, forties but
• 9:51
  Speaker 1: how much it sets you. Back but you, know even
• 9:54
  Speaker 1: at those young, ages you, know kind of derailed my
• 9:58
  Speaker 1: aspirational athletic career. Wellness this is an important part of
• 10:01
  Speaker 1: my life now that it's tough to when you suffer
• 10:04
  Speaker 1: through those kinds of. Injuries.
• 10:05
  Speaker 3: Yeah and What i'm hearing you say also in telling
• 10:09
  Speaker 3: us and sharing with us your story about navigating the
• 10:11
  Speaker 3: shoulder issues and then finding fitness kind of later in,
• 10:15
  Speaker 3: life is that you found fitness at a time that was.
• 10:18
  Speaker 2: Really hectic for.
• 10:20
  Speaker 3: You how did you make it a regular bit despite
• 10:23
  Speaker 3: being knee deep in building Class.
• 10:26
  Speaker 1: Pass, yeah that's a great. QUESTION i MEAN i had
• 10:30
  Speaker 1: the added motivation Of i'd put a lot of money
• 10:33
  Speaker 1: into Class pass and THEN i ended up the founder
• 10:36
  Speaker 1: asked me to step in and take the operating ring
• 10:38
  Speaker 1: so we switched jobs and she became the chairman AND
• 10:40
  Speaker 1: i became THE, ceo and SO i had a business
• 10:42
  Speaker 1: incentive to do. It AND i had a boss back
• 10:46
  Speaker 1: In microsoft too and told, me you, know choose two
• 10:49
  Speaker 1: out of three things your, health your, career and your.
• 10:52
  Speaker 1: Relationships AND i had sort of for my twenties chosen
• 10:55
  Speaker 1: my career and my relationships and had sort of put
• 10:59
  Speaker 1: my health, again not, consciously but just wasn't really. AWARE
• 11:03
  Speaker 1: i wasn't really trained in my, nutrition was on flights
• 11:07
  Speaker 1: all the, time you, know living kind of biicostal, lifestyle
• 11:10
  Speaker 1: working on my different companies and, stuff and just had
• 11:13
  Speaker 1: kind of fallen by the. Wayside so ONCE i had
• 11:15
  Speaker 1: a a business incentive and then found a fitness genre
• 11:20
  Speaker 1: and format and routine which was a variety routine for,
• 11:23
  Speaker 1: me that's really WHEN i fell in love with it
• 11:26
  Speaker 1: and then started to, realize you, know not only DO
• 11:29
  Speaker 1: i have a business reason to do this BECAUSE i
• 11:31
  Speaker 1: need to know this, industry but you, know it makes
• 11:34
  Speaker 1: me a smarter kind of, consumer and it makes me
• 11:38
  Speaker 1: a more productive leader WHEN i WHEN i actually have
• 11:40
  Speaker 1: a workout you know in the. Day, yeah to answer your, question, like,
• 11:43
  Speaker 1: really you know you can come up with every. Excuse
• 11:47
  Speaker 1: this whole, industry there's so much about it is around.
• 11:50
  Speaker 1: Motivation it's the it's the biggest problem that all of us,
• 11:52
  Speaker 1: have whether it's with nutrition or or worth working, out
• 11:56
  Speaker 1: is staying on, that having that, motivation having that. Discipline
• 12:00
  Speaker 1: the Way i've done it is just prioritize it and sounds,
• 12:03
  Speaker 1: cliche but like my team knows that we make it
• 12:06
  Speaker 1: socially acceptable to work out during the day and to
• 12:09
  Speaker 1: block off your calendar and to wear athleisure at, work
• 12:11
  Speaker 1: and to take time to prioritize, that AND i think
• 12:15
  Speaker 1: it's important THAT i show that example to the. Company.
• 12:17
  Speaker 3: Definitely, Definitely so you take on this role OF ceo
• 12:22
  Speaker 3: at class, past talk to us about maybe what some
• 12:26
  Speaker 3: of your biggest learnings were right off the. BAT i, mean,
• 12:29
  Speaker 3: again this is a pivot for you coming from other former,
• 12:33
  Speaker 3: jobs including this one At.
• 12:35
  Speaker 2: Microsoft.
• 12:36
  Speaker 1: Yeah, Yeah i'd been At. Microsoft i'd become an executive.
• 12:39
  Speaker 1: THERE i then was starting companies and angel investing in
• 12:42
  Speaker 1: businesses and investing in businesses Like square And pinterests actually
• 12:46
  Speaker 1: just made me want to be an. Entrepreneur and you,
• 12:48
  Speaker 1: Know i'm sort of trying to help these founders WHERE i.
• 12:51
  Speaker 1: Can So i'd started a few businesses and one was
• 12:53
  Speaker 1: a great, success one was an epic, failure and Class
• 12:56
  Speaker 1: pass was sort of the adopted. Baby and running a
• 13:00
  Speaker 1: hypergrowth tech company is not something that you can train. For.
• 13:03
  Speaker 1: Right you can join a large company that's established and
• 13:07
  Speaker 1: move up the career, ladder And i'd had that. Experience
• 13:10
  Speaker 1: you can start a company and you have a nine
• 13:12
  Speaker 1: out of chance of, failing especially in, tech And i'd
• 13:15
  Speaker 1: had that, experience And i'd had you, know one that,
• 13:18
  Speaker 1: work but we sold it pretty early. On i'd never
• 13:20
  Speaker 1: had the experience of kind of coming into something that
• 13:23
  Speaker 1: was experiencing hyper, growth going through multiple fundraising, rounds having
• 13:26
  Speaker 1: to hire hundreds of, people having your business model pivots
• 13:30
  Speaker 1: on the, fly you, know scaling it globally to thirty.
• 13:33
  Speaker 1: Countries so nothing can really prepare, YOU i don't think
• 13:37
  Speaker 1: for you, know being the driver's seat for a company
• 13:40
  Speaker 1: that's going through that kind of. Scaling it just Doesn't
• 13:42
  Speaker 1: there isn't really a training mechanism for, it other than
• 13:45
  Speaker 1: maybe joining a startup that's in rapid growth and becoming an.
