Latest / Drench Line Podcast / Building a Supplement Brand Other Barns Trust | Rule Supplements

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Building a Supplement Brand Other Barns Trust | Rule Supplements · Drench Line Podcast

0:00
Sam Silvers: Welcome back to "The Drench Line." We have an
0:02
exciting episode for you today.
0:03
We just got done filming, the one and only Tyson Rule and
0:08
Amber Rule with Rule Supplements.
0:10
We're really excited to bring you all this episode.
0:12
A lot of cool knowledge, a lot of cool stories, some, some
0:15
funny tidbits in there as well.
0:17
Um, Tyson and Amber are always highly entertaining.
0:20
But before we get into introducing what we're gonna do today, what we're
0:23
talking about today, I wanna thank our sponsors, Purina Honor Show, show
0:26
feed built for show lambs and goats.
0:28
Logan Newsom 2: The Muzzle Co., your one-stop shop for heavy-duty and
0:31
customizable sheep and goat muzzles.
0:33
Sam Silvers: Judy's Western Wares, Texas-made since 1995.
0:36
Blankets, tubes, halters, awards, and show box supplies.
0:40
Logan Newsom 2: A&B Livestock Supply, your source for youth poultry
0:43
projects, feed, and education.
0:45
Sam Silvers: ARC Country Store in Waxahachie, Texas, the official feed
0:48
store of "Drench Line," conveniently located for Texans for 24-hour
0:52
shipping if you order online.
0:55
The Sale Pen.
0:56
Thank Zillow for livestock.
0:58
Code Drenchline at thesalepen.com.
1:00
Breeders get one month free on any program.
1:03
Buyers always shop free and if you're listening to this episode, use code
1:09
DRENCHLINE10 for 10% off any online order with rulesupplements.com.
1:15
Logan Newsom 2: While they're in Louisville-
1:18
Sam Silvers: While Louisville's going
1:19
Logan Newsom 2: on
1:19
is going on, yeah, November 5th till, like, November 19th or something.
1:23
Sam Silvers: Yep, just know that.
1:24
So if you're needing something from Rule Supplements, Louisville's going on, order
1:27
online, save 10% with code DRENCHLINE10.
1:30
Logan Newsom 2: Cool.
1:31
Sam Silvers: So let's, let's get into, um, the Rule Supplements
1:34
discussion that we had earlier today.
1:37
I mean, what, what was your… Give me some big takeaways of
1:39
what you learned from that today.
1:41
Logan Newsom 2: I thought it was an interesting conversation, you know.
1:43
And I mean, anytime, first of all, anytime you get a chance to pin
1:45
Tyson down, and have a chance to talk business with him, it's interesting.
1:50
And we did it in a fairly good time schedule because he wasn't,
1:55
you know, like three hours late.
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He was only like an hour late.
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Sam Silvers: Yeah.
1:58
Logan Newsom 2: I remember the first dealings I had with Tyson, me and
2:00
Chance went to the Corp sale, and he was like a day and a half late
2:03
delivering sheep, and that was kind of my first experience with Tyson Rule.
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But- So a lot like yourself Not even close to myself Um, but similar.
2:12
We do have some similarities.
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But if you think about it- Tyson is such a visionary and- Yeah … business-minded
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in a lot of the things that he does, you know, and whether that's talking
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about raising Blackface sheep, raising Southdowns, Rule Supplements, all
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the stuff that they have going on, you know, from that side of things.
2:29
But he's so interesting to talk to just because you expect a Midwestern sheep
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rancher, um, you know, that grew up in that sector- Speaking of the devil
2:40
and grew, and grew up, grew up, you know, in the, in the commercial sheep
2:44
industry, and I mean, all the s- all the, you know, the, his background
2:47
and what all that looks like.
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And then homeboy went and sold copiers-
2:51
Sam Silvers: Copiers
2:52
… Logan Newsom 2: in Oklahoma.
2:53
Sam Silvers: Yeah.
2:54
Logan Newsom 2: And, like, that's how he cut his teeth.
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Yeah.
2:56
Like, what?
2:58
Like, such a Tyson thing.
3:00
And so I think whenever you get an opportunity to sit and listen to that, you
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know, he's got his fingerprints all over that- Yeah … just from the corporate
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side of things, and the things that he's learned, and the things that he's done,
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and how he's ran, you know, multiple different businesses that he's been a
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part of, and what he's doing at Rule Supplements and, you know, having a chance
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to sit down in their booth and, you know, just seeing what him and Amber have built.
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Um, and you know, I thought he was very candid.
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Like, I thought he talked about some of the hard stuff and, you know, the growing
3:27
pains and growing too fast and, you know, how that can all… I mean, we've all
3:31
been bit- Yeah … by that, and how it can affect us and, you know, fighting today's
3:35
$6 diesel prices, and just any of it.
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Like, and so you get a chance to pull the curtain back and get some real-world
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perspective from somebody that's, as we like to say, in the trenches.
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Sam Silvers: Yeah, definitely in the trenches.
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And, you know, love him or hate him, whoever you are out there listening,
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I mean, i- as far as branding goes, everybody knows who's that g- that
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green RSC circle logo is, and he was one of the first to do it.
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Um, took a business-minded approach to it, um, and is doing the th- same thing
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with Rule Supplements, and I, I think, you know, that, that purple colored
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logo is, is showing up everywhere, that purple triangle as I like to call it.
4:09
y- you know, that's, that's what Tyson, Tyson does, and that's
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what him and Amber are good at.
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Logan Newsom 2: Yeah, absolutely.
4:14
No, it was a great conversation, and I think it's, uh, it's something that
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anyone, can listen to and, and, and be able to dig into and, and, you
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know, feel how it resonates with them on a personal level and, you know,
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just kinda some of the stuff of the daily grind and how they get to do it
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with their family and the trials and tribulations and the good and the bad.
4:32
Sam Silvers: Yeah.
4:32
So be sure to tune into this episode, and as always, follow
4:35
us on all social media platforms, YouTube, Spotify, uh, everything.
4:40
Uh, drenchline.com is our website as well.
4:42
There's a lot of really cool information on there.
4:44
So be sure to check us out on the socials and on our webpage, and thank
4:49
you again to all of our sponsors, and be sure to keep tuning in.
4:52
Logan Newsom 2: Yep.
4:52
Make sure and use
4:55
as the discount code while you're in Louisville.
4:58
Sam Silvers: Yep, 10% off.
5:00
Logan Newsom 2: Enjoy the listen.
5:12
was always more like-
5:13
Hulk Hogan type deal.
5:16
I don't know about Ric Flair.
5:18
Tyson Rule: Sounds like my first date opening with, uh, Amber.
5:22
Sam Silvers: Live in the Rule Supplements booth.
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Probably two of, uh, two of my, my favorite people over here.
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Logan Newsom 2: Yeah?
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Me and Amber?
5:29
Amber Rule: Yeah.
5:30
Logan Newsom 2: Oh, I, I knew that I was gonna get left out on that
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favorite thing, so we, we- Waiting to where you're headed, yeah
5:35
didn't need any discussions.
5:35
Didn't know where you're headed with that.
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uh, gonna have a, a, a great conversation and, you know, get a, a tremendous amount
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of insight, two people that have been involved in this deal for how long…
5:44
How, how, how many… How long has Tyson been coming to the North American?
5:47
Tyson Rule: And I realized my first year at North American would've
5:50
been 1994, so it's been a, it's been a few years from that point, so.
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Logan Newsom 2: Tyson has been coming to the North American
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since I was six years old.
5:58
Amber Rule: Oh, gosh.
5:58
Wow.
6:00
That's-
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Tyson Rule: That's a long time … make
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Amber Rule: us feel real old there
6:02
Tyson Rule: Yeah.
6:02
It's, uh, the good and the bad of that side.
6:04
So, you know, and seen the… I've seen all the positives and all the negative
6:07
changes, changes at Louisville, a lot of the things are still exact same as they
6:10
were, uh, 30 years ago, so pretty crazy.
6:12
Yeah,
6:12
Logan Newsom 2: absolutely.
6:13
Sam Silvers: no matter where you're from or what stock show you think's the
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granddaddy, uh, Louisville is always in the discussion as one of the biggest
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and brightest and best, obviously.
6:23
Tyson Rule: You know, for us, you know, like I said, aren't, you know,
6:24
didn't originate in Texas where you didn't have, you know, the Houston.
6:27
It was the first one I, I remember going to.
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You know, they had the big bright lights, and the second you walk in,
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you're just overwhelmed with, you know, the, the size and scope of it.
6:34
Uh, you know, the, the Green Chips is kind of, I guess, you know, you know,
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very well known as far as across, you know, the entire industry as far as
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that's their kind of big stage point.
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but, you know, it's just the first show I remember, you know, where, hey, there
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are 1,400 animals to this show that are, you know, we're all gonna compete
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against, and there's only one person that walks away with the grand champion prize.
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I mean, it's, uh, you know, I think the heritage on that side of it and just
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the, uh, the overwhelming size of it, you know, versus the Midwest State Fair even
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is, uh, kind of cr- kind of crazy for us.
6:59
Sam Silvers: Yeah,
7:00
Logan Newsom 2: absolutely.
7:00
Well, well, and I think the unique part about it, you know, that you
7:02
really think about that's so much different than what we deal with,
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you know, back home is you, you pull obviously from all 48 states, right?
7:12
You know, everybody bring in, and nobody's gonna show up with their, you know, the
7:15
one that's not the best one in their barn.
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So you, you pull all of those people into one setting and, you know,
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competing for, like you said, you know, kind of that ultimate prize.
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But give a little backstory.
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I mean, you said you've been here for 30 years.
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I mean, what does that… How has that changed?
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I know at one point, like, you guys were going from Kansas City to Louisville,
7:32
you know, just, like, back to back, and I mean, how much that's kinda changed
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and what that looks like now to where people… You know, from a scheduling
7:39
standpoint, I would say it's probably…
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I don't know if it's grown from a numbers side, but, like, there is more
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of us, you know, Texans that come up.
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You know, and back, I would say, when we were showing, that wasn't
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something that was maybe quite as big.
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You know, you'd go once every year or so, and now, like, if
7:53
we don't go, my kids are pissed.
7:55
Tyson Rule: Yeah.
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I, I would say it's more of a, uh…
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It's turned into the, you know, the vacation for the, uh, you know- Mm-hmm
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… for the country that's in November.
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So everybody plans their, um- entire, you know, entire month around it.
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So I would say, you know, the big thing I see as far as the difference
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has changed, you know, there were a lot more, I call more people
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that were there for a vacation.
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You know, like, "Hey, we, uh, we're gonna continue to show after the state fair.
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We're gonna now go out to Louisville. Us and our 20 kids in our 4H chapter are
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gonna go from, uh, Louisiana up there."
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Sam Silvers: In our crockpot.
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Tyson Rule: In our, in our, in the- There's some crockpots there.
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There's so many crockpots.
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There's a lot of crockpots.
8:26
They're a lot more healthier now.
8:27
You ever notice when they
8:27
Amber Rule: stop and, like, test what they're having and
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like, "This smells really good.
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Can
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Sam Silvers: I have a bite?" Yeah, exactly.
8:31
Yeah, absolutely.
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I do it.
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I just grab stuff out of people's coolers.
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I don't really care.
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Tyson Rule: I'd say, you know, the… It's, there was a lot
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more carb-based back then.
8:38
Now I think it's a little healthier version.
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Little healthier.
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Yeah.
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Little more keto friendly.
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Little more bougie too, you know.
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There's a lot more, uh, you know- Charcuterie … Uber Eats that
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come in, a lot more charcuterie and red wine, where before it was, you
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know, just whiskey and vodka, you know, well, well drinks that- Yeah.
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people were having a good time with, but-
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Sam Silvers: Two-day-old cheese dip.
8:52
Tyson Rule: Yeah, ex- exactly.
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But, you know, I'd say that the big difference, like what you said now,
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is everybody that comes, man, it's their best two or three in the barn.
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I mean, there's no longer the, "Hey, I, you know, I'm here.
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I was in the middle of, middle of class at county fair,
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middle of class at state fair.
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I'm gonna come to the Louisville, you know, and just try to make the, make
9:07
the sift." I mean, the sift anymore are all people that, you know, are expecting
9:11
to try to, you know, they're trying to be in the top five of their class.
9:13
So it's, uh, the competition level- Sure … and the, is, uh, changed immensely on
9:17
how much, you know, how higher, how much higher the quality is of the animals
9:20
than they probably were 30 years ago.
