Latest / Ridiculous History / The CIA Paid War Spies with Stuff From the Sears Catalog
Transcript
- 0:00Speaker 1: Ridiculous History is a production of I Heart Radio. Welcome
- 0:27Speaker 1: to the show Ridiculous Historians. As always, thank you for
- 0:31Speaker 1: tuning in. Hello. My name is Ben Bullen and I
- 0:34Speaker 1: am I. I don't know if I'm addicted, but I'm
- 0:38Speaker 1: going through a real serious shopping online phase. What about you, guys?
- 0:42Speaker 1: You know, can you hear my squeaky chair? You guys? Yes,
- 0:46Speaker 1: I can totally hear it. Do you think they shipped
- 0:48Speaker 1: me a chair? Is that a thing you can order online?
- 0:50Speaker 1: Or is that too big? We'll have to put it
- 0:52Speaker 1: together myself because I'm not down with that. What do
- 0:54Speaker 1: you think you can order them online? I think as
- 0:56Speaker 1: simply would be required, and I also think yes, they
- 0:58Speaker 1: probably would not ship it. At this point, I can
- 1:00Speaker 1: do some assembly. I can't. I mean, you know, if
- 1:03Speaker 1: you can send me, I'll put on the wheels, but
- 1:05Speaker 1: I don't want to have to put the back on
- 1:07Speaker 1: the chair, you know what I mean, A nice middle
- 1:09Speaker 1: ground level of assembly. I love. I love building furniture. Uh,
- 1:13Speaker 1: that's you. You're an old prout, that's me. So so
- 1:17Speaker 1: if you ever have furniture you want built, and you
- 1:20Speaker 1: have some kid or something, I will totally do it.
- 1:23Speaker 1: That stuff is fun for me. It's like legos. It
- 1:25Speaker 1: is true. It is true. It's like I don't mind
- 1:27Speaker 1: building like an Ikea thing. I got an Ikea bed
- 1:29Speaker 1: with like the drawers underneath, and those drawers were real
- 1:31Speaker 1: pain in the butt to get in place. But I'm
- 1:33Speaker 1: really glad I did it. I very much like my
- 1:35Speaker 1: Ikea schvarn Um. But no, I've been doing a ton
- 1:39Speaker 1: of online shopping, Ben, just you know, it's like it's
- 1:42Speaker 1: it's sort of an endorphin rush kind of. I think we're, like,
- 1:45Speaker 1: you know, giving ourselves these brain chemical rewards by shopping
- 1:49Speaker 1: online because it's just that instant gratification, you know. Yeah, agreed.
- 1:53Speaker 1: I don't know about you, super producer Casey Pegram. Have
- 1:58Speaker 1: you been ordering stuff online as well. I've actually just
- 2:01Speaker 1: stuck mostly to like groceries and you know, the occasional
- 2:04Speaker 1: takeout order, not too much in the way of like
- 2:07Speaker 1: buying stuff. I usually buy way more than I have
- 2:09Speaker 1: been buying recently. But it is nice to have at
- 2:12Speaker 1: least like one or two things that are pending you
- 2:14Speaker 1: can kind of look forward to it. It's sort of
- 2:16Speaker 1: differentiates the days a little bit. When you get something
- 2:19Speaker 1: in the mail so um a little bit, but but
- 2:21Speaker 1: not as much as it sounds like you guys are
- 2:23Speaker 1: wait wait, so you're ordering things online to help you
- 2:26Speaker 1: remember what day? It is just no, no, not so
- 2:29Speaker 1: much to remember the day. But it's like if it's
- 2:31Speaker 1: if it's coming on Friday and it's Monday, it's like, oh,
- 2:33Speaker 1: well Friday, I'm gonna get a thing and that will
- 2:35Speaker 1: that will sort of break up the monotony, the Groundhog
- 2:38Speaker 1: day nous of um, you know, every other day of quarantine's. Yeah,
- 2:41Speaker 1: just to mock the passage of time, like a like
- 2:44Speaker 1: a prisoner making a hash mark on the wall every
- 2:48Speaker 1: day or something. I made a really weird online order today,
- 2:51Speaker 1: just a very crazy grab bag. I ordered some led
- 2:55Speaker 1: wall strip lights for my daughter's room, ah, a new
- 3:00Speaker 1: shower curtain, kind of an artsy shower curtain. I wanted
- 3:02Speaker 1: to jazz up my bathroom a little bit and a liner.