• 13:48
  Speaker 1: Executive so but even, then like you, know you can
• 13:52
  Speaker 1: buy all the business books that you. Want you can
• 13:54
  Speaker 1: read all the blog posts that you, want you can
• 13:55
  Speaker 1: have all of the coaching sessions and mentorship sessions that you.
• 13:59
  Speaker 1: Want until you're actually in the, seat you can't figure it.
• 14:03
  Speaker 1: OUT i think that was the greatest learning, Was, hey
• 14:05
  Speaker 1: just get in there and start figuring it. Out everyone
• 14:08
  Speaker 1: you know has imposter. Syndrome nobody was prepared for. This
• 14:11
  Speaker 1: Bill gates wasn't trained to be A. Ceo neither Was Jeff,
• 14:14
  Speaker 1: Bezos neither Was Sheryl sandberg or you know any great
• 14:18
  Speaker 1: executive who's achieved a lot Of steve, jobs, like they
• 14:21
  Speaker 1: all just had to kind of figure it out as they.
• 14:23
  Speaker 3: Went, yeah, yeah so give us a timeline here as
• 14:26
  Speaker 3: to when you stepped in AS.
• 14:27
  Speaker 1: Ceo SO i invested in the, beginning so the founders
• 14:32
  Speaker 1: had it was called Class. Tivity WHEN i, INVESTED i
• 14:35
  Speaker 1: led the seed round that was twenty, thirteen is when
• 14:38
  Speaker 1: it became Class pass and Then pyle asked me to
• 14:41
  Speaker 1: step in and run it In december of twenty. Fifteen,
• 14:44
  Speaker 1: okay and kind of, decided, Hey i'll do this for
• 14:46
  Speaker 1: a year or two and see how it. Goes and
• 14:48
  Speaker 1: once we'd kind of really fixed the business, model and
• 14:50
  Speaker 1: we're scaling. It it was, like you, know really had
• 14:52
  Speaker 1: fallen in love with the industry and also just a
• 14:54
  Speaker 1: once in a sort of career chance to scale the
• 14:57
  Speaker 1: company from you, know twenty five cities to thirty countries
• 15:00
  Speaker 1: and hundreds of cities and to hopefully take it.
• 15:03
  Speaker 3: Public and when you earlier to double click on, this you,
• 15:08
  Speaker 3: said a routine of. Variety what did variety look like
• 15:11
  Speaker 3: for you within your fitness routine at that?
• 15:14
  Speaker 1: Time so the beauty of class past WHICH i didn't
• 15:18
  Speaker 1: appreciate UNTIL i started using, it is that is that
• 15:22
  Speaker 1: you really can build a variety. Routine now this doesn't
• 15:25
  Speaker 1: a common misconception is that class pastors don't. Habituate they.
• 15:28
  Speaker 1: Do the way it works is down the app you
• 15:32
  Speaker 1: look at the stuff around. You you spend your first
• 15:34
  Speaker 1: thirty or sixty days kind of like a shopping period
• 15:37
  Speaker 1: to use the college class shopping, analogy like you're testing
• 15:40
  Speaker 1: different stuff, out seeing what, genre seeing what, brands seeing
• 15:43
  Speaker 1: what instructors you. Like but almost all of them by
• 15:46
  Speaker 1: their second or third month have habituated into a variety of.
• 15:50
  Speaker 1: Places and so for, me that was adding three or
• 15:53
  Speaker 1: four different places and then going back to those each,
• 15:56
  Speaker 1: week so THAT i wasn't doing the same exact workout
• 15:59
  Speaker 1: with the same. INSTRUCTURE i would see each instructor once a,
• 16:02
  Speaker 1: week you, know BUT i would do four or five
• 16:04
  Speaker 1: workouts a. Week, now that routine was different between WHERE
• 16:08
  Speaker 1: i was. LIVING i was living bi coostally Between San
• 16:10
  Speaker 1: francisco And New. York so and then ONCE i Added
• 16:13
  Speaker 1: montana to my travel, routine you, know obviously kind of
• 16:16
  Speaker 1: a different footprint Than chelsea In New, york where we
• 16:19
  Speaker 1: have every studio fitness opportunity in the. World In San,
• 16:21
  Speaker 1: FRANCISCO i lived near a CrossFit, gym so that's WHEN
• 16:24
  Speaker 1: i kind of got into. CrossFit and here In montana
• 16:27
  Speaker 1: there was you, know a like hybrid of, gyms climbing
• 16:30
  Speaker 1: gyms and a few.
• 16:32
  Speaker 3: Studios, okay, okay so a lot of variety. Here you
• 16:36
  Speaker 3: also mentioned kind of re. INJURY i hate to jump,
• 16:39
  Speaker 3: around but Now i'm curious re injuring yourself again doing
• 16:42
  Speaker 3: CrossFit not all that long. AGO i feel as though
• 16:46
  Speaker 3: injury can be something that really dissuaded someone from getting
• 16:49
  Speaker 3: back into, fitness knowing that they've worked so hard to
• 16:52
  Speaker 3: find perhaps some sort of a, routine and then we're
• 16:55
  Speaker 3: dissuaded as in your. Experience so what piece of advice
• 16:58
  Speaker 3: do you have for someone maybe has gone through a
• 17:01
  Speaker 3: similar event as you.
• 17:03
  Speaker 1: Did, YEAH i, mean you're absolutely. Right the Key i've
• 17:08
  Speaker 1: learned is any little piece of friction that gets added
• 17:11
  Speaker 1: reduces your propensity to work. Out. Right you can always
• 17:14
  Speaker 1: come up with an. Excuse you always have more work
• 17:16
  Speaker 1: to be, Done you always have that other person you
• 17:18
  Speaker 1: can go spend your time. With, You you can come
• 17:20
  Speaker 1: up with good reasons to not work out in that
• 17:22
  Speaker 1: moment in. Time it's always it's like it's funny because
• 17:26
  Speaker 1: it's like like And i'm in the business of selling people.
