Updating the condom aisle for everyone’s sake, with Jems’ Whitney Geller and Yasemin Emory
In this episode, we’re shining a light on the co-founders behind Jems, a non-toxic condom company with gender-inclusive packaging and language, Whitney Geller and Yasemin Emory.
Yasemin and Whitney, who by then had already been operating their own design agency, noticed a gap in the market while searching for contraception options between their pregnancies. The condom aisle lacked appeal due to its outdated packaging and language – the category was targeting straight men only, with products that hadn’t been updated in decades, and left women and gay folks out of the conversation altogether…
The skinny
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