- 3:05Speaker 1: And I ordered a new toilet seat because mine is
- 3:09Speaker 1: beyond repair. It's beyond help. You can't just the level
- 3:13Speaker 1: of grime on and is not coming off with a
- 3:15Speaker 1: scrub anymore. So I want to just get a little
- 3:17Speaker 1: refresh for the old back room. During during these lock
- 3:20Speaker 1: in days. Yeah, invest in yourself. I like that. Let's see,
- 3:23Speaker 1: I've ordered, uh, guitar strings, raspberry pie, homebrew kind of
- 3:29Speaker 1: emulator thing, a book that that I love called Around
- 3:34Speaker 1: the World in eight e Trees or something like that. Uh.
- 3:37Speaker 1: And then I've also I'm thinking of like the weirdest stuff.
- 3:40Speaker 1: I've ordered magnetic strips for various non sketchy reasons, stuff
- 3:45Speaker 1: like that. Maybe you know, we should ask folks you
- 3:48Speaker 1: listening along at home, what are some of the weird
- 3:50Speaker 1: things you've been ordering online? And what's the weirdest thing
- 3:54Speaker 1: you've ever ordered in the past. Also, maybe why are
- 3:58Speaker 1: we asking about online ordering? There's a reason it's it
- 4:01Speaker 1: is in fact a sequitur. It's not a non sequitor
- 4:04Speaker 1: um because you know, we take for granted how with
- 4:07Speaker 1: a click of a mouse we can literally get everything
- 4:09Speaker 1: from magnetic strips to guitar strings to toilet seats. Um.
- 4:13Speaker 1: But back in the day, this was a revolutionary idea,
- 4:17Speaker 1: and of course there was no such thing as the internet,
- 4:20Speaker 1: so it had to use this thing we used to
- 4:22Speaker 1: use called paper, where you read like words that were
- 4:26Speaker 1: printed on it, accompanied by vibrant illustrations that sort of
- 4:30Speaker 1: created this kind of culture of the American dream and
- 4:35Speaker 1: this aspirational notion of like, you know, keeping up with
- 4:38Speaker 1: the Joneses and all that, having to have the things
- 4:41Speaker 1: that were depicted in the pages of the Sears catalog. Ah, yes,
- 4:45Speaker 1: there we have it, the Sears catalog. Now, long time listeners,
- 4:48Speaker 1: fellow ridiculous historians, you may remember earlier when the three
- 4:54Speaker 1: of us dove into the strange story of our office building,
- 5:00Speaker 1: which was once a itself a Sears. Uh. Sears played
- 5:03Speaker 1: a huge role in American culture, and I like the
- 5:07Speaker 1: point you made, know about the American dream aspect. People
- 5:11Speaker 1: are kind of yeah, they're buying pants or even in
- 5:14Speaker 1: some cases true story houses, but really they're they're sort
- 5:17Speaker 1: of purchasing a share of this ideal, you know. And
- 5:22Speaker 1: Sears and its catalog changed the world. It's the predecessor
- 5:27Speaker 1: of online ordering. And we can only imagine, without ourselves
- 5:30Speaker 1: being neurologists, that when people ordered stuff from a Sears catalog,
- 5:34Speaker 1: they also got that same rush of feel good chemicals
- 5:38Speaker 1: and it became like this this bedrock of American commerce.
- 5:44Speaker 1: You know, it's it's weird because we talked about this
- 5:47Speaker 1: in our previous episode. These days, a lot of us
- 5:51Speaker 1: think of Sears as kind of like a cautionary tale
- 5:55Speaker 1: about the woes of brick and mortar stores and retail
- 5:58Speaker 1: in general. Right, it filed for chapter eleven bankruptcy. Uh,
- 6:03Speaker 1: and it's often now kind of portrayed as like this
- 6:08Speaker 1: capitalist wasteland. There's something you know, you walk into a
- 6:12Speaker 1: Sears and it's abandoned. But like you said, NOL, at
- 6:15Speaker 1: one time, this publication, the Sears Catalog was like you
- 6:20Speaker 1: might as well have been a best selling book. Yeah,
- 6:22Speaker 1: it's true New York Times as a fabulous article about
- 6:24Speaker 1: the history of Sears leading up to this chapter eleven
- 6:27Speaker 1: bankruptcy you mentioned, um, and it makes a really good
- 6:30Speaker 1: point of how many not only brands it was responsible
- 6:34Speaker 1: for launching on elevating ones that have far outlasted the
- 6:38Speaker 1: Sears brand um in terms of you know, still being
- 6:41Speaker 1: kind of relevant, but also authors and artists creating this
- 6:46Speaker 1: platform where you know, these creatives were able to thrive
- 6:50Speaker 1: and uh a medium where their work was reaching you know,
- 6:53Speaker 1: millions and millions of people. Because the Sears Catalog was
- 6:57Speaker 1: a must must have item, every one wanted it. Even
- 7:00Speaker 1: if you couldn't afford the things that were in it,
- 7:02Speaker 1: you had the Catalog. It was sort of like, you know,
- 7:05Speaker 1: browsing window shopping, you know, from your home in rural America.