• 17:28
  Speaker 1: Fitness it's like people never are excited to work, out
• 17:31
  Speaker 1: even like the most like you, know the best athletes
• 17:34
  Speaker 1: in the world are like still like you, know that
• 17:35
  Speaker 1: moment of having to get up and do their workout
• 17:38
  Speaker 1: is still requires them to self. Motivate SO i think
• 17:41
  Speaker 1: the ADVICE i give is reduce the, friction, right do
• 17:44
  Speaker 1: everything you can to reduce the. Friction so you, know for,
• 17:47
  Speaker 1: me that, is IF i don't hit my six thirty,
• 17:49
  Speaker 1: WORKOUT i always have my noon to one slot, open
• 17:54
  Speaker 1: so that AND i make SURE i do not schedule meetings.
• 17:57
  Speaker 1: There at, BEST i get to use it for personal work,
• 18:00
  Speaker 1: time you, know because there's never enough time in the.
• 18:02
  Speaker 1: Day at, worse IF i don't get my workout in
• 18:04
  Speaker 1: the morning BECAUSE i can't motivate to get, up THEN
• 18:06
  Speaker 1: i get my ass up AND i, go you, know
• 18:08
  Speaker 1: and hit the gym and get a. Workout. It so for,
• 18:11
  Speaker 1: me it's like you, know committing to, it wearing that
• 18:15
  Speaker 1: ath leisure to, work you, know so THAT i can
• 18:19
  Speaker 1: have a routine that's not too much friction. Full IF
• 18:21
  Speaker 1: i have to, change then go don't doesn't, happen, Right
• 18:23
  Speaker 1: so IF i don't get my work out in the,
• 18:25
  Speaker 1: MORNING i wear ath leisure to, work and everyone in
• 18:27
  Speaker 1: the in the office Knows i'm going to be gone
• 18:29
  Speaker 1: from twelve to one BECAUSE i didn't get my workout
• 18:31
  Speaker 1: in that. Morning and that kind of keeps me. Accountable
• 18:33
  Speaker 1: SO i would just find ways to minimize the. Friction
• 18:36
  Speaker 1: and that's something we think about a lot of class
• 18:38
  Speaker 1: pass and now With Mind body with The Mind body
• 18:40
  Speaker 1: app is how do you minimize the number of clicks
• 18:43
  Speaker 1: it takes to book that workout to get over that commitment,
• 18:47
  Speaker 1: hurdle you, know and then once you've kind of booked
• 18:49
  Speaker 1: in an, advance it's harder to back out at.
• 18:51
  Speaker 2: The last, minute minimize the.
• 18:53
  Speaker 3: FRICTION i really love, THAT i really, do AND i
• 18:57
  Speaker 3: totally understand what you're saying about habitual and class. Paths you,
• 19:01
  Speaker 3: know LIKE i went through my first iteration of being
• 19:04
  Speaker 3: a Class pass, member god maybe like eight or nine years,
• 19:07
  Speaker 3: ago stopped using for a number of, years and only
• 19:10
  Speaker 3: started using again recently and probably WITHIN i would, say
• 19:14
  Speaker 3: two to three, months just like you're, SAYING i found
• 19:17
  Speaker 3: the three or four things THAT i like to do
• 19:19
  Speaker 3: within the parameters of my membership every single, month AND
• 19:22
  Speaker 3: i essentially use Class pass for those same three or
• 19:24
  Speaker 3: four things every single month.
• 19:27
  Speaker 1: Period and, now, YEAH i, mean and that is the
• 19:31
  Speaker 1: path to success in working, out is what we've. Seen
• 19:34
  Speaker 1: and so Class pass realized that people would stay active
• 19:37
  Speaker 1: longer if they got into that habituated, routine and so
• 19:40
  Speaker 1: we reinforce. It you, know we have the home screen
• 19:43
  Speaker 1: in the app is trying to nudge you into. Rebooking
• 19:45
  Speaker 1: now some, people you, Know, oh by the, way the
• 19:49
  Speaker 1: other thing we've started doing in Class, pass which people
• 19:51
  Speaker 1: don't seem to know, about is adding beauty and wellness,
• 19:53
  Speaker 1: appointments so you can do.
• 19:54
  Speaker 3: Correct those are two of the appointments THAT i do
• 19:56
  Speaker 3: every single month via Class.
• 19:57
  Speaker 1: Past there you, go, yeah you, know our goal of
• 20:00
  Speaker 1: there is just keep adding more stuff to help you
• 20:02
  Speaker 1: find your thing and help you find that. Routine you,
• 20:05
  Speaker 1: know some people don't like the trade offs and booking
• 20:07
  Speaker 1: through Class. Pass they'd rather book direct when they want
• 20:09
  Speaker 1: or just be a ten pac kind of. Purchaser so for,
• 20:11
  Speaker 1: them they can use The Mind body app and we
• 20:13
  Speaker 1: still try to encourage that habituated behavior because, again you,
• 20:17
  Speaker 1: know back to your question about. Injuries one thing THAT i,
• 20:20
  Speaker 1: did on the encouragement of my CrossFit, Coach jim affiliate
• 20:24
  Speaker 1: coach here was even IF i couldn't do the workout
• 20:27
  Speaker 1: of the day BECAUSE i had dislocated my shoulder Doing turkish,
• 20:30
  Speaker 1: getups just still show up at the, Gym like you
• 20:34
  Speaker 1: can still find a, way you can still get your
• 20:36
  Speaker 1: air squats, in you can do you, know sit. Ups
• 20:39
  Speaker 1: there was exercises THAT i would use it for a pte.
• 20:42
  Speaker 1: Time so one THING i found is just like you,
• 20:44
  Speaker 1: know committing to that routine and even if you don't
• 20:48
  Speaker 1: have your personal pr best, workout like if you just
• 20:50
  Speaker 1: keep showing, up eventually get back into.
• 20:52
  Speaker 3: IT i keep cycling back to other things that you,
• 20:54
  Speaker 3: said because there was a lot of interesting stuff in
• 20:56
  Speaker 3: THERE i really. Appreciated And i'm marinated over this concept
• 21:01
  Speaker 3: of only being able to focus on two buckets at a.
