Episode 91: GTDC’s Frank Vitagliano on the Future of Distribution
As technology continues to evolve and the market adopts service-based models, many vendors question the value distribution is contributing, and will contribute, to the go-to-market equation.
Traditionally, distribution is the layer that provides logistics, contract manufacturing, customization services, financing, and technical support on behalf of vendors to their partners. Some people believe that cloud computing and other service-based models diminish the need for distribution, as there’s little product to ship and support.
But distribution is evolving. While distributors continue to offer…
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