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Logan Newsom 2: Right.
9:23
Yeah.
9:23
Well, and that's, uh, you know, even with it, it's almost feels like, you
9:26
know, in today's world, you know, the American Royal and the North American,
9:30
you know, they kinda sit alone where, you know, like I said, you know, back in
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the day it was a very much a mad dash, you know, across and all, all the stuff,
9:36
you know, the stories that you hear.
9:37
But, you know, it is, like you said, people literally will take their November
9:41
and circle that on the calendar and then figure out how they can, you know,
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spend Thanksgiving with their family.
9:46
Sam Silvers: Yeah.
9:46
Yeah.
9:46
Yeah.
9:47
That's an afterthought.
9:48
So f- for the audience- Mm-hmm … that, that don't know, I mean, I, I
9:51
think anybody who's shown a, a small ruminant animal knows what…
9:56
Has probably seen Rule Supplements or Rule Sheep Company.
9:59
But give us, give us some background on both y- you, Amber, you, Tyson, you, where
10:03
you came from, how you grew up in this.
10:05
Yep.
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All, all of it.
10:07
How y'all met.
10:08
We
10:08
Tyson Rule: want
10:08
Amber Rule: the whole backstory.
10:09
Well, I can go first 'cause mine's a lot shorter.
10:10
Tyson Rule: Yeah, we'll let Amber go first-
10:11
'cause she says shorter, but she really means, like, "I'm gonna take the next 30
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minutes to discuss- … you know, all the flaws that Tyson has in his lifestyle."
10:19
Amber Rule: How much time do we have?
10:20
No.
10:20
Um, I from Oklahoma, raised, um, in Oklahoma City, and did not grow
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up around agriculture or livestock.
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Um, Grandpa had, like, pasture cattle.
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Like, I didn't grow up showing.
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Um, then married into it.
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We've been married 22 years, uh, in October, and that's
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pretty much the gist of me.
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Told you it was gonna be short.
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Sam Silvers: Well, uh, okay.
10:41
Well, now wait.
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Hold on a second.
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Where did, where did y'all, where did y'all meet?
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How did you meet?
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Amber Rule: Um, oh, okay.
10:46
So we met at the corpse sale.
10:48
Okay.
10:48
Um, in 2001?
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2001.
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Sam Silvers: Yeah.
10:53
Amber Rule: Met at the corpse sale.
10:54
It was kind of a funny story.
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Uh, aunt and uncle brought me there to introduce me to somebody
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else, and then I met Tyson.
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So-
11:01
Tyson Rule: Nice
11:02
… Amber Rule: that's how that worked.
11:03
Tyson Rule: She forgot to mention she had big, tall, high-heel black boots on
11:06
Amber Rule: and- Oh, yeah.
11:06
I came straight from work, so I was in, like, dress pants, red shirt, big tall
11:10
heels, and walked into this sheep sale.
11:12
So it was quite entertaining.
11:14
He was like, "I am gonna win her." I could see, I could
11:17
Logan Newsom 2: see how you might have stood out, you know-
11:19
Amber Rule: Yeah … at sheep
11:19
Logan Newsom 2: sale
11:19
Amber Rule: summer 2001.
11:20
Kinda stood out a little bit.
11:21
Yeah.
11:21
Stood out a little bit.
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Yeah, so.
11:22
Sam Silvers: Yeah.
11:23
And Tyson, you were just floored.
11:25
Logan Newsom 2: Smitten.
11:26
Tyson Rule: Smitten would be the word I was gonna
11:27
Sam Silvers: use, actually.
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Smitten.
11:28
Smitten.
11:28
You know, it's,
11:28
Tyson Rule: uh…
11:29
Sam Silvers: Highly impressed.
11:31
So 20- Yeah … 22 years.
11:33
Amber Rule: 22 years.
11:33
Sam Silvers: Yep.
11:34
Lived in, lived in Oklahoma a little bit.
11:36
Amber Rule: Yep, I lived in Oklahoma- And then- … when I first married.
11:38
Um, moved to Topeka, Kansas.
11:40
Um, Tyson actually sold copiers, for those of you that don't know.
11:43
Sam Silvers: That's awesome.
11:44
Amber Rule: And, uh, lived there, um, then moved to Iowa to continue
11:49
to grow Rule Sheep, um- Okay
11:51
in 2008, and started our sheep site there and- grew from there.
11:57
Sam Silvers: When I, when I think of you selling copiers, I just can't help
12:00
but think about the movie The Office.
12:02
Amber Rule: Yeah.
12:03
Tyson Rule: I, I had a really awesome stapler- Office Space … so just
12:05
in case- … you were wondering, my stapler was automatic, so it
12:08
was, it was a little fancier, but-
12:09
Sam Silvers: Great movie, Office Space.
12:11
Logan Newsom 2: That, uh… I, I think we'll probably wrap around to that, but
12:13
I've always thought, and I know, like, even you've hit that whenever, maybe
12:17
on Jake P's podcast- Yeah … you know, just kind of the backstory of selling
12:21
that and probably how a lot of that stuff that you learned in corporate America
12:25
can transfer into where, you know, especially where we're probably at in
12:28
today's world, you know, maybe not 10 or 15 years ago, but, you know, like,
12:32
I mean, at the end of the day, like, we talk about this all the time, you know,
12:35
like, it is a business and obviously you guys have taken it to the next level.
12:38
Sam Silvers: Yeah.
12:38
Logan Newsom 2: But there's a lot of that stuff that anyone that has spent
12:41
time in, you know, those corporate, uh, trainings, you know, that you kind
12:45
of… I remember whenever I was working for Rural Rellis, I would sit there
12:48
and, you know, take the notes, and I wouldn't maybe be thinking about them
12:51
how they could affect me in the chemical sales side, but I'm like, "Hey, if I
12:55
implemented this in my sheep program- Yeah
12:56
I could see how that could be beneficial." Yeah,
12:58
Sam Silvers: yeah.
12:58
A- and I would, I would say that, you know, Rural Sheep Company and now
13:03
Rural Supplements, he… I mean, he was kind of the innovator on this-
13:05
Absolutely … of bringing it y- you know, bringing almost a, a, a corporate feel
13:10
to- Mm … to the show sheep industry and all, all that stuff, and running it
13:14
like a true business, not, not a hobby.
13:16
Tyson Rule: Yeah, and like I said, I think we went back into Iowa in
13:19
2008, so I'll just, I'll start our, you know, conversations there, I
13:22
guess, to kind of keep the 30 years, you know, keep, keep within our
13:25
hour, our timeline and so forth.
13:27
But, you know, that was our entire plan is, like, "Hey, how do we put together
13:30
a business plan to make Rural Sheep Company, you know, a more profitable,
13:34
uh, more successful business?"
13:36
Because before then, everybody, you know, they, in theory, had just kind
13:39
of ran their sheep and they were trying to, like, make the one or two and,
13:41
you know, it, it was kind of more of a secondary, second job to go along with-
13:45
Sure … their, you know, their day job.
13:47
You know, and my original goal was to get ourselves scaled up to where
13:50
I got a full-time employee for my dad, and then I realized that, hey,
13:53
I was gonna go back and I was gonna be the full-time employee for my dad.
13:55
So that was, uh, probably, I created myself a really tough
13:58
job, I guess, at that side.
14:00
Amber Rule: He got a twofer.
14:00
He got both of us.
14:01
Tyson Rule: Yeah.
14:02
And you know, that was the nice part.
14:03
but, you know, I knew that there was a lot of inefficiencies in
14:05
the way that we raise animals.
14:06
I looked at, you know, that in the, from the corporate world of like,
14:08
"Hey, how do we make things more operational, you know, successful?
14:12
How do we, you know, make things just, you know, more h- higher end?" You know, and
14:16
that's when theory bef- when we moved back in 2008, there was no AI and ET programs.
14:20
I mean, it was strictly, you know, the buck went out, they bred the ewe.
14:23
I think in 2009, that was our first year doing, um, lap AI work.
14:28
We brought in a lady from, uh, Australia.
14:30
She did 400 head, you know.
14:32
We tried to hire a couple of US-based firms, and they, you
14:35
know, had no interest in it.
14:36
They knew that we were gonna fall on our face, so just too many numbers, t-
14:38
you know, t- too wrong time of year.
14:40
Little bit of everything was kind of wrong, and so, you know, we
14:42
looked at it and said, you know…
14:44
You know, looked at a lot of, like, how the business worked and how
14:47
could we make it better, and that's kind of how, you know, Rule Sheep
14:49
Company kind of built from a 300 head operation to a 2,000 head operation.
14:53
Sam Silvers: Now, now fast-forward to, to present day.
14:56
Um, you have Rule Supplements.
14:59
Tyson Rule: Mm-hmm.
14:59
Sam Silvers: y- you know, it's something that we utilize on a, on a daily basis.
15:02
I know Logan utilizes- Absolutely … Rule Supplement stuff on a daily basis.
15:06
The move, I mean, let's talk about Rule Supplements, but let's talk
15:09
about the move from Iowa to Texas.
15:11
Give us the background on Rule Supplements.
15:13
Tyson Rule: Well, Rule Supplements started actually when I was doing some,
15:15
uh, reproduction work in California.
15:17
had a really good friend that was a nutritionist out
15:19
there that I had just met.
15:20
we ended up becoming business partners.
15:21
You know, he had all the science backing.
15:23
Uh, I had all the practical real-world knowledge as far as, you know, what
15:26
we needed to accomplish, and he had all the ways to solve those things.
15:29
So we, we started on that side on the repro world of, of, uh, supplementation.
15:34
Then kinda realized that as we kinda got more inve- involved with it, you know,
15:38
Amber and I had a daughter that was showing, and we were kinda frustrated
15:41
with the supplements that were out there.
15:42
Kinda we, you know, discussed a little bit like everybody had one good product,
15:45
but I mean, you know, at the different companies, but there wasn't really a
15:48
good line of saying, "Hey, here's where I would go to, you know, to be able
15:51
to solve all the problems I need to with my show animals" at that point.
15:54
Yeah.
15:55
So we kind of just built it off of, "Hey, you know, what do we wanna accomplish,
15:58
and how do we, you know, structure a product to around that?" You know, and
16:01
as with, you know, when we were starting out, I mean, we did a lot of those
16:04
internally through our own, own side.
16:06
Then, um, as we kinda grew, I mean, we went to more looking externally
16:09
to figure out what the best products were and, you know, the
16:12
products that we would use ourself.
16:13
We tested a lot of items and-
16:14
Amber Rule: I think a lot of it, too, like we actually use those products within
16:18
our show barn when Madison was showing, um, junior, senior year especially.
16:22
So we tested them, we tried them.
16:25
The ones that didn't work we didn't use.
16:27
The ones that did work are still around today, so-
16:29
Tyson Rule: it's, it's been a, a wild run.
16:31
I mean, 'cause in theory it was, you know, it was a garage door.
16:33
You know, opened the garage door up, you know, some white buckets, you know, and
16:36
some, some tape, and that was the process.
16:39
There wasn't really, you know, e-commerce platform.
16:40
We were before COVID.
16:41
You know, everybody went to their local feed store, you know, and that's where
16:44
they bought their, you know, whatever they could get fresh was what they used.
16:47
Uh- Mm-hmm … you know, the market has changed considerably since then for us.
16:51
Sure.
16:51
And, you know, it's just, uh, you know, Amazon has came out of COVID.
16:54
There's a lot of just more direct, uh, e-commerce platforms that
16:57
allow people to be able to just go online, and we can get a product to
17:00
them, you know, anywhere across the country in two to three days, so-
17:02
Sam Silvers: Yeah.
17:02
A- and, and get any of the products that they, they need.
17:05
You know, we talked about this before we started turning the cameras on,
17:09
was, y- you know, Rule Supplements is a place that you can go and get H2 and
17:13
Shear Shine and 3 Hours Out and y- you know, shredded, thick, whatever- Mm
17:19
halters, muzzles, wraps, blankets.
17:21
Any of the good stuff you want, i- it's all at one place.
17:24
Yep.
17:24
Amber Rule: Right.
17:24
Sam Silvers: Y- you know, we don't have to go to 47 different
17:26
places to get something.
17:27
Amber Rule: And like I said, too, it's all stuff that we've used in our own barn and
17:31
still use in our own barn, a lot of it is.
17:33
So- Sure Tried and tested.