• 21:04
  Speaker 3: TIME i feel like so often we get that analogy that's, like,
• 21:06
  Speaker 3: say there's like four buckets of things that you're like
• 21:09
  Speaker 3: prioritizing in your, life and you, know it is easy
• 21:12
  Speaker 3: to get to a place where you are only focusing
• 21:15
  Speaker 3: on those. Two but then what happens when like maybe
• 21:17
  Speaker 3: the other two completely run? Dry like did you feel
• 21:20
  Speaker 3: like in your pursuit of focusing on family and career
• 21:25
  Speaker 3: that you did get to a point maybe like with
• 21:28
  Speaker 3: health being one of your remaining two buckets that you
• 21:31
  Speaker 3: felt as though you were just so run down and?
• 21:33
  Speaker 2: Empty for?
• 21:35
  Speaker 1: Sure, Yeah and you, know BUT i Think i'm matured
• 21:41
  Speaker 1: and realized that boss wasn't necessarily right and you can
• 21:43
  Speaker 1: actually find ways to. Balance and you, know work is
• 21:47
  Speaker 1: the one that there's always more work that you can, do,
• 21:49
  Speaker 1: right and as a startup, entrepreneur it's the one variable
• 21:52
  Speaker 1: that you feel like you could control is how much you,
• 21:55
  Speaker 1: work and so you tend to just keep doing. It
• 21:57
  Speaker 1: to maximize your chances of. Success but at some point
• 22:00
  Speaker 1: it definitely becomes a false economy if you don't have
• 22:03
  Speaker 1: not just your, wellness but you, know good, healthy productive
• 22:06
  Speaker 1: relationships with a romantic, partner with your, children with good.
• 22:09
  Speaker 1: Friends you, KNOW i find it to be a false.
• 22:11
  Speaker 1: Economy so the OLDER i, get you, know the MORE
• 22:16
  Speaker 1: i tend to try to espouse that balance in the
• 22:18
  Speaker 1: false economy nature of just leaning into two things in.
• 22:20
  Speaker 1: Life life's.
• 22:21
  Speaker 3: Multifaceted life is multi Facet, Okay SO i would be
• 22:25
  Speaker 3: remiss now if we didn't get to the point where
• 22:28
  Speaker 3: we're talking about being THE ceo of class class during
• 22:32
  Speaker 3: a global.
• 22:32
  Speaker 2: Pandemic where do we even begin?
• 22:34
  Speaker 1: THERE i, mean, yeah that it wasn't high in my
• 22:38
  Speaker 1: list of career aspirations to run a fitness company during
• 22:41
  Speaker 1: a one to one hundred year, pandemic for. Sure CANDIDLY
• 22:45
  Speaker 1: i was lucky on two. Dimensions, One we had just
• 22:49
  Speaker 1: raised over a quarter billion dollars In december of twenty,
• 22:53
  Speaker 1: Nineteen so we were fresh off of a really huge
• 22:57
  Speaker 1: fundraise built on the success of our global expansion and
• 23:00
  Speaker 1: strong un economics and happy customers and users and, partners
• 23:04
  Speaker 1: and you, know we'd moved to this credit system and
• 23:07
  Speaker 1: it was really working with these machine learning algorithms that
• 23:09
  Speaker 1: automatically optimize revenue for these studios and Gym so the
• 23:13
  Speaker 1: model was finally like really, humming and because of, that
• 23:17
  Speaker 1: we were able to. Raise and if we hadn't been
• 23:19
  Speaker 1: able to, raise we might have been in trouble because
• 23:21
  Speaker 1: we thought the pandemic would Be we had a three
• 23:23
  Speaker 1: month scenario and a six month, scenario and we thought
• 23:26
  Speaker 1: we were being responsible by planning for the six month,
• 23:29
  Speaker 1: scenario and you, know it's ended up being that the
• 23:32
  Speaker 1: industry is still recovering from you, know we lost thirty
• 23:34
  Speaker 1: percent of fitness studios In america as an, industry and
• 23:38
  Speaker 1: twenty five percent of all fitness businesses less so. INTERNATIONAL
• 23:42
  Speaker 1: i think international governments did a better job supporting the fitness.
• 23:45
  Speaker 1: Industry but you, know that was a huge supply shock
• 23:49
  Speaker 1: that really set this industry back to kind of twenty
• 23:52
  Speaker 1: nineteen levels of businesses and customers and consumers in the.
• 23:57
  Speaker 1: Space so it set us. Back and THEN i think
• 23:59
  Speaker 1: the second THING i was lucky about was convincing those
• 24:02
  Speaker 1: investors who had just given us a quarter billion dollars
• 24:05
  Speaker 1: to let us shut our own revenue. Off so we
• 24:09
  Speaker 1: froze Class past memberships for everyone and, said look, a
• 24:13
  Speaker 1: we want to be on the right side of. History
• 24:15
  Speaker 1: if my daughter's asking me, Someday, dad how did you
• 24:17
  Speaker 1: run your virtual gym business during the, pandemic it's we
• 24:21
  Speaker 1: froze people's memberships and, said if you want to unfreeze
• 24:24
  Speaker 1: and use our video, workouts you, can but don't feel
• 24:27
  Speaker 1: obligated to go to a gym when it's not. Safe
• 24:29
  Speaker 1: AND i think that that led to some good goodwill
• 24:32
  Speaker 1: with customers and was good for our. Brand and, second
• 24:35
  Speaker 1: it saved people from. Churning if we were charging you
• 24:37
  Speaker 1: and you didn't weren't somebody who wanted to pay for video,
• 24:40
  Speaker 1: workouts you would have left and not given us a second.
• 24:43
  Speaker 1: Chance and so by taking the kind of long view
• 24:45
  Speaker 1: and having that investor support to take those, steps which
• 24:48
  Speaker 1: you know us proactively creatoring our revenue ninety five, percent
• 24:53
  Speaker 1: that was, tough but by doing that it really helped
• 24:56
  Speaker 1: us optimize for long term and come out of the,
• 24:57
  Speaker 1: pandemic you, know really, strong which is ALL ti what
• 25:00
  Speaker 1: led to our, combination you, know an acquisition of Mind,
• 25:03
  Speaker 1: body which Class bus is.
