IndiGo's 'Lite' Fare: A strategic bet on unbundling
IndiGo (InterGlobe Aviation) launched the 'IndiGo Lite' fare category on July 1, 2026, targeting passengers traveling with cabin baggage only (up to 7 kg). This entry-level fare offers the lowest base price among IndiGo's categories with auto-assigned seats, available for both domestic and international flights. The move represents a strategic shift toward unbundling services, aiming to drive ancillary revenue toward a 15% target while capturing price-sensitive demand. Read the article here.
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