17:37
Logan Newsom 2: Well, and I think we've talked about that, you know, extensively
17:39
and in the society that we all live in.
17:41
And I think you brought up a neat point, you know, like how everyone came out of
17:44
COVID, and like how much different we are as consumers- Oh, yeah … and what that
17:48
looks like, you know, from, from what that eight, 10, 12 months, you know, was.
17:53
And, you know, we've talked about the Amazon effect, you know, and what that
17:56
looks like, and we're all the same.
17:58
Everybody's busy.
17:59
You know, you, you're rolling through the day-to-day and you're doing stuff
18:02
and you're chasing kids around, and if you don't have a chance to make
18:05
it to that feed store or, you know, swing by and grab that one thing, like
18:09
everyone sits down at night and it's like, "All right, what do I need?"
18:12
And for, for you guys to have built a platform where it is a one-stop shop,
18:17
where it's something that you can get on here, "Hey, I know that I need these
18:19
three things, and oh, hell, I'm, you know, I'm almost out of that too. While
18:22
I'm ordering, I might as well package that in," instead of, you know, we've
18:25
all been there, and like feed stores are great and, and we always support those
18:28
local, you know, retail locations- Mm-hmm
18:30
'cause a lot of them do like, you know, they're dealers and, and whatnot, but
18:34
you might go to one and y- to, you know, to get formula and sure shine.
18:37
You might have to go to another one because that's the ones-
18:39
Right … that's actually carrying your base feeds, you know?
18:41
And so to put together something that is a one-stop shop, but also products that
18:46
folks that have been successful at, and you can literally get it all from your ha-
18:50
I mean, like Sam said, from your halter down to, you know, your haircare products.
18:53
Like, I think that's- Right … a really neat business platform that,
18:56
that, that you guys have, have
18:57
Sam Silvers: put
18:57
Logan Newsom 2: together.
18:58
Sam Silvers: And, and how many of us are, are actually rural, you know?
19:01
Yeah.
19:01
I mean, true rural.
19:02
Like you, you live in Olton, I live in Junction.
19:05
I mean, y- you know, it, it's an hour to an hour and a half to go
19:08
find any product that, that we need.
19:11
Yep.
19:11
And so that, that makes it easier on us.
19:12
Not that we don't wanna s- support local dealers- Right … I mean, we
19:15
certainly would, but- Right … we just don't have that options where we live.
19:18
Right.
19:18
Sure.
19:18
So it's nice to
19:19
Amber Rule: be able to do that.
19:19
And I think going back to that, you know, we were talking more about like the move
19:22
and everything, keeping up with that, and, um, we try to like- I guess, per se,
19:28
grow our business or move our business into, to match that Amazon mindset,
19:33
and try to, try to accomplish filling those orders and the move, um, to Texas.
19:38
I mean, obviously everybody knows we moved to Texas.
19:40
That was a challenge.
19:41
Um, as we continue to grow, that was our big challenge, is making sure the
19:45
orders were filled, and we've had to make new strides and figure out how to-
19:49
Sam Silvers: Growing
19:50
Amber Rule: pains … to grow with it.
19:51
Yep, yep.
19:51
Yeah, growing pains.
19:52
I hate saying that, but it, it was.
19:53
It was kind of a growing pain, um, time in our lives too, is, um,
19:57
getting down to Texas and getting settled and keeping up with orders
20:01
and-
21:04
Logan Newsom 2: Yeah, Tyson hit on that.
21:05
I mean, I know that that's, you know, kinda what, you know, Amber said.
21:07
I mean, just, it's one thing to m- up and move your family and your
21:11
show sheep operation- Oh, yeah
21:13
and everything else, and all the stuff.
21:14
And kid in c- you know, going to college and, you know, Mav's still in school.
21:18
Just, just all of that.
21:19
I mean, I can't imagine.
21:20
I don't even know- But the good
21:21
Amber Rule: news is we're still married.
21:22
Logan Newsom 2: Y'all, you have made it through that.
21:24
We survived.
21:24
You have made it through that, yeah, from, from Iowa to Texas.
21:26
But- It's
21:27
Sam Silvers: a great test.
21:27
Yeah,
21:28
Logan Newsom 2: yeah.
21:28
Test your marriage.
21:29
Uh, load up everything and move, you know, six hours, 10 hours away, whatever.
21:33
But, but the last, what, five years have been fast and furious, and then
21:38
you also incorporate a move into that.
21:39
Like, that couldn't have been something from a business side.
21:42
You take the personal effects out of it, like from a business side of
21:44
things, that couldn't have been easy.
21:46
Tyson Rule: No, and you know, part of our g- you know, our thought process
21:49
on the, on the move was we were trying to allow opportunities for employees
21:53
to be able to, you know, grow into the, grow into their new roles.
21:56
And I thought that, you know, at, at that point in, in Iowa, we had, you know, a
21:59
couple individuals that, you know, would be able to operate our, a location there.
22:03
And, you know, I wanted to promote them up to be able to have them have
22:06
more responsibility, you know, uh, grow in their careers and so forth.
22:09
And we looked at, you know, as far as, you know, the Texas-Oklahoma market is
22:12
a huge market on the supplement side.
22:14
Um, you know, we looked at the repro world as far as Tyson never got to
22:17
spend a lot of time with his kids in the summer because he was gone on the road.
22:20
So the show season, you know, and his kids, you know, for the first of the
22:22
two at least, uh, was always tough.
22:24
So yeah, that was a, that was a kind of a discussion point for us.
22:27
You know, now I have the ability to go with Maverick and Mackenzie to, you
22:29
know, all the national shows, which was something I didn't get to really
22:31
do a lot with, you know, with Madison.
22:33
It was more just the national shows, but never got to go to a county fair.
22:36
Jackpots.
22:36
Never got to go jackpots and so forth, so.
22:38
Sam Silvers: Yeah.
22:38
Tyson Rule: That part's been, you know, that wa- that was kind of part
22:40
of our discussion about how do I get to spend more time with our kids and
22:42
still be involved in the industry.
22:44
Sam Silvers: Right.
22:44
Tyson Rule: You know, but alo- you know, along with that, you know, with the move
22:47
and how, you know, it was a, it was a struggle is, you know, we saw the, the
22:50
struggle with, you know, gas prices and fuel prices going up, uh, with that
22:54
impacting logistics costs, uh, for, you know, both our feed stores that we deliver
22:58
to on pallet sizes and also just the UPS rates and the FedEx rates and, you know,
23:03
just the, you know, the extra shipping costs that were going along with that.
23:06
So- We kind of tried to tackle two or three bears at one time, you
23:09
know, and knowing that, hey, we had to, you know, get our supplements
23:13
more distributed throughout the US to where we could ship to, you know,
23:16
Michigan more economically, ship to California, ship to Texas, and so forth.
23:19
So we kind of tried to set up, uh, multiple locations for distribution,
23:24
you know, at the same time as making our move, and you know,
23:26
there was growing pains with that.
23:27
Yeah.
23:27
You know, we, um, would have lo- you know, would have product at, you know, Dallas,
23:30
but wouldn't have product in Chicago.
23:32
We'd have product in, you know, California, but wouldn't have product
23:34
in, you know, for, for New Mexico.
23:35
So, um, until we got the system and all the irons worked out, I mean, we, we
23:40
know we kind of got kicked in the face.
23:41
I mean, to be honest, I mean, it was a, it was a process that we knew would allow us
23:45
to keep our costs, uh, economical for our customers, uh, that we had, you know, we
23:49
had to go through, but we just had to go through the growing pains of getting that
23:52
entire, you know, process implemented and, and rolling and, you know, now we've…
23:56
The last three months have been, you know, two months, I guess for sure,
23:58
have been awesome, where, you know, now we're getting things out and, you know,
24:00
the day g- the product gets ordered, it gets back out again, and it's already
24:03
closer to the customer, so it gets there faster in a more economical,
24:06
you know, fashion for everybody.
24:07
So trying to keep costs down was, you know, a big portion of,
24:10
you know, the move, uh, for us.
24:12
You know, having it located in Iowa and Texas was huge
24:15
Logan Newsom 2: talk about, a little bit about, you know, what Rule Supplements,
24:18
what maybe the mindset is and the benefit if you're, if you're a feed
24:23
store that, that does wanna reach out to, you know, Tyson or Amber, you know,
24:27
Jurahee, and say, "Hey, can this be a one-stop shop?" Like, what that looks
24:30
like and, and from that standpoint.
24:32
Tyson Rule: Well, that's, that's what's been fun for us.
24:34
I mean, as we look at our, you know, our product portfolio, you know,
24:36
we've, we test out, uh, all the products that we're kind of sheep
24:39
and goat side, you know, ourselves.
24:41
Then we got some of the best in class, what we consider, you know,
24:43
individuals that, you know, have helped us develop products for the pig world,
24:46
the cattle world, uh, things that we aren't specialists at, and we brought
24:50
those into p- into, you know, fruition 'cause, you know, one of the things we
24:52
heard a lot from our feed stores that were carrying our products was like,
24:54
"Well, hey, you know, you know, h- could you, you know, h- h- do you guys
24:57
have pig feed that we can feed too?
24:58
We love your products on the sheep side.
25:00
What can you do on that side or, you know, on the cattle side?" And
25:02
so then we partnered with a lot of different people in the industry on
25:04
products that they, you know, we, we knew were successful that maybe they
25:07
didn't have as good of a distribution model for as like the big guys would.
25:11
But, uh, you know, like I'm gonna use Will Winters and Punch.
25:13
You know, Will and I have been friends since, you know, I think before both
25:16
of us, you know, were actually l- legal to drink, but I think, uh- Mm … you
25:19
know, we were, we were still out there.
25:21
Uh, you know, I knew he had a great product, and it was one that we'd
25:23
actually use on the sheep, sheep and, you know, sheep and goats here and there.
25:26
But, you know, his pig w- you know, pig world is huge, but, you know, for a feed
25:30
store to pick, you know, his product up, they had to buy a full pallet of it to
25:32
make it where it's economical for them.
25:34
When we ca- started carrying the product, I mean, all of a sudden,
25:36
you know, our 500, 600 feed stores would be able to buy five buckets at
25:40
a time and throw it on their pallet.
25:41
Right.
25:41
Their cost per unit was low, so therefore, you know, they could pass
25:44
that savings on to the customer.
25:46
And it gave Will a huge advantage as far as, you know, he can now have a, you know,
25:49
access to all those feed stores that we were at, so the customers that he was
25:52
trying to get to use his product would have a l- a lot more readily available.
25:56
Logan Newsom 2: Well, and I mean, whether you're a feed store or even, you
25:58
know, individual consumer, that mix and match option is, like, so beneficial.
26:02
You know, lots of folks do maybe sheep and goats.
26:05
Some folks might have, you know, show Beres and also do the sheep side.
26:08
So I mean, you can come… I mean, we, you know, we talk about it, and,
26:11
you know, we probably hit on it as far as kind of being that one-stop shop.
26:13
But l- literally where you could get a couple of gallons of Sure Shine, get your
26:16
supplements, and then if you need to, you can throw 20 bags of base feed on there.
26:19
You know, whatever that looks like.
26:20
Right.
26:20
It just… And even from a, you know, we talk about, you know, the
26:23
guys at the retail level, uh, and even on the local level that we
26:26
all try to, you know, utilize some.
26:27
I mean, I think about our feed store at home.
26:29
You know, those guys are probably in the Texas Panhandle, a little
26:33
more focused in, in that area, you know, on the show Bere side.
26:36
And I mean, that's, that's obviously a big deal.
26:38
But they could still get, you know, six of this and then get,
26:41
you know, a pallet of whatever.
26:42
I mean, so I think from a business model standpoint, it's so user-friendly.
26:47
Yeah.
26:47
And I think that's the part that I, I, I would say, you know, has really been
26:51
beneficial from folks like us, from retail level, you know, folks, I mean,
26:55
where they can get on there and, you know, look at that, where You know, I
26:58
mean, at the end of the day, you talk about the big guys a little bit, like
27:01
sometimes you do have to order a pallet of this, and you know, you're looking at
27:03
it saying, "All right, I'm gonna order a pallet and I'm gonna sell five bags,
27:06
and then when am I gonna sell the rest?"
27:08
Right.
27:09
Amber Rule: Yeah.
27:09
Right, and shelf life.
