The Marketing Superpower of Statistics

Talk with Linda Reed-Enever · Apr 12, 2022 · 6m

Statistics aid marketers and business owners to rely not just on their intuition, but to make informed decisions based on real data analysis. In PR for example, readers and journalists love stats because statistics gives your writing power and authority no other tool can because they are treated as facts, and facts are real. Freed of all the squishiness and ambiguity of words, numbers and statistics are powerful pieces of evidence that can effectively strengthen any argument. However, overdoing it can also have a negative impact. Content that is also just full of only statistics takes away…