- 7:08Speaker 1: We talked about that in the Serious Catalog episode, about
- 7:11Speaker 1: how popular it was in rural America, even if folks
- 7:14Speaker 1: weren't buying the stuff inside of him. But uh, folks
- 7:17Speaker 1: like Edgar Rice Burrows, who wrote the Tarzan books, was
- 7:21Speaker 1: a copywriter, and uh, Lauren Bacall was a model for
- 7:25Speaker 1: the Serious Catalog, and the list goes on. I always
- 7:28Speaker 1: think of some of the images the kind of illustrative, um,
- 7:33Speaker 1: sort of Norman Rockwell esque kind of images of families
- 7:37Speaker 1: and stuff. And that's really what sold a lot of
- 7:41Speaker 1: Americans on this notion of what the American dream really
- 7:44Speaker 1: looked like. Uh. And it wasn't limited to just this
- 7:48Speaker 1: kind of aspirational window shopping. Turns out it actually played
- 7:52Speaker 1: a pretty interesting part in spycraft and the activities of
- 7:57Speaker 1: the c I A uh. And this story begins with
- 8:02Speaker 1: a man by the name of John Wyant. Yes, the CIA,
- 8:06Speaker 1: the Central Intelligence Agency uh named in sincerity not satire.
- 8:12Speaker 1: We should note this is really fascinating because we said
- 8:16Speaker 1: sears went global, but maybe maybe not in the way
- 8:20Speaker 1: most people might assume John Wyant was an intelligence agents
- 8:30Speaker 1: and he was deep in the game. He was deep
- 8:34Speaker 1: in the spy game. And according to him, the SEARS
- 8:37Speaker 1: catalog was a quote almost obligatory thing to have with
- 8:42Speaker 1: you because you see, they ran into a pickle in Vietnam.
- 8:49Speaker 1: They were conducting reconnaissance efforts during the Vietnam War and
- 8:54Speaker 1: they wanted insiders. They wanted natives, locals to help gather
- 8:58Speaker 1: information espe actually along the border with Laos. John arrived
- 9:04Speaker 1: in the area in nineteen sixty six, right in central Vietnam,
- 9:10Speaker 1: and at this time American involvement in the war is
- 9:13Speaker 1: starting to escalate. This is just a year after the
- 9:16Speaker 1: US had deployed what two hundred thousand marines to the
- 9:20Speaker 1: country and started bombing the north part of the country.
- 9:23Speaker 1: And so John takes over this small operation where Vietnam
- 9:28Speaker 1: agents are bringing in, uh, you know, insider info about
- 9:33Speaker 1: the activities of the Viet Cong. Yeah. He was stationed
- 9:36Speaker 1: in a place called Hugh I guess the village or
- 9:39Speaker 1: a city. Really. It was in central Vietnam, and it
- 9:42Speaker 1: was a pretty wealthy place. It was lots of palaces
- 9:45Speaker 1: there um, and it was a stronghold for the American
- 9:49Speaker 1: war effort there in Vietnam, specifically that the intelligence side
- 9:52Speaker 1: of things, and they had we had the US had
- 9:56Speaker 1: deployed two hundred thousand marines and we're bombing northern Vietnam. Um.