27:10
And I- that's part of what we too, we focus on, you know, really customizing
27:14
for these feed stores and educating them about, you know, how we can
27:18
help them build their pallet to be most ec- economical for shipping.
27:22
Um, you know, whether we start it with a half a pallet of feed and whatever
27:25
animal or species they're feeding, and then we add in all the supplements
27:28
on top of that, um, to really figure out a way that meets their needs,
27:33
um, and then helps with shipping.
27:34
'Cause like you said too, shipping is just, it-
27:36
Logan Newsom 2: It's huge
27:37
… Amber Rule: and I, I mean, we kinda take pride in that, like helping those,
27:40
the guys that maybe have the smaller feed store or even the bigger feed
27:43
stores that have multiple chains, um, being able to accommodate all of those,
27:47
Sam Silvers: When we specifically talk about Rule Supplements, and we talked
27:50
about education, like education on the dealer side, but education to the, to
27:54
the exhibitors, that's something that you and I have had conversations about.
27:58
Mm-hmm.
27:58
A- and something that's neat to me is, is Rule Supplements is, is
28:01
so ingrained in the show world and always willing to help somebody.
28:05
I mean, y- y'all help at our Driven Clinic, a- and it's a
28:07
usually a no questions asked.
28:08
Like, yeah, absolutely.
28:09
Yeah.
28:09
We'd love to be a part of it.
28:10
Y'all been a part of Odessa out there.
28:13
Uh, a- and that's really cool to see that y'all give back.
28:16
Tyson Rule: Yep.
28:17
Sam Silvers: I- it's not a take all situation.
28:18
Amber Rule: Right.
28:19
Tyson Rule: You know, and- Uh,
28:20
Amber Rule: YGB camp-
28:20
Tyson Rule: Yeah … is an example
28:21
Sam Silvers: of YGB.
28:21
Yep.
28:22
Tyson Rule: Yep.
28:22
You know, and o- one of our big deals, you know, we love, you know, as far as
28:25
our mission as we look at, you know, what, you know, what we're gonna do
28:27
for our products and so forth is, you know, we wanna have the highest quality
28:30
product at the lowest price possible.
28:32
Mm-hmm.
28:32
So, I mean, w- you know, we pride ourself by not being the guys with
28:35
inflated salaries, you know, and, you know, extra reps and extra la- layers
28:38
of management or distribution that goes across the country, you know, and all
28:41
of a sudden, hey, the price is just get… You know, the customer's gonna
28:43
take the, you know, take the hit on it.
28:45
You know, we love being able to stay lean and stay mean and, you
28:48
know, stay efficient on that side, which sometimes gives, gives us some
28:51
headaches, you know- Sure, sure.
28:52
… as far as, you know, you know, more, you know, f- founder, you know, founders
28:55
boxing up some of the supplements to get an order out at the end of the day.
28:57
Uh, but with that it allows us to give back, and that's- You're
29:00
right … what's awesome for us.
29:02
I mean, whether it's the Driven camps or the YGB camps, and, you know, we see
29:05
who actually, you know, we look at the people that are making, trying to make
29:08
an impact in the industry and, you know, keep our industry going and, and grow it,
29:12
and those are the ones that we go towards.
29:13
I mean, it's hard because, you know, every single, you know, s- jackpot show
29:16
now has considered us, you know, as we do promote ourselves as, you know, and
29:19
on that side of it- Yeah … is giving back when we do get hit up a lot, so we
29:23
have to, you know, we have to plan out a year out for our, uh- Yeah … for
29:25
our marketing budgets and so forth- Yeah
29:26
for, for giving those back, but it's been awesome to be able to do that.
29:30
Sam Silvers: It-
29:30
Amber Rule: it's- I mean, at the end of the day too,
29:31
that's kinda what we're about.
29:33
I mean, it's, we are a supplements business, but we're all in the business
29:36
of agriculture and teaching our kids and- Yeah … getting them out and having
29:40
the experience, and that's where it all comes back to, um, is we wanna be
29:44
able to give back and be able to teach people and educate people on how to feed
29:47
their animals to get the best results they can for that particular animal.
29:51
Yeah.
29:51
So
29:52
Sam Silvers: that's- And we always try to say that o- on our side at our camps
29:55
is, w- we'll get on the microphone and say, "Hey, take a look around at
29:58
the banners hanging in here." These, these are the company and people
30:01
that are supporting your children.
30:02
Right.
30:02
Support them.
30:03
Right.
30:03
Sure.
30:04
You know?
30:04
And we appreciate that.
30:04
I hate to say it, but quit supporting the people that don't support you, right?
30:07
Right.
30:07
And y'all are always at the forefront of that, and appreciate that.
30:11
Yeah.
30:11
That's really neat.
30:12
Logan Newsom 2: Well, and I think even, you know, you talk about it
30:13
from an educational side, you know, as we're sitting here, if you're in
30:16
Louisville at North American, I'd say make sure and, you know, stop by and
30:18
get ya, you know, one of the pamphlets.
30:20
But the, the one-page deals that you guys promote on Facebook- Awesome … I mean,
30:23
like that is so… A- and you know, like, well, I've, I've said it before, like,
30:27
you know, maybe from, you know, someone that's been involved in it, like sometimes
30:30
you think about it a little bit, kinda being, you know, a little bit elementary.
30:33
But like, you read that stuff and you look at it and it's like things can just click.
30:36
You can think, "Oh," or, you know, maybe you got a sheep at home or you got a goat
30:39
at home, you got a bear at home that's like you've kinda been struggling with.
30:42
You've kinda been trying, you know, some stuff and some things just
30:44
haven't worked, and you can read those deals and look at that and
30:47
be like, "I wonder if I did that."
30:49
And I think that's so good just from quick, easy little tidbits that- Yeah
30:53
… folks that are just getting started could utilize, and even the most experienced-
30:56
Right … you know, experts can look at and be like, "Dang, that's a good idea."
31:00
Sam Silvers: Yeah.
31:00
Yeah.
31:00
If, if you're at Louisville and you're still struggling,
31:02
stop by and get one of these.
31:04
H- honestly.
31:05
Yeah.
31:05
I mean, 'cause it has, you know, breeding season, daily care, daily
31:08
care, all the products that, that do everything and how to do it.
31:11
And I mean, I don't know of anybody that's offering that kinda-
31:14
Logan Newsom 2: Yep, absolutely.
31:15
What is, uh, you know, as we talk about it, you know, here at the North American,
31:17
you know, you guys have the booth.
31:19
We're in booth…
31:20
Amber Rule: this year we move back to when you first walk into the doors,
31:23
um, from the mile-long hallway.
31:25
We're right by Seidel, um, Equipment, so you literally cannot miss us if
31:30
you're coming in from the sheep or goat barns, um, right when you walk in.
31:33
So-
31:34
Sam Silvers: Awesome
31:34
Amber Rule: Yeah.
31:35
Sam Silvers: Awesome.
31:35
Logan Newsom 2: And what all will, what all does the booth look like as
31:38
far as, you know, those guys that are listening that, you know, we have, have
31:40
some people that m- might not be there.
31:42
What all are you trying to accomplish?
31:44
Obviously, there's stuff for sale there.
31:45
Yep.
31:45
Um, a ton of educational stuff.
31:47
Yep.
31:47
You know, uh, reps and, you know, people in-house there that can, you know, answer
31:52
questions and talk about it, but what else does the booth look like as far as
31:56
for some of those folks that might not be able to make the North American this time?
31:58
Amber Rule: Lots of purple.
32:00
Um, we have a lot of just our products in general, um, things that you
32:04
would need for show day, um, some of our newer products that just
32:08
launched out, um, halters, muzzles.
32:12
I mean, things that you might need to pick up for you're at the show, you
32:15
forgot something, or, hey, it's Christmas, 'cause this is kind of like- Absolutely
32:20
cowboy Christmas/Louisville, right?
32:22
Yeah.
32:22
Like, everybody, it's cowboy Christmas.
32:23
So, um, if you're not able to go to Vegas, uh, Louisville would be
32:27
the second-best option, I guess.
32:28
Tyson Rule: Yeah.
32:29
You know, a couple things that I like about the booth is, you know, it, it
32:31
allows us to hit some of those big wins that we've had from some of our, you
32:34
know, long-term customers- Oh, yeah
32:35
that, you know- For sure … you know, they get to come in, see, see
32:37
themselves on banners or whether it's the scrolling TV or if you wanna just
32:40
come in for a while and watch the, uh, you know, the cattle show- Watch the
32:43
shows … cattle shows, and we'll have the T- you know, we'll have the live
32:45
broadcast going on at the booth also.
32:47
And just kinda maybe like, "Hey, I need to get out of the barn.
32:49
It's a little dusty," or, you know, um- Absolutely … "My n-
32:51
my neighbor's Crock-Pot's smelling a little bit too much," you know?
32:54
"I need, I need to get out there." Or maybe
32:55
Amber Rule: you should just bring me a bite of your neighbor's Crock-Pot food.
32:57
Yeah,
32:57
Tyson Rule: it's a lot better than b- as long as it's not, it's biscuits and gravy.
32:59
Biscuits and gravy.
33:00
So, uh, but, you know, I, I like the fact that, you know, in theory, "Hey, you need
33:03
a break for a little bit at the barns?
33:05
Let's go to the booth," and you can go watch the shows for a little bit or,
33:07
you know, go fi- Hang out … go hang out or, you know, "Hey, you know, we're
33:09
gonna have, you know, some of the, some of the pig guys will be on-site, or
33:12
some of our repro guys will be there.
33:14
You know, get to talk to, talk to them, ask them questions, you
33:16
know, find out a bit more about the products, find out a bit more about
33:18
the company while you're here."
33:19
Sam Silvers: Yeah, and some of that- Yeah, for sure … Rule Supplements merch too.
33:22
I mean- Oh, yeah … there's some really cool shirts and caps-
33:24
Yeah, we'll get some stuff, yeah
33:25
and things like that.
34:42
Logan Newsom 2: Yeah.
34:42
No, that's, uh, that's, that's kind of what, you know, I know that we've got a
34:45
lot of listeners that might, you know, have not been able to, to make it out, and
34:48
so I just wanted to let everyone know what they were missing out on and all the good
34:51
stuff that, that these guys had to offer.
34:52
But,
34:53
Sam Silvers: I've got a couple questions.
34:54
I wanna put him on the spot a little bit.
34:56
Logan Newsom 2: Oh, boy.
34:56
Hot takes.
34:57
Can you, can you, can you produce another hot take?
35:00
Sam Silvers: Yeah, I can always produce those.
35:01
Now, it's just gonna depend on, uh… Yeah, no, let's
35:05
just not go there this time.
35:07
Okay.
35:07
I w- I want your, I want your top three products at Rule Supplements.
35:11
Your, your favorite three, not your top three.
35:13
Your favorite three and your favorite three
35:16
Tyson Rule: Do you want, do you want, and why, or do I just
35:18
want the top three products?
35:20
Sam Silvers: Uh, yeah, give me the why, too.
35:23
Tyson Rule: Um, top three products.
35:25
I'm gonna throw out my favorite is Race Day.
35:28
Okay.
35:28
'Cause I feel like that's the product that we helped, uh, work on on the front side,
35:32
uh, with our nutrition in California.
35:33
I feel it's still kind of an underutilized product that I think- Mm-hmm … gives
35:36
us, uh, you know, the w- when we use it internally, I think gives us a
35:39
huge advantage- Yeah … as far as shape, expression, uh, hydration,
35:43
uh, extra bulk and shape of muscle.
35:45
You know, we've u- figured out a lot of different ways to use it, where it
35:48
used to be just kinda the last little two-week push, and now we're actually
35:50
us- utilizing it 60 days out to kinda, in theory, com- compounding the advantages.
35:55
So, uh, that's my favorite product that we still carry.
35:57
Sam Silvers: Okay.
35:58
Tyson Rule: Um, I love Bark.
36:00
So, I mean- And how.
36:01
Yeah, sorry, babe.
36:02
But, you know- Um, you know, I just think it's a product that, you know, in
36:06
theory it can put on the right amount of condition, the right amount of top
36:09
shape, the right amount of spread, and it does it in a slow, consistent
36:12
process, where that's been one of those deals that we feel like h- has given
36:16
us a huge advantage on touch and tone.
36:18
Um- Sure … you know, both in, you know, just basically learning
36:21
the goat world in the last coup- you know, last year and a half.
36:23
Uh, but you know, watching that deal for a while and, you know,
36:25
what it's done for the sheep, and I know the pig guys would… You
36:27
know, they've known about it forever.