• 25:10
  Speaker 3: Taking a break from today's episode to give some love
• 25:13
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• 27:53
  Speaker 3: many not only your, customers but then also the studios
• 27:56
  Speaker 3: associated with the platform really appreciated that approach for you
• 28:01
  Speaker 3: being such a successful business, leader you, know with varied
• 28:05
  Speaker 3: experience during this, time did individuals come to you seeking
• 28:10
  Speaker 3: advice or your input and what did you have to
• 28:13
  Speaker 3: offer them when a lot of, us you know myself for,
• 28:15
  Speaker 3: sure didn't have a lot of.
• 28:17
  Speaker 1: Optimism, yeah, certainly we were all trying to help each
• 28:22
  Speaker 1: other through, it AND i was in a more fortunate
• 28:25
  Speaker 1: place because we'd raised all this venture backed money right
• 28:28
  Speaker 1: and a lot of our businesses didn't have. That they
• 28:30
  Speaker 1: did have better. Access we didn't take government loans or
• 28:32
  Speaker 1: any stimulus or. Anything so we helped a lot of
• 28:34
  Speaker 1: them figure out that navigate. It we helped with investor,
• 28:38
  Speaker 1: Introductions we helped show signs, that you, know when the
• 28:42
  Speaker 1: restrictions would be, lifted people did flood back to the
• 28:45
  Speaker 1: gyms and. Studios Class pass users go back at one
• 28:49
  Speaker 1: hundred and ten percent pre pandemic rates BECAUSE i think
• 28:51
  Speaker 1: they're more tired of being boxed up and wanting to
• 28:54
  Speaker 1: emphasize their wellness. More and then we got involved with
• 28:57
  Speaker 1: a bunch of government lobbying, efforts and we did things
• 28:59
  Speaker 1: like way of dark commissions on video revenues we were
• 29:02
  Speaker 1: able to collect to try to keep as many of
• 29:04
  Speaker 1: the gyms and studios and business as we. Could, so you,
• 29:07
  Speaker 1: KNOW i think we really united as an. INDUSTRY i
• 29:09
  Speaker 1: think we learned a. LOT i think we have a
• 29:10
  Speaker 1: long way to go in terms of getting better at
• 29:12
  Speaker 1: things like government. LOBBYING i think we didn't do as
• 29:15
  Speaker 1: well In americas as we did in many of the
• 29:18
  Speaker 1: other countries That Class pass and Mind body operated around the, world.
• 29:22
  Speaker 3: Right, Right and, yeah one hundred and ten percent of
• 29:25
  Speaker 3: pre pandemic. Levels is that distribution different than maybe what
• 29:30
  Speaker 3: you saw. BEFORE i know you mentioned the addition of
• 29:33
  Speaker 3: a lot more you, know beauty and perhaps self care, services,
• 29:37
  Speaker 3: massage et.
• 29:37
  Speaker 2: Cetera so what's that distribution like these?
• 29:40
  Speaker 1: Days, yeah a lot of this spasalon stuff that people
• 29:43
  Speaker 1: do now in class past is sort of replacing lost fitness.
• 29:47
  Speaker 1: Businesses the second thing that changed is we saw a
• 29:50
  Speaker 1: lot more suburban migration and a lot less just office.
• 29:54
  Speaker 1: Commuting so you, know there's a lot of people who
• 29:58
  Speaker 1: are Living hoboken instead of community Into New York city every.
• 30:01
  Speaker 1: Day they stay In hoboken and so we've really had
• 30:03
  Speaker 1: to think about how we change our footprint of partner
• 30:07
  Speaker 1: businesses for Class pass or in the case of Mind,
• 30:10
  Speaker 1: body how do we really focus on businesses that are
• 30:12
  Speaker 1: where people live instead of just where people, work because
• 30:16
  Speaker 1: that's you, know where this industry kind of migrated.
• 30:18
  Speaker 3: To so, interesting you, know as a, podcaster WHEN i
• 30:21
  Speaker 3: lost the commuting crowd for a little, while it was
• 30:23
  Speaker 3: a scary, moment right because so many people typically would
• 30:27
  Speaker 3: spend that thirty forty five an hour in their car
• 30:30
  Speaker 3: listening to show and they no longer had that commitment
• 30:34
  Speaker 3: to the. Content SO i can totally relate on trying
• 30:37
  Speaker 3: to think, Like, okay how CAN i better serve my
• 30:40
  Speaker 3: community and what CAN i provide them that they're actually
• 30:43
  Speaker 3: seeking that meets.
• 30:44
  Speaker 2: Them with where they're. At absolutely totally, different totally.
• 30:49
  Speaker 3: Different so you did mention Mind body acquiring Class. Paths
• 30:54
  Speaker 3: talk to us about that transition and how your role.
• 30:56
  Speaker 1: Shifted Class pass was exploring going. PUBLIC i mean, this
• 31:00
  Speaker 1: there were. SPACs you, know every day tech companies are
• 31:03
  Speaker 1: going public and thank god we didn't decide to do.
• 31:06
  Speaker 1: That And Vista, equity who is one of the most,
• 31:09
  Speaker 1: prominent perhaps the most successful enterprise software private equity. Firms
• 31:14
  Speaker 1: in the last twenty, years they had bought Mind, body
• 31:16
  Speaker 1: which you, know was the Class pass is sort of
• 31:19
  Speaker 1: the industry's biggest aggregator of fitness. Experiences Mind body is
• 31:23
  Speaker 1: the BIGGEST SaaS, provider so really the sort of operating
• 31:27
  Speaker 1: system and business management software that a single location yoga
• 31:32
  Speaker 1: studio could run, on or a business as big as you,
• 31:34
  Speaker 1: KNOW f forty five Or Orange city can run. On
• 31:37
  Speaker 1: and so we kind of, said, hey you, know we'd.
• 31:40
  Speaker 1: Flirted we were. Partners Class pass was built on mind BODIES.