- 10:02Speaker 1: He was in charge of kind of maintaining this relationship
- 10:05Speaker 1: between the border of Vietnam and Cambodia. UM and he
- 10:09Speaker 1: got to Hugh in September of nineteen sixty six. Uh,
- 10:15Speaker 1: and he became kind of the handler of the handlers, um,
- 10:20Speaker 1: of the folks who were getting information from villagers, from
- 10:24Speaker 1: from locals about the Viet Cong and their movements and
- 10:28Speaker 1: their activities. And this was dangerous work. I mean, these
- 10:31Speaker 1: folks were essentially what do you call them snitches? I guess,
- 10:35Speaker 1: And you know what happens with snitches. They they end
- 10:37Speaker 1: up in in stitches. Uh. And so this was very,
- 10:40Speaker 1: very dangerous for these folks to be doing this work
- 10:44Speaker 1: in these North Vietnamese secret zones which were along the
- 10:48Speaker 1: border with Laos UM. And a lot of these folks
- 10:51Speaker 1: that were signing up for this kind of dangerous work
- 10:55Speaker 1: certainly weren't going to do it for free. Um. They
- 10:57Speaker 1: were a grarian types, they were farmers, they were handmaking charcoal,
- 11:05Speaker 1: for example, or farming and gathering materials to make furniture,
- 11:09Speaker 1: you know, like handmake furniture and crafts like retan, which
- 11:12Speaker 1: is a I believe been the stem of a palm
- 11:16Speaker 1: tree of some kind. Yep. Yeah, so uh they were
- 11:20Speaker 1: a kind of a barter based system. Uh them. The
- 11:25Speaker 1: currency which was known as the piastre, which I had
- 11:28Speaker 1: never heard before, which is the national currency, wasn't really
- 11:31Speaker 1: something that entered into their their economic activities at all.
- 11:35Speaker 1: They would trade with other agrarian workers, and so why
- 11:40Speaker 1: would it be any different when they wanted to get
- 11:42Speaker 1: paid by the CIA for doing these covert ups, right?
- 11:46Speaker 1: These uh, these folks are not working for free. You know.
- 11:49Speaker 1: There are a couple of different motivations for spy, right
- 11:53Speaker 1: or for an asset. One motivation would be blackmail or extortion, right.
- 11:59Speaker 1: Another motivation would be idealism, help us overthrow the government
- 12:03Speaker 1: that you hate. And then, of course a third motivation
- 12:06Speaker 1: will be good old self interest. Let me have money,
- 12:10Speaker 1: let me have power, let me have stuff. And John
- 12:14Speaker 1: ran into a problem because they needed to figure out
- 12:18Speaker 1: a way to pay these spies these assets. It's similar
- 12:22Speaker 1: to the PEPSI deal with the USSR, you know, they
- 12:26Speaker 1: couldn't get the currency to work. So the weirdest thing happened.
- 12:31Speaker 1: The CIA and these other intelligence officers, you know, they
- 12:35Speaker 1: do things any foreign visitor would do. They buy meals,
- 12:39Speaker 1: they go to hotels, they rent cars, and they'll also
- 12:43Speaker 1: foot the bill for people who are working under their purview.
- 12:48Speaker 1: But these folks that were in these secret zones that
- 12:51Speaker 1: Wyant was was trying to work with, they were in
- 12:55Speaker 1: a barter system, you know, they didn't really want a
- 13:00Speaker 1: huge stack of cash. Uh, And it the onus of
- 13:05Speaker 1: figuring out what these people want fell onto the agents.
- 13:10Speaker 1: The farmers, the agrarian people that they're speaking with barely
- 13:15Speaker 1: use money. They rarely use it, you know, they trade
- 13:18Speaker 1: what they've created with things that other people create. Right,
- 13:23Speaker 1: And they notice that the agents or the assets they're
- 13:28Speaker 1: trying to work with don't really want to get paid
- 13:32Speaker 1: in the local currency piastres. And they don't want to
- 13:35Speaker 1: get paid because local authorities, local district chiefs are putting
- 13:40Speaker 1: a thirty three percent tax on their income. And the
- 13:44Speaker 1: tax that people were paying was disincentivizing these agents. They
- 13:50Speaker 1: were doing less work. And then there was also like
- 13:52Speaker 1: why should I put in an effort when I'm only
- 13:54Speaker 1: getting two thirds of what you guys said you were
- 13:56Speaker 1: gonna pay me. And then one of why It's best handlers,
- 14:01Speaker 1: according to an article he wrote about this event in
- 14:04Speaker 1: Studies and Intelligence, one of his best agents had an
- 14:09Speaker 1: unusual idea. He said, you know what, instead of giving
- 14:12Speaker 1: this one of my assets a local currency that they're
- 14:15Speaker 1: going to be taxed on, let me get him this
- 14:17Speaker 1: slick canvas hat. And the guy loved it. He loved
- 14:21Speaker 1: it more than money exactly. And let's not forget that's
- 14:25Speaker 1: the pretty practical thing. It's hot there. You know, they
- 14:27Speaker 1: would keep protect them from getting the sun beating down
- 14:30Speaker 1: on him or whatever. And this was an entirely new idea.