36:28
I mean, Jason Lock- Sure
36:29
he's done, and his crew, has done a great job of getting it promoted out there.
36:32
Sam Silvers: Well, and it's, it's funny you bring that up, 'cause we were, we
36:34
were out here this summer- Mm-hmm … um, looking at some sheep and looking at some
36:38
of Mav's, you know, and I told you that.
36:39
I was like, "Man, they look so smooth, and, and they look like they're
36:43
gonna handle kind of, like, off."
36:45
But then when I put my hand… And I told you, that was unscripted.
36:48
Mm-hmm.
36:48
I remember that.
36:48
I didn't know what they were on.
36:49
Uh, but you put your hands on 'em, and they're, they're like a pipe.
36:52
Tyson Rule: it's, it's nice to be the guy that's been doing it
36:54
for 30 years because, you know, we've been doing it for 30 years.
36:57
And, uh, along that with it you get some extra tricks of the trade.
37:00
And, you know, with that I think that, you know, Bark's one of those products
37:02
that we just, between that and Race Day, we just love across the board.
37:05
And I think it makes a huge difference on handling characteristics, and it's
37:08
hard for people that, you know, don't get to be at the, at the, I guess,
37:11
the elite level to understand that.
37:13
But-
37:13
Sam Silvers: Yeah
37:13
… Tyson Rule: us guys that, you know, do kinda, we play to try to go win,
37:16
I mean, that's, you know, it's a noticeable difference on that side.
37:19
Sam Silvers: Sure.
37:19
Tyson Rule: Third?
37:20
Oof.
37:21
Um, I'm gonna throw Purify out there, to be honest.
37:24
Okay.
37:24
Uh, it's a newer product that we just started picking up, uh, I
37:26
guess in the last year and a half.
37:27
I, I've had a g- a lot of success with Formula.
37:29
Uh, I had a lot of success with Total Care.
37:31
Uh, we're currently pushing Pr- Purify, uh, as our number one kinda,
37:35
I guess, probiotic, prebiotic.
37:37
Uh, the dekocks and keeping coccidia out of our animals has been awesome.
37:41
And the consumption, I mean, it's actually helps… You know, we have… You know,
37:44
it's funny, like we can wet feed every single one of our animals on feed right
37:47
now- Uh, because they'll just go to it.
37:49
We, you know, get, get the feed mixed up, we make it wet, and we
37:51
throw Purify on top of it, and those things will just devour our feed.
37:55
So I mean, that's a thing that we everybody talks about on our side is
37:57
like, you know, it's amazing that we can be wet feeding all summer long,
38:00
all winter, you know, all winter long, and sometimes that makes it harder
38:03
for sheep to get picky and so forth.
38:04
Sam Silvers: Sure.
38:05
Tyson Rule: With the Purify product, that's been one that's been, you know,
38:07
as far as been a changer for us as far as being able to get prepared for
38:10
stock shows, get prepared for where, hey, I can't drench at this, you know,
38:13
at our county fair or state fair.
38:15
By adding that in, it s- seems like it's made it a very, very easy option for us.
38:19
Sam Silvers: Great.
38:19
There-
38:19
Tyson Rule: That's, that's my top three.
38:20
Sam Silvers: There's your hot take.
38:22
Tyson's, Tyson's top three.
38:24
Tyson's top
38:24
Logan Newsom 2: three?
38:25
Okay, what
38:25
Sam Silvers: about
38:25
Logan Newsom 2: Amber?
38:26
Sam Silvers: Come on, Amber.
38:26
Oh,
38:26
Amber Rule: gosh.
38:27
Tyson Rule: You can't say leg wraps, leg wraps, and more leg wraps.
38:29
Amber Rule: Oh, come on.
38:30
Partial to the leg wraps.
38:32
Um, top three, I'm probably gonna say Shredded because Tyson did
38:37
not mention Shredded, and I…
38:39
That's been one of our first products and still around today, still utilized today.
38:45
Um-
38:45
Sam Silvers: Works great
38:46
… Amber Rule: works wonderful.
38:47
Um, that's gonna be my one Two, I'm gonna say SureShine- Mm … even
38:53
though everybody hated the sprayers.
38:55
We have fixed that.
38:55
Just
38:56
Sam Silvers: Logan.
38:56
Logan
38:56
Amber Rule: was the only one.
38:57
Ju- nah, I mean, everybody kind
38:58
Logan Newsom 2: of hated the sprayers.
38:58
The- well, let's talk, let's be honest.
39:00
There was a benefit to the sprayer.
39:01
Amber Rule: There was.
39:02
Logan Newsom 2: For someone like me, if I, if it, if it got on my hand, I
39:06
could run it through my hair- … and I could get some- Because he
39:08
Amber Rule: has these luscious locks
39:08
… Logan Newsom 2: and I, and I could get some extra shine.
39:10
Me too So, so it wasn't all bad.
39:11
I mean, I use it
39:11
Amber Rule: on
39:11
Logan Newsom 2: mine too.
39:11
Yeah, it wasn't- On it … yeah, see, like you just- We're all about
39:13
the hair … well, Sam coulda- Hair care … dusted his beard with it
39:16
Amber Rule: Oh, like smoothing out the beard?
39:17
Yeah.
39:17
Yeah.
39:17
Sam Silvers: Um- I have been taking better care of my beard hair lately.
39:19
You need- You didn't even mention nothing on it today.
39:21
Oh.
39:21
Is it shining a little better?
39:22
Logan Newsom 2: Did you put SureShine in it?
39:24
Sam Silvers: No, I d- Maybe that's- The lady sold me- … whole purpose
39:25
… some stuff at the barber shop.
39:26
Oh.
39:27
I was like, "Yeah, put it in."
39:28
Tyson Rule: We need to get on SureShine
39:29
Amber Rule: for it.
39:29
Yeah, we need to get him on SureShine.
39:30
Yeah, yeah, yeah.
39:31
Um, I'm gonna say that's one.
39:32
Um, we did change our bottles, which they're here at Louisville.
39:35
Um, praise Jesus.
39:37
Tyson Rule: Yeah.
39:37
They've been, they've been awesome so far on the bottles.
39:39
So, I mean, we've been now… We, we, we trialed, I think, 14 different bottles.
39:42
Amber Rule: Oh my gosh.
39:43
Tyson Rule: And you know, we, uh, yeah.
39:44
Amber Rule: Our whole warehouse- I- … smelled like SureShine for
39:46
months, I went like- Which, which,
39:48
Sam Silvers: which isn't on- I can't, I can't say what we call it.
39:49
Amber Rule: I'm afraid if I put it on- Uh, I know neither.
39:50
I wasn't gonna say it, but-
39:51
Logan Newsom 2: Oh, that's, that's been the name that
39:53
Sam Silvers: I've called it since day one.
39:53
If I put it on my beard, Jurahee's gonna be like, "Where have you been?"
39:56
Logan Newsom 2: She'll know.
39:57
She will.
39:58
She'll never question that.
39:59
But SureShine, like how long has that, have you guys carried that product?
40:02
That's been a-
40:03
Tyson Rule: so Darby Ross started the product.
40:04
Sure, yep.
40:04
Uh, and you know, that was one of those products that, you know, she
40:07
had a, you know, had a great product.
40:09
Uh, distribution was tough to get to feed stores- Right … and get it
40:12
out to customers on a daily basis.
40:13
And you know, she's at a livestock show, and she'd come back and have 40
40:16
orders and 40 customers sitting there waiting for product for the last week.
40:19
And so we picked it up, I would assume, ballpark 2021-ish.
40:24
That's
40:24
Logan Newsom 2: what I was gonna- Yeah.
40:24
I mean, it's been, yeah, four
40:25
Tyson Rule: or
40:25
Logan Newsom 2: five years.
40:25
Tyson Rule: Yep.
40:25
You know, and, uh, you know, we, we've gone through the, you know,
40:28
some of the struggles that she had also was, uh, buying scale.
40:32
I mean, I remember they wanted her to buy 30,000 bottles at one time to be able to,
40:35
you know, get, get the, the last order she could possibly ever place, and it was
40:38
just too much, you know, you know, too mu- you know, too much overhead to cover.
40:42
You know, we started and, you know, were able to pick up a lot of that.
40:45
Then we were trying to improve on the bottle since we know those
40:48
were being discontinued, and, uh, the product's been awesome.
40:51
You know, we went to a little more refill-based system for the guys
40:53
that had the original spray bottles.
40:55
Yep.
40:55
Uh, and we also went to, you know, you know, our, we've been trying for the last
40:59
year and a half, two years, just different sprays, so you know, we, where we knew
41:02
it'd work on the first day you used it, and then the hard part was, you know,
41:05
what would it, what would it be doing after six months, you know- Yeah, and I-
41:08
sitting in the tack box?
41:08
I had kind of told customers-
41:09
Amber Rule: And that's what we finally got to work out … customers too,
41:10
you know, when they're traveling, just to put the, um, the refill lid back
41:14
on it and put it in your tack box.
41:15
Um, something with the traveling, um, and the build-up with- in the rings
41:19
inside would cause it to spill out.
41:21
So that was just a tidbit that I gave information on or tip on.
41:25
Logan Newsom 2: Yeah, but no question.
41:26
I mean, that's been, and I feel like there's probably been a few- It,
41:29
yeah … products that have come through that have tried to maybe mimic
41:31
it, but, like, that's been a staple- Yeah … for four or five years.
41:34
Yeah.
41:34
I mean, it's- Absolutely
41:35
yeah, when we're getting legs, I mean,
41:36
Amber Rule: it matters.
41:36
I mean, and you can use it on your hair if you really… I mean, Maverick does all
41:40
the time, like- We use it on Maverick's
41:41
Tyson Rule: hair- Right … whenever we realize- … we have nothing else.
41:42
Yeah.
41:42
And he, he's got his weird mullet cut.
41:44
Yeah.
41:45
Yeah.
41:47
Amber Rule: We're back there spraying.
41:47
Yeah, so that's, uh, so- Okay, so we have Sure Shine.
41:49
We have Sure Shine.
41:49
I am gonna, um, I'm just gonna say Goop and Glow.
41:53
Goop.
41:53
I'm just gonna throw that right out there.
41:54
Sam Silvers: Oh, okay.
41:55
Amber Rule: Yeah.
41:56
Yeah.
41:56
See, we have this now.
41:57
This is- Our, our friends, uh, the Haffman Livestock Crew come out with
42:00
this, and it's here in Louisville.
42:02
Um- Jamie,
42:02
Logan Newsom 2: for you guys that don't know- Jamie
42:04
she was on our episode- She was, in case you, uh- … um, you know, a
42:06
Amber Rule: few
42:06
Logan Newsom 2: weeks ago
42:07
… Amber Rule: missed that.
42:08
Logan Newsom 2: Um- If anyone didn't catch that, feel
42:09
Amber Rule: free to jump in and- I'm sure nobody really missed that … take a
42:10
Logan Newsom 2: gander.
42:11
Sam Silvers: Watch the full podcast.
42:12
Amber Rule: Watch the full podcast, yes.
42:14
Yeah.
42:14
But wonderful product.
42:16
Um, we actually kind of fight over it at our house because we use it
42:19
on our hair and livestock hair.
42:22
Um, even Maverick steals it.
42:24
Yeah.
42:24
Don't tell him I told you guys that.
42:25
Tyson Rule: You know, we- we- Oh, I'm gonna- We've lo- We've
42:27
loved haircare for a long time.
42:29
You know, I, I know, you know, a lot of the c- a lot of the
42:31
industry has kind of made fun of me 'cause I like big shaggy legs.
42:33
I mean, I've liked them since the 2013, '14 range.
42:36
And so we- we've tried almost, I bet, every single haircare product
42:41
out there, you know, and- Yeah, and
42:42
Amber Rule: I hate
42:42
Tyson Rule: not
42:42
Amber Rule: calling out everything that we distribute- Yeah … but
42:45
Tyson Rule: I agree.
42:45
You know, and I would say that, you know, there's, you know, there's
42:48
some that work, there's some that absolutely do not work, you know.
42:50
And what we've kind of came up with the fact that there's some that work
42:52
better on a certain ty- hair type, and there's some that work better on another.
42:54
Right.
42:55
Sure.