• 31:44
  Speaker 1: Api that's how we could put reservations into most of
• 31:47
  Speaker 1: our businesses, systems for, Example and so we had this
• 31:52
  Speaker 1: this friendly. Dynamic also it was you, know Mind body
• 31:56
  Speaker 1: had a consumer, app so is that. Competitive so we
• 31:59
  Speaker 1: had had this inteing dynamic for many years and, ultimately you,
• 32:03
  Speaker 1: know and talking to THE ceo of Mind, body who's
• 32:05
  Speaker 1: now on our board of directors and as a longtime
• 32:08
  Speaker 1: friend and mentor and business partner of, mine he recommended
• 32:12
  Speaker 1: we explore bringing the businesses, together and we. Did it was,
• 32:15
  Speaker 1: hard it ended. Up it was it was kind of
• 32:18
  Speaker 1: a tough call at the time because the public markets
• 32:20
  Speaker 1: were so, Hot so some of our investors were, like
• 32:22
  Speaker 1: maybe we should just go public and stay. Independent, ultimately
• 32:25
  Speaker 1: we believe the, better the better together story was just very.
• 32:28
  Speaker 1: Compelling Mind body now can guarantee that Class pass is
• 32:32
  Speaker 1: going to be good for a. Business if you're on mind,
• 32:34
  Speaker 1: body mind body, says use class pass fill your extra.
• 32:37
  Speaker 1: Capacity if it's harmful to your business and you actually
• 32:40
  Speaker 1: lose money from cannibalization or some other, fear mind body
• 32:44
  Speaker 1: will write you a check for double what you've. Lost
• 32:47
  Speaker 1: we couldn't do that as our own, company. Right so
• 32:49
  Speaker 1: having that weight of Mind, body having that proof point
• 32:52
  Speaker 1: of mind body and the balance sheet of, it as you,
• 32:55
  Speaker 1: know this twenty year old iconic business that sort of,
• 32:58
  Speaker 1: invented you know and really unlocked the studio fitness, trend
• 33:03
  Speaker 1: was incredibly valuable for Class. Pass my role did. SHIFT
• 33:06
  Speaker 1: i became instead of being THE ceo of the, COMPANY
• 33:09
  Speaker 1: i was the. President SO i became kind of the
• 33:11
  Speaker 1: number two and was running the consumer business for Mind
• 33:14
  Speaker 1: body and Class. Pass And, josh THE, ceo who is
• 33:19
  Speaker 1: this longtime mentor and, friend you, know he had set
• 33:21
  Speaker 1: me up as his eventual. Successor and after about a
• 33:24
  Speaker 1: year of working together and recognizing him as more of
• 33:29
  Speaker 1: a sales oriented, leader and he was taking board seats
• 33:32
  Speaker 1: and kind of looking for that next. Chapter and me
• 33:34
  Speaker 1: is really a tech geek and somebody who has spent
• 33:37
  Speaker 1: the last you, know twenty, years especially the last ten
• 33:40
  Speaker 1: years building cutting edge distributed systems and machine learning. Systems
• 33:44
  Speaker 1: that's what Mind body really needed right. Now and so
• 33:46
  Speaker 1: he asked me to step up and take the operating
• 33:48
  Speaker 1: reins and to make Mind body software indispensably valuable to you,
• 33:52
  Speaker 1: know all the businesses out there that are in the wellness.
• 33:54
  Speaker 3: Industry, montana how does a guy get to this point
• 34:01
  Speaker 3: where he gets to run a company from where he
• 34:03
  Speaker 3: wants to run a.
• 34:04
  Speaker 1: Company, yeah it's funny Because montana was an. Accident once
• 34:10
  Speaker 1: we had kind of fixed class pass and had it
• 34:12
  Speaker 1: working really, well we decided a board member prompted, us
• 34:16
  Speaker 1: said maybe you shouldn't be running it in the two
• 34:17
  Speaker 1: most expensive cities In, America New york AND. Sf and
• 34:21
  Speaker 1: his suggestion Was detroit didn't land as well with our executive,
• 34:25
  Speaker 1: team so we were going to Do Salt lake Or
• 34:26
  Speaker 1: denver kind of shared commuting pain mountain active lifestyle, communities
• 34:31
  Speaker 1: but we found that they had already been overrun by big.
• 34:33
  Speaker 1: Tech you, Know google And facebook have presences In denver
• 34:36
  Speaker 1: And boulder And Salt Lake, city and real estate's gotten,
• 34:41
  Speaker 1: expensive traffic's gotten. Worse so we hired a selection vendor and, said,
• 34:44
  Speaker 1: hey find Us, Boulder colorado from twenty years ago kind of,
• 34:48
  Speaker 1: city and the finalists Were, Bozeman, missoula and a few
• 34:53
  Speaker 1: others kind of university towns in the mountains that back,
• 34:56
  Speaker 1: then especially before the pandemic, boom were really. Cheap we
• 34:59
  Speaker 1: opened an all and we would give people the, choice
• 35:02
  Speaker 1: and people who chose to work In montana were happier.
• 35:04
  Speaker 1: Workers they'd stay longer and got to live this amazing.
• 35:08
  Speaker 1: Lifestyle so we were lucky in that we were already
• 35:10
  Speaker 1: a distributed, company so we were used to zooming even BEFORE.
• 35:13
  Speaker 1: Covid we weren't a business that had to learn how
• 35:15
  Speaker 1: to virtually collaborate WITH. Covid and the same was true
• 35:19
  Speaker 1: with Mind. Body so Mind body was started In San, Luis.
• 35:21
  Speaker 1: Obispo THE ceo at the time was based In, scottsdale you,
• 35:25
  Speaker 1: know but we have offices In singapore And sydney And
• 35:27
  Speaker 1: london And New. York and so once we brought the businesses.
• 35:31
  Speaker 1: Together we, said, look even Though i'm a guy who
• 35:34
  Speaker 1: likes to go to the, Office i'm in the office
• 35:36
  Speaker 1: five days a. WEEK i like to have that separation
• 35:38
  Speaker 1: of church and. State And god, knows my wife doesn't
• 35:40
  Speaker 1: want me at home being on. Calls but even Though
• 35:44
  Speaker 1: i'm somebody who's like, that you, KNOW i try to
• 35:47
  Speaker 1: listen to my. Customer and my first customers are, employees
• 35:50
  Speaker 1: and people love the flexibility of being able to work
• 35:52
  Speaker 1: where they want to. Work and you, know we like
• 35:54
  Speaker 1: to think we have offices and spectacular places between the
• 35:57
  Speaker 1: beach And San Luis obispo and the Desert arizona and
• 36:00
  Speaker 1: the mountains In montana and the cities Like New york AND.