- 14:33Speaker 1: They've done things like pay operatives with like bags of
- 14:35Speaker 1: rice and other kinds of things that were just practical
- 14:38Speaker 1: they could use. But it's when they start getting into
- 14:41Speaker 1: the kind of uh that Norman Rockwell American aspirational idealism
- 14:47Speaker 1: that the Sears Catalog represented, the things start to get
- 14:50Speaker 1: a little interesting. Right. Um, he gets this idea of
- 14:54Speaker 1: what if we kind of created a system of currency
- 14:58Speaker 1: based on items in the Sears catalog, like tiers of things,
- 15:02Speaker 1: so for like a twenty day you know, recon mission
- 15:06Speaker 1: you can get. It's like prizes at Chuck e Cheese,
- 15:09Speaker 1: you know, like with tickets, like if you like, spend
- 15:11Speaker 1: this many tickets, you can get you know, a blowpop
- 15:13Speaker 1: and if you spend a million tickets you can get
- 15:16Speaker 1: that you know, xbox or whatever. But this was all
- 15:20Speaker 1: stuff in the Sears catalog, and largely it was he
- 15:23Speaker 1: picked out these items that he thought would work, but
- 15:26Speaker 1: instructed his agents to let the uh the operatives brows
- 15:31Speaker 1: the catalog themselves, and the stuff that ended up appealing
- 15:35Speaker 1: to them is is pretty funny and interesting. Yeah, yeah,
- 15:39Speaker 1: I agree. And this also reminded me of boy Scouts,
- 15:45Speaker 1: because I spent a lot of summers uh selling popcorn.
- 15:48Speaker 1: That is the far inferior food that boy Scouts sell.
- 15:51Speaker 1: It will never touch the girl Scout cookie industry, but
- 15:55Speaker 1: when you would sell popcorn, you would get rewarded in
- 15:58Speaker 1: these different tiers of stuff, you know. So it's a
- 16:01Speaker 1: very good motivator. And I'm not knocking the popcorn, just
- 16:04Speaker 1: saying the cookies are awesome and objectively better. Anyway, You're right,
- 16:08Speaker 1: it's a brilliant move. And Wyant gets messages back from
- 16:13Speaker 1: the field, just like as soon as three days later,
- 16:17Speaker 1: he's hearing that this Sears concept is a fantastic success.
- 16:22Speaker 1: And as a matter of fact, the only thing they
- 16:24Speaker 1: change are the recommended products, because the stuff Wyant thought
- 16:28Speaker 1: people would like was not exactly what they ended up wanting.
- 16:33Speaker 1: When the assets browsed the catalogs, they would start requesting
- 16:37Speaker 1: oddly enough boys clothing, like for instance, one person asked
- 16:42Speaker 1: for six boys size red velvet blazers. These that were
- 16:48Speaker 1: vest blazer vest with brass buttons, and each of those
- 16:52Speaker 1: six vests, which sounds pretty snazzy and pretty loud, would
- 16:55Speaker 1: be payment for a twenty day mission. Uh. They also
- 16:59Speaker 1: asked for I think stamped leather cowboy belts, so funny
- 17:03Speaker 1: and what I mean to me? Immediately, the thought that
- 17:07Speaker 1: crossed my mind was aren't they going to be suspicious
- 17:10Speaker 1: as hell looking to like, you know, the folks they're
- 17:13Speaker 1: trying to hide from, if there's all of a sudden
- 17:15Speaker 1: strutting around and like red velvet blazers, you can't where
- 17:19Speaker 1: do you can't get those in lows? You know? Uh?
- 17:22Speaker 1: Certainly not during wartime? Uh? And that that did end
- 17:25Speaker 1: up being a thing that was mentioned didn't get too
- 17:28Speaker 1: deep into that in the research. But yeah, it was
- 17:30Speaker 1: so certainly a byproduct of this that it was could
- 17:33Speaker 1: have put these folks in danger. But yeah, things like
- 17:36Speaker 1: you know, denim jackets. A lot of it was seemed
- 17:38Speaker 1: like kind of weird cowboy garb and uh the kind
- 17:42Speaker 1: of stuff that like bell hops would wear. Very interesting. Um.