42:55
And you know, and rather than trying to have people, like I said, have to go to
42:58
three or four different locations to buy it, we've just decided that, you know,
43:00
hey, you know, haircare and, you know, presentation is so important now, we're
43:03
going to take the ones that we've tried that we know that work, and we've been…
43:07
We were trying Goop before it was Goop, I guess.
43:09
So that's, uh, Jamie led us in on the front side of that deal.
43:12
And, uh, we know which one's work and the, on which products, and we're just gonna,
43:15
you know, let, you know, sh- have another division of Rule Supplements that'll c-
43:18
you know, be towards presentation, towards haircare, towards skin and hide and hair.
43:22
Sam Silvers: Right.
43:23
Logan Newsom 2: Yeah.
43:23
Well, and I think that that's a neat… You know, we hit on it a little bit,
43:25
and you talked about Darby, you talked about Jamie, you know, and some of these
43:28
products that weren't necessarily maybe developed in-house, I think that's a
43:32
very unique opportunity that if there is someone out there that, you know, created
43:37
something in their basement, in their garage, you know, and they've been using
43:40
it, and they've kind of been selling it.
43:41
But we've all been there, you know, like the struggles of, of buying 30,000
43:44
units- Right … buying, you know, 10 boxes of 10-pound buckets from Uline.
43:49
Like, what, uh, what that looks like if you just have maybe a single product, I
43:53
know you're not gonna carry every single product that everybody comes up with.
43:57
But if it's a product that's established, like you guys aren't
43:59
afraid to jump in and say- Right
44:01
"Hey, let's, let's see what this looks like in our portfolio," and if it fits,
44:04
I mean, it could be a great opportunity for, you know, that- Right … you know,
44:06
that beginning entrepreneur and, you know, kind of what they want to try to get
44:09
started and get some products out there.
44:10
Sam Silvers: Well, yeah, if it fits, it ships.
44:12
That,
44:13
Tyson Rule: that is a great slogan, so get ready for a T-shirt next week, you know.
44:19
Amber Rule: I'm on it.
44:20
Sam Silvers: So a- as we're getting close to kind of wrapping up here at
44:23
Louisville, um, talk to us about the, the f- the future of Rule Supplements.
44:28
What do you… I mean, you've had these personal conversations about, you know,
44:31
what, what, what's, what's it like?
44:33
What's on the horizon for Rule Supplements?
45:45
Tyson Rule: You know, I think a, a lot of education.
45:47
Uh, you know, we wanna get more, you know, more knowledge out to the
45:50
customer base is, uh, w- is what we're trying to figure out a lot of.
45:53
You know, trying to figure out how do we do that in an economical standpoint,
45:56
where we talked about staying lean and mean, you know, at the same
45:58
point so we can keep our costs down.
46:00
You know, but our goal is, you know, to, to get higher quality
46:02
products to our customers at the, you know, best price possible.
46:05
Sam Silvers: Yep.
46:05
Tyson Rule: You know, and that, you know, whether that be, you know,
46:08
I call it a SKU, but if there's 40 products or whether it's 140 products,
46:11
that's kind of our, our goal.
46:12
Yeah.
46:13
Sam Silvers: Yeah.
46:13
Tyson Rule: You know, and, and in an efficient process where, you know,
46:15
whether it's a feed store that needs to have it, you know, in that week,
46:17
or if it's a, you know, end user that need it, you know, in two days.
46:20
I mean, so we're trying to make that, figure out the, the business side of
46:24
the process to get that all to them in the most economically way possible.
46:27
Sam Silvers: And, and it's, y- you know, you say that, a- and I, me and
46:31
you've talked about this too, is I, I'll go buy something and I'm like, "Oh,
46:36
shit, y'all carry that too," you know?
46:37
Like, I-
46:39
Amber Rule: Mm-hmm.
46:39
Sam Silvers: If getting the, the amount of products that y'all do carry out
46:41
there and letting the general public know- Right … like, "Hey, if, if you
46:45
need it, they probably got it." Yep.
46:47
Amber Rule: Yep.
46:47
Sam Silvers: So-
46:48
Amber Rule: We brought a little bit of everything here to the
46:49
booth, um, I'd say for the most part, a little bit of everything.
46:52
Yep.
46:53
Um, obviously limited supplies 'cause Amber can only pull so much in the
46:58
trailer, but- Yep … we already went… Well, we won't go down that road.
47:01
Yeah,
47:01
Tyson Rule: we,
47:01
Amber Rule: we, we ran out of- Our Louisville
47:02
Rule Episode Main w Audio: stores
47:02
… Tyson Rule: a couple products already, and Amber's grumpy with me- … because
47:05
I would let her pack more than what we could t- you know, carry.
47:08
Amber Rule: I blew out a couple tires one year getting to Louisville
47:10
with the- Oh … enclosed trailer.
47:11
It was real great, so,
47:12
Logan Newsom 2: What's, what's the, what's the number one product that you guys sell?
47:15
What's the number one SKU that goes out the door, like, without question,
47:17
you're like, "I know we're gonna ship that out every single day"?
47:19
Tyson Rule: I would say Bark is one of the, our, our favorite products
47:21
that- Bark Surshine … Surshine, that goes out across the board.
47:23
Just-
47:24
Amber Rule: Yeah.
47:24
Tyson Rule: Or Thick.
47:25
Yeah, it's, it's- Thick Grazing
47:26
Logan Newsom 2: Thick, Thick's a product, yeah, I mean, we didn't, uh-
47:28
Tyson Rule: It, it- We didn't get it … depends a lot on the, on the time of year.
47:30
Logan Newsom 2: Seasonally.
47:30
Yeah.
47:30
Seasonal.
47:30
You know, seasonal stuff.
47:31
Yeah.
47:31
So there's certain- I'm just curious what that looks like, you know, like-
47:34
Yeah … you know, those established products, you know, like, A, without
47:36
question, like if that pallet's getting low we gotta, we gotta re-up
47:39
'cause it's- Yep … it's time.
47:40
Yep.
47:41
Yeah.
47:41
Amber Rule: And I- I, it probably, like you said, depends on the time of year.
47:44
Um, the feed guys, you know, we're all about education and
47:47
getting that information out.
47:48
Um, the feed guys are on the front pave of our, page of our website, so
47:52
depends on if you're starting your lamb or if you're at the show, I
47:54
mean, on what they're gonna buy, um.
47:56
Yep.
47:57
Sam Silvers: Really neat.
47:57
Amber Rule: we have Goop, we have Glow launching, um, here at Louisville.
48:02
We also have our H2 product that's gonna be launching here.
48:05
Yeah.
48:05
And, um- Yeah,
48:06
Tyson Rule: I think that's a product that a lot of Texas guys know about-
48:08
Yeah, a lot of Texas guys … right now.
48:09
Yep.
48:09
But hasn't probably been a nationwide product, and I think as far as, like,
48:12
on the daily hair care, I mean, we've, we've tried all of them, you know, as
48:16
far as what you spray on on a daily basis, and I think that's been one
48:18
of the products that we feel like has strengthened our hair follicles.
48:21
A- as you grow that stuff and it gets longer and longer, I mean, it gets…
48:23
it's, it's harder to keep it healthy.
48:25
Sam Silvers: Yeah.
48:26
Tyson Rule: And trying to keep it thick and dense, and that's been o- one of our
48:28
go-to products the last, you know, I guess four or five months as far as on this
48:32
season, especially when it's hot outside.
48:33
I mean, it's a little bit different when it was up north
48:35
and it was a little cooler.
48:36
Mm-hmm.
48:36
But as you're going through that, you know, in the seasons of, uh, the
48:39
Texas heats and the Oklahoma heats, I mean, that, that product's worked
48:42
great as far as not getting it greasy, not weighing it down, and making the,
48:45
you know, the hair follicle and the hair particle itself just stronger.
48:47
Sam Silvers: Yep.
48:48
Great product.
48:48
Logan Newsom 2: Yep.
48:49
Great-
48:49
Sam Silvers: Great people behind it,
48:50
Logan Newsom 2: too.
48:50
Yep.
48:50
Yep.
48:50
Big supporters of Drenchline.
48:51
I know Sam's used that… Y- y'all have used that for
48:53
what, probably two years now?
48:54
I mean-
48:55
Sam Silvers: Yeah … kinda since the- Maybe going on three now.
48:57
Yeah.
48:57
I don't know.
48:57
When it first came out, we started using it.
48:59
Tyson Rule: Yeah.
48:59
That's one thing I, I like, you know, s- as far as, like, why we're at
49:01
Louisville, when people ask, you know, "Hey, what can we do at the booth?"
49:03
You know, if there's a new product out there that, you know, that you utilize,
49:06
that, you know, you're trying to figure out, hey, more people need to know about
49:08
this product, come talk to us about it, 'cause we, you know, we love finding out
49:11
about the new things that are out there and, you know, we're gonna try it for,
49:14
you know, s- six months, you know, to a year to find out whether how it fits
49:17
in, or we're gonna ask a whole lot of people and a whole lot of questions.
49:20
Uh, but you know, if it's a product that we think, you know, makes sense,
49:23
you know, and more people need to know about it, I mean, we'd love to, you
49:25
know, love to start carrying those.
49:26
Logan Newsom 2: Well, I don't think there's any question, I mean, from, from
49:29
start to finish, um, you know, if you're a first-year, uh, sheep kid, goat kid-
49:36
Pig kit, cattle kit, I mean, brushes, hair care, muzzles, blankets, base feed-
49:43
Sam Silvers: Wraps
49:44
Logan Newsom 2: wraps, uh, stock show supplements, you know, stock show
49:48
secrets, all of the, like, you know, a good, good chunk of their stuff's here.
49:51
Obviously, you know, we've talked a little bit about Gold Dust, you know,
49:54
last week whenever, whenever that was, whenever we had, had Driven.
49:56
But I don't, I can't, I was looking around here, you know, just looking
50:00
at what's in the booth and, you know, thinking about what we use at home,
50:03
what we use at a show, and like, I don't know if there's really anything
50:05
that I'm just like, "Hey- They
50:06
Sam Silvers: got it all.
50:06
Tyson Rule: Yeah.
50:07
We got Judy- It's here … Judy's Western Wear over on the side.
50:09
We love her canvas blankets.
50:10
I know she's a s- sponsor of your guys' event.
50:12
Absolutely.
50:12
Sam Silvers: Supported us as
50:13
Tyson Rule: well.
50:13
Sam Silvers: And-
50:13
Amber Rule: Yeah, that's- We've had her on our, um… We've been
50:15
carrying her stuff for a long time.
50:17
About
50:17
Tyson Rule: four, five, six years now.
50:18
Amber Rule: Five, six years.
50:19
Yeah.
50:19
Tyson Rule: Yeah.
50:20
Yeah.
50:20
They're the, the best blankets in the country.
50:22
I mean, so- Sure … it's one of those deals that- For sure … when, when
50:24
you have kids that have been showing for 15 years, it makes a difference.
50:26
So you, you know, bad for her 'cause she can't resell stuff
50:29
as often, but, you know- Yeah.
50:30
… good, good for us, uh, you know, frugal parents who wanna spend more
50:32
money on livestock and less- Right
50:33
and supplements and
50:34
less money on blankets, so.
51:03
Logan Newsom 2: we've talked Rule.
51:04
We've talked about some of, you know, the base feeds.
51:06
We've talked about, you know, the backstory.
51:09
Louisville, huge, huge opportunities, huge moments have
51:13
happened here for y'all's family.
51:15
Yeah.
51:15
Um- You were a
51:16
Amber Rule: part of it one time.
51:16
Logan Newsom 2: Yeah, one time.
51:17
Um, what, what is, what is Tyson or Amber's favorite Louisville moment?
51:23
Tyson Rule: I'm jumping on this one.
51:24
So, uh, I actually made a post about this, 'cause I thought it
51:26
was, you know, so amazing for me.
51:27
But we had a 10-year-old Maverick, uh, at Louisville showing us out down
51:31
the Grand Drive, and And we struggled forever with, you know, you know, the
51:35
kid only weighs 80 pounds as a, you know-
51:37
as, as a sixth grader, so we're, you know, Shep understands, you know-
51:40
Yeah … Sam and I are on that same page.
51:41
But, you know, we struggled forever, and I couldn't get him to go set a back leg.
51:45
He wanted to be the, "Hey, I'm gonna push this thing back into shape." I'm like,
51:47
"You know, buddy, your sheep's too good.
51:48
You're gonna have to learn how to set a back leg."