• 36:03
  Speaker 1: Sf but we let people kind of be where they
• 36:07
  Speaker 1: need to be to optimize for their wellness and where
• 36:09
  Speaker 1: they're the most.
• 36:09
  Speaker 3: PRODUCTIVE a lot of variety there overall picture of. Wellness
• 36:14
  Speaker 3: we've talked about. Fitness how do you take care of
• 36:17
  Speaker 3: you outside of moving your?
• 36:18
  Speaker 1: Body you, Know that's actually Something i've been working. On
• 36:23
  Speaker 1: so we do a lot of executive sponsored wellness challenges and.
• 36:26
  Speaker 1: Competitions we try to really live our, mission you, know
• 36:29
  Speaker 1: as a, company and one of the CHALLENGES i send
• 36:31
  Speaker 1: up for is to get into, meditation And i'll be,
• 36:34
  Speaker 1: HONEST i give myself A c. Minus i've done it
• 36:37
  Speaker 1: a few. TIMES i do it every now and, again
• 36:40
  Speaker 1: BUT i haven't really established it as a consistent and
• 36:45
  Speaker 1: critical part of my. Routine AND i feel LIKE i
• 36:47
  Speaker 1: have a lot of upside in doing. So my wife
• 36:49
  Speaker 1: has really started using it to fall, asleep and like
• 36:52
  Speaker 1: it's like sleeping better than she ever. Has so that's
• 36:54
  Speaker 1: something i've Been i've been working on but. Unsuccessfully the
• 36:57
  Speaker 1: two That i've gotten better. About one IS i found
• 37:01
  Speaker 1: your class past the most amazing messuits here In missoula
• 37:04
  Speaker 1: of all, places, Uh and it's like a medical healing,
• 37:09
  Speaker 1: experience you, Know AND i go AND i try to
• 37:10
  Speaker 1: get in there at least once a. Month and then
• 37:13
  Speaker 1: a former employee of ours who kind of fell in
• 37:16
  Speaker 1: love with this industry decided to go out on his,
• 37:18
  Speaker 1: own become an entrepreneur and opened a cryo place In,
• 37:21
  Speaker 1: missoula and So i've tried to add that to my
• 37:23
  Speaker 1: routine as. Well there's some good, medical uh you, know
• 37:26
  Speaker 1: longitudinal studies coming out about you, know temperature treatments and
• 37:30
  Speaker 1: hot cold and cryo specifically and, uh and So i've
• 37:34
  Speaker 1: tried to add that to my, routine especially you, know
• 37:36
  Speaker 1: dealing with. Injuries adding cryo and massage for my shoulder
• 37:41
  Speaker 1: injury has been a game.
• 37:42
  Speaker 3: Changer, Okay so we're working on self, care is what
• 37:45
  Speaker 3: you're trying to.
• 37:46
  Speaker 1: Say, yeah constantly working on, it constantly, evolving and you
• 37:51
  Speaker 1: know there's always, uh there's always more achievement.
• 37:53
  Speaker 3: To be had there, again super successful in. Business there's
• 37:56
  Speaker 3: no arguing. That i'm sure in the industry and. Beyond
• 38:00
  Speaker 3: and when people hear your, name they think of you
• 38:02
  Speaker 3: this way as someone that's behind this very large. Company
• 38:06
  Speaker 3: when you look in the, mirror what is it that
• 38:07
  Speaker 3: you see looking back at.
• 38:09
  Speaker 1: You, WELL i appreciate the. COMPLIMENTS i don't think most
• 38:14
  Speaker 1: people know WHO i, am and that's kind of HOW
• 38:16
  Speaker 1: i prefer. It SO i try to be. ANONYMOUS i
• 38:18
  Speaker 1: live in this little mountain, town you. Know my wife
• 38:20
  Speaker 1: AND i try to have our organizations that we give
• 38:22
  Speaker 1: to AND i try to help entrepreneurs build great. Companies
• 38:25
  Speaker 1: i'm proud of my business, success but you, know our
• 38:29
  Speaker 1: time here is, short and the things THAT i hope
• 38:32
  Speaker 1: to be remembered by is the quality of dad and
• 38:34
  Speaker 1: husband and friend and brother That i'm going to be
• 38:37
  Speaker 1: and maybe mentor at work. Too we spend we do
• 38:41
  Speaker 1: spend at the end of the, day most of our
• 38:42
  Speaker 1: time working or waking hours or working and so you
• 38:46
  Speaker 1: better find what you, love find an opportunity to learn
• 38:49
  Speaker 1: and get better every day and find joy in those
• 38:51
  Speaker 1: personal challenges and then people that you work. With and
• 38:55
  Speaker 1: that's really been a revelation for, me you, know moving
• 38:58
  Speaker 1: out of just tech to wellness tech Been. Hey you,
• 39:01
  Speaker 1: know we get to help, people try to help people live,
• 39:04
  Speaker 1: longer happier lives or you, know in the case of
• 39:06
  Speaker 1: class best directly activate them and motivate. Them, so you,
• 39:10
  Speaker 1: KNOW i try to find be somebody who finds meaning
• 39:12
  Speaker 1: in their work and levers my, impact you, know through
• 39:16
  Speaker 1: collaboration with.
• 39:17
  Speaker 2: Others, yeah you, know it's funny we have aligning mission.
• 39:20
  Speaker 3: Statements is that For, hurdle the goal with every episode
• 39:23
  Speaker 3: is to encourage others to live, healthier, happier more motivated
• 39:26
  Speaker 3: lives in whatever way that looks right to. Them, Right
• 39:28
  Speaker 3: so it's cool to be able to have this opportunity
• 39:31
  Speaker 3: to sit down with you and hear more about how
• 39:33
  Speaker 3: you guys are doing that and your journey to get
• 39:36
  Speaker 3: to this point now as we finish off final two,
• 39:39
  Speaker 3: questions first of, which when you think about your your
• 39:43
  Speaker 3: relatively new to this specific, role, right.
