Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Pizza Shop Used a Secret Menu to Beat the Chains
In Episode 76, Lucas and Luna visit Luigi's Slice House in Portland, Maine, a small pizzeria that grew revenue 32 percent year-over-year by building a digital-only secret menu. Owner Maria Conti turned her Instagram recipes into a loyalty mechanic — customers who followed the shop on social media unlocked off-menu items like the 'Hot Honey Soppressata' and 'Truffle Mushroom White Pie'. The strategy drove 1,400 new Instagram followers in six months and boosted average check size by 18 percent. Lucas breaks down how scarcity, exclusivity, and low-cost digital tools…
The skinny
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