51:50
You know, finally in the, in the Grand Drive at Louisville, I mean,
51:53
Maverick went back there and, you know, actually s- you know, set a
51:55
back, you know, off show side back leg.
51:57
You know, sheep never moved, got it set up, and, you know, it was fun
52:00
for me to watch him actually stick that thing as well as, you know- Mm
52:02
the 18 to 21-year-old kids are out there, and then, you know, get
52:06
rewarded on it, too, as being top five.
52:07
Yeah.
52:08
Logan Newsom 2: So
52:08
Tyson Rule: that was-
52:08
Logan Newsom 2: Yeah.
52:08
Yeah, I was gonna say- Yeah … that, that one- That one … slipped in there and-
52:10
Yeah … got, got in on the big action.
52:12
Tyson Rule: Yeah.
52:12
That's fun.
52:12
Ma- Madison was fun for us on that side.
52:14
I guess it's probably, I'm gonna jump on Amber, 'cause I mean, I know that
52:16
that was, that's her big deal, but- Yeah
52:18
that was, uh, as we were trying to get Madison to win every one of the
52:20
national shows, I mean, that was, uh, you know, we took that sheep there and,
52:23
you know, sat, sat him home over Kansas City knowing that that, you know, he
52:27
was gonna be a home run hitter, so-
52:28
Amber Rule: Yeah
52:29
… Tyson Rule: and look good on the big stage.
52:30
Amber Rule: Yeah, that was, that was an incredible year for her.
52:32
Um, Kansas City, uh, and Louisville the same year was, it was kind of
52:37
awesome, um, all on Rule Supplements.
52:40
Nice little plug to ourselves.
52:41
Yeah.
52:41
But, um, yeah, it was fun.
52:44
Uh, Logan was actually the judge that year, that-
52:47
Tyson Rule: He didn't like us, to be honest, you know, at that point- … so
52:49
we were, we were pretty nervous and pretty scared of showing to him at that point.
52:51
But, you know, he- Scared
52:53
Logan Newsom 2: of this guy?
52:53
Pretty intimidating, you know?
52:54
Amber Rule: So-
52:55
Tyson Rule: He liked them exotic.
52:56
You know, he was, he was back on that tall and up and out phase.
52:59
And then, you know, we knew that he was a Texan at heart, so we
53:01
just- … we, we took the big, thick one.
53:02
Exotic,
53:02
Sam Silvers: like his hair and dress code?
53:03
Tyson Rule: Yeah.
53:04
We knew that, we knew that shag was important at that point, so.
53:06
Yeah.
53:06
Sam Silvers: Yeah, absolutely.
53:07
Amber Rule: That was probably a, a, a big highlight of Louisville
53:09
for me anyway, was that moment, um, and reliving that moment, and yeah.
53:14
Tyson Rule: What about you, Sam?
53:15
You got any big, uh, moments from Louisville?
53:17
Sam Silvers: Uh, there's several that I could mention- … when I
53:20
was younger that, that, uh, probably not suitable for public knowledge.
53:24
We
53:24
Amber Rule: said we had
53:24
Sam Silvers: to
53:24
Amber Rule: keep it PG-13, right?
53:25
Rule Episode Main w Audio: Um,
53:25
Sam Silvers: yeah, yeah, PG-13.
53:27
Okay.
53:27
We used to have a lot of fun there.
53:28
Um, pro- y- you know, as in my adult life, probably the biggest was, was
53:32
watching State win the Southdowns there.
53:34
Yeah.
53:34
Yep.
53:34
Um, that was really cool.
53:36
Um, Jim just happened to be there.
53:38
It was a gopher.
53:39
Jim just happened to be there- Yeah
53:40
with the judging team.
53:41
He didn't know we were taking a sheep, and he came over and watched, and, and
53:44
she won, and, and, you know, it was a big deal for us, but like you said,
53:48
for the Midwesterners, it's an even bigger de- and Jim was just in tears.
53:51
Yeah.
53:51
Aw.
53:51
Like, 'cause he had never done that.
53:52
I remember that.
53:52
Yeah.
53:53
And, and that was really, really cool.
53:54
That was fun.
53:54
I mean- That was awesome … just to be a part of that.
53:56
Logan Newsom 2: Yep.
53:56
I think that's the crazy part.
53:59
Whenever I first started coming, to the North American, like, just not ever, we
54:03
never came as, you know, kids showing.
54:05
Like, we didn't, we didn't come up here and do it.
54:07
Sydney came there one year whenever, I don't know, she was kinda
54:11
midway through her show career.
54:12
But we came up there a couple of times, maybe to watch, but, like, just- How,
54:18
and I'm, I'm not downplaying this, you know, but it's just, it was such
54:21
a, it felt like for the m- you know, folks that have been coming for a long
54:25
time, it's the exact same way like we feel if you get along at Houston.
54:27
Some folks, you know, if they win Houston, some folks if you win a class, I mean,
54:31
it's just such a big stage, and whenever you get fortunate enough and get lucky
54:36
enough to slip one in there, I remember when Joe had reserved Dorset- Mm-hmm
54:40
you know, and like, I'll be honest, like for a Texan, you know, I'm kinda
54:43
like, "Oh, wow, we were reserved Dorset." Like, you know, like that
54:45
wasn't that big a deal, but like-
54:46
Sam Silvers: Just don't tell anybody at home.
54:47
Logan Newsom 2: Yeah.
54:47
No, like we don't, we didn't, we, we didn't, we didn't promote that picture.
54:50
Uh, we didn't get a banner made.
54:51
You know, we didn't do anything.
54:53
Uh, full disclosure, it was a Fine Wool.
54:55
They just made us show it in the Dorsets.
54:57
But you know, like it was just such a huge deal.
54:59
I mean, that show is so big and has the, the reputation, the history, and
55:03
what it's, you know, what it's done.
55:04
And you know, if you are a stock show enthusiast and you come up here, I think
55:09
the unique part, this is one thing that I've always really, really enjoyed, I
55:12
like going and watching the other stuff.
55:14
I like going and watching like the frame sheep and, you know, maybe
55:16
some of the purebred stuff Those guys are just as crazy as we are Oh,
55:20
Sam Silvers: 100%.
55:21
Logan Newsom 2: You know?
55:21
And just to sit and watch and see how passionate they can be, and just
55:26
listen and just see, you know, dialogue back and forth and what they're
55:30
doing to prep and get ready, like-
55:32
Sam Silvers: And the sales that are going on too.
55:34
Yeah.
55:34
I
55:34
Logan Newsom 2: mean, there's a lot going on.
55:35
Yeah, I mean, it's just such a unique experience that if you haven't had a
55:37
chance to come up and you are involved in this or got young kids and, and,
55:41
and wanna play this game at a high level, it's something I don't think,
55:43
without question, you better, you better come up and, and just sit and watch.
55:47
Like, I know we've had some families before that literally sat in the stands
55:50
with their kid and just watched the show.
55:52
Sam Silvers: Well, a- and I think too, you know, the kids can show
55:54
at a younger age at Louisville too.
55:56
Yeah.
55:56
So that was something that we did.
55:57
We always made sure to take Shep up there, and he had two…
56:00
What is it, two or three years of experience on a really big stage- Mm
56:05
… before we ever showed at the Texas Majors.
56:07
Texas Majors.
56:07
Yeah.
56:07
And, you know, the first time he goes in the ring at the Texas Major, it's,
56:11
you know, he's not starstruck, you know?
56:12
Not looking up at the lights- For sure … and chasing the birds and all that stuff.
56:15
He's been there before.
56:16
Yep.
56:16
So that, that's kind of a neat thing about Louisville too, is if you're, if
56:19
you wanna be serious about it- Absolutely … get your kids to Louisville.
56:22
Do showmanship, learn.
56:24
Logan Newsom 2: Yep.
56:24
Yeah.
56:24
Tyson Rule: I remember when we talked about, uh, as far as, you know, big w-
56:27
big parts of Louisville and kind of some of my biggest moments, and I can't…
56:30
I think it was, might have been '25, but we ended up having… '25
56:33
or '24, we had, uh, the grand in all species on our rival feeds.
56:38
Oh, wow.
56:38
So, I mean, that was, you know, as a, as the young guys, you know, as far as,
56:41
you know, we weren't the, you know, the Archer Dan- you know, Daniel Midland.
56:44
You know, we were, you know, the, I guess I call them the legacy feed companies,
56:47
the Purinas, you know, that, you know, had probably been doing that for a while.
56:50
I mean, it was fun for us to be the young kids, you know, and the new guys
56:52
on the block, you know, and have, you know, where, you know, the, the pigs, the
56:55
cattle, the sheep, and the goats, all, all four species, you know, being, you
56:58
know, on, on our feed and supplements was, uh, pr- was pretty awesome for us.
57:01
Logan Newsom 2: That's big.
57:01
That's huge.
57:02
Yeah, absolutely.
57:03
Yeah.
57:03
Awesome.
57:04
That's huge.
57:04
Absolutely.
57:04
When was, uh… Did you win Louisville?
57:07
When?
57:08
Tyson Rule: So I, not myself, never won Louisville.
57:10
Okay.
57:10
Our first Louisville Grand was in 2010 with, uh, Cooper Newcomb.
57:14
Logan Newsom 2: 2010?
57:14
Tyson Rule: Yep, Elk City, uh, with one that we raised.
57:17
Logan Newsom 2: Okay.
57:17
Tyson Rule: Um, we've had a lot of thirds and a lot of fourths overalls.
57:21
Uh, Madison, our daughter, won in 2019.
57:24
So it's, uh, we've, we've had a great run here.
57:26
Yeah.
57:26
I mean, it's been fun and, you know, it's, uh, it's not easy.
57:30
Amber Rule: And then you have Mad with his Southdown.
57:31
Tyson Rule: Yep, Mad with his Southdown.
57:32
Logan Newsom 2: Mad with his Southdown.
57:32
Yep, yep.
57:33
Tyson Rule: So, and I think we've had, uh, yeah, we've had, I think
57:35
Sadie Allen was fourth overall.
57:37
Gabby Rout was, uh, fourth overall.
57:39
We've had a, had a good run with, you know, customers, uh, both on the Rule
57:42
sheep coming in, and then now it's been fun on the Rule Suffolks side.
57:45
And you know, those people come up to you after they, you know, how, you
57:47
know, they have a good day at the show, then they'll come out to the booth
57:50
and tell us about it and so forth, and that's kinda cool for us to, you
57:52
know- That is, yeah, that's- They'll bring, they'll bring their banners up.
57:53
We'll get pictures, you know- Yeah, that's a
57:54
Logan Newsom 2: neat
57:55
Tyson Rule: deal … I think I've taken, uh, at the b- at the booth.
57:56
Logan Newsom 2: Hit on that real quick, and I know I talked about it a little
57:58
bit, and I'm not familiar with it.
57:59
I know that I've probably heard Ty, you know, talk about it, but back whenever,
58:04
I'd say whenever you were showing, you guys would have sheep in Kansas City.
58:08
Is this right?
58:09
Mm-hmm.
58:09
And then you would have sheep here.
58:10
I mean, it almost reminds me, like, whenever we showed at Fort Worth
58:12
and then drove across to El Paso.
58:13
El Paso, yeah.
58:14
I mean, you would have sheep in two different places.
58:16
You would show and immediately- Right … you'd head to Louisville?
58:19
Tyson Rule: Yeah.
58:19
You would, uh, I think you'd finish the show and, uh, either that night
58:21
you would take off and start driving halfway, or the next morning you would
58:24
get up, uh, you know, before sunlight and head out to Louisville, try to make
58:27
the, make the ring at both of them, so.
58:29
Logan Newsom 2: Get there to do it at both of
58:30
Tyson Rule: them.
58:30
I can't… You know, now it's hard to imagine, you know, on
58:32
that side of it, but it's, uh, it was a, it was an event back then.
58:35
Logan Newsom 2: Can you imagine leaving Kansas City and thinking,
58:37
"All right. I'm gonna go get ready and do this all over again"?
58:39
Like- No.
58:40
Tyson Rule: Oh, my.
58:40
And have to have, you know, a separate set of parent- Yeah
58:42
one, one parent at Kansas City,
58:43
Amber Rule: one parent at Louisville.
58:44
I think we do
58:44
Logan Newsom 2: that called Texas Majors, right?
58:45
Yeah.
58:45
Yeah.
58:45
Like Yeah, dang near.
58:46
Yeah, dang near.
58:47
Yeah, that's exactly right.