- 17:46Speaker 1: But yeah, but it definitely was a success, and it
- 17:50Speaker 1: didn't last super long. I think it petered out in
- 17:53Speaker 1: around nineteen sixty seven, But it was largely because it
- 17:57Speaker 1: was just too dangerous, uh in general for agents to
- 18:00Speaker 1: even be doing anything, because all these bombing raids were
- 18:03Speaker 1: happening much more frequently and it would be difficult to
- 18:06Speaker 1: even get the shipment's there. Yeah, add to that the
- 18:09Speaker 1: fact that the Marines began creating their own intelligence network,
- 18:14Speaker 1: so eventually it was you know, as a question of redundancy, right,
- 18:19Speaker 1: And the SEARS system was short lived, but it was
- 18:22Speaker 1: very successful. Our our favorite, uh, one of our favorite
- 18:28Speaker 1: items that they that they ordered uh during this time
- 18:31Speaker 1: was a large bra. Wyant says that this brawl was
- 18:37Speaker 1: not ordered to be used as clothing though. Instead the
- 18:41Speaker 1: assets took it and they stuck the bra on this
- 18:44Speaker 1: bamboo pole and they used it to harvest breadfruit from
- 18:47Speaker 1: the trees. So they kind of made you know, like
- 18:49Speaker 1: this old uh reach and grab pincher things. Yeah, they
- 18:54Speaker 1: kind of made something like that. Uh. And to me,
- 18:58Speaker 1: that's cool. That speaks to mcgivernus of the whole situation.
- 19:02Speaker 1: I initially pictured them using it as like a wind sock,
- 19:06Speaker 1: you know, till I see which which way the wind
- 19:08Speaker 1: was blowing. Uh. A lot of these little, little more
- 19:10Speaker 1: deeper cut uses come from a great article on Atlas
- 19:13Speaker 1: Obscura called the American government's Sears for Spying payment plan Um.
- 19:19Speaker 1: So yeah, Whyant told the New York Times quote, I
- 19:23Speaker 1: thought it was extraordinarily clever at the time, but then
- 19:27Speaker 1: he acknowledges that it did pose some security risks um
- 19:33Speaker 1: in hostile zones if he got these uh agrarian folks
- 19:39Speaker 1: um used to dressing a certain way. All of a sudden,
- 19:41Speaker 1: rock and cowboy boots and denim jackets agreed. And add
- 19:45Speaker 1: to this the fact that if we think about it
- 19:47Speaker 1: from a spycraft angle, if all of those guys are
- 19:50Speaker 1: wearing the same snazzy red brass buttoned vest, then it
- 19:54Speaker 1: starts to look very much like a uniform which is
- 19:57Speaker 1: uh not not a good look in this situation. Absolutely not.
- 20:07Speaker 1: We felt one more thing to add that might I
- 20:10Speaker 1: don't know. I think it's just something to think about
- 20:12Speaker 1: as everybody is still going through the lockdown, which is
- 20:16Speaker 1: that the Sears catalog had one other use that was
- 20:20Speaker 1: pretty common back in the day, but was not, you know,
- 20:24Speaker 1: officially condoned by Sears Roebuck themselves, and it's this apparently
- 20:31Speaker 1: Sears catalog makes for great toilet paper. Yeah. I think
- 20:34Speaker 1: it was, you know, not like something to do with
- 20:36Speaker 1: the quality of the paper that it was printed on,
- 20:39Speaker 1: more than the fact that there'd be a new one
- 20:41Speaker 1: that would come out every month and you have the
- 20:43Speaker 1: old ones, so you could just tear the pages out
- 20:45Speaker 1: and put it in a little bin, you know, in
- 20:46Speaker 1: your outhouse or whatever, and then there you go. You
- 20:49Speaker 1: don't have to spend money on. I don't know what
- 20:51Speaker 1: was the toilet paper market like back then. I mean, obviously,
- 20:54Speaker 1: I don't know what's the history of mass produced toilet paper.
- 20:57Speaker 1: I wonder you hear about things like corn cobs, which
- 21:01Speaker 1: is I don't understand. I guess because it's textured. Maybe
- 21:06Speaker 1: we're getting a little I don't want to get too
- 21:07Speaker 1: gross here. I guess you know it. You know, God,
- 21:11Speaker 1: I'm disgusting myself even thinking about it. Again, Let's just
- 21:13Speaker 1: picture how you with the function of using a corn
- 21:16Speaker 1: cob would be um And apparently sometimes they were tied
- 21:19Speaker 1: to the outhouse with a string, implying that they were
- 21:22Speaker 1: supposed to be reused. So I would say that the
- 21:26Speaker 1: Sears catalog page is definitely a good alternative to that.
- 21:29Speaker 1: But do remind me and and I'll do the same
- 21:33Speaker 1: to you, Ben, I think we should look into the
- 21:35Speaker 1: history of mass produced toilet tissue. Yeah, it's one of
- 21:39Speaker 1: the uh it's one of those industries that hasn't left
- 21:42Speaker 1: the United States, which is why, uh so I we're
- 21:46Speaker 1: not actually going to run out of toilet papers and nation.