• 39:46
  Speaker 1: YEAH i think it's been about three. Months, yeah still,
• 39:48
  Speaker 1: new super.
• 39:49
  Speaker 3: New so in this last three month, period any advice
• 39:53
  Speaker 3: that someone's offered you on this new chapter that you'd
• 39:56
  Speaker 3: like to.
• 39:56
  Speaker 1: Share the, person give me the advice. Directly but one
• 39:59
  Speaker 1: of the the career Mantras i've picked up and now
• 40:01
  Speaker 1: is one of the mind body values is be so
• 40:03
  Speaker 1: good they can't ignore. You and that's advice That Steve
• 40:06
  Speaker 1: martin gave an aspiring comedian when the comedian, said, hey
• 40:10
  Speaker 1: how do you break? Through you, know everyone's always looking
• 40:12
  Speaker 1: for these, hacks these, shortcuts you, know these tips and,
• 40:17
  Speaker 1: tricks and, ultimately at the end of the, day like quality,
• 40:20
  Speaker 1: matters quality in your work and what you, do and
• 40:23
  Speaker 1: if you can raise the bar and produce something differentiated
• 40:26
  Speaker 1: and uniquely, great that'll shine. Through and so that's What
• 40:30
  Speaker 1: i've been focused. On it's just how DO i how
• 40:31
  Speaker 1: DO i try to achieve a higher level of performance
• 40:34
  Speaker 1: and a greater level of quality and EVERYTHING i, do
• 40:36
  Speaker 1: whether it's an, email a, slide a speech to the
• 40:39
  Speaker 1: company a. Podcast you, Know i'm SURE i have. Opportunities
• 40:43
  Speaker 1: i'll go kick myself about for how to improve next
• 40:45
  Speaker 1: time you have me on the. Show but, really you,
• 40:48
  Speaker 1: know be so great they can't ignore. You IS i
• 40:50
  Speaker 1: think a pretty.
• 40:50
  Speaker 3: Good piece of advice right, Now, fritz you have an
• 40:53
  Speaker 3: opportunity to offer yourself a piece of advice at the
• 40:56
  Speaker 3: very beginning of let's say the renaissance of your wellness,
• 40:59
  Speaker 3: journey when you realize that the buck bucket is empty
• 41:02
  Speaker 3: and you're ready to put in some work and put
• 41:04
  Speaker 3: some water in, there what do you tell, yourself knowing
• 41:08
  Speaker 3: what you?
• 41:08
  Speaker 1: Know, now that's a great. QUESTION i think the most
• 41:11
  Speaker 1: useful advice would be to get back on the horse
• 41:13
  Speaker 1: when you fall. OFF i tend to get really fired
• 41:17
  Speaker 1: up and insane and like my diet nutrition is, amazing
• 41:21
  Speaker 1: my workouts are. Great i'll do double. DAYS i get
• 41:25
  Speaker 1: a little too into, it, Right but THEN i also
• 41:28
  Speaker 1: completely fall. Off and IF i fall off because of an,
• 41:30
  Speaker 1: injury OR i have too many business trips or something
• 41:33
  Speaker 1: throws me, Off i'll fall, off and Then i'll get
• 41:36
  Speaker 1: into the spiral of disencouragement and the negative reinforcement. Loop
• 41:39
  Speaker 1: right the positive reinforcement loop is your nutrition is, good
• 41:43
  Speaker 1: your workouts are, good your workouts are, good your nutrition is,
• 41:45
  Speaker 1: good your sleep is. Better SO i think trying to
• 41:48
  Speaker 1: avoid those negative reinforcement loops and to understand that you're
• 41:51
  Speaker 1: going to fall off the wagon and that's okay to
• 41:53
  Speaker 1: show up and just show up to your, workout even
• 41:55
  Speaker 1: if you don't get the best, workout and just show
• 41:57
  Speaker 1: up and start pushing that snowball back down hill and
• 42:00
  Speaker 1: get that positive reinforcement of going.
• 42:01
  Speaker 3: Again, yeah grace is so important and knowing that literally
• 42:05
  Speaker 3: every single second is an opportunity to start fresh is
• 42:07
  Speaker 3: integral to the positive loop moving. Forward so grateful that
• 42:11
  Speaker 3: we were able to connect for today's. Episode fritz tell,
• 42:14
  Speaker 3: us how do the hurdlers either follow along with you
• 42:17
  Speaker 3: or follow along with Mind?
• 42:18
  Speaker 2: Body give us the, Info.
• 42:21
  Speaker 1: So Mind body and class. Pass you know on the,
• 42:24
  Speaker 1: Socials instagram is probably the most fun. Place and then for,
• 42:28
  Speaker 1: ME i write posts On twitter And LinkedIn on, occasion
• 42:32
  Speaker 1: but you know those aren't necessarily endorsed by the, company
• 42:34
  Speaker 1: so my comms team would probably you, Know i'll have
• 42:37
  Speaker 1: to add a caveat to My twitter.
• 42:38
  Speaker 2: Handle these are my personal views only.
• 42:41
  Speaker 1: EXACTLY i get.
• 42:42
  Speaker 3: It every TIME i talk to A ceo, literally they
• 42:45
  Speaker 3: say the exact same.
• 42:46
  Speaker 2: Thing they're, Like i'm not really big On, instagram but
• 42:47
  Speaker 2: you can find me On.
• 42:49
  Speaker 1: Twitter, yeah, YEAH i, LIKE i Like. Insta i'm Just
• 42:52
  Speaker 1: i'm not that, interesting you. Know, Yeah i'm getting good
• 42:55
  Speaker 1: at my nutrition and. Workouts it gets kind of boring and, repetitive.
• 42:58
  Speaker 2: So oh, Man well, again thank you so much for your.
• 43:01
  Speaker 3: Time i'm over At Emily body and At Hurdle podcast
• 43:04
  Speaker 3: Another hurdle.
• 43:05
  Speaker 2: Conquered catch you guys next time