58:47
Amber Rule: I mean, last year was our first year, uh, taking a whirl at
58:50
that, and it was quite the experience.
58:52
Yeah.
58:52
You don't get to see your house much in the winter.
58:54
Logan Newsom 2: That, um- … that's, I remember g- guys talking about,
58:56
like I said, we didn't, we didn't ever experience that, but that seems
58:59
like… Which we had it a little bit.
59:01
We, you know, we used to leave Fort Worth, and somebody would… El Paso used to
59:04
have a… They had a major show out there, and, um, we would leave Fort Worth and
59:09
then, you know, the mom or the dad or the ag teacher or whoever was helping,
59:12
somebody would have the sheep already headed that way, and, you know, kids and
59:15
parents or, you know, carpool or whatever would jump in and, and, and run across the
59:19
state and get ready to do it again, but-
59:21
Sam Silvers: Get your vehicle stolen
59:22
Logan Newsom 2: out there.
59:22
Get your stuff stolen.
59:23
Tyson Rule: Yeah.
59:23
Logan Newsom 2: But you could sneak across the border and beat the shop owner.
59:26
Tyson Rule: Is that El, El Paso?
59:26
Is that deal, right?
59:27
Logan Newsom 2: Yeah.
59:27
Yeah.
59:27
Yeah.
59:28
Yeah.
59:28
You, we wouldn't do that in today's world, like-
59:30
Sam Silvers: No
59:31
… Logan Newsom 2: but yeah.
59:32
Not, not that, no.
59:32
It was, it was fun back in the day.
59:33
Yeah, I'm so glad that we don't have to do it now as stock show dad.
59:36
Sam Silvers: Yeah.
59:38
Logan Newsom 2: Okay, what else?
59:39
What else do you wanna hit on?
59:40
Well, we got, uh, we have, uh, the booth location is…
59:43
Amber Rule: Northwest 1… Northwest 164.
59:46
Logan Newsom 2: Northwest 164.
59:47
Amber Rule: Northwest 164.
59:47
Right in the doors.
59:48
Right
59:49
Logan Newsom 2: in the doors.
59:49
Right by Sidell- Right by Sidell … Equipment.
59:50
Right by Sidell.
59:50
All the blue c- all the blue equipment, and then they're,
59:52
they're right there Huge giveaways.
59:54
We're gonna talk about the Drenchline code that, uh, guys can use to order online.
59:58
Amber Rule: Drenchline10.
59:59
Logan Newsom 2: Drenchline10 for 10% off your orders
1:00:01
Amber Rule: It is 10% off.
1:00:01
Um, that's during Louisville, so it starts on the 5th and runs through the 21st.
1:00:06
Logan Newsom 2: Awesome.
1:00:06
5th through
1:00:06
Sam Silvers: the 21st.
1:00:07
Logan Newsom 2: Awesome.
1:00:07
Jump on there.
1:00:08
Code
1:00:08
Sam Silvers: Drenchline10.
1:00:09
Logan Newsom 2: Yep, jump on there.
1:00:10
Save you a little money on, on some of that
1:00:11
Amber Rule: freight we talked about.
1:00:12
Online only, uh, not- Online only?
1:00:13
Yep, online only, so that's online orders.
1:00:15
Um- 10% off- … 10% off
1:00:17
… Tyson Rule: anything
1:00:18
Sam Silvers: that y'all have online.
1:00:19
Tyson Rule: Correct.
1:00:19
Sam Silvers: Correct?
1:00:20
Amber Rule: Yep.
1:00:20
Sam Silvers: Perfect.
1:00:20
Logan Newsom 2: Very good.
1:00:21
Tyson Rule: Get in on it.
1:00:21
Tyson lost that battle, just to give you a heads-up, so good job,
1:00:23
Sam, good job, Amber, on that-
1:00:25
big discount.
1:00:25
Yep.
1:00:26
Logan Newsom 2: What
1:00:26
Tyson Rule: were
1:00:26
Sam Silvers: you wanting to give, like .25?
1:00:28
Tyson Rule: I, I run the numbers on it, so I know how, I know how we stay lean
1:00:30
and mean, so it's a little trickier, so- … anyways, uh, you know, Maverick's
1:00:34
not gonna be getting the, uh, you know, the Xbox for, uh, Christmas anymore.
1:00:37
No Xbox for Maverick.
1:00:37
You know, we're gonna have to go for rocks and sticks, but we'll make it work.
1:00:40
Logan Newsom 2: Yeah.
1:00:41
Hey, talk about real quick on, on the Rule Supplement side, it's obviously you two.
1:00:44
Uh, I know you got a, a, a team behind you, but, um-
1:00:49
Tyson Rule: Yeah,
1:00:49
Logan Newsom 2: we, we need to mention that … any outside sales
1:00:50
folks that are need mentioning?
1:00:52
Tyson Rule: Who do you got?
1:00:52
Yeah, so, you know, we got a couple, couple, uh, key
1:00:54
individuals that work for us.
1:00:55
Uh, you know, we have, uh, Blake Goss is our pig specialist that, you
1:00:58
know, he helps us create products on the pig side, uh, lines 'em
1:01:01
up, you know, gets us lined out.
1:01:03
Does a ton of test trialing for us, um, you know, helps develop,
1:01:06
develop and run, so he's, uh, a big influencer on that side for us.
1:01:10
Uh, we have Jurahee Silvers, uh, S- Sam's wife.
1:01:13
New employee to bring in to, uh, help us with wholesale, uh, feed
1:01:16
store and distributor orders.
1:01:18
Uh, helps them, uh, make sure that we get the, the right products to them
1:01:20
at the right time, uh, in the right quantities, so that's been awesome
1:01:23
for us, uh, to have her helping that role and really kinda give us…
1:01:26
You know, while we're on the road, it gives us a, a, a phone call that people
1:01:29
can ca- get ahold of on a daily basis.
1:01:31
Right.
1:01:31
So that part's been awesome.
1:01:32
Uh, we just brought in a kid named Owen Brinker, uh, is actually a, a Yankee,
1:01:37
uh, transferred down to Texas Tech, then went to be a Yankee again and now he's,
1:01:41
uh, back to, back in the South again.
1:01:42
So, uh, we're pretty pumped about him, and he's, uh-
1:01:45
Sam Silvers: Glad we got him converted.
1:01:46
Tyson Rule: Yeah.
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He's here.
1:01:47
He just
1:01:47
Amber Rule: didn't wanna be on the podcast
1:01:48
Tyson Rule: today.
1:01:48
Yep.
1:01:49
Sam Silvers: He didn't wanna be on it?
1:01:50
Tyson Rule: Yeah.
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Yeah.
1:01:50
So we're having him run around and grab some content, but, uh, you know, he's
1:01:53
gonna have kind of a all-encompassing role of kinda learning the entire business
1:01:55
side of it, so that way, uh, in theory, maybe he can kinda, can start picking up
1:01:59
some of those items and take some of them off my plate so people can, can appro-
1:02:02
you know, can have a daily person to, you know, hit on, uh, be able to approach
1:02:05
and bring up and has a ton of experience on both the, you know, the repro and
1:02:09
the show side, uh, as far as, you know, what works and what doesn't work.
1:02:12
Uh, he knows our products very well, I mean, so that's been the awesome part.
1:02:14
So as you have questions on, you know, both sheep, goats, pigs, cattle, I mean,
1:02:17
all the above, uh, he's a great resource to have on that side, and, you know, a,
1:02:22
a tremendous evaluator on, uh, on the livestock side, so, I mean, understands
1:02:25
what they need to look like, what they need to handle like and how to work them.
1:02:27
So those, uh, and we have Jordan Ambry, he's kind of been our business
1:02:30
development manager to help us, uh, with some of those bigger relationships and
1:02:33
new products that we're bringing on.
1:02:35
Um, helps kind of- He'll do a lot of, uh, work on trying to make sure that,
1:02:39
you know, the people that do have new products they wants to try, he, you know,
1:02:41
helps on that process and, uh, make sure that, you know, they are a product that
1:02:44
we think is, uh, of value to be able to bring on and, uh, bring sources and,
1:02:48
and also works with, uh, some of the distributors as far as throughout the
1:02:51
country on those bigger relationships that we wanna make sure that, hey, this
1:02:55
small feed store, um, you know, that is a, you know, is a, is a member of
1:02:58
the, you know, the associated feed or the early bird or the call box side.
1:03:02
Uh, make sure that, you know, those feed stores have a knowledge base too to help,
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uh, with them on orders and so forth.
1:03:08
Sam Silvers: Awesome.
1:03:08
Logan Newsom 2: Yep, very good.
1:03:09
That's what I knew.
1:03:10
I knew there was a handful of those guys that helped pull the rope, you
1:03:13
know, and wanted to make sure and kind of mention them, and so if, if Tyson
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or Amber aren't, um, you know, readily available, there's obviously some folks
1:03:19
that you can reach out that, that are very knowledgeable and, um, you know,
1:03:23
all guys that you've mentioned there and, and ladies that, um, have been successful
1:03:27
and, you know, have operations of their own and, and, uh, certainly could be
1:03:31
a great resource to, to reach out to.
1:03:32
Tyson Rule: Yeah.
1:03:33
But, you know, we're a big, uh, you know, A-team player guy as far
1:03:36
as, uh, you know, people we wanna have associated with our brand.
1:03:38
I mean, they… You know, we want the best of the best.
1:03:40
Um, so, you know, we've kind of tried to develop a, you know, a small core
1:03:43
group that we can keep, uh, you know, that we can have, you know, s- you know,
1:03:47
have the same ideals and beliefs of, uh, our company and what we want, you
1:03:50
know, what, you know, what we believe in, and have them push out, you know,
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and as far as being able to help out.
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But, you know, you know, we think that having those, you know, tier one
1:03:57
talent people that, you know, really understand the industry, understand
1:04:00
our products, uh, understand what, you know, livestock should look like,
1:04:04
and are down in the trenches and on a day-to-day basis, I mean, they're
1:04:06
either at stock shows or they've been feeding the animals, I mean- Yeah
1:04:09
we want the, th- that core to be the, you know, the core of Rule Supplements.
1:04:13
Logan Newsom 2: Absolutely.
1:04:13
Tyson Rule: Yeah, absolutely.
1:04:14
Logan Newsom 2: I think you got to.
1:04:14
I mean, that's the… That's the ones that folks wanna reach out to.
1:04:17
Yeah.
1:04:17
You know, that's the ones they wanna reach out to and, and, and pick their
1:04:20
brains and, you know, they've, they've seen the ins and outs of it, and
1:04:23
they've seen the good and the bad.
1:04:24
You know, like we think we say it a lot on here, we're not experts.
1:04:27
We've just screwed up so many more times than anybody else has.
1:04:29
Than anybody else,
1:04:29
Sam Silvers: yep.
1:04:29
Yep.
1:04:30
Yep.
1:04:31
Absolutely.
1:04:31
Well, Tyson, Amber, thank you again.
1:04:34
Yeah.
1:04:34
Thank you.
1:04:34
Um, folks listening, be sure to stop by the Rule Supplements
1:04:37
booth here at Louisville.
1:04:39
Um, if you order online, use DRENCHLINE10 code.
1:04:42
Yep.
1:04:43
10% off.
1:04:44
Tyson doesn't like it, but you're
1:04:45
Amber Rule: gonna
1:04:45
Sam Silvers: get
1:04:45
Amber Rule: 10% off.
1:04:46
No, Tyson doesn't like it.
1:04:47
Sam Silvers: Yeah.
1:04:47
Amber Rule: I, I should say- I guess I'll throw him under
1:04:48
the bus too a little bit too.
1:04:49
Um, if we do run out of product, which we have on some of them, um, Sullivan
1:04:53
Supply is a big distributor of ours.
1:04:55
They're located back on the corner- Yep … um, in the same expo hall here, so.
1:04:59
Sam Silvers: Yep.
1:04:59
And remember, if you order twice, it's technically 20% off.
1:05:03
Amber Rule: You can only use it once.
1:05:05
Sam Silvers: That's… I love… Sam
1:05:05
Logan Newsom 2: is not in charge of math.
1:05:06
Yep.
1:05:06
You know, after Drench Line passes hopefully.
1:05:07
That's why there's Dre, folks.
1:05:08
Ladies and gentlemen, Dre Silvers.
1:05:10
Reach out to her.
1:05:11
Sam Silvers: Thanks again.
1:05:12
We'll see you down the road.