- 21:50Speaker 1: The weirdest thing here about the Sears Robot catalog, and
- 21:54Speaker 1: it's dare I say, commodious use for households across America,
- 21:59Speaker 1: was that people actually objected to the quality of the
- 22:04Speaker 1: catalog improving because back in the day it was black
- 22:07Speaker 1: and white paper. But when they started printing color pictures,
- 22:11Speaker 1: they had to use a different kind of paper stock
- 22:14Speaker 1: and they got like hate mail about it. Oh yeah,
- 22:17Speaker 1: that'll chafe your your your you know your area. I mean,
- 22:22Speaker 1: it wouldn't be super comfortable using this the newsprint, but
- 22:24Speaker 1: the newsprint is a softer paper, and the glossy stuff
- 22:28Speaker 1: you can't even really crinkle that up. R anyway, we
- 22:30Speaker 1: don't have a lot of friction. Yeah, it's still better
- 22:33Speaker 1: than a corn cob. I guess is is our moral
- 22:36Speaker 1: for today? That's our takeaway, Better than a cork cop Ben.
- 22:40Speaker 1: I don't know if it's just me and where my
- 22:41Speaker 1: mind is right now, but I heard that as corn
- 22:44Speaker 1: cob because we're all a little goopy. But I will
- 22:49Speaker 1: tell you, Ben, and I'm we're not being sponsored by them,
- 22:51Speaker 1: but we were in the past really happy we got
- 22:53Speaker 1: our tushy bidays back when we did, because there was
- 22:57Speaker 1: a period where I could not find toilet paper and
- 22:59Speaker 1: I ran out entirely. And with the tissy bidet, you
- 23:02Speaker 1: just need one little square, just a little dab, you know,
- 23:05Speaker 1: and then you're clean as a whistle. So highly recommend
- 23:08Speaker 1: you guys get one. It's a great way to conserve
- 23:10Speaker 1: your toilet paper and and stay fresh and clean even
- 23:14Speaker 1: during quarantine times. Yep, yep. You can also get on
- 23:18Speaker 1: the mailing list for the ikea catalog, if you if
- 23:21Speaker 1: you're not, if you're not too proud in the restroom.
- 23:24Speaker 1: But uh, you know, this episode is a little on
- 23:27Speaker 1: the shorter side, but it's such an interesting story and
- 23:29Speaker 1: it touches on so many things we're going to explore
- 23:33Speaker 1: in the future. We want to thank you for tuning in,
- 23:36Speaker 1: ridiculous historians. We hope that this episode finds you well
- 23:40Speaker 1: and finds you, you know, not in corn Cob level
- 23:44Speaker 1: desperation in the restroom. Uh. But yeah, if you we'd
- 23:48Speaker 1: like to hear your stories of a strange, strange spy arrangements.
- 23:54Speaker 1: We'd like to hear your stories of the Sears catalog
- 23:57Speaker 1: and other bits of odd Americana. Can find us on
- 24:00Speaker 1: the internet. We're on Facebook, We're on Twitter, We're on Instagram,
- 24:04Speaker 1: all the hits, all the good ones, except for a
- 24:06Speaker 1: Pinterest page so far, you know, if But what better
- 24:09Speaker 1: time than than the Quorn times to really dig into
- 24:13Speaker 1: that vision board that we once talked about every episode
- 24:16Speaker 1: and then uh very conveniently never mentioned again until right now.
- 24:21Speaker 1: But you know what, Ben, maybe uh maybe we should
- 24:24Speaker 1: team up on a vision board. I'll do dolphins and
- 24:26Speaker 1: unicorns and you can pick your motive and we'll we'll
- 24:29Speaker 1: come together, um and make something that we can all
- 24:32Speaker 1: get behind right on. And I didn't know. I'm surprised
- 24:35Speaker 1: to learn that about you. I didn't know you were
- 24:36Speaker 1: a fan of dolphins and and unicorns. Is like all
- 24:41Speaker 1: all horse light creatures are just specifically unicorns. Well, I'm
- 24:45Speaker 1: mainly in the mythical creatures, so my dolphins also need
- 24:47Speaker 1: to have some mystical quality to them as well. I
- 24:50Speaker 1: don't really care for the real world ones. More of
- 24:52Speaker 1: a Lisa Frank dolphin kind of guy. Okay, yeah, I
- 24:55Speaker 1: can get behind that. Maybe throw a sulky in the mix,
- 24:58Speaker 1: keep things interesting. I'm sorry, what a selkie s e
- 25:02Speaker 1: l k I E okay? So it's this, Uh we
- 25:05Speaker 1: don't have time for this, but it's it's it's like
- 25:07Speaker 1: a were seal. Basically, they could change it to a seal.
