E021 - Rich Walker, Direct Mail Deep Dive

Affiliate Marketing For Lenders · Feb 12, 2025 · 1h 39m

Rich Walker is a 35-year industry vet who’s been responsible for over 10 billion pieces of Direct Mail.

Rich has led direct marketing teams at Capital One, the Winterberry Group, Deluxe Corporation, 2nd Order Solutions, and more recently, Aven.

So we jumped at the opportunity to get his take on how lenders can leverage Direct Mail to grow their customer acquisition programs.

We Discuss:

1️⃣ Why Direct Mail still matters

-$3B in spend per year

-The power of pre-screened marketing

2️⃣ Who should explore Direct Mail

-High response, low LTV

-Low response, high LTV

-Breakdowns by product category…