- 25:11Speaker 1: They could go on land. It's a whole thing. It's
- 25:14Speaker 1: it's worth you know what, it's worth a read. There's
- 25:17Speaker 1: some pretty cool selkie stories out there. I'm inspired. I'll
- 25:21Speaker 1: try to find something as well. Uh you know what,
- 25:24Speaker 1: what should we put on our vision board? That's a
- 25:26Speaker 1: good one, Uh, tell us over ridiculous historians on Facebook.
- 25:30Speaker 1: We'd love to hear from you. You can also find us,
- 25:33Speaker 1: not just as a show, but as individuals here on
- 25:36Speaker 1: the old internets. It's true. You can find me and
- 25:39Speaker 1: my quarantine adventures um, which lately have involved a pink
- 25:44Speaker 1: and green haired child and things like making tight I
- 25:47Speaker 1: shirts and homemade lip bombs. Yeah, I know, you really
- 25:50Speaker 1: gotta get creative during these times. You can find me
- 25:53Speaker 1: on Instagram exclusively at how Now Noel Brown, and you
- 25:56Speaker 1: can find me on Twitter at Ben Bolan h s
- 25:59Speaker 1: W or at Ben Bolan on Instagram. I've been, uh,
- 26:04Speaker 1: I've getten into some weird things. Um. I think by
- 26:08Speaker 1: the time I get out of here, I'm going to
- 26:10Speaker 1: have a old Testament level beard. I forgot how quickly
- 26:14Speaker 1: it grows and how red it is. If it's so
- 26:16Speaker 1: red that even I can tell it's red, that things
- 26:19Speaker 1: like a fire engine on my face. So check it
- 26:21Speaker 1: out before I shave it. Well, it looks ravishing, Ben.
- 26:24Speaker 1: I'm a fan. Thank you man, Thank you so much,
- 26:27Speaker 1: and thanks as always of course to Alex Williams. I'd
- 26:30Speaker 1: like to also know if you're cool with us mentioning this.
- 26:33Speaker 1: I'd like to give a special thanks to our good
- 26:37Speaker 1: I r L real life pal Ryan Lambert, who sent
- 26:41Speaker 1: us a pretty neat surprise earlier. He did not for
- 26:44Speaker 1: this show, but for our show stuff. They don't want
- 26:46Speaker 1: you to know. Ryan, um did a kind of a
- 26:49Speaker 1: wreath imagining of that theme, um, which we've had for
- 26:53Speaker 1: for many, many many years, back back as far as
- 26:55Speaker 1: the YouTube days. Uh. And we're toying around the idea
- 26:57Speaker 1: of at least letting folks hear it, and who knows,
- 27:00Speaker 1: who knows what could happen? All bets are off these days,
- 27:02Speaker 1: but yeah, big thanks to right he actually sent me
- 27:04Speaker 1: an updated version of it today that I'll send to you.
- 27:06Speaker 1: Add in a little part and adjusted some mixed stuff. Um.
- 27:10Speaker 1: So yeah, thanks a lot, Ryan, always. Thanks to producer
- 27:13Speaker 1: Casey Pagram. Thanks to Christopher Hasciotes here in spirit, Gabe
- 27:16Speaker 1: Louisier Um our research associate extraordinary who we are promising
- 27:22Speaker 1: uh and and will honor that promise to have on
- 27:24Speaker 1: the show very soon. Yeah. And also thanks to Jonathan Strickland,
- 27:29Speaker 1: a k a. The Quister. I was talking with him
- 27:31Speaker 1: a little bit yesterday. Uh. He says hello to everyone,
- 27:35Speaker 1: and he will of course return. Had some point with
- 27:40Speaker 1: a scenario, so stay tuned for that and and of course,
- 27:44Speaker 1: as always, uh no, thanks to you man, Thanks for
- 27:47Speaker 1: hanging out. Oh man, it's been a pleasure. See you
- 27:49Speaker 1: next time, folks. For more podcasts for my Heart Radio,
- 27:59Speaker 1: visit the I Heart Radio app, Apple podcast, or wherever
- 28:01Speaker 1: you listen